"What, is Hongkong Land willing to sell Wellcome?" Xu Zhi asked with a smile

A few months ago, PARKnSHOP started a continuous discount on goods, starting with the initial 9.5% off, and carried out a continuous discount sale for a month, with some daily necessities at a higher discount rate.

At the same time, PARKnSHOP also relied on the same consortium as TVB, and a large number of advertisements were placed in the prime time of TVB, and many newspapers also began large-scale publicity, which led to a large number of people entering PARKnSHOP, and Hongkong Land's Wellcome was naturally affected.

In order to snatch away the lost customers, Wellcome also followed behind in the big discount promotion.

But ParknSHOP didn't let it go at all, and soon it was reduced to 9% off, Wellcome followed again, and then ParknSHOP dropped to 8.5% off, this discount has been very excessive, and many products in supermarkets can't achieve this kind of profit, which is completely hurtful.

It was only at this time that Hongkong Land's senior management discovered Parknshop's true purpose, but this was a conspiracy, and they either agreed to sell their supermarkets or could only follow up in order to save the customers who were robbed.

As the saying goes, when the gods fight, the people suffer, the supermarket chains under the two top consortia in Xiangjiang have started a price war, and various other supermarkets and even small shops have been affected.

In recent months, PARKnSHOP has lost 10 million Hong Kong dollars, and Wellcome should not be much worse, the war has become more and more prosperous, and Hongkong Land should also see Xu Zhi's determination and is unwilling to continue in this way.

"It's impossible to sell a Wellcome supermarket. Bao Fuda shook his head and said: "Xu Sheng, although you are currently recognized as the richest man in Xiangjiang, we Jardine Matheson have been operating in Xiangjiang for more than 100 years, and we are not afraid of anyone in terms of financial resources."

It's just that if you and I continue to fight hard like this, we will only lose both, I hope Xu Sheng can think about it clearly, if it continues like this, it will not do anyone any good!"

"I naturally know the strength of Jardine Matheson Group, but Mr. Bao Fuda also said that there are many industries that make money in Xiangjiang, and the profits of the real estate industry are far more than retail, so why can't Hongkong Land sell Wellcome Supermarket to me, as for the price, I will definitely not let you down. Xu Zhi said with a smile.

As early as the 60s, Jardine began to pursue the policy of "making money in Hong Kong and developing overseas", transferring huge profits from Hong Kong to acquire overseas property assets.

Throughout the 70s, Jardine Matheson used billions of Hong Kong dollars to invest overseas, involving mineral development, agricultural investment, machinery manufacturing, air transportation, etc., but almost all the projects are losing money, which makes the entire Jardine capital chain dry up, and bank loans are heavy, which gives Bao Yugang the opportunity to snatch the Wharf.

In the 84 years of the later generations, Neo Bijian led to a huge loss of the company, and the controlling family of Jardine Matheson regained the management of Jardine Matheson, and after Simon Keswick took office, he was determined to sell overseas assets to save Heung Kong Company, so he sold some of Jardine's overseas assets and cashed out more than 3 billion Hong Kong dollars.

In the 70s, the media claimed that Jardine Matheson, HSBC, the Jockey Club, and the Hong Kong government jointly controlled Hong Kong, which was definitely not a joke.

Bao Fuda said: "The most important thing that Hongkong Land lacks is funds, Xu Sheng, this kind of thing still doesn't need to be mentioned again." ”

"So, in this auction, the land is nine out of ten?" Xu Zhi said with a smile.

"It's up to each person. Bofoda nodded, not saying anything more.

Seeing that Bao Fuda and Xu Zhi were separated, Niu Bijian also said goodbye to Li Jiacheng, joined Bao Fuda together, and asked, "How is it?"

Bao Fuda shook his head and said: "Xu Zhi refuses to agree, if he is determined to buy Wellcome." ”

"The heart is really big, and with the acquisition of Wellcome, he almost monopolized the entire retail industry in Hong Kong. In the past few years, the rise of Chinese capital has become an issue that all British capital attaches great importance to, and even the most powerful Jardine Land has been forced to protect itself by a series of mutual controls.

Jardine Matheson's strength is strong, but the biggest problem is the dispersion of shares, once someone buys a certain share, it is enough to threaten the interests of the controlling family and many management.

The biggest threat to this is Xu Zhi, who has already acquired Hutchison Whampoa and Heung Kong Electric Lighting, and although there has been no new movement in the past two years, Niu Bijian knows that this is because Xu Zhi has been dealing with integrating the resources of the two British-owned companies.

HK Electric was spun off, and the power generation business continued to develop normally as before, with little change, but HK Electric's previous land was privatized by Evergrande, and then took advantage of the rise in land prices to start selling a large number of them or jointly developing them with Chinese-funded companies, gathering a lot of cash in a short period of time.

Hutchison Whampoa has also sold a large number of marginal businesses, concentrated on core businesses such as retail, terminals and real estate, and has also gathered funds to invest in overseas companies.

By all indications, Hutchison and HK Electric's vast resources have been cashed out or integrated, so Xu Zhi, who has a lot of money, will inevitably look at other companies or real estate investments again, and his appearance at this real estate auction has already made this position clear.

Although Yizhi Mutual Control has been completed, and Newbijian is not worried about his company being forcibly acquired, he is more worried that the price war between Wellcome and Parknshop is only the beginning of the struggle between the two consortiums.

Soon it is time for the auction, the real estate auction held by the Hong Kong government is generally once every two or three months, each time it will bring more than a dozen pieces of land, the area is large and small, the location is good and bad, although the land king has attracted many of the top real estate companies in Hong Kong to participate, but also a lot of medium-sized real estate companies.

While the owners of many real estate companies below were chatting casually and waiting for the auction, some officials in the Hong Kong government's land management department were excited about Xu Zhi's personal participation.

In the past few months, the auction price of land in Hong Kong has been slowly declining, which has seriously affected the main source of financial revenue of the Hong Kong government, and the reason for the launch of the Central Land King in this auction is not only because of the development needs of the Central business district, but more importantly, it is to stimulate the already sluggish real estate market, and at the same time can also give the Hong Kong government a huge amount of financial revenue.

Although it was known that Evergrande Group was about to participate in the land auction, in fact, in the past two years, Evergrande occasionally sent its employees to participate in the auction, but few real bids were successful.

This time, the boss of Evergrande Company came in person, naturally for the sake of the golden land king, plus the top consortia such as Hongkong Land, Swire, Cheung Kong Industrial, Sun Hung Kai, and New World next to it, the competition for the land king auction is bound to be fierce.

At two o'clock in the afternoon, the auction officially began!