The completion of the China Automobile Museum is a wish fulfilled for Han Hao for many years. However, as soon as the old accounts were removed, new debts arrived. Now he has a newer and grander wish, which is to promote China's independent operating system - Hongmeng.

As the key to Industry 4.0, the importance of the HarmonyOS system, which focuses on the Internet of Things, is self-evident.

Even if Han Hao replaces all the new cars of Zhonghua Group with the Hongmeng system, the popularity is still too slow, and the market share is too low.

If it is really to be promoted as soon as possible and with unprecedented intensity, it must rely on the government to demand that Chinese companies use administrative means to enforce it. With the Chinese government's control, the whole country can be mobilized at the mercy of an order.

However, the Hongmeng system is an open source system jointly developed by Zhonghua Group and Huawei, and the behavior of enterprises has little to do with the government, and there is no such ability and qualification to convince the government.

Moreover, under the conditions of a market economy, the government replaces the hand of the market with the administrative hand to regulate resources, which is a huge risk and has a greater chance of failure, and no one will be willing to assume such a responsibility.

What's more, the HarmonyOS system has just come out, although it performs well in the use of on-board systems, it is still unknown in other fields, and neither the government nor enterprises dare to follow up if they are not sure enough of success.

To sum up, if you want to promote the Hongmeng system, except for Zhonghua Group and Huawei, you can't count on other forces for the time being.

In internal negotiations, Huawei promised to equip the mobile phone business with the HarmonyOS system, but only when the conditions are ripe. According to their plan, the HarmonyOS and the existing Android system will be pre-installed side by side, and users can choose to use one of them when they boot up.

However, the current objective conditions are limited, and if you choose one of the two systems, the requirements for the CPU and storage space of the mobile phone are very high, and it is difficult to achieve it if you promote it immediately. For this reason, the only compromise option is to implement the use of the HarmonyOS system on Huawei's low-end mobile phones (that is, low-cost feature phone users) first, so that the customer audience is also limited.

Before the performance of mobile phones cannot be improved on a large scale, it seems that the main force to promote the popularization of the HarmonyOS system has to be the Zhonghua Group.

If you want to hurry, you can't reach it, of course Han Hao understands this truth.

But if you don't do something, the Hongmeng system may be in danger of dying, plus the Android system is menacing, relying on the popularity of smartphones, the market share is rising.

In this regard, Han Hao must come up with a new carrier that is enough to compete with mobile phones, but suitable for the Hongmeng system.

Every household has it,It is similar to the function of the car machine,As soon as the screening range is narrowed,I soon came up with the correct answer-TV!

The bulky audio-visual carrier of TV has become an indispensable member of the modern family.

Under the wave of information, TV has begun its evolutionary journey to LCD screen and intelligent interconnection.

As early as 2009, Samsung, Sony and others launched TVs with networking solutions provided by Yahoo at the international Consumer Electronics Show (CES), opening the wave of "Internet + TV". Soon, domestic TV manufacturers followed up and began to market the concept of Internet TV, but the TV operating system between each brand is not compatible. 2011year,TV manufacturers have implanted Android systems into TV hardware,Under the unified platform standard,Smart TV began to take shape。

What Han Hao wants to do is to seize the big screen in the people's homes - TV, and temporarily let the small screen, that is, the mobile phone, be handed over to Huawei for future processing.

Using his influence, Han Hao privately convened several CEOs of companies with high domestic TV share to discuss, hoping to pre-install Hongmeng to promote the domestic system.

But everyone is looking forward to not being the first person to eat crabs, after all, the adoption of the Hongmeng system has the feeling of making wedding dresses for others, and the use of Android is not only free but also more in line with the trend.

Han Hao still has to give face, but he really shirks it, but he has to say that if there are relevant government departments to take the lead, they are willing to try one or two. However, they can also test it in-house first, and then consider small-scale mass production if appropriate.

Of course, no one can guarantee this time, and it may take three or five years for a long time. If you have to go public in a hurry,Then Zhonghua Group has to give a certain subsidy,That is, the so-called installation fee,Spend money to make the Hongmeng system pre-installed on the TV。

After doing the math, the amount of this pre-installation fee is not small, and it is basically impossible to persuade the government to come forward, Han Hao always feels that he cannot control the progress of things.

HarmonyOS wants to promote, and the biggest enemy is not Microsoft, but Android. If it is carried out slowly, when Android continues to grow and an ecosystem is formed, the chance of HarmonyOS success will become smaller and smaller.

After thinking about it, Han Hao asked the think tanks of the China Think Tank to do research and analysis on this issue, and finally a practical suggestion stood out.

The development of automobiles to intelligence and networking is inevitable, and the same wave is also applicable to TV, that is, the TV industry is also facing a major reshuffle.

And this just gives the newcomers enough opportunities.

The suggestion given by the think tank is to integrate the TV industry and promote the Hongmeng system with smart TV as the carrier.

If you want to gain a foothold in the TV industry, you must open up the industrial chain and use the cost advantage to reshuffle. The key cost of TV is the chip, the second is the screen, the third is the system, and the fourth is the foundry.

In terms of chips, HiSilicon Semiconductor has been involved in TV chips and has already developed chips for smart TVs. In terms of system, Hongmeng must be the first choice. As for foundries, there are enough foundries in China, and you must know that Foxconn and BYD are among the best. In addition, Han Hao also has his own descendants, that is, Gree Electric Appliances, which has done well in the air-conditioning industry, and they have begun to enter other home appliance fields to penetrate the refrigerator, washing machine and other markets, and also have their own production bases.

"If Gree produces TVs, will consumers accept it?"

Han Hao is a very strong executive person, he immediately took a private jet to the headquarters of Gree Electric Appliances to meet with Dong Qizhen, the iron lady of the business world.

You must know that as the big boss of Gree Electric Appliances, Han Hao rarely asks about the specific management of the company. By the time the shareholders' meeting arrived, people forgot that he was the real boss of the company, and Miss Dong had stolen the limelight.

There is nothing to do but go to the Three Treasures Palace, Han Hao has nothing extremely important, of course he will not come in person, Dong Qizhen knows this.

"In the TV industry, it's very competitive. Gree Electric Appliances has begun to diversify, from air conditioning to refrigerator development, and is currently preparing to lay out to the small household appliance industry. To be honest, we discussed the project internally on TV, but we decided to give it up for the time being.

According to Gree's current strength, it is not a good time to enter the TV field, which is too competitive and not very profitable. ”

Miss Dong did not reserve in front of Han Hao, and directly stated her opinion.

"I just ask you, if Gree launches a very competitive TV, will consumers abandon other old brands and choose Gree instead?"

Han Hao didn't understand much about the home appliance industry, so he naturally wanted to ask Dong Qizhen, a veteran who had been immersed in it for many years.

"Chinese consumers don't have a lot of brand loyalty in the home appliance industry, and whoever has a better and cheaper product will turn around and support it.

This is also the reason why air conditioning giants such as Panasonic and Mitsubishi can't sell Gree, because we are the most suitable product. ”

In addition to answering, Miss Dong did not forget to mention her brilliant achievements.

In addition to defeating the Japanese king, Gree Air Conditioner also left most of the other domestic brands behind and was in the first position in the market.

"In order to promote the HarmonyOS system, I hope to enter the TV industry. A few days ago, I was in contact with domestic TV companies, and they were not enthusiastic about it. Time waits for no one, we must make Hongmeng popular as soon as possible, and TV is the ideal carrier I choose. ”

Han Hao did not hide from Dong Qizhen, Gree is one of the main channels for him to promote the Hongmeng system.

"I heard this rumor, it seems that your face as the richest man in Han is not enough. ”

The news in the circle always spreads quickly, although Han Hao contacted the other party privately, the news still spread, and Miss Dong soon heard about it.

"No way, everyone has to eat and think about their livelihood, I can understand them. But time waits for no one, at least I hope that in China, the HarmonyOS system will occupy the mainstream, not the foreign system. The importance of this matter, I believe you will understand. ”

With a wry smile on his face, Han Hao didn't want to toss like this, if it wasn't for the tomorrow made in China, he really couldn't make such troubled waters. But it is precisely because he is such an idealist that many followers follow him and fight together.

"Since you are the majority shareholder who spoke, of course I have no opinion. But you have to give the right reasons, or the minority shareholders won't agree. After all, Gree Electric is not as big as Zhonghua Group, and it can withstand your constant tossing. ”

Diversification is the direction in which Dong Qizhen leads Gree's development, and the TV industry is actually a big piece of fat, it depends on whether you can bite or not.

Judging from Han Hao's past methods, he never fights uncertain battles. If it can help Gree TV, it will be a great thing for Gree.

Miss Dong really wants to know how Han Hao made Gree build a very competitive TV.

Of the four key factors in the TV industry, Han Hao has accounted for three of them, and the rest is naturally the screen.

When it comes to screens, China's TV industry is a bitter one.

It was hard to spend a lot of money to acquire a monopoly position in the CRT screen, but I didn't expect it to become a pick-up man, and the new LCD LCD has become a new favorite in the market. I had to jump the price to clear the CRT screen TV, and the TV industry, which had been killing well, became a red ocean.

The domestic TV manufacturers who have just survived the sea of corpses and blood,When they were preparing to catch the LCD LCD,Found that the upstream screens are controlled in the hands of Japan、South Korea、Taiwan enterprises,Have to endure high cost procurement prices。

The most uncomfortable thing is that during the subprime mortgage crisis, LCD screen manufacturers had overcapacity, and in order to take care of Taiwan enterprises, Chinese mainland specially organized mainland TV manufacturers to go to Taiwan for large purchases, giving Taiwan-funded enterprises life-saving orders.

Unexpectedly, in 2009-2010, when the market picked up, Taiwanese companies sold Chinese mainland, joined hands with South Korean companies to manipulate the market to increase prices by 30%, and intentionally controlled production capacity to cause a shortage of supply. You must know that before the end of 2010, all 32-inch LCD screens in Chinese mainland were imported, and the annual import amount of about 50 billion US dollars is a huge amount.

Although it is a market behavior, the revenge and even the ungrateful evaluation will inevitably fall on those Taiwan companies who only care about the small profits in front of them.

In the final analysis, like the automotive industry, if you don't master the core technology, your own brand will not have the right to speak.

The listed company "BOE", which was called the "gold swallowing beast" and "iron rooster" by shareholders, suddenly announced an emergency suspension of trading, indicating that there are major matters waiting to be announced.

You must know that since BOE's listing, it has directly raised more than 26 billion yuan in the stock market, but it has lost more than 8 billion yuan year after year, and the cumulative dividend is only more than 100 million. Among them, in 2010, there was a huge loss of 2 billion, in 2011, it barely made a profit of 256 million under the help of government subsidies, and in 2012, the interim report began to pre-lose 700 million, and the patience of the small shareholders who held the shares was basically exhausted.

"Every year is good but every year is lost, harvesting leeks is a good hand. ”

At present, BOE's total market value is about 28 billion, and the stock price has been running at a low level for a long time.

On top of capital operation, BOE can be a medium and high master, from time to time to release good news to boost the stock price, and then issue additional shares to the government or specific "strategic investors" to obtain sufficient capital.

Judging from the composition of its major shareholders, they are all occupied by local governments or its financing platforms, and at first glance they are enterprises strongly supported by the government. In other words, if you want to become a major shareholder of BOE and participate in the private placement, you cannot achieve it without the approval of the local government.

Soon after the suspension, a reporter soon found out the breaking news, that is, BOE is expected to usher in a new major shareholder - the richest man in Han.

And why did the richest man want to take a stake in BOE, the reason behind it turned out to be to enter the TV industry.

The reporters' ability to investigate Lenovo is really powerful, and based on the gossip that Han Hao convened a meeting of the CEOs of the domestic TV industry, they guessed eight or nine correctly.

In addition to the blue ocean and red ocean markets, there is a new term for Chinese companies, which is the Mediterranean market.

The blue ocean market means that there are not many competitors, and everyone can make a lot of profits. In the case of the Red Sea, everyone is bloody, with little or even a loss.

So what about the Mediterranean market?

The Mediterranean Sea refers to the market is more terrifying than the blue ocean and the red sea, and it is bottomless. The second is that the owners of all the companies competing here will age and lose their hair in advance, and their life expectancy will be greatly reduced.

In short, the blue ocean makes money, the red sea loses money, and the Mediterranean Sea is deadly.

For Chinese TV companies, the market is now the Mediterranean, and they have been reduced to assemblers who help the upstream industry chain.

Han is the richest man in the world, why do you want to jump into the Mediterranean pit of TV if you don't do a good car, this is also something that many reporters can't understand.