Shao Yifu asked curiously, "What method?"

Xu Zhi didn't answer directly, and pointed to the sky with a smile.

Shao Yifu looked at the roof, a little incomprehensible, paused for a moment before reacting, and asked, "Xu Sheng, you can't be talking about satellites, right?"

Xu Zhi nodded and said: "Yes, it is a satellite, as long as there is a synchronous satellite, our TV channel can cover the entire Southeast Asia, the population of this region is more than one billion, anyone who has a satellite pot can receive our TV station." ”

Shao Yifu obviously hasn't come back to his senses yet, and said: "Xu Sheng, isn't this investment too aggressive, upgrading a satellite, I'm afraid it's not enough to sell the entire wireless, at present, in the whole of Asia, no TV station dares to invest like this!"

"Then we will be the first TV station in Asia to have a satellite. Xu Zhi said with a smile.

Satellite TV has been born as early as the 60s, its basic principle is that the ground base station transmits microwave signals to satellites in space, after receiving the signal, the satellite uses solar energy in space to amplify the signal and transmit it back to the earth, and the end user uses a directional antenna to enter the TV terminal after passing the received signal through a specific decoder.

The coverage of a satellite is related to its height, under normal circumstances, the coverage of a geostationary satellite can be as high as 40% of the earth's area, that is, a satellite can cover the entire Southeast Asia, India, the mainland, Japan, South Korea and other regions.

However, this is only a theory, and the signal of the satellite also has an effective range, and the gap between the periphery and the central area is very large. But even so, the audience of satellite TV is far more than that of traditional cable TV and terrestrial base station signal stations.

But there are pros and cons to everything, and the cost of launching satellites is too high, not to mention ordinary companies, even many countries can't afford to launch satellites.

Different from automobiles and airplanes, which can be reproduced repeatedly, and satellites are launched because of different uses, environments, and requirements, none of the satellites launched into the sky are the same, that is to say, its drawings and production lines are equivalent to disposable products, and all R&D costs and facility investments are included in the cost of satellites.

And can manufacture satellites, there are not many companies in the world, the company is basically the top engineers, doctors, academicians, etc., at the same time, the order of satellites is extremely scarce, these companies are "three years do not open, open for three years" typical representatives, the profit asked for naturally can not be compared with normal companies.

Satellites are expensive, and the cost of launching is not low, and in the aviation industry, the cost of a rocket launch, the weight of the materials carried each time, is much higher than that of so much weight of gold.

Generally speaking, according to the difference in the type of rocket launched, the insurance cost of each launch is different, if it is a type of rocket with mature launch technology, the premium is almost 25% of the cost of the satellite itself.

Combined, the cost of a satellite launch is about 5~800 million US dollars, such a high cost, resulting in the global business community, except for several top TV media giants in Europe and the United States, others will rarely participate.

"Xu Sheng, satellites can indeed cover a large number of people, but the cost of this investment is too high, even if we really have our own satellite TV station in the future, when will we be able to recover this cost?" Shao Yifu frowned and asked.

Shao Sheng doesn't need to worry too much about this. Xu Zhi said with a smile: "First, a satellite is not only for a TV station to serve, any TV station, media, or other companies can lease other signal channels of the satellite, this, in the international market, the satellites of European and American countries are not only for their own company, to a large extent, the recovery of the cost of launching satellites depends on additional leasing."

Shao Sheng, you may not know much about the advertising economy effect when a TV station has hundreds of millions of users. ”

A satellite can transmit more than 100 TV signals at the same time, similar to the American television network, a consortium has dozens of different TV channels and a larger number of radio channels, one satellite may be just enough, but there are only a few TV channels under the TVB station, if there is its own satellite, it is naturally impossible to waste other channel resources, and it can be rented to other TV stations, so that the cost of satellite launch can be recovered as soon as possible.

As for the future revenue of the TV station, there is no need to worry, at present, the main audience of TVB TV is the 5 million people in Xiangjiang, and once the satellite is in the sky, the TV station can cover the whole of Southeast Asia.

Southeast Asia in the 80s, it is the era of the most rapid economic development, the main viewing group of the future TV station of wireless is the Chinese in Asia, perhaps many areas are economically poor, but the Chinese are not, compared to the natives who will only live one day at a time, the Chinese are the most diligent existence, up to the richest man in the local area, down to the owners of ordinary stores, the existence of the Chinese affects many countries in Southeast Asia, and these people, because they are overseas, can only watch local TV stations, once there is satellite TV, can see Chinese programs, it will be very pleasantly surprised.

These groups are wealthy, numerous, and highly dependent, which is the necessary foundation for the development of a television station.

In 1991, Li Jiacheng's youngest son Li Zekai founded Phoenix TV, which is also a satellite TV, and signed advertising agreements with many international giants in the past two years, and sold $400 million in advertising in just one year.

However, because the cost of the satellite in the sky was too high, Li Zekai did not launch the satellite, but rented the channel of a satellite.

After two years in business, he sold the entire station to media mogul Murdoch, netting $800 million.

These data are enough to show that in the entire Southeast Asian region, countless Chinese have an extremely large market.

Of course, this is the 90s, and now it's still ten years ago, and there will be a lot of gaps, but the market is all the same.

Of course, Xu Zhi also loves money, but he values the influence of the media more, if his TV station can reach most countries in Asia, whether from the perspective of economy or influence, it is worth investing in a satellite now.

"Even if we can recover the cost in the future, it is impossible for Wireless to come up with so much money at the moment, and we can only advance the funds by our two shareholders. Shao Yifu said quietly.

"It's true that there is no problem on my side, but I don't know if Shao Sheng's side can come up with so much money. Xu Zhi said with a smile.

Shao Yifu was silent for a moment and asked, "Xu Sheng, how much does it cost to invest in launching a satellite?"