Hearing Paison's voice again, it is impossible to say that Han Hao's heart has no fluctuations, and any automobile factory in which BMW's joint venture project is placed is a heavy and mega project. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Paison told Han Hao that BMW's president, Milberg, and his entourage will visit China soon, and that they will visit the Huaxia Automobile Plant at a date to be announced, as they will also visit other potential domestic targets together.

Han Hao understands that this time BMW President Milberg and others came to China to delineate future partners. With the layout of Mercedes-Benz and Audi in China, BMW has been losing blood on the Rover project and must change. The West is not bright and the East is bright, and BMW has accelerated the pace of layout in China.

In order to welcome the visit of the president of BMW, Han Hao made a special report to the province, hoping to work together to win the BMW project.

When Kim Yangyong received the same news, he immediately ordered his subordinates to inquire about the preferences of BMW President Milberg and do his best to receive the other party's inspection.

In Kim Yangyong's territory, if he can get close to BMW, then in the future, he will be able to borrow the Zhengdao M1 sedan and make his own brand sedan produced in the same line as BMW, and many consumers will definitely buy it.

BMW headquarters got a detailed research report from Paisen, and after analysis, it was learned that there are two companies in China with production lines, which can produce BMW cars on the same line with a slight transformation, which surprised them, and this trip to China is to compare the cooperation potential of the two companies.

Not surprisingly, BMW's partner will be between Huaxia and Brilliance Auto, and Tianye Auto has been ruled out of consideration.

If Li Tianping of Tianye Automobile knew that he had led the wolf into the house and lost the BMW project, he would probably be depressed. However, now it is difficult for Tianye Motors to save itself, and BMW is considering selling Rover Motors, so the cooperation between the two sides is basically no follow-up.

With the listing of Huaxia Automobile on the A-share market, Han Hao has become one of the few richest people in China in one fell swoop, and it is impossible to say that Jin Yangyong, a hero, is not moved. Now there are 4 listed companies under the Brilliance system, among which Jinbei Bus is the most famous, and the combined market value of the 4 companies far exceeds that of Huaxia Automobile.

It's just that the seemingly huge Brilliance empire, in which Jin Yangyong occupies a limited share, borrowed the name of the country when it was first established, otherwise Brilliance would not have been able to easily land on the New York Stock Exchange and become the first stock of China Overseas. No matter how skillfully Jin Yangyong designs the capital labyrinth, in the end, Brilliance's controlling shareholder belongs to an obscure state-owned education foundation, and he is just a big housekeeper.

It can be said that Jin Yangyong used his connections and national resources to form a huge Brilliance department, and without him, the Brilliance Empire would not have such a scale. But on the first day of Brilliance's birth, he was saddled with the original sin of unclear property rights. Whether Hua Chen is the state or Jin Yangyong's alone, even he can't say clearly.

Han Hao's success stimulated Jin Yangyong, and he also saw that his background in the Brilliance Empire was not right, so he planned to start another stove, take out what should be his own from the old Brilliance, and set up another Xinhua Chen. To this end, he took control of Shenhua shares, came forward in the name of a third-party puppet, and hid himself behind him. He quietly transferred Brilliance's assets to Shenhua shares, wanting to do all this without realizing it.

Jin Yangyong thought to himself, I have made a company worth only 100 yuan to a scale of 10 billion, and the state has not contributed to it, and it is completely my personal credit that the company has today. Now, I want to get back what belongs to me, I don't want any more, and I don't do anything less. Under this guiding ideology, Jin Yangyong tried to implement an MBO management buyout and privatize Brilliance, but now Huaxia Automobile is too large for any official to dare to divide the country's tens of billions of assets to private individuals. You have to settle accounts with the country, whether it is three or seven or four or six points, or even ninety-one points, who accounts for the big head and who is the small head, no one dares to take the initiative to mention this matter. As a last resort, he could only come up with a new way to hollow out the old Brilliance.

No one denies Kim Yangyong's merits, but no one dares to give him a matching remuneration, tens of millions can be discussed, but as soon as the number is enlarged to tens of billions, no one dares to be the master. The loss of state-owned assets is a very sensitive topic in today's political environment. For this reason, Kim Yangyong has become more and more high-profile in his work, singing praises for himself, just so that he can have enough confidence to bargain with the country in the future.

The BMW project, Huaxia Automobile is also striving for it, and Kim Yangyong found out soon after Paison left last time. It seems that when I talked about the hero theory of the domestic automobile industry, I really didn't mistake this young man, who was calm and low-key and energetic. The leaders of state-owned enterprises ask for instructions early and report late, and they are bound to do things, and now there are more foreign masters of joint ventures, and they only look ahead, and they have no positive and enterprising spirit.

Huaxia wants to compete with Brilliance, the biggest disadvantage is that the qualifications are too shallow, Brilliance is rich and some people have experience, and Huaxia Automobile is half a position behind in all aspects.

Although the second generation of Huaxia Light and the new QQ are amazing, compared with Jinbei Bread, which occupies the dominating market in China, it is still pediatrics. The annual sales revenue of Jinbei bread is more than 4 billion, and the revenue of Huaxia Automobile is less than 1 billion, and the profit is incomparable.

The first stop for BMW President Milberg and his entourage in China was Brilliance Auto, indicating that the balance of their partners in their hearts was tilted in favor of Brilliance.

Seeing the BMW sedan in which Brilliance entertained the special car, President Milberg was also very happy. In Shenjing City, he saw the supporting facilities of the Northeast Heavy Industry Base, as well as the newly assembled production line on the Brilliance Car Factory, and also looked at the M1 Zhengdao sedan with great interest.

"Mr. Milberg, if we cooperate in the future, the BMW engine can be installed in our M1 Zhengdao sedan, which is a model of Sino-foreign joint venture. ”

When it comes to the M1 Zhengdao car that he spent a lot of money to build, Kim Yangyong can't help but imagine a little more about its future.

But the upright Germans don't think so, and they now only need an assembly plant in China.

"I'm sorry, but we at BMW won't agree to this idea, because one of our engines alone is already more expensive than this sedan. ”

Touching a nail that is not big or small, Jin Yangyong restrained his unhappiness, thinking that in the future, he will definitely build an engine that is better than your BMW.

After inspecting Brilliance's car factory, Millberg looked satisfied, and he met with the leaders of Liaoyang Province, and the two sides had further communication on the investment landing.

"Brilliance has a good industrial base and a good geographical location, but what makes me most unhappy is that it is a state-owned enterprise. Although according to you, Brilliance is already a very advanced enterprise in China, it still seems to be very backward compared to us. I have already learned about the management of state-owned enterprises in Rover, and I don't want to repeat the mistakes of the past in China. You said that in China, it is easy to do business with companies with government backgrounds, but on the other hand, they are not a powerful constraint on us. One world, one BMW, we have 22 production and assembly plants in 12 countries around the world, and China is just one of them, and there will be no discrimination. ”

Mr. Milberg told Mr. Paison, the representative in China, that the obvious message was that he wanted to find a suitable foundry, preferably easier to control.

When you come to Zhehai, it is much warmer than the northeast, and you can no longer see the scene of heavy snowfall. Governor Zhou met with Milberg and his entourage, expressed his expectations for the implementation of BMW's joint venture project, and gave the greatest sincerity that Zhejiang Province can give. As long as it lands, everything can be discussed, and BMW is as popular as a sweet tooth by local governments. If BMW can land, it shows that the local investment environment is excellent, which is a major political performance resource.

Han Hao met with Milberg and other representatives in Jiangzhou, and the two sides had preliminary contact, and he took the German guests to the suburbs of Jiangzhou to inspect the 3,500 acres of land to be built in the future, and briefly introduced the situation of China Motor. If feasible, the BMW project is ideal in Jiangzhou, where there is more room for development than Hushan. The province promised that if BMW landed, it would approve another 2,000 acres of land for the joint venture company.

Milberg didn't say much, he was more concerned about Huaxia Automobile's car production line in Hushan. When he came to Hushan, he got his wish and saw the new production line being commissioned, which was no less than the BMW factory in Germany. Compared with Brilliance, Huaxia Automobile's production line is more in line with BMW's taste, after all, this is a treasure that Han Hao spent a lot of money to import.

There is a lot of room for future development in the Chinese market, but the capacity is still limited, and BMW has sold less than 2,000 cars a year through official statistics. According to BMW's estimates, the maximum annual production of domestic cars in China may be in the early 20,000 units in the future, because the consumption capacity of luxury cars in China is limited.

BMW wants to test the Chinese market, but is not willing to take too much risk, if it can use the Huaxia Automobile production line to produce CKD parts shipped from Germany, this will maximize the benefits for BMW. If the effect is good, we will expand investment, and if it does not work, we can withdraw from the Chinese market at any time, and it will not have much impact. Unlike Rover, which smashed into billions of dollars, it only takes $300 million to invest in China, not to mention that there will be Chinese joint venture partners to share the investment pressure. The 50:50 ratio is a red line set by the Chinese government, which gives BMW an opportunity to reduce investment costs.

"I've heard about injustices against the private sector in China, especially in the automotive sector. It is reported that you have not yet obtained the production catalog of the car, and it is a necessary prerequisite to cooperate with BMW. ”

After looking around, Milberg asked Han Hao, who was accompanying him.

"We are still in the exploration stage of the market economy, and there will be places where we cannot keep up with the backwardness in terms of policies and regulations, but we are now advocating reform and opening up in order to eliminate such drawbacks. ”

Although he was very dissatisfied with the country's automobile policy, Han Hao still maintained the country's image in front of outsiders, which was a manifestation of general knowledge.

"As for car licenses, we are actively striving for them, and the state is also considering the degree of deregulation of private enterprises. If BMW makes up its mind to make a joint venture with us, then I believe that the license plate will not be too much of a problem, because our country very much welcomes famous foreign automobile companies to enter China for development. If you look at the existing projects, Volkswagen, General Motors, Toyota, Honda and other companies come in to seek joint ventures, and they are basically all green light. ”

Why Han Hao is keen on the BMW project, there is another meaning, which is to take advantage of the BMW project to win the state-controlled 7-prefix car license.

If BMW makes up its mind to make a joint venture with Huaxia Automobile, then the central government will definitely consider the international influence and the overall economic situation and give the joint venture a certificate of origin. Not only did Han Hao see this, but Jin Yangyong also realized that these were potential meanings that could not be explained to BMW.

"I am very impressed with the vibrancy of your company, I have looked through your company profile and know that you are developing your own car brand. I would like to ask, if one day there is a conflict of interest between your brand and BMW, how will you deal with such a difficult situation?"

This question was very acute, and everyone on the scene turned their eyes on Han Hao.

"BMW is a luxury brand, and our own brand is positioned as an economy car, and there is no direct competition in the market. If there is such a day, it means that you have chosen a good partner in China, which proves that you have a forward-looking vision. ”

Han Hao did not answer directly, but responded by playing a side ball. Presumably, Milberg just asked this question casually, three-year-old children know BMW's brand competitiveness in the world, and it is whimsical for Huaxia Automobile to compete side by side.

Sure enough, Milberg did not go further on this topic, but planned to go to the Huaxia motorcycle factory to see what was going on.

For the first time, Milberg felt a sense of awe for Made in China as he saw a steady stream of motorcycles rolling off the production line, and the factory warehouse was full of brand-new vehicles, showing the strong manufacturing capabilities of Chinese companies. BMW's annual sales of motorcycles are about 70,000 units, and seeing the terrifying production capacity of Huaxia Automobile of nearly 2 million, Milberg can't help but respect the young Chinese entrepreneur around him.

If Huaxia Automobile Technology is upgraded in the future, coupled with China's strong manufacturing capacity, will there be a terrifying opponent in the world automobile pattern out of thin air? I hope that such a thing will not happen, and if there is another Toyota, other car manufacturers in the world will have a hard time.

On second thought, if Huaxia Automobile shows strong development potential in the future, then BMW's early investment in shares will be a very cost-effective deal. After all, there are frequent mergers and acquisitions among auto giants, and their old rival Mercedes-Benz is taking advantage of the impact of the Asian financial crisis to prepare to take a 10% stake in South Korea's Hyundai, and it may not pursue the possibility of controlling in the future. After merging with Chrysler, Mercedes-Benz plans to take over a 30% stake in Mitsubishi Motors in Asia, and the offensive expansion trend is very obvious.

However, due to the failure of the Rover project, BMW turned a cold eye to Mercedes-Benz's integration of so many enterprises at once. BMW has decided internally to stop the loss and no longer invest in the Rover project, and will take steps to withdraw from the Rover project. Now they have commissioned an intermediary to find a new seller for Rover Assets, and they are determined to shrink their front and focus on the policy of one BMW in one world.

Asking Han Hao about the relationship between Huaxia Automobile and BMW before was not a casual question, Milberg had deep intentions. If BMW is looking for a long-term and stable partner in China, and BMW will also exert its influence on it, then it is inevitable to take a stake.

Bidding farewell to Milberg, he didn't say much before leaving, but only thanked Han Hao for his reception of his group. When they return to the capital, they will also be received by the Prime Minister, as BMW's entry into China is a high-impact event.

According to Han Hao's estimate, BMW should continue to evaluate the two Chinese companies, and will have to ask the central government about its attitude. If the central government requires BMW to choose a joint venture with a state-owned enterprise, then BMW may delay its entry into China, or even choose a state-owned enterprise to enter the joint venture.

It is not only the domestic automobile manufacturers, but also the international market is no exception.