The first auction is a 40,000-square-foot commercial land in Tsim Sha Tsui East, and the Hong Kong government requires the construction of a commercial office building with a total area of not less than 150,000 square feet and a shopping mall with an area of not less than 50,000 square feet, of which the shopping mall must be held by the candid photographer himself, and the time shall not be less than 10 years.

At the time of real estate auction, the Hong Kong government will impose restrictions on some commercial properties, such as self-ownership ratio, plot ratio, construction time, etc., which is also to prevent some real estate companies from ignoring the planning and quality issues of the Hong Kong government while only focusing on making quick money.

However, owning some properties is not a problem for many real estate companies nowadays, and although the location of Tsim Sha Tsui East is not as good as Central, it is also one of the most prosperous commercial centers in Xiangjiang.

The Hong Kong government took out this piece of land as the first auction, but also to stimulate the battlefield, even if this land is also attractive to the land, Lao Li and others, but everyone did not participate in the auction, because everyone's goal is the land king, this kind of small project, you can get it, you don't have it!

Soon, several medium-sized real estate companies called each other for the bid, and finally the land was successfully auctioned by a real estate company called Hongtai Real Estate, with a turnover of 630 million Hong Kong dollars, or almost 15,000 Hong Kong dollars per square foot, or 150,000 Hong Kong dollars per square meter.

Just a piece of land on the Kowloon Peninsula is almost on par with the price of the 2019 mainland capital land king, and at the moment the price of Central is at least twice that of this land, and the weight of the real estate bubble has reached a staggering point.

Then the second plot of land soon began, this is a piece of land in Tseung Kwan O, the location is not good, but the area is large enough, enough to build 200,000 square feet, according to the requirements of the Hong Kong government, can build a residential area of 1.2 million square feet, this land was finally sold for 720 million Hong Kong dollars.

Although many experts and real estate companies believe that the market is self-adjusting, the Hong Kong government is very anxious, in order to let the market regain confidence in housing prices, the first auction of the year is not an excellent location or a large enough area, so that countless real estate companies are red.

At present, the three most important economic systems in Xiangjiang, one is the real estate industry, one is the financial industry, and the last one is the industry.

Nowadays, the Hong Kong government's fiscal revenue, land auction accounts for nearly 3 percent, this is only a direct proportion, after the land auction needs bank loans, will drive the construction industry, decoration industry, home furnishing industry, trade and retail, individuals need loans after purchase.

All these subsequent industries need to pay taxes, and at the same time will drive the development of the financial industry, so in fact, the current real estate has led to the employment of millions of people, and direct and indirect tax revenues account for more than 6 layers of fiscal revenue.

Therefore, when house prices fall, the most anxious is the government, then the banks, then the real estate developers, and finally the people who have bought the house.

In order to stimulate housing prices to continue to rise, the Hong Kong government is also taking great pains!

Soon, there were 3 more land transactions, the atmosphere of the scene was stimulated by hundreds of millions of transaction prices again and again, the real estate industry is not afraid of high land prices, the more the better, more real estate companies to join in, intending to get a piece of the pie in this gluttonous feast.

However, several giants are still unmoved, and everyone is waiting for the last piece of land king, after all, they are all battle-hardened predecessors, and they may still be interested in these ordinary lands if they are usually interested, but now they are almost blind.

More than an hour later, after an intermission, the last piece of land was finally played!

"What is now to be auctioned is a piece of land located on the west side of Connaught Plaza in Central, between Conduit Road and Harbour View Road, with a total area of 144,000 square feet, which was originally the terminus of China Bus and Minibus in Central.

At the same time, the trading hall of the Hong Kong Stock Exchange will also be relocated here, and it is hoped that the winning bidders will consider all these things before bidding, and the above two factors must be considered in the design of the future building.

The auction has officially begun, with a starting price of HK$2.5 billion, and each increase shall not be less than HK$50 million. ”

Just the starting price, it exceeded the previous highest transaction amount, all the people quieted down, a smaller real estate company, whether or not in the previous auction to get the land, will not touch this piece of golden land king, their company's funds simply do not have the ability to play with this piece of land, even if there is this ability in the desperate situation, but which real estate company has a large number of real estate projects, it is an extremely dangerous business choice to put all the funds in one project.

The real estate giants such as Cheung Kong Industrial, Hongkong Land, Swire, Evergrande, Sun Hung Kai, Henderson Land and New World can win this land.

"2.6 billion!" The first bidder was New World, Zheng Yutong held up the sign and directly added 100 million Hong Kong dollars.

Many people couldn't help but discuss in a low voice, New World had already auctioned a piece of land worth one billion Hong Kong dollars before, and they couldn't imagine that they were still interested in this land king.

"2.7 billion. Lee Shau Kee also held up the sign and increased the price by 100 million, 50 million is too slow for the bigwigs.

Henderson Land, like Evergrande, has rarely participated in Hong Kong government auctions before, and Henderson Land is known as the "king of small homes".

Because Lee Shau Kee's development style is different from that of other property businessmen, Henderson Land desperately bought properties in some old areas of Heung Kong in the 70s, and Lee Shau Kee has long sent people to persuade the owners of old buildings to sell their units and then tear down the entire building and rebuild it into a high-rise community, and then make a profit.

But convincing so many owners to sell the property is a very cumbersome project, some owners even left the house in Xiangjiang, their own overseas leisure, Lee Shau Kee in order to find them, but also in Europe and the United States Chinese gathering areas for a long time to publish the property collection advertisement, not only to facilitate these overseas owners to cash out, but also to enable Henderson Land to obtain a large number of high-quality land at a very low price, this is also Lee Shau Kee can rise to the "trick", others simply can not learn.

It's just that I don't know why, this auction of the king of the earth also attracted him.

"3.2 billion. Li Jiacheng suddenly quoted and increased by 500 million at one time.