There were disturbances on the Internet, and Liu Yun didn't pay attention to it at all.

He knows that in the past few days, he has been the focus of the Huaxia Internet. His popularity and popularity are rising at the speed of a rocket.

During this period of time, the number of followers of his Sina blog has increased at a geometric rate.

But something like a blog will expire sooner or later, and it's not the number of followers on Weibo, Liu Yun doesn't care at all.

In his Sina blog, netizens' messages are increasing at a rate of dozens of pages every day, some cheering him on, some accusing him of acting too arrogant, some female netizens shouting "husband", and of course, many male netizens ask him for his cousin Li Siyue's mobile phone number, in short, there are all kinds of people.

Liu Yun's blog hasn't been updated for a while, he stared at the computer for a while, and saw a popular comment with a high number of likes:

Hello, Mr. Liu. I am an employee of NetEase. Without evidence, relying only on a photo, Yoyo launched an attack on NetEase for no reason, is this behavior a bit too arbitrary and shameless?

Netizens who are good things have turned this message into a popular comment, hoping that Liu Yun can notice it.

"Do you want to go back?"

Being provoked by someone and not fighting back is definitely not Liu Yun's character, not to mention that a young man in his early twenties really doesn't need to be as old and steady as those successful people in their thirties and forties. Young people should have the passion and pride of young people.

Liu Yun replied lightly in the comment area of the blog: NetEase employees, you are not welcome on my blog, go back to your Blizzard father!

Some netizens who watched the lively good things exclaimed: Mr. Liu really replied, and the tone of this reply can be described as full of gunpowder.

Netizens were lively, and reporters also felt that they had got good news materials.

"The boss of Yoyo angrily scolded NetEase employees: Find your Blizzard father!"

Liu Yun didn't expect that the phrase "go to find your Blizzard Dad" would become the most popular Internet phrase in 2007.

In the years to come, if someone scolded each other with NetEase employees on the Internet, they would say the sentence "Get out, find your Blizzard Dad." "Of course, that's another story.

Immediately afterwards, Liu Yun's heart moved and felt that he should add another fire, so he tapped the keyboard and wrote the following words on the blog:

One word, "dry" is over, and the fierce life does not need to be explained.

After doing this, Liu Yun turned off the computer, regardless of whether the blog would flood after it was sent.

After this combination set, he has one more big news to announce.

A day later, Yoyo officially announced that it would jointly inject capital with Sina to establish Youlang Information Technology Co., Ltd., with an address in Shanghai, based on the principle of mutual respect, each accounting for half of the equity, and Sina is responsible for the operation, and Yoyo is responsible for financial supervision.

Sina's highly popular Sina blog will be spun off from Sina.com and officially incorporated into Youlang's company.

Of course, the two sides have a tacit understanding and did not disclose Weibo, which is under development, which is an important trade secret.

At this moment, many netizens exclaimed that a company with such a terrible personality would also look for business partners, and it turned out to be another large Internet company.

"No wonder, I think Yoyo had a partnership with Sina before he dealt with NetEase. ”

"That's for sure, the meeting photos of Blizzard and NetEase's senior management were first published on Sina.com, and after Yoyo browser blocked NetEase, the recommended link was also Sina. They must have made a shady deal in private!"

Netizens talked a lot, and the rest of the Internet companies also showed a trace of puzzlement. If it's just a blog business, why would two companies bother to form a new company together?

At the beginning of 2007, most Internet companies were in a state of silos, seeing each other as competitors, and few people could think of the concept of win-win cooperation.

Yoyo and Sina have taken the first step towards win-win cooperation.

Through the efforts of the staff for several months, the user data of Sina Blog has been able to be shared with Yoyo.

Immediately afterwards, the two companies jointly announced that all Sina Blog users can activate the Yoyo Pass and enjoy any of Yoyo's products without registration, and the users of the YoYo Pass can directly open a personal Sina Blog without registration, and can even convert to an account on Sina.com.

This step almost directly announced the death sentence for other bloggers.

Although there is a big gap between the blogs of other major portals and Sina Blog, they can at least maintain a passable netizen traffic every day.

The netizen traffic of Sina.com and Youyou Holiday Network has been skyrocketing in recent days, compared with this, the traffic of 163.com has declined again, and the market share of Ctrip.com is also declining.

It was not until this moment that everyone suddenly realized that from the beginning of the news exposure, to every next step, every step has been calculated, which can be described as interlocking.

NetEase was just unlucky, and it happened to hit the muzzle of the gun and became the first target of Yoyo's surgery.

From Lasina to the chariot, but against NetEase, perhaps the Warring States period of the Chinese Internet is coming to an end, and the future is an era of survival of the fittest.

......

Li Riqiang has been extremely depressed recently.

Some time ago, the boss Ding Sanshi asked him to contact the top management of Blizzard in private, with two purposes.

1. See if you can take the agency of Warcraft from Yoyo, transfer it or pay liquidated damages directly after the contract expires, and snatch the agency directly. These are the two approaches he has devoted. Of course, the second method is a bit difficult, because he doesn't understand whether the user accounts of these games belong to Blizzard or Yoyo. So he decided to meet with Blizzard's top brass and improvise.

2. Blizzard intends to introduce the entire Battle.net system into China. If it can really be discussed, NetEase will not only have "World of Warcraft", but also "Warcraft", "Diablo", and "Star World" in the future, as well as new games developed in the future.

If he can do this, it means that NetEase's vice president position is beckoning to him.

His contact with Blizzard is off to a very good start, and they all respect each other very much. Li Riqiang's heart couldn't help but think of the first time the two sides met in 2004.

At that time, NetEase also had the intention to act as an agent for Warcraft, but it gave up this idea because the other party's offer was too high. At that time, Blizzard had an arrogant attitude that could be described as unbeatable.

More than three years later, Li Riqiang attributed such a big change in attitude to two points. 1. NetEase's strength is much stronger than it was at the beginning. 2. Blizzard has suffered a lot of anger on Yoyo's side.

A good start is half the battle.

When Li Riqiang was full of confidence and ready to do his next career. The photo of him and Blizzard's top brass was revealed, and Yoyo launched an almost frantic counterattack.

Sometimes he is a little puzzled, isn't it just to meet each other, the matter of the change of Warcraft's agency has not been mentioned yet, why is the young boss of Yoyo so excited and so sensitive.

As for himself, he was scolded by the boss Ding Sanshi, who was nothing more than careless in doing things, so that people could take photos.

The so-called sin of wanting to add to it is unexcused. Li Riqiang has a feeling that if it was other Internet companies that met with Blizzard's executives, even Tencent, Youyou would be so excited, because it was NetEase, they became sensitive and suspicious.

Because since the decline of Shanda Games, the crown competition in the online game market has fallen between Yoyo and NetEase.

He walked to the chairman's office with a heavy pace.

Ding Sanshi saw that Li Riqiang had arrived, and he couldn't see any expression on his uncertain face, and said: "Youyou's combination punch, although it is not enough for us to hurt our muscles and bones, but the impact is not small, and it also pulls Sina together." ”

Li Riqiang replied: "They have been brewing for a long time, and whether they have that photo or not, they will find an excuse to go to war." Because the online game market in 2007 was a competition between our two companies. ”

He first found a suitable reason to set aside his responsibilities. In Li Riqiang's heart, he still looks forward to the position of vice president.

Ding Sanshi pursed his lips with some dissatisfaction: "Looking at the formation, they have indeed planned for a lot of time, but you also have responsibility, if it weren't for this photo." This time the conflict will not erupt so quickly. ”

Li Riqiang was speechless, and couldn't find a reason to refute for a while.

"Mr. Ding, is the negotiation going on with Blizzard?" After a while, he broke the silence and asked, also tentatively changing the topic just now.

Ding Sanshi's eyebrows showed a hint of struggle, and he asked rhetorically, "What's the situation on Blizzard's side?" ”

"Blizzard wants to continue the talks, and they have no intention of renewing their contract with Yoyo right now. But...... They still did not compromise on price. ”

"Hmph, the only thing that drives them to bite the bullet and talk about it under pressure is to sell the monster for a good price. This is to insist that we will definitely be the wronged leader. ”

Li Riqiang smiled awkwardly and did not answer.

Ding Sanshi continued: "The conditions we offer now are much more generous than Yoyo, and we even risk a complete face-to-face with Yoyo. All the risks should not be borne by us alone. Blizzard, for part, should also show some sincerity and bring the price down appropriately. ”

"What if the other party doesn't agree?" Li Riqiang was worried that Blizzard would be dissatisfied, after all, it was NetEase who took the initiative to come to the door.

"Do you think there is a company as sincere as NetEase in this market?"

Yes, of course, there is. It's just that on the premise of not making a penny, the first to come up with an agency fee of up to $50 million, there are almost no companies that can do this.

Neither guts nor cash flow is enough.

Li Riqiang thought about it carefully and understood the purpose of the boss.

For example, although Tencent has sufficient funds, it is unlikely to bet on Warcraft in an all-out way, and Shanda's game business is going downhill, and the financial reserves cannot afford to give such a large bargaining chip.

The only one who can take NetEase's offer is Yoyo.

But the other party obviously only treats Warcraft as a cash cow, and wants to get the maximum return at the lowest cost.

This is the biggest conflict between Yoyo and Blizzard.

Therefore, if Blizzard wants to maximize the economic benefits of Warcraft, they can only find NetEase, which is their only option, even if the price is lower than their psychological price.

"Mr. Ding, since we put Warcraft aside first, can we talk about Blizzard's other games first, which can also be regarded as stabilizing their emotions. Li Riqiang thought for a while and said. This is his achievement, so he still wants to try to fight for it.

"I want to think about it......" Ding Sanshi rubbed his head, and a sentence that had been widely circulated on the Internet recently flashed in his mind.

"Find your Blizzard daddy!"

His mood suddenly turned cloudy, and he felt an indescribable sense of depression.

Don't look at Ding Sanshi's chubby face, he looks kind, the big guy who can sit in this position, which one is not arrogant.

Such rumors will more or less affect his decision-making. In Ding Sanshi's view, the relationship between the two is based on mutual respect. He took so much cash and silver, not to curry favor with Blizzard, but to increase the share of the game market.

"Xiao Li, without World of Warcraft, the value of Blizzard Battle.net will be far reduced, why should we rush for a while? Could it be that without Blizzard, we NetEase will not be able to survive?"

Li Riqiang stood up straight and replied seriously: "Understood, Mr. Ding." ”

He knew that his wishful thinking had failed.

After Li Riqiang left, Ding Sanshi lay on a chair, lit a cigarette and took a deep breath.

Portals, community forums, and blogs are all inferior to Sina;

What especially gave him a headache was that Sina and Youyou had joined forces. He secretly decided in his heart to find a time to meet the young rich man Liu Yun, who had infinite scenery, and the tone was one point: harmony and wealth.

At the same time, NetEase's stock price on the Nasdaq has begun to decline slowly after several years of continuous growth, and it seems that this turmoil has begun to affect NetEase's stock.

And Yoyo is not listed, and it is not clear at this moment whether this impact is positive or negative.

......

While this turmoil was going on, Yoyo's fifth game, Dragon Babu, had been online for a week, and overall the game was a great success.

is exactly the same as Sohu in the previous life, and Yoyo also invited the actor of the TV series Xiao Feng to serve as the image ambassador of this game. Liu Yun gave up his ingenious ideas, and insisted on identifying one point, where the other party succeeded, it should be learned.

Just a week later, the popularity of "Dragon Babu" entered the seventh place in the popularity of Chinese online games, which is a very remarkable achievement.

Liu Yun carefully recalled the highest popularity of "Dragon Babu" in his previous life, and roughly ranked fifth, second to Dream, Warcraft, DNF, and Crossfire. The first four games are phenomenal, and he understands that it is very, very difficult to surpass.

However, in the top five games, Yoyo is about to occupy four positions, which is a brilliant achievement.

At the same time, Blizzard, which was originally in California, also received an official letter from Yoyo, hoping to discuss the renewal of the game contract with them.