In order to support the development of Zhonghua car, the provincial government of Zhehai Province requires taxi companies in the province to give priority to the purchase of Zhonghua "Qin" as a business vehicle. Pen & Fun & Pavilion www.biquge.info Haizhou City took the lead in purchasing 500 cars to operate in the city, taxis as a tool to make money, three shifts of white and black 24 hours of work, people do not stop, the stability of the vehicle is very demanding.

The average family car may only run 20,000 kilometers in a year, but a taxi may reach this number in a month. The deterioration of metal fatigue parts is very serious, and if there is a defect in the car part, it will be infinitely magnified in the taxi until it shows its original shape.

"Come to our Haizhou to play, then you must go to the Hushan Scenic Area to play, according to legend - ah......"

The taxi driver, who had just been talking, was introducing the local attractions to the guests who had come to Haizhou City for tourism, when he suddenly heard a "bang" and the car rushed towards the side of the road. The experienced man quickly released the accelerator, knowing that he had a puncture, and after half a circle of direction, he tightened his grip on the steering wheel and tried to pull the body back, and at the same time lightly stepped on the brake and released it, trying to keep the body balanced. After continuing to scratch the roadbed for more than ten meters, the taxi finally stopped.

Fortunately, the people in the car were not injured, and after checking, it was confirmed that the right tire burst caused the accident.

Another week later, a similar accident occurred again, and the Zhonghua "Qin" taxi caused another accident due to a flat tire. Fortunately, the drivers are all masters, responded in a timely manner, and handled them properly, causing no casualties.

Sure enough, the first batch of Zhonghua "Qin" taxis were found to have serious faults in wheel eccentricity after inspection.

Fortunately, the city's taxi companies did not make a big deal out of the matter, but reported it to the China Automobile Company through government channels.

Cars are related to personal safety, once there is a quality problem, consumers will definitely avoid it, which is a disaster for the newly listed Chinese "Qin".

After learning of this situation, Han Hao hurriedly asked the company's engineers to form a research team and asked to find out the cause of the failure as soon as possible.

After 24 hours of uninterrupted testing and analysis, it was finally found that the strength of the rubber and plastic bearings that play a connecting role on the lateral stabilizer bar of the front suspension is not enough, and it is easy to be damaged under heavy operating load and continuous wear, especially when walking on bad roads, resulting in toe-in changes and tire eccentricity.

Tire eccentricity can also cause the steering wheel to shake suddenly, and another problem reported by taxi drivers has found the same source.

There is also the body sealing is not enough, there are signs of water seepage on rainy days, and it is found that the rubber assembly process is not up to standard, and the workers do not follow the operation standard process to seal the glue.

In addition, the problem of car trunk lock failure has also been confirmed to be the quality of the purchased lock parts, and vigorously closing the door will damage a small part of it.

After three months of launching, I found 12 large and small problems in the taxi, reflecting that the Chinese "Qin" is not as perfect as Han Hao imagined. In particular, the quality of rubber and plastic bearings is not up to par, which almost led to the tragedy of car destruction and death in China's "Qin". In terms of car manufacturing technology, there is still a big gap between domestic cars and joint venture cars.

However, the taxi drivers are very satisfied with the power system of the vehicle, the Pangu 1.8L engine accelerates powerfully, the gear is clear and easy to hang, and the braking performance is also good, which is enough to ensure that the Zhonghua "Qin" will not have a major accident.

The manufacturer of rubber and plastic bearings was replaced, and the purchaser was found to have no fraud or bribery, which was the lowering of the supply requirements of the supplier in a hurry for Zhonghua Car to go public, which almost led to serious quality problems.

Judging from the problems found in the feedback, there are process assembly problems, but more of them are defective parts, and there is no problem with the corolla technology imitated in design.

Starting from this incident, the quality control of parts suppliers needs to be further strengthened, and Han Hao has also risen to the willingness to intervene in the parts supply system. For the supply of important parts for automobiles, Chunghwa Group needs to intervene to ensure quality from the very beginning. Now playing the international brand to purchase everywhere, although it is easy to form a complete supply, but the price and quality are difficult to control. In the future, Zhonghua Group will have to form its own parts supporting system and brand the Zhonghua brand.

To this end, the third subsidiary, Shenzhou Seiko, which is listed alongside China Automobile and Huaxia Motor, has put the preparatory work on the agenda. In the future, Shenzhou Precision will become a professional auto parts company under the group, including power, chassis, frame, interior, electronic system and other fields.

"The taxi business was suspended first, and even the procurement was limited to the province. We will not get involved in this kind of market until the time is ripe in the future. ”

Fortunately, the Chinese "Qin" has not been rolled out in the field of taxis, and it is not suitable to force entry with the current quality situation. Although the taxi market accounts for a large proportion, for the sake of long-term reputation, the Chinese "Qin" cannot afford such a heavy responsibility at the moment. Han Hao endured his love for this and did not consider seizing the taxi market for the time being.

In addition, China Motor has signed a subsidy agreement with some Haizhou taxi drivers to provide them with some improved vehicles to drive and make them practical test drivers for the company. They are responsible for collecting feedback on various problems that arise during daily driving, and then technicians can improve them one by one.

In the end, Zhonghua Automobile launched the Zhonghua "Qin" recall action to replace rubber and plastic bearings and other problematic parts that are prone to problems for consumers free of charge.

Since there are not many vehicles sold, the recall does not cost much. This also reminded Han Hao that the quality of the whole vehicle must be controlled, and once the recall of hundreds of thousands of vehicles is involved in the future, it will be a very large cost.

The Blue Bird model with the Fengshen logo with the Chinese "Qin" finally appeared off the assembly line, and the technical personnel sent by Taiwan's Yulon Company had limited ability, and finally had to turn to Nissan for assistance, which was nearly 4 months later than the original scheduled offline time.

Equipped with a 2.0L engine, the Fengshen Bluebird finally staggered to the production line of the Jing'an Clouded Leopard, in order to seize the golden time of the Chinese sedan market, the first come, first served second automobile forced the Bluebird to be listed as soon as possible. As for the problems in the interior, it will be improved in the production version next year, and the 2000 Fengshen Bluebird will face a situation of replacing it in one year.

The second automobile is now in urgent need of blood transfusion in the car business, and Fukang is in a half-dead state, so he can only look for crutches to walk. The 2.0L Fengshen Bluebird, with a starting price of 218,800 yuan, has only one model to choose from. In order to be in a hurry, Fengshen Bluebird can be booked in all second-auto channels, and Fengshen Automobile 4S stores are also being recruited for construction.

Because the Chinese "Qin" butt has "Fengshen China", and the blue bird butt has "Fengshen Blue Bird", many consumers think that it is produced by the same Fengshen company, and often confuses and runs to the wrong 4S store. Go to the Zhonghua 4S store and ask to buy a blue bird, or go to the Fengshen 4S store to ask for a Chinese "Qin".

The sales consultant had to struggle to explain, and finally put up a sign at the door to reduce such disputes.

Ordinary sales consultants are also very troubled, they don't care why the two cars under the same Fengshen Automobile have to be sold separately, for them the national car policy is too far away from their lives, and selling more high-commission cars is the right way.

Nissan is negotiating with the second automobile, so it allows the Fengshen Bluebird to hang the Nissan logo by default. The good impression brought by the smuggling of imported cars has helped Nissan accumulate a lot of recognition, so the launch of the Blue Bird, which is 100,000 cheaper than Accord and Buick, also triggered a market rush to buy.

Blue Bird has become the norm to raise the price of 10,000 yuan to pick up the car, and since the beginning of the Accord, Chinese consumers seem to be accustomed to the unspoken rule of increasing the price of the car.

Fengshen Bluebird is still on the production line, it has been ordered by consumers, and the window period that has emerged in the Chinese car market has made the remaining car brands live happily.

While the Blue Bird production line of Jing'an Clouded Leopard was moving, the Huaxia Automobile production line on the other side completed the renovation work before it, and the B1 light bus project with an annual sales volume of 20,000 units was completed.

"Chinese scenery"!

The B1 light bus is named after the inheritance of Huaxia Automobile's imprint, and the word "light" is included in the title, which is convenient for consumers to remember and recognize.

Equipped with a 1.8L and 5MT powertrain, dual airbags and ABS as standard, although it is an imitation of the classic Toyota Hiace, Huaxia Automobile's R&D personnel have made some improvements to make the interior and seats more comfortable. In terms of configuration, it is also richer than Jinbei sea lions, and at the same price, the Chinese scenery is one level higher than that of Jinbei sea lions.

Unlike the Jinbei sea lions, which mainly focus on the range of 12-140,000 yuan, the price of Huaxia scenery is 8-100,000 yuan, which is 40,000 yuan cheaper than the Jinbei. The core resources that can control the engine and transmission by themselves are more competitive than Jinbei Hiace in terms of bargaining.

"Reducing the price to face the battle, I defeated FAW Xiaofang at the beginning, and now look at how many catties and taels there are in the scenery of China!"

What Jin Yangyong feared the most still happened, the Golden Cup Sea Lion has an unshakable hegemony in the light passenger, and now the Chinese scenery is cost-effective to enter the market, forcing him to concentrate on the other party.

In the name of the 10th anniversary celebration of the listing, Jinbei made a large profit of 10,000 yuan, and at the same time, consumers also gave 8,000 yuan gift packages after placing orders, in order to narrow the price gap with Huaxia scenery.

Relying on the Huaxia automobile dealerships in major regions of the country, Huaxia Scenery soon showed strong vitality and began to seize the market share of Jinbei Sea Lion.

"The engine power of 1.8L is much stronger than that of Jinbei Sea Lion, and the brand Huaxia is reliable, cheap and affordable, why do you still hold on to Jinbei!"

The consumer, who had hesitated for a long time between Jinbei Sea Lion and Huaxia Scenery, finally chose the more cost-effective Huaxia Scenery.

"The official designated car of the Chinese gymnastics team at the Sydney Olympic Games, the scenery of China, cheering for the Chinese Olympic athletes!"

Specially cooperated with the advertisement of Huaxia Scenery, it began to be broadcast on CCTV and other media, and the strategic cooperation agreement reached with the Chinese Olympic Committee came into effect.

In response to the trust that China is a traditional gymnastics powerhouse, Han Hao chose the image endorsement of Chinese scenery as the gymnastics team. Dexterous and hardworking, dare to challenge the peak of technology, and make a variety of difficult actions in a limited space, which is in line with the positioning of the Chinese scenery.

Someone once proposed to sponsor the weightlifting team, but it was rejected, although weightlifting is in line with the strong load-bearing side of the light guest, but it is not as wide as the gymnastics team in terms of audience, and the handsome guys and beauties of the gymnastics team are more eye-catching.

Originally, the Huaxia brand enjoyed popularity in China, and now it has become the official designated car of the Chinese Olympic gymnastics team.

In the first month of listing, more than 800 units were sold, and this is still the case of production capacity difficulties, and the monthly sales of Jinbei Hiace fell by 30%.

Kim Yangyong wanted to continue to reduce the price, but was persuaded by his subordinates.

Another large-scale price reduction will collapse the price system that Jinbei has established over the years, not to mention that even if it is lowered again, it may hurt itself by 800 and the other party will not be harmed. The rise of Huaxia scenery is inevitable, Jinbei Haishi is still smart to maintain a relatively high-end market positioning, try to stagger the competition with Huaxia scenery, and jointly carve up the light passenger car market.

In desperation, Jinbei did not engage in a price war, but instead pushed higher-level models, using the first-mover advantage to maintain its market share as much as possible. After all, the Jinbei sea lion is also a well-known brand in China, and it is not guilty of self-surrender identity competition.

Since then, Kim Yangyong is looking forward to having his own engine power system, so that he can control the price of the whole vehicle in his own hands.