686 You win
Almost at the same time, after Liu Huaqiang came to Jingdong's company headquarters, he also entered the two sets of keywords of Langhui Group and online mall on the web search for the first time.
"Haha, I knew that this kid must be hiding a trick!"
After Liu Huaqiang smiled, he went to watch the content of the news seriously.
In the news about the online mall of Langhui Group, the latest news seems to be that today's online mall will have an important update like Jingdong.
Compared with Liu Huaqiang's mini-game functions outside the mall, Langhui Group's update on the online mall is directly the content in the mall.
In this update, the merchants of Langhui Group's online mall will launch online and offline membership cards, as long as the purchase in the mall reaches a certain amount, it can be automatically sent to the buyer by the official, whether it is in the mall or offline brand stores, you can enjoy preferential services.
Buyers with a high enough consumption amount can get a membership card with a full-brand discount and membership services in the mall......
After reading the entire update, Liu Huaqiang pondered for a while, nodded and shook his head alone.
Eventually, he gave a thumbs up directly to the computer screen.
As soon as this action came out, the media had a heated discussion on the Internet about the behavior of Jingdong and Langhui Group.
Because Jingdong and Langhui Group's online mall are too sensitive, after all, their development direction and main content are almost identical, and now after careful analysis, Jingdong's purpose in launching a mini game does not seem to be to receive advertisements.
The word "social" and the content of the game related to consumption have made many people speculate that the purpose of Jingdong's mini game is also to make users dependent on the mall.
Therefore, after Jingdong and Langhui Group's online malls make the same purposeful behavior, it is inevitable that people will compare them.
Who is the better guy?
"You win, you win. ”
At the dinner table, Liu Huaqiang shook his head self-deprecatingly, and at the same time gave Shen Lang a thumbs up.
At this moment, Shen Lang, Liu Huaqiang, Hu Zhi'an, and Zhang Hong were having lunch together in a hotel in the capital.
It's just that after hearing Liu Huaqiang's words, Hu Zhian and Zhang Hong both expressed their puzzlement.
Zhang Hong immediately said: "Brother Liu, what you said is not quite right, as far as I know...... Isn't the response of your mini game very good? And it is very popular with users, but it is Shen Lang's membership system, which has caused a small number of consumers to protest. ”
"yes, it stands to reason...... Shouldn't the bitter gourd face be Shen Lang? Why is this kid still smiling like a nobody?"
As he spoke, Hu Zhian looked at Shen Lang puzzled.
Shen Lang smiled indifferently: "Hasn't Zhang Hong already said it? It's just that a small number of consumers have protested." ”
"That's right, there are only so many people who protest, and to be honest, it's already a good result!" Liu Huaqiang nodded approvingly.
It's just that Zhang Hong is still a little puzzled: "But Brother Liu,
The response from Shen Lang's side is only average at best, but the popularity of your little game has skyrocketed, how can you say that you said it?"
"This ......"
Liu Huaqiang pursed his lips and was about to explain, then he looked at Shen Lang and said, "Why don't you Shen Lang, you come and talk to them?"
"Huh?" At the same time, Zhang Hong and Hu Zhi'an both set their eyes on Shen Lang.
"Then Brother Huaqiang, can I tell the truth?" Shen Lang asked first.
"Let's talk about it, anyway, haven't the plans of the two of us been completely exposed? Liu Huaqiang said very boldly.
Subsequently, Shen Lang also nodded and explained to Zhang Hong and Hu Zhian: "In fact, although my approach is different from that of Brother Huaqiang, the ultimate goal is to enhance the viscosity of users. ”
"Although the small game launched by Brother Huaqiang for Jingdong is popular, there is always a life cycle in the game, and a small game like this is generally very short-lived, and I am afraid that it will not be long before the popularity plummets. ”
"And our Langhui Group here launched the membership system is different, a complete system can allow users to be a unique function in the mall, as long as they get used to it, it will depend on our unique membership system, if you change the platform, find that there is no membership system, then their first idea must be to return to our online mall to buy ......"
While Shen Lang was explaining, Liu Huaqiang next to him was also nodding his head, obviously agreeing with Shen Lang's statement.
And Zhang Hong and Hu Zhi'an also reacted at this time, the competition between the two of them is not actually about which side of the action is hot, but who does better in enhancing user viscosity.
It is obvious that Shen Lang's membership system can develop steadily and for a long time, while Liu Huaqiang's Jingdong Mall may lose users at any time due to the decay of the popularity of mini games......
"That'...... Isn't it possible for Jingdong Mall to withdraw from the similar membership system?" Zhang Hong asked.
But at this time, Liu Huaqiang shook his head and glanced at Shen Lang meaningfully: "So I said, Shen Lang, this kid is not simple!"
"Although we Jingdong also focus on high-quality customers, it is still not as thorough as his online mall, and some small merchants still have it. If only some of the merchants launched the membership system, then other merchants would definitely be dissatisfied, and as far as I know, Shen Lang, this kid, signed an exclusive contract when he cooperated with those merchants, right?"
As he spoke, Liu Huaqiang's eyes were also on Shen Lang's body.
Shen Lang smiled easily, although he didn't speak, but the smile already represented his answer.
"Tsk, this kid Shen Lang is indeed a business ghost, and he has even thought about this step. Zhang Hong and Hu Zhian also gave Shen Lang a thumbs up.
And at this time, Shen Lang raised his eyebrows at Liu Huaqiang and said, "Brother Huaqiang, in fact, you don't need to be so frustrated, your little game is actually not impossible."
For a long-term means of enhancing user stickiness. ”
"Oh?" Liu Huaqiang's gaze was accompanied by a hint of surprise.
This kind of surprise is not only for the game, but also for Shen Lang.
Although their current ideas are to develop separately and eat their own cakes, Liu Huaqiang never thought that Shen Lang would take the initiative to help him find a way......
"Tell me about it. Liu Huaqiang nodded at Shen Lang and decided to listen to it first before making plans.
After all, Shen Lang will inevitably make fun of himself with this kind of thing......
(End of chapter)