Enterprises like Huaxia Industry have shifted from motorcycles to automobiles, and there are two typical enterprises in China. Pen % fun % Pavilion www.biquge.info

One is the Qingqi Group, which has brought a lot of profits due to the best-selling of Qingqi motorcycles, and the Qingqi Group, which belongs to state-owned enterprises, began to merge many difficult state-owned enterprises under the government's cooperation. Qingqi's entry into the automotive field is precisely because of the merger of a light truck factory in Qilu Province. To this end, Qingqi has also launched a four-wheeled light truck called "BMW".

That's right, the light ride is named "BMW", because the boss of the light ride is a horse and has a special preference for horses. To this end, it has also advertised "BMW" in well-known domestic media to expand its popularity. As a result, the real BMW company found out and complained to the relevant ministries and commissions of the state, and even did not hesitate to send a lawyer's letter to prepare to sue the Qingqi Group in court.

However, although Qingqi Group saw the prospect of the development of the automobile industry, and even went to the central government to ask for the production catalog, but in the impetuous toss of the group's capital operation, the automobile project has not really started. Just make a few prototypes, and then leave them alone.

If Qingqi can take advantage of the dividends of the motorcycle market and resolutely invest funds into the automotive field, maybe a number of dark horses will emerge in China's auto industry. It's just that this is just an assumption, and now the capital chain of the Qingqi Group is about to collapse, and it is sliding into the abyss step by step.

The other is a well-known home appliance company, Chunlan Group, located in Taicheng City.

"As long as you have Chunlan air conditioning, spring will always accompany you. ”

Chunlan air conditioner advertisement with 6 red balls in one shot has accompanied the growth of many people, and began to be broadcast on CCTV in 1989, bringing a large number of users to the enterprise.

In 1994, Chunlan air conditioning reached its peak, with annual sales of 5.3 billion yuan and a net profit of 6 billion yuan. At the same time, Chunlan shares officially landed on A-shares, becoming one of the three major stocks sought after by shareholders.

Due to the pessimism about the prospects of the air-conditioning industry and the fact that the development potential of air-conditioning in China is not large, it may be too early to climb to the top and see the loneliness of the small masters of the mountains, so Chunlan Group blindly opened diversification. On the contrary, he didn't care about the main business of air conditioning, and let the market chasers behind him, such as Gree, Midea, and Haier, surpass him.

With the huge profits brought by air conditioning, Chunlan Group started its diversification journey in 1994. At that time, the motorcycle market was hot, and Chunlan also entered the market with a huge amount of 2 billion yuan, and acquired a military enterprise with difficult operations to launch the "Chunlan Tiger" and "Chunlan Leopard" motorcycles that imitated Honda models, which were highly sought after by the market. At one time, the annual sales exceeded 100,000 units, becoming a dark horse in the motorcycle market.

If you concentrate on development, with the outstanding research and development capabilities of Chunlan Research Institute, Chunlan Motorcycle may not be a big seller. It is a pity that the management of Chunlan, who is intoxicated in the field of diversification, blindly caters to the government's merger and diversification because of the original sin of the congenital state-owned collective mixed enterprise.

In November 1997, Chunlan took over Nandu Dongfeng Motor Company for 720 million yuan, and embarked on the road of building cars from motorcycles. The Dongfeng Motor Company is the well-known Second Automobile Dongfeng, and due to the large number of associated companies scattered throughout the country, Dongfeng has no blood transfusion support and has to dispose of the enterprises with serious losses. It was in this context that Nandu Dongfeng Company was sold to Chunlan Group and renamed Chunlan Automobile.

Since Han Hao is optimistic about the development of cars, Chunlan Group also sees this opportunity, and they plan to use Chunlan Automobile to enter the field of cars. It is reported that Chunlan Automobile is developing a mini car, they claim to have raised 10 billion funds to enter the car market, only to obtain the national 7 car catalog on the project to put into production. The prototype is likely to be unveiled in October this year, when Chunlan's development strategy will be announced.

It is not news that Chunlan Group wants to enter the automotive field, although it is also a state-owned enterprise in Suwu Province, Chunlan's name is louder than that of Yueda Group in Yandu, but it lost in the competition for South Korea's Kia car project.

Kia Motors, the second-largest car company in South Korea, has always wanted to enter the Chinese market when it sees the potential of the market. However, due to the average strength, the domestic automobile giants look down on it and have no idea of cooperating with it. So Kia Motors went around the country, looking for someone who could be trusted to cooperate.

The only thing that Yueda Group can get its hands on is a tractor factory and an auto repair factory, and it doesn't even have the qualification of the whole vehicle. The vehicle qualification is to enter the national automobile production catalog, from 1 to 7, but Yueda Group is not within this scope.

But even this company, which has no vehicle qualifications, actually said that Kia Motors cooperated with it, which is also a strange thing in the history of Chinese automobiles.

In 1997, the Chinese Vice Premier visited South Korea, relying on the relationship with the New Fourth Army Revolutionary Base Area in Yandu, Mr. Yueda followed the visit as an additional member of the delegation, and racked his brains to invite the Vice Premier to Kia Motors through personal relations. The temporary increase in the itinerary surprised the South Korean foreign affairs department, but it still met the requirements of the Chinese guests.

Originally, Kia did not attach importance to Yueda as a potential partner, and although it had sold obsolete production equipment, it had not been put on the cooperation candidate list. Unexpectedly, Yueda actually invited the Chinese Vice Premier to come forward, in the tight external environment of the Asian economic crisis, Kia was eager to solve the problem of entering the Chinese market, so Yueda fooled over to cooperate with each other to launch a Pratt model for Yueda production. At the level of cooperation, it only engages in technical cooperation and does not engage in joint ventures for the time being.

Later, under the interrogation of the vice premier, the Yueda Kia project was successfully passed, and a bankrupt enterprise called Daqiao Automobile Factory was merged, and the vehicle qualification was obtained, but the directory was prefixed with 6. Because the directory with the prefix 7 is a red line, no company can successfully break through.

Before the QQ of the Huaxia factory ran on the road with the prefix 6 directory, Yueda Kia's Prait hatchback had already galloped in Suwu Province.

In the central government, the central government strictly guards the red line of the 7th prefix of the car, and local automobile companies have played a sideball to circumvent this red line. The sedan is a sedan, so I will get on the hatchback, which belongs to the 6-digit passenger car directory and is not considered a violation.

On June 15, 1999, Hujiang will host the 8th International Auto Show, when the world's automakers will gather in China to show their representative models to show their strength.

Such a grand event, Huaxia Industry will not be absent, and the Huaxia brand will also appear on the big stage of the auto show for the first time.

Huaxia Industry will exhibit two categories of motorcycles and automobiles, with all its products on display, as well as concept models.

Huaxia Motorcycle will launch 2 concept models, which are completely the masterpieces of Huaxia designers themselves, integrating the world's latest trend concepts. When domestic motorcycle manufacturers were busy copying or introducing foreign-funded models, Huaxia Motorcycle relied on its accumulated R&D strength to launch the first motorcycle concept car in China.

This means that in the field of motorcycles, Huaxia Motorcycle adheres to positive research and development, vigorously cultivates design and development talents, and finally arrives at the harvest season.

In addition, in the automotive field, Huaxia Automobile has also created a concept car, which will be the first concept car in China to be independently designed.

It is an extension of the QQ model, because the time is too short, can only be local materials. However, the use of exaggerated design elements in the appearance, inspired by the national treasure panda, hence the name "panda".

GM has announced the establishment of a Pan-Asian technical center in China since the joint venture with SAIC, and it is reported that they will unveil the first concept car built for China on the day of the Shanghai Auto Show in June.

China's first concept car, how much to attract the attention of the Chinese people, how can Han Hao, who has always paid attention to marketing momentum, let go of such a good opportunity.

Since the first domestic auto show in 1985, domestic auto companies have not launched their own concept cars, which can be seen how backward the R&D capabilities of China's auto industry were at that time. Now, it is a wordless irony that the first concept car is still being launched with the help of foreign giant General Motors.

Therefore, on the eve of the Lunar New Year in 1999, Huaxia Automobile convened major media to hold the "Panda" concept car unveiling ceremony in the banquet hall of the Great Hall of the People in the capital.

Since the "Panda" brand trademark is in the hands of Huaxia Automobile, the name "Panda" concept car is even more worthy of its name.

The Panda Concept Car adopts the second generation of Huaxia Light extended chassis, which is still equipped with Huaxia Automobile's main 1.2L engine and the newly produced 5MT transmission. The whole car is made of resin material, the body is white, and the two huge headlights are surrounded by black edges, which looks like the concept of panda eyes. The grille still uses the shape of Mingguang armor, which has become the design language inheritance of Huaxia Automobile.

The body adopts a round shape, the door is the concept of the Chinese habit of the sky and the round place, using the shape of the ancient copper coin, and the window is the square hole in the middle. The rear of the car refers to the panda's fat buttocks bulging outward, and the brake lights on both sides adopt the cartoon pattern shape of panda paws, and the two little fat paws light up at the rear of the car when the brake is pressed.

The interior also features black and white contrasting colors, with white leather seats and black center console and steering wheel. The highlight of the car, the center console, is also dominated by the shape of a panda's head, the air conditioning vent is like two eyes, and the CD player in the middle is like a mouth.

As soon as the concept car with Chinese elements was unveiled from the red cloth, reporters frantically pressed the shutter, and when they saw the panda, they knew that it was China, which was the first concept car designed by the Chinese themselves!

"The concept car is a symbol of the strength of a company, and we at Huaxia Automobile are honored to be the creators of the first concept car in China. Here, I would like to thank our design team, who have fought countless sleepless nights for the Panda Concept and are the biggest contributors to today. ”

Han Hao had no choice, as long as he appeared in the news, the popularity would go up, so he had to use his influence to build momentum for the company.

"In the future, we will continue to strengthen our investment in research and development, and strive to create more concept cars with Chinese characteristics, as well as more mass-produced national cars suitable for our ordinary family travel. At the same time, I would like to officially announce that Huaxia Industry will participate in the International Auto Show in Hujiang in June, and we will be on the same stage with auto giants from all over the world to show our secret weapons. ”

Taking this opportunity, Han Hao announced the decision to officially participate in the international auto show, which can be regarded as building momentum for the auto show in advance.

When a reporter asked what the secret weapon was, Han Hao did not answer, only said that it would be a surprise.

China's first concept car, this news hotspot is too strong, CCTV's "News Network" deliberately gave 30 seconds to introduce this model, and at the same time confirmed that the Panda concept car is the first concept car in China with an official authoritative voice.

After learning about the launch of Huaxia Automobile's Panda concept car on the TV news, there was silence in GM's Pan Asia R&D center, and they were speechless as if they had suffered a dumb loss. I thought that the first concept car was its own glory, but it was robbed by Huaxia Automobile, and now the media are hyping Huaxia Automobile to create China's first concept car.

As in competitive competitions, other than the championship, the other rankings will soon be forgotten. The "Kirin" concept car built by Pan Asia will never be able to beat Huaxia's "Panda", just because the other party was born early, and snatched the honor of the first place.

"Maybe our technology and concepts are more advanced than theirs, but all of this, at this moment, is no longer important. ”

One of the leaders of the "Kirin" project laughed at himself in frustration.

"Where is this Huaxia car sacred, why haven't I heard of it before, are they very powerful?"

This is what a foreign designer from Pan Asia asked his Chinese colleague.

"This is a Chinese manufacturer that has just entered the automotive field, used to make motorcycles, and now it has come to the automotive industry. I'm not sure if it's great or not, but I'm sure that if they keep in the automotive industry, sooner or later it's an existence that can't be ignored. ”

In the face of the emergence of the Huaxia Automobile concept car, the Chinese employee who has just graduated said meaningfully.

The impact of the Panda concept car is not limited to GM's Pan Asia Technology Center, as the first concept car to appear on the "News Network", it has caused an uproar among all Chinese automobile companies.

If Huaxia Automobile is as powerful as the Huaxia motorcycle that has sprung up, then the domestic automobile market pattern will have to change.

"What do you think of this Panda concept car?"

Geng Qiubo, the current head of the FAW Group, asked his deputy that he would retire after the year, and the burden of FAW would fall on the shoulders of the young marshal beside him.

"The name is too real, it is better to do too many fancy things than to screw a screw in a down-to-earth manner, we have to endure loneliness and sink down when we engage in cars, after all, people in the industry know how big the gap between our country and the mainstream level of foreign countries is. ”

The 38-year-old young marshal who is about to take over the FAW Great Seal said.

As the successor who has long been trained internally, the FAW Marshal has been following Geng Qiubo's side by word and deed, and he will soon have his own stage.

"I'm glad that you can calm down, more than 100,000 people in FAW will have to rely on you to lead the way in the future. But don't underestimate the enemy, this young Han can always make Ling Yunzhi willingly charge, but he is not a simple character. I think that at the beginning, Ling Yunzhi was also the key training object in the factory, but it was a pity. ”

Letting Ling Yunzhi go at the beginning has always been something that Geng Qiubo can't let go. If he doesn't leave, he will be the right-hand man of the young marshal in the future, and he will be able to retire with peace of mind when he hands over to them.

As the eldest son of the republic, FAW's current volume certainly does not put Huaxia Automobile in its eyes, but the limelight of the automobile industry has been robbed of Huaxia recently, which is really unpleasant.

"The current situation in our country's automotive industry is that in addition to three big dogs and three small dogs, there is a pack of wild dogs grabbing food outside the door. Now it seems that the domestic dog is having a hard time, and the wild dog is too fierce. ”

The prime minister also saw the news of the Panda concept car at his residence, and he said to his wife by analogy.

The metaphor of big dogs and small dogs is that the three major and three small automobile companies are captive by the state, while other automobile companies are all wild dogs, which belong to wild breeds that no one claims.

"If a dog is not wild, he will not be able to see his home. ”

The prime minister's wife replied casually, she has always been silent about national policy, but today it is rare to hear her husband use a dog as an analogy.

"The plate was so big, and the landlord's family had no food left. ”

This was the end of the couple's brief conversation, and the prime minister did not go further into the topic.

Negotiations between China and the United States on joining the WTO are in full swing, and as long as the United States crosses the big mountain, then China will be considered to have successfully resumed GATT and return to the WTO family.

Until this top priority is resolved, the domestic auto industry policy will not change much.