In 2000, under the pressure of the market, Xia Li first set up a price reduction banner in the capital Tianjing, provoking the long-awaited price war of ordinary consumers. Pen, fun, and www.biquge.info

The drop of 3000-4800 yuan slightly boosted some sales, but the price of Jin Xiali, which is equipped with an electric injection engine, is still above 80,000 yuan, which is obviously at a disadvantage compared with QQ, which has a strong cost-effective price tag of less than 60,000 yuan.

If it drops again, Xiali's profits will be gone, and the expensive imported engine urgently needs to be replaced by a domestically produced Toyota 8A. Toyota's domestic engine factory has begun trial production, which is expected to reduce the cost by 10,000 yuan in the future.

Seeing that Xiali started a wave of price cuts, SAIC Volkswagen also followed suit. Over the years, the localization of the package has given the public the confidence to participate in this war, and the purchase of Santana can get a 5,000 yuan computer or converted into a 4,000 yuan deduction.

Santana can be described as a benchmark in the sedan market, and now its price has been reduced, which has driven the overall sedan range downward.

Soon, FAW-Volkswagen also announced that the official Jetta price cut by 3,500 yuan, and Volkswagen, which occupies the dominant position in China's car market, has made a move, which soon affected other car companies. Beverly, Skylark, Alto, Nanger, Pratt, etc. have joined, but only Zhonghua "Qin" and Chery Fengyun have not moved.

Zhonghua "Qin" belongs to the market at a low price, and the starting price of 94,800 is a well-deserved volume model, and there is no need to reduce prices to boost sales. Because the 1.8L sedan that landed at 100,000 yuan, although it is slightly conservative in appearance, it is in the forefront in terms of configuration, and it is still very competitive in comprehensive comparison.

From the newly built Zhonghua 4S stores in various places, it can be seen that there is a scene of people on weekends. In the hot sales situation, a lot of capital poured into the application agency, and the original plan was to build 32 4S stores, which was increased to 58 by Han Hao.

Compared with the investment scale of other brand 4S stores, Guangqi Honda is conservative at 10 million, FAW Audi is speculated to 20 million, and the investment amount of China Motor's 4S stores is between 500 and 8 million. Of course, this is only the investment expenditure of fixed assets, and it is necessary to prepare 500-10 million yuan of working capital to pick up the car from the manufacturer.

For example, the Tianjing store, which is now the most popular store, sells more than 100 units per month, and it can recover all the investment that year.

By the end of March, 35 of the 58 planned 4S stores had opened their doors, and China Automobile began to become the leading manufacturer of its own brands.

However, behind Zhonghua Automobile, there has always been a figure closely following, and Chery Automobile has shown full momentum.

"Some customers in Shuchuan Province said that they were willing to pay in advance and bring 100 Fengyun cars to the local market. A one-time buyout, regardless of profit or loss. ”

Chery Automobile's sales manager asked Zhan Xiaqiu, the company's boss, for instructions.

At the end of last year, in order to fully support the development of the car industry in Anhuai Province in Wuhujiang City, Zhan Xiaqiu won the high trust of the Provincial Party Committee, and took on the two positions of secretary and mayor, and also served as the general manager of the newly established Chery Automobile.

"This is a good thing, if he dares to pay, we will dare to sell!"

Zhan Xiaqiu now spends half of his time working on Chery Automobile's site every week, and many times he is not like a parent official in charge of millions of people's livelihoods, but more like an entrepreneur who likes to bargain with suppliers. For this, someone gave him the title of "red-capped businessman".

Hu Xueyan, who is also a Hui businessman, is a famous official and businessman in history, who relied on power to reach the peak, and finally went bankrupt and died under the power dump. At the peak of his life, he was treated by the Qing government with a yellow jacket from the second-grade civil official treatment, and used it as a model, wearing the red hat of Qing Dynasty officials and the status of a wealthy businessman, he was known as a red-top businessman.

"But the prefix on our car is a 6-prefix directory, and the cross-regional sales country requirement is a 7-prefix directory, otherwise we can't get a license plate locally!"

The sales manager put forward his biggest worries, the car will not be licensed in the future if it is sold, and the consumer will come back to make trouble.

"Why don't you just sell them a good car!"

With an idea, Zhan Xiaqiu immediately thought of a workaround, as a local magistrate, it was his knee-jerk reaction to take a detour at a red light.

In this way, 100 Chery Fengyun convoys with Wuhujiang license plates drove to Shuchuan Province, thousands of miles away.

100,000 yuan, this is the gold standard set by industry insiders for family cars, and many people's budget to buy a car is around this number. Therefore, Chery Fengyun, which landed just 100,000 yuan, naturally got the insight of people of insight.

As the first dealer who dared to eat crabs across provinces, the CEO of Shuchuan Jieshun Automobile Sales Company began to pay attention to this car that looked like a Jetta at first sight in the newspaper. In the context of not applying for the dealer qualification of Zhonghua Automobile 4S store, he decided to switch to the newly established Chery camp.

The dealership of Zhonghua Automobile gives priority to investors who have done business with Zhonghua Group, so Jieshun Automobile can only compete with its peers who have made a fortune by selling Huaxia motorcycles.

Chery Fengyun is worthy of the reputation of "Little Jetta", 100 cars with Anhui license plates were quickly sold out, and Jieshun's gamble was right.

Therefore, they applied to become Chery's exclusive agent in Shuchuan Province, guaranteeing a guaranteed amount of no less than 1,000 vehicles per year.

With the help of Jieshun, Shuchuan Province suddenly became Chery's second market sub-base, and there was a steady stream of high-quality convoys from Anhuai to Shuchuan for several months.

Shuchuan is an important town in the southwest region, and it has always been Alto's base camp, and even the old three are panning for gold in it, and now a competitor with an improper background suddenly appeared, and someone soon reported it to the relevant central departments.

Fortunately, the Anhuai Provincial Government withstood the pressure and wrote a review to the central government and promised not to sell the licensed cars to other places.

Although the state will change its automobile industry policy after joining the WTO, the state-owned automobile groups in the catalogue will not ignore the obvious violations until the dust settles.

Fengyun sedan soon opened the Shuchuan market, selling more than 150 units per month, and according to the growth momentum, it is not a problem for annual sales to exceed 2,000 units.

Now it has been brutally stirred up by policy issues, and most of the energy that Chery Automobile has just mustered up has been dispersed.

As a leader, Zhan Xiaqiu must find a hope for Chery, if Chery has been trapped in Anhuai Province, it is destined to have no future.

With the Chinese sedan Zhuyu in front, Chery Automobile had to find a big tree to live in in Handan.

Chery and FAW have an inextricably linked relationship, many technical backbones are from FAW, deputy general manager Yin Yuefei was once the workshop director of FAW. It can be said that it is not an exaggeration that Chery is a talent branch of FAW, and many retired FAW veteran experts have been hired back to Chery to help.

The old three are ordinary cars, FAW, FAW, SAIC and SAIC do not have economic car projects, as low as 100,000 cars will be an important position for Chinese family cars in the future.

When Chery approached FAW to seek affiliation, many people thought it was a matter of course. Chery can justifiably be on the catalog, and FAW has another economic car market base. Unfortunately, the originally unanimously optimistic project was vetoed by FAW CEO Zhu Tianfeng, whose reason was that FAW needed to focus on joint ventures and Hongqi, and could not spare too much energy to take care of other projects.

The real reason is that one is not looking down on Chery's motley army, and the other is that FAW is negotiating with Volkswagen to introduce a new generation of Bora models to China to replace Jetta. In the future, Jetta will sink the market and become the main focus of economic sedans, while Bora will continue to be an ordinary sedan. In order not to offend Volkswagen, a joint venture partner, Zhu Tianfeng single-handedly vetoed this major proposal. For this reason, he did not hesitate to refute the face of the former head of FAW and his teacher Geng Qiubo. Geng Qiubo, a native of Anhuai Province, faced his hometown parents and officials looking for help, and felt that accepting Chery was a win-win situation, so he came forward to say hello.

Faced with the strong successor Zhu Tianfeng did not accept it, Geng Qiubo was helpless.

In desperation, after rummaging through the domestic companies with car catalogs, only the nearby SAIC Group is the most suitable, so Chery put the hope of legal road on SAIC.

SAIC now has two strong international partners, Volkswagen and General Motors, and will definitely not accept Chery Automobile in the first place.

For this reason, under the guidance of the provincial leaders, Zhan Xiaqiu found the retired veteran cadres of Hujiang City to help. Anhuai Province used to be the old revolutionary base of the New Fourth Army, and many cadres became the main leading cadres of Hujiang City after the founding of the People's Republic of China.

"The first rich drive the latter to become rich, and help the old revolutionary base area develop the economy!"

Under the banner of such righteousness, the current leaders of Hujiang City could not withstand the pressure of the old leaders, especially the current vice premier in charge of industry also came forward to greet the public relations of the Anhuai Provincial Government, hoping that SAIC could sit down with Chery to talk about the possibility of cooperation.

In China, state-owned enterprises (SOEs) enjoy many additional dividends and sometimes have to bear additional and unnecessary obligations. In particular, the autonomy of business management is often not in your own hands.

Despite its reluctance, SAIC Motor began to contact Chery under pressure from its superiors, and neither side was very sincere in the negotiations, so progress was slow.

In SAIC's view, Chery is a newly established local state-owned enterprise, and when it buys a second-hand production line from abroad, it will make a car to sell. In Chery's view, the car industry, which was originally made up with the efforts of the whole province, has to be passed on to SAIC as a son for the sake of a ridiculous catalog problem, which is very unfair to Anhuai Province. SAIC did not spend a penny, but got more than 100 million assets out of thin air, and some old cadres in the province have great opinions on this.

"Let's talk about it first, maybe the national policy will suddenly be lifted, so that both sides will be saved a lot of trouble!"

This was the direction given by the management of both sides to the negotiators on the spot, and all eyes were focused on the outcome of the Prime Minister's visit to Europe. If the Sino-EU negotiations go well, China will join the WTO before the end of the year, and all problems will be solved.

While fighting over the catalog issue, Chery also set its sights on the hot-selling car Huaxia QQ. QQ's annual sales of more than 50,000 units are really eye-catching, and under the mentality of the monk who knows why I can't touch it, they quietly started a top-secret mini-car project, and the object of imitation is also Daewoo Automobile's Matiz model. In order to take advantage of Dongfeng to get a piece of the pie in the micro-car market, even the name has been chosen, and it is called "Little Rarity".