685 On the relationship between mini games and user viscosity
"By the way, Shen Lang, hahaha, haha, your Langhui Group is in full swing now, so you don't have anything to talk to us about?"
After eating and drinking, Liu Huaqiang and Zhang Hong sat down to chat with Shen Lang.
Zhang Hong also nodded and asked curiously: "Actually, I also want to know why you can bring the small Langhui company to this point, you don't need to say any trade secrets, just talk about it." ”
In order to avoid causing Shen Lang's misunderstanding, Zhang Hong also deliberately added the last sentence.
Shen Lang shrugged his shoulders and said, "Luck." ”
Liu Huaqiang and Zhang Hong glanced at each other almost at the same time, and said in their hearts that they wouldn't be so foolish, right?
However, at this time, Shen Lang asked rhetorically: "If the two eldest brothers think that this is not luck...... Then I really can't say it!"
Suddenly, Liu Huaqiang and Zhang Hong were stunned.
Thinking about it carefully, Shen Lang is really right.
Although working hard in the business world depends on a part of business acumen and strength, it often requires the blessing of luck in many aspects.
For example, the same project, at different points in time, the harvest is often different, because sometimes the project can cater to the market, but sometimes it will be rejected by the market.
Some people say that this is a kind of research on the market trend, but the market trend is erratic, to put it bluntly, isn't it just luck?
"By the way, Brother Huaqiang, what you said before to strengthen user viscosity...... Actually, I should already have a rough plan in mind, right?" Shen Lang changed his words and looked at Liu Huaqiang with a smile.
Liu Huaqiang waved his hand and said half-jokingly: "This is a trade secret, Shen Lang, it's a bit unauthentic for you kid to ask this kind of topic." Don't say that's why you asked...... Do you have any ideas too?"
"Hah, I'm just saying it casually. ”
Similarly, Shen Lang also said haha to Liu Huaqiang, in fact, when he and Luo Yan got the restaurant membership card, they had a vague plan in their hearts that also cultivated user viscosity......
"Haha!"
Seeing that Shen Lang was also dealing with it vaguely, Liu Huaqiang, who was an old fritter in the business world, naturally understood Shen Lang's thoughts.
But then, he still seriously analyzed with Shen Lang: "To be honest, our two online malls are very similar, almost all of them rely on the website's positioning of high-quality merchants and the official online store to attract so many users who support genuine products, but it is unrealistic to rely on this completely." ”
"Now that you Langhui Group's online mall is rising, we in Jingdong can also share a piece of the pie with you, after all, the benefits are big enough. But if more websites with the same positioning rise in the future, I'm afraid our users will lose. ”
Liu Huaqiang's words made Shen Lang slowly nod his head in approval.
I have to say that old fritters are old fritters, and they have a much longer vision than themselves in looking at many things.
And Shen Lang also understood the meaning of Liu Huaqiang's words, if you want to enhance the user's access to the network
Standing viscosity, he was going to start from outside the mall.
However, on this point, Shen Lang disagreed.
Because he feels that since users download the APP of their online mall, they must come to buy things, and if they start from somewhere else, even if they enhance the user's viscosity, they will not be able to maintain the benefits brought by sales.
In the next time, whether it was Liu Huaqiang or Shen Lang, both of them fell silent.
Without exception, Liu Huaqiang and Shen Lang are both thinking about enhancing user viscosity......
After the party, the first thing Shen Lang said when he returned to the hotel was to call Guvic.
"How is it? Did I finish what I told you some time ago?"
"It's done, all the merchants have given a positive reply!"
Guvic immediately said: "Some merchants even said that if the cooperation goes well, they may even add special power to the users of the online mall......"
Shen Lang breathed a sigh of relief and said, "That's the best, but today I learned that Jingdong's side will also make a move soon." ”
"Oh? Jingdong's side...... Will their plans threaten our online store?"
"Hehe, in fact, you don't have to be nervous about this matter. ”
Shen Lang smiled and said, "Today I have chatted with Jingdong's eldest brother Liu Huaqiang, and it seems that I have reached a consensus with his ideas. As far as the current online store authentic market is concerned, it is completely enough for the two of us to share interests, and the conflict of interests is almost negligible, even if it may become an enemy in the future, but now we are more important to develop ourselves. ”
"I see......" Guvic nodded thoughtfully.
At this time, Liu Huaqiang did not go home after leaving the party at night, after all, the place of the party was in Jingdong's headquarters, so he simply went to his office.
Like Shen Lang, Liu Huaqiang also made a phone call to his subordinates, and the things he explained were also related to improving user viscosity......
The next morning, when Shen Lang woke up, he found that his affairs with Liu Huaqiang and Zhang Hong were hotly searched at the party.
Among them, Shen Lang's ridicule in his speech attracted a burst of applause from everyone, and many people even praised Shen Lang, saying that it was a real impromptu speech.
And Shen Lang also found that his Weibo was Aite by Liu Huaqiang, and he also forwarded this Weibo.
Liu Huaqiang said that at the next gathering, he will definitely give an "impromptu" speech like Shen Lang......
Shen Lang couldn't help laughing when he looked at his phone, but he immediately put the page on his mobile phone on the web search, and went directly to search for the word Jingdong.
Sure enough, in the news about Jingdong, there was immediately a new report that came out this morning.
That is, Jingdong Mall will add a social-based mini-game in today's update, and it can also be carried out with friends and users with a high degree of compatibility with purchase items.
Such a piece of news was originally just an update announcement of the Jingdong Mall APP, and it didn't even cause much turmoil in the media circle.
After all
The launch of a small game makes others subconsciously think that Jingdong Mall has reached a social cooperation with a game company, and this behavior is just an advertising behavior.
But in Shen Lang's view, the small game that Jingdong Mall withdrew from is no longer just a simple game.
If he guessed correctly, the mini game is not an advertisement for another game company, but Jingdong's own development, and it is likely to be an important means for Liu Huaqiang to increase user viscosity!
(End of chapter)