Chapter 190: The Automobile Museum
With the major brands in China's auto market starting a scuffle, the headquarters of Zhonghua Group in Jiangzhou also ushered in a happy event.
Next to the spaceship-shaped building of the China Automotive Research Institute, there has been a vacant lot, which has been under construction for the past two years, and soon a new building will take shape.
From afar, the new building looks like a space base, like a huge bubble wrap covering the ground and glistening in the sun.
Today, the space base is finally about to reveal its mystery to the public.
This is the China Automobile Museum, which Han Hao has spent many years of energy to build, with a total investment of nearly 1 billion yuan, and is the leading industrial museum in China and even in the world.
The museum is divided into three exhibition halls, namely the World Pavilion, the China Pavilion and the China Pavilion.
As the name suggests, the World Pavilion is a detailed introduction to the development and evolution of automobiles around the world, from the invention of the first automobile to the introduction of the latest mass-produced car.
Divided by chronology, the classic models that appear in each decade can be seen as prototypes or real cars.
In order to collect these classic cars, Han Hao tried his best to buy what he could buy with money, and if he couldn't buy it, he found someone to copy it one-to-one, trying to show the car scene in front of the audience over the past century.
Even every brand that has appeared in the history of the world's automobile can be found here, and it is also equipped with detailed information, which can be described as an encyclopedia of the automotive industry.
A list ranking has also been formulated according to the global sales of cars, so that the audience can clearly know who the best-selling kings among the cars are, and correspond to the actual cars on the scene one by one.
The World Pavilion has more than 360 large and small exhibition cars, and this museum alone is enough to kill many other automobile museums.
The second is the China Pavilion, which is to display the development history of China's automobile industry.
From the beginning of the first automobile entering China in the late Qing Dynasty, the development of Chinese automobiles has gone through the major stages of Beiyang, the Republic of China and New China.
Of course, the focus is on the germination and development of the national automobile industry after the founding of New China, which is divided into two stages: before and after the reform and opening up.
All the cars that have been imported to China and have a certain influence, as well as all the production cars that have been built by domestic car companies and sold in the market, can find prototypes or replicas in the museum, and also match the price and sales of the year.
Such a detailed and thoughtful work is not something that can be completed in a moment, so it's no wonder it takes so long to open the door.
Even the introduction and description of a certain brand, such as the Hongqi brand car, is more detailed than that in the FAW exhibition hall.
In addition, a motorcycle exhibition area has been added to tell the history of China's motorcycle development one by one, corresponding to China, the world's largest motorcycle producer and consumer.
There are more cars on display in the China Pavilion, with a total of nearly 500 vehicles, which completely covers the history of China's automobile industry.
Finally, there is the China Pavilion, which records the glorious history of how Zhonghua Group has developed from a motorcycle parts factory to now becoming one of the world's top three automobile giants.
As soon as you enter the gate, you will see Han Hao's beloved "cannon" motorcycle, which is this clumsy and rough motorcycle that triggered the passion of the founder of Zhonghua Group for the automobile and motorcycle industry, and embarked on the entrepreneurial road that will never return.
From the motorcycle rearview mirror at the beginning, to the "Glory" brand motorcycle engine, and then to the first Huaxia brand scooter, it has witnessed the development and growth of Zhonghua Group step by step.
The second is to make a big leap into the automotive industry, from the imitation of Suzuki models of the light of China, to the Chinese "Qin" of the Toyota Corolla, which has initially gained a firm foothold in the automotive industry.
Immediately afterwards, the "Water Drop Ripple" family concept design SUV Zhonghua "Tang" was born, which completely got rid of the imitation label and began to have the strength to develop products positively.
In terms of core technology, it first conquered the "Pangu" engine, and later gnawed the hard bones of CVT transmission, becoming the first domestic independent brand in strength.
Subsequently, the implementation of the Huaxia and Zhonghua dual-brand strategy, Huaxia Hongguang, "Song", "Ming" and other popular models continue to emerge to supplement the product line, among the ranks of domestic first-class car companies, and began to enter the field of new energy vehicles.
Taking advantage of the subprime mortgage crisis, it acquired Land Rover and Volvo, two world-renowned luxury brands, in one fell swoop, making Zhonghua Group go abroad to become a global auto giant, and finally practiced internal skills and integrated for several years to make the total sales rush to the top three in the world in one fell swoop.
All the concept cars and production cars built by Zhonghua Group are presented in front of you one by one, with detailed graphics and real historical video materials, which not only witnessed Han Hao's transformation from a hairy guy to a business giant, but also showed the process of Zhonghua Group's transformation from a small workshop to a world giant.
Although Han Hao only took over the family business in the summer of 1993 and began to build Zhonghua Group, in order to restore the development process of the enterprise more realistically, he moved the company's founding time forward by one year, that is, to 1992. shows that he is not completely self-made, but stands on his father's shoulders to start, and it has been exactly 20 years.
In just 20 years, Zhonghua Group has successfully created a miracle in China's economy, growing from a township workshop to the first private enterprise in China, and entering the top 50 of the world's top 500 enterprises, winning glory for China's industrial manufacturing.
The just-completed China Automobile Museum is a 20th birthday gift to Zhonghua Group, hoping that it can become an evergreen enterprise with a century-old foundation.
At the opening of the museum, there was another big event with simultaneous firing of the starting gun.
The China Automobile Rally, which is exclusively sponsored by Chunghwa Group, has a total of 36 professional teams and more than 130 cars participating, and the first stop is located in the main square in front of the newly completed China Automobile Museum.
The China Rally is one of the most influential automobile events held in China, with eight stations and four months to take across the whole of China, requiring a long journey in extreme weather and harsh road conditions to reach the finish line.
After years of cultivation, it has a fairly fixed number of audiences, and is an effective carrier for spreading automobile culture in China.
Jiangzhou Station is a new race site added this year, and drivers will start from the China Automobile Exhibition Hall and race around the mountain roads of the West Lake Scenic Area.
Every year, 8 domestic cities will be re-selected to spread the car culture to the 9.6 million square kilometers of land to the greatest extent.
There is no doubt that the first stop this year was chosen in Jiangzhou, of course, with the intention of cooperating with the promotion of the China Automobile Museum.
More than 130 cars lined up from the Automobile Museum Plaza, like guests who had come to congratulate the opening, and they greeted the new museum with a lively roar.
The Chinese team has won two consecutive rally championships, and this year will continue to use the Chinese "Qin" model to impact the three consecutive championships. Once successful, it will be the first domestic team to win three consecutive championships and forever go down in the history of Chinese racing.
And Han Hao also promised a high bonus, and if he won three consecutive championships, the team would gain fame and fortune.
There must be brave men under the heavy reward, and the Chinese "Qin" soon occupied the top three results and began a long journey.
If the rally is not cool enough, Han Hao or the Jiangzhou government has prepared another generous gift for fans.
As we all know, automobiles are the pillar industries of Jiangzhou City, so the development of automobile culture is naturally one of the first choices for government planning.
Unlike F1, which landed in Hujiang City and grabbed the position of China's racing boss, Jiangzhou also wants to make a big fuss about car culture. You must know that Jiangzhou has relied on Zhonghua Group to become an out-and-out automobile city, with a large number of employees and sufficient soil for automobile culture.
The choice of the China Rally to hold the sub-station in Jiangzhou this time is the result of the Jiangzhou Municipal Government's vigorous public relations. Of course, this is also inseparable from Han Hao's personal operation help.
There is another racing event that rivals the popularity of the China Rally, the China Auto Endurance Race.
The event was voted by netizens to select 28 popular models, according to the most popular configuration in the market directly in the 4S store to buy a new car within 20 kilometers of the journey, and then in the form of substitution not to change the car in the form of running the specified number of times in the racetrack, to see who runs the most mileage, in order to prove the reliability of the quality of the vehicle.
Since it was held in 2004, the event has been held for 48 hours, and later increased the time to 100 hours in 2008 at the request of the majority of netizens, which can be described as a real endurance race.
The competition has been held for 8 consecutive years, and each time it has been broadcast live on the Internet and TV, which has attracted the attention of many car owners and fans.
If rallies are a favorite of high-end fans, then endurance racing is a carnival for low-end beginners, and a second choice for everyone to buy a car in addition to the results of vehicle collisions.
The new mass-produced cars sold in 4S are only allowed to be safely modified and directly put on the track, maintaining the original flavor to the greatest extent, and there is no difference from the vehicles that mass consumers buy home. Refueling, tire changing, car repair, maintenance, etc. are all carried out in front of the camera, which can be said to use a magnifying glass to directly disclose the shortcomings of the model.
The racers also officially know the cars they have won by lottery the day before the start of the race, so it is as close to real life as possible.
In addition to the official permission for a new car first warranty, replacing tires, brake discs and any repairs will be deducted points, i.e. deducting the number of kilometers traveled, so as to show the true limit of the car's capabilities. Otherwise, in the previous events, there were cars that frequently made pit stops to replace tires, brake discs and other consumable parts, resulting in relatively unfair competition.
It is through this event that Zhonghua Group shows the excellent stability of Zhonghua "Qin", Zhonghua "Tang" and other models in front of the Chinese people, and proves the excellent reliability of its quality with irreproachable facts.
The Zhonghua Qin was the first car to complete 100 hours without a loss, without any replacement of parts, except for a routine maintenance and a tire change along the way. What's even more amazing is that the brake pads have withstood 100 hours of violence, making them the best of all the cars in the competition.
On the other hand, Japanese brands, which have always been considered durable and economical, have burst out with a lot of jokes, such as oil leakage from brake pumps, breakage caused by falling off suspension screws, and failure of vehicle common axles, which have triggered discussions about joint venture brands entering the Chinese market.
Similarly, the performance of other domestic independent brands is not good, there are direct engine bursts, there are also transmission jams, and some vehicles suddenly lose control and crash into the guardrail. Compared with the joint venture brand, there are many problems in the core three parts of domestic automobiles, indicating that Chinese automobiles have yet to catch up in key technologies.
As a result, many netizens jokingly called the 100-hour endurance race a mirror of the Chinese auto market, showing the real side of various models in front of everyone.
In the past, the China Auto Endurance Race has been held at the Hujiang Circuit, but this year it was moved to Jiangzhou.
The Jiangzhou municipal government has specially invested 1 billion yuan to build an international racing track to create automobile events.
The 100 Hours is the first major event to be held at the new circuit.
The popular fried chicken that has just been listed and has become China's car of the year - the dragon-faced "Tang", who has become the ticket king, has been asked by everyone to see how the real car is doing.
Han Hao is not worried about this, before the project is listed, "Tang" has already conducted targeted endurance tests, and the specific performance is of course very satisfactory.
Two large-scale events and a world-class automobile museum opened its doors to visitors, making Jiangzhou a leader in domestic automobile culture.
In addition, after visiting the Automobile Museum, people can also choose to visit the industrial line of Zhonghua Group's production line, and witness the whole process of a new car from 0 to 1 and complete manufacturing from the production line.
It can be said that the China Automobile Museum gathers and condenses the essence of the development of the world and even China's automobile industry, attracting many car owners and fans of China Group, and has become a well-known 5A scenic spot in Jiangzhou.