Hong Kong: Tseung Kwan O

The headquarters of TVB is located here, a sparsely populated rural area that was planned as a new industrial area by the Hong Kong government in the 70s.

Since the outbreak of the real estate crisis caused by the wrestling of the Iron Lady in September last year, the housing prices in the entire Xiangjiang have been cut in half, and the most severe fall is in industrial buildings, most of which are only 3% of the previous ones.

Although TVB used to be the largest TV station in Hong Kong, because its main business was the media industry, it did not spend too much energy and money on assets and properties, until in recent months, taking advantage of the sharp price reduction of industrial buildings, it bought more than a dozen nearby buildings, which were used for broadcasting headquarters, variety studios, staff restaurants and dormitories, urban background shooting buildings, location shooting venues and so on.

More than a dozen buildings, a total of only 50 million Hong Kong dollars, although they are all industrial in nature, but if it was two years ago, I am afraid that three times the money will not be able to buy, more importantly, these buildings are concentrated together, forming a closed loop, all the departments to cooperate with a lot of convenience, greatly increasing the operational efficiency of the TV station.

Although it has been two years since the acquisition of TVB, Xu Zhi will not interfere with the operation of the TV station at will in accordance with the agreement with Shao Yifu during this time.

But in terms of capital, Xu Zhi has not relaxed in any way, and he has always been trying to buy shares in the hands of other shareholders, until recently, with the help of the Xiangjiang economic crisis and the opening of the way for the dollar, Xu Zhi successfully received shares from everyone except Shao Yifu.

At the moment, TVB has only two shareholders, Xu Zhi holds 80% of the shares, and Shao Yifu holds 20%.

TVB's headquarters is a 25-storey commercial building, a property of Evergrande Group, which stands out from the crowd in the current Tseung Kwan O area.

"Shao Sheng, it's been a long time. Xu Zhi saw Shao Yifu, who was waiting at the door, and shook hands with a smile and greeted.

Shao Yifu shook back and said, "Xu Sheng, you have been very busy recently. ”

"Anyway, I'm also a major shareholder of wireless, so no matter how busy I am, I have to come and take a look. Xu Zhi said with a casual smile.

"Xu Sheng, it's windy here, let's go up and discuss, your office has already been prepared. Although Shao Yifu is in his 70s, he still speaks sonorously and powerfully.

"Okay, Shao Sheng, please first. Xu Zhi said with a smile that respecting the old and loving the young is a traditional virtue of the Chinese nation.

After a quick elevator ride, several people came to the top floor of the building, where there were several separate offices, with the offices of Shao Yifu and Xu Zhi, a boardroom, and a separate gym.

However, because Xu Zhi himself has only come here once in a few months, this floor is basically exclusive to Shao Yifu.

Of course, there are several secretaries.

After coming to his office, Xu Zhi sat on the boss's chair and turned around slightly, from here, you can see a lot of dense mountains and forests in the north of Xiangjiang, as well as some small industrial buildings.

"Recently, the income of the TV station should be good!" Xu Zhi asked casually.

Shao Yifu replied: "In recent months, the advertising revenue of the TV station has increased by 10%, mainly due to the introduction of the "Transformers" series of cartoons by Xu Sheng, last Friday, the ratings of children's programs were as high as 67%, and almost more than half of the TV in Xiangjiang are broadcasting our cartoons. ”

TVB's children's programs generally start at 5 p.m., which is exactly the time period when most students are not off work after school, or when adults are preparing dinner at home after work, so from kindergartens over three years old to junior high school students, these are the main force of animation programs.

Although there are some comic weeklies in Hong Kong, most of them are violent and bloody or GHS-based, and these anime are not suitable for adaptation.

In the absence of local resources, TVB often buys broadcast rights from Japan, the United States and other regions, and the price is very expensive.

Half a year ago, several of Xiangjiang's comics "Dragon Ball", Transformers, and that Xiaoxin have achieved great results in Japan, and after that, Xu Zhi gave an order to Ichiro Takizawa, who was far away in Tokyo, asking him to make persistent efforts and strive to do a good job in anime programs.

After receiving the order, Ichiro Takizawa found a professional team company in Japan and began to anime several manga, and "Transformers" was the first work.

Whether it is in Japan, "Transformers" did not cause a violent response in the early stage, but with the upgrading of the plot, various magical robots and world framework settings emerged in an endless stream, attracting a large number of non-comic lovers, and the ratings of animation programs increased greatly, and at its peak, the ratings of "Transformers" were as high as 73% when TVB broadcasted them.

The ratings in Japan are also close to 40%, and at the same time, the popularity of anime has also brought a large number of new customers to manga, after all, the broadcast of anime requires a lot of time to produce, and manga weekly, the progress has long surpassed that of anime series.

Xu Zhi nodded and said: "I am very relieved that Shao Sheng is in TVB, but I came today to discuss with Shao Sheng the future development of TVB." ”

"Xu Sheng, please speak. Shao Yifu was not too surprised, he knew that Xu Zhilai would definitely not just come to visit today.

Xu Zhi saw Shao Yifu staring at him, and said with a smile: "TVB's current results are already the first in Xiangjiang, although ATV has just changed hands, Qiu Degen is also a bit of capital, but it is much worse than wireless, basically it can be said that it can't turn over."

Although the first result of Xiangjiang seems to be very good, you must know that the entire Xiangjiang is only 5 million people, which has almost determined the upper limit of the TV station. ”

"Xu Sheng, I have already thought about this question. Shao Yifu said with a smile: "Recently, I have cooperated with many TV stations in Southeast Asia, and the programs we shoot also have a certain reputation in the local area, and many stars have also gained a lot of fans. ”

"It's a good partnership. Xu Zhi replied affirmatively: "But in this kind of cooperation, the TV station will always be in a strong position, even if we can make a profit, it is only a fraction!"

"Xu Sheng, the TV industry is a strong TV station anywhere in the world, and no one can avoid this. Shao Yifu shook his head and said.

"Of course I know that. Xu Zhi said with a smile, even in the United States, which has achieved the separation of production and broadcasting, the TV station is also in an absolutely strong position when cooperating with the filming party, Xu Zhi is also a lover of American dramas in later generations, and every year, the most worrying thing is that his favorite TV series will be cut by the TV station.

The survival of TV dramas absolutely depends on TV stations, but occasionally there is a reversal, that is, a super classic TV series with an amazing rate of gold absorption, and it has the capital to negotiate with TV stations, such as the later "Friends".

The same is true in Asia, such as "Da Chang Jin", "Huanzhu Gege" and so on.

Although there are some classic TV series on TVB, such as "The Legend of the Condor Heroes", "Huo Yuanjia" and so on, in general, the cooperation with overseas TV stations is still in a passive position.

Xu Zhi continued: "Shao Sheng, selling the copyright of TV dramas, there is naturally some income, but this kind of business will not become a climate, and the only way to make wireless completely bigger is to have its own TV channel overseas." ”

Shao Yifu pondered for a while and said: "Xu Sheng, TV stations are different from movies, this is a national weapon, any country will have a certain amount of control, even if we have money, whether it is to buy overseas TV stations or apply for new channels, it is basically impossible to succeed." ”

Xu Zhi shook his head and said with a smile: "Shao Sheng, I have another method here. ”