Han Hao went to the Provincial Machinery Industry Department to apply for a motorcycle production license in accordance with the law, which is what insiders call entering the catalog. Pen ~ fun ~ pavilion www.biquge.info

Since 1989, China has implemented the "Catalogue of Manufacturers and Products of Automobiles, Civil Modified Vehicles and Motorcycles", and the products of enterprises that have not entered the catalogue cannot be sold in the market, and the public security department shall go through the licensing procedures with the catalogue and the factory certificate. The Department of Automobile Industry of the Ministry of Machinery Industry of the People's Republic of China manages the registration of automobiles, modified cars and motorcycles in a unified manner, and the Ministry of Public Security implements licensing management in accordance with the catalog. The catalogue is updated twice a year, which is convenient for enterprises to update their latest products.

If you want to produce scooters that can be sold in the market, Han Hao must find a way to let his own company squeeze into the catalog and give the product a birth certificate. After studying the catalog management methods, Han Hao felt that the technology, R&D, talents and after-sales requirements required above could be met by his factory. Especially with an investment of no less than 30 million yuan and a hard indicator of 100,000 production lines, the current capacity of Hanyao Factory can be in place in one step. Therefore, he wanted to ask the company to apply for this directory.

In the two years of 92 and 93, the national motorcycle enterprises bloomed everywhere, and the number of enterprises officially entered the directory increased by 1 in 1991 and increased by leaps and bounds to 17 in 1992 and 25 in 1993. Among them, in 1993, there were 22 manufacturers outside the catalog, and a total of 47 companies were added to the catalog, which led to the production of motorcycles in China reaching 3.35 million units that year, officially surpassing Japan to become the world's first country.

In 1993, there were 153 motorcycle factories producing motorcycles in the country. The entire motorcycle market exploded all at once, and all the production enterprises made a lot of money, which led to the country's decision to start macroeconomic regulation and control of the motorcycle industry in 1994.

There are two main means: one is to start to increase the consumption tax of 10% on motorcycles, and include motorcycles in the ranks of luxury goods. This knife slashed at the state-owned motorcycle company, causing the company's profits to shrink significantly. The second is to start cleaning up and strictly controlling the motorcycle catalog, and in principle, no new production vehicle enterprises will be added.

"The state is now starting to adjust the motorcycle industry, and in principle, it will no longer accept applications from new enterprises. The province is preparing to welcome the central ministries and commissions to check the implementation of the situation, so you still have to die of this heart! I see that your factory's engine has newly entered the parts production catalog, oh, it was recommended by the Qianjiang factory, and you can produce the engine well. ”

In the Provincial Machinery Industry Department, Han Hao's enthusiasm was hit hard, and the way to produce scooters was blocked. For the first time, Han Hao felt the power of national policies, like a high threshold standing, blocking countless entrepreneurs like himself. The pioneers inside the threshold relied on the protection of national policies, intentionally or unintentionally, and they all ate with their mouths full of oil, leaving themselves drooling and envious outside the threshold.

If you dare to gamble, you may not lose, you will win if you love to fight, Han Hao remembered the old saying of the Hushan people. Although the national policy is like a red line, the people of Hushan are used to dancing back and forth on both sides of the policy red line.

Although the reply from the Department of Industry made him feel discouraged, Han Hao believed that he could still find a way to work. Because Hushan has a role model - Gan Chaoxiang, his modification factory is now getting bigger and bigger, and the motorcycles produced can be circulated and licensed.

"Director Gan, we have been working together for so long, you must help with this favor. ”

Han Yao's engine has been supplied to Gan Chaoxiang steadily, so Han Hao directly approached him to ask how he solved the big problem of catalog.

"It's very simple, it's to buy a catalog! Our factory cooperates with a motorcycle factory in Pengcheng City, Nanyue Province, and sells them with their catalog name, and each car gives the factory an OEM fee of 400 yuan. ”

Pengcheng City is separated from the Oriental Pearl Hong Kong by a water, and the people there have flexible minds, and selling catalogs and collecting OEM fees is a trick they invented.

There are more than 150 motorcycle manufacturers in the country, in 1993, only Jialing, Jianjian, Qingqi 3 sales exceeded 500,000 units, Xingfu, Nanfang, Jincheng, Qianjiang and so on broke through the 100,000 mark, and the top 20 in the industry almost concentrated 90% of the annual output. The remaining more than 130 companies share less than 10% of the market share, and even if some new companies fail to keep up due to production capacity, there are still many companies that are actually in the stage of insolvency and bankruptcy, with only a handful of annual output, and simply cannot survive on their own.

Many of these companies on the verge of bankruptcy in the catalogue survive by selling catalogues, and they survive by sucking blood from the good market situation. The Pengcheng factory that Gan Chaoxiang cooperated with now makes a living entirely by selling catalogs, and last year it was estimated that it had an income of more than 10 million yuan.

"Oh my God, it's still like this!"

Han Hao, who has always been law-abiding, couldn't help but think of the proverb that there are policies and countermeasures when he heard such a workaround. This somewhat impacted his worldview, and he wanted to abide by the law and apply for the directory in a dignified manner, but there were a large number of OEM black households in the market who went off the door by buying the catalogue and went to the door to get into the account.

"Brother Han, it seems that you also want to engage in a whole vehicle! It is also said that if I have an engine in hand, I will also use the whole vehicle, after all, I will earn more. It's a pity that I don't have a catalog, otherwise just selling the catalog to you, I guess I won't have to worry about food and clothing for the rest of my life!"

Gan Chaoxiang watched Han Yao's factory suddenly explode from a small hardware factory to a prince, and when he picked up the goods, he had already been to Hushan Industrial Park to see the other party's new factory. Tsk, I'm really envious, but he has long passed the age of pink eye, and now he is content to do his own small business. He knew that if Han Yao's factory launched the whole vehicle, the number would definitely not be a number that his small factory could reach.

"My brother has a suggestion for you, if you are determined to go to the automaker, just buy a bankrupt directory company. I knew that there was a new factory in the south that did this, and it would save a hundred troubles, so as not to be afraid that someone else would not sell me a catalog one day. ”

I have always cooperated well with Han Hao, and I think others are okay, so Gan Chaoxiang gave advice earnestly.

Thanks to Gan Chaoxiang's kindness, Han Hao rode back to the factory.

Back in the office, Han Hao convened a meeting of the backbones, including Yu Hang, and told him about the situation in the catalog.

"Reform and opening up is not just to cross the river by feeling the stones, our factory on the vehicle project, is to let the masses of people ride on high-quality and inexpensive motorcycles as soon as possible. The opinions of the relevant central departments sometimes have the limitations of the times, and our factory should not stare at the top, but bury its head in the bottom. We will produce what the market needs and what the masses of the people lack, and this is the real socialist market economy!"

Yu Hang is now full of energy, and when he heard that the province did not give the vehicle project, he first put forward his own opinion.

"I think, since everyone is playing on the sidelines, it means that there is demand in the market. If you can buy the right catalog, I think it can be done!"

Wiping his glasses, Hao Yishan also agreed to the vehicle project.

"Yu Lao is right, and now he says that we must emancipate our minds and consider problems with market economy thinking. I think that our production of motorcycles provides jobs, increases tax revenue, and meets people's needs, which is a great thing for the benefit of the country and the people. Why can't we do it if others can do it, it's not fair. ”

......

Having tasted the sweetness brought by the motorcycle engine, everyone unanimously agreed to continue to work on the vehicle project, after all, it is the common pursuit of all people to do a career.

Seeing this, Han Hao personally made a decision to buy a catalog company on the verge of bankruptcy and use their name to produce his own scooters.

Which company are you looking for?

Han Hao and others found the newly published "Catalogue" and studied the enterprises in the catalogue one by one to see which one was suitable for acquisition.

For his own motorcycle, Han Hao has actually been thinking about what name to use as a trademark, whether to continue to use the "Glory" brand, or to choose another name.

In fact, he has always had a favorite name is the "Zhonghua" brand, and it would be nice if the motorcycle he produced could be called "Zhonghua Car".

Unfortunately, this wish could not be realized, because the Trademark Law, which came into force in 1983, stipulates that it is no longer allowed to use words and designs similar to the name of a country as trademarks.

Therefore, although the trademark "Zhonghua" is not used by motorcycle factories, Han Hao has no way to register it. As for registered trademarks before 1983, they can be used normally in relation to the country name. Like "Zhonghua" cigarettes, pencils, toothpaste, etc., these are early registered trademarks and can be used normally.

Full of regret, Han Hao looked at the motorcycle catalog and suddenly found a name that lit up.

"Huaxia Motorcycle"

I can't imagine that there is no "China", but there is a "Huaxia", this car Han Hao has never heard of such a brand.

Well, this brand is good, the sons and daughters of Yanhuang and China, "Huaxia" is also the honorific title of our Chinese.

When Han Hao solicited everyone's opinions on this "Huaxia brand", everyone agreed that this is a good brand, and if this factory can be acquired, the catalog and trademark will kill two birds with one stone.

Looking at the address, this is a county-level state-owned enterprise located below Xizhou City, Suwu Province, and Han Hao is ready to use it as an acquisition target.

Taking a long-distance bus, Han Hao took Hao Yishan to Xibei County, which is under the jurisdiction of Xizhou City, where the motorcycle factory with the "Huaxia brand" is located.

When I came to this factory called "Xibei Motorcycle Factory", the dilapidated exterior wall invisibly told the downfall of this factory, but there was still a clanging sound in the small workshop. There are about 10 freshly produced agricultural tricycles parked in front of the door, and there is no trace of the two-wheeled motorcycles in the catalog.

In order to discuss cooperation with the factory director, the doorman welcomed Han Hao and Hao Yishan into the factory office. In the dilapidated tube building, the factory director's office was on the second floor, and Han Hao entered the door and saw a middle-aged man with gray hair.

Knowing that Han Hao and the others came from Zhehai Province, the gray-haired factory director first expressed his welcome.

"No, our factory is the brainchild of the older generation of workers, and we don't even think about selling the factory. As long as I am there for a day, the factory will always belong to our own workers. ”

Originally, I thought that Han Hao and they were also here to buy the catalog and OEM, but they didn't expect that they were preparing to buy their own factory. The upright-tempered factory director directly refused, and unceremoniously invited Han Hao and Hao Yishan out of the door.

"This old antique is really temperamental, his own factory is almost yellow, we were kind enough to save their factory, and we were directly driven out. ”

Some couldn't pull it off, Hao Yishan said angrily.

Han Hao didn't expect the other party to react so violently, but he comforted Hao Yishandao.

"Hao Gong, if you hear that others want to buy our factory, I guess you will react the same way. ”

After checking the information, this factory belongs to the county's state-owned enterprises and is under the management of Xibei County, and Han Hao and the others decided to ask the county government.

When he came to China Merchants, he expressed his willingness to acquire the "Xibei Motorcycle Factory", which alarmed the leaders of the county.

The motorcycle industry is booming in the country, but it is half-dead in Xibei, the factory established in the 60s, when it was knocked out by hand an imitation two-wheeled motorcycle boomed for a while, and named "Huaxia brand". Since the reform and opening up, due to the lack of capital, technology, talent and other constraints, the factory has not been bigger, but more and more difficult. In the past few years, it has been maintained by the county's investment in the production of agricultural three-wheeled motorcycles, but the situation has improved slightly in the past two years.

Han Yao's factory is not well-known in China, but Han Hao took two provincial and municipal newspapers about the factory, and also brought a copy of the business license to confirm his identity and strength.

Other people's bosses come to cooperate and invest in small cars, how can anyone come by bus like Han Hao. Fortunately, these newspapers and copies of business licenses helped a lot, otherwise the staff of Xibei County would have thought they were liars.

"How much are you going to bid for the acquisition of the motorcycle factory in our county? Will you still produce motorcycles in our Xibei County in the future? How will the workers in the factory ......be resettled now?"

A series of questions made Han Hao a little confused, he originally planned to take away the factory's catalog and trademark purchase, but he really didn't think about what to do with the original factory.

The catalogue and the "Huaxia" brand trademark are both intangible assets, and Han Hao's main purpose is to target these two, and he doesn't understand how to bid. But he kept an eye on it and did not say that he came for the catalogue and the trademark. He only said that he intended to cooperate with the Xibei factory, and if the conditions were right, he could consider investing in a local production line for production.

In the first contact, neither side was able to touch the project they cared about.

But Han Hao is sure of one thing, that is, if the conditions are right, Xibei County is willing to sell the factory.

Xibei County is also uncertain about how much the factory will sell, because if you are not careful, you will be charged with the loss of state-owned assets. Asked how much he could bid, Han Yaochang was vague and said that it would only be determined after evaluation.

The restructuring of small and medium-sized state-owned enterprises such as the Xibei Motorcycle Factory has begun to be carried out on a pilot basis in Suwu Province, and some township enterprises in the province have begun to carry out mergers, reorganizations, and transformation of small and medium-sized state-owned enterprises that are in difficulty in operation, and have achieved certain results.

Now Han Yaochang belongs to the cross-provincial merger and reorganization, and under the political background at that time, it would be more prudent to bring in the Hushan County Government and coordinate between the two governments.

I don't know if the Hushan County Government is willing to stand up for Han Yaochang, Han Hao returned to Zhehai Province with a lot of heart.