When visiting the auto show in Hujiang, the most troublesome thing is the lunch problem, due to the large flow of people, the catering service cannot keep up, and it is crowded when it comes to the meal. Another point is that the price www.biquge.info of food and beverage is very expensive, almost comparable to the price standard of airport food, so many people bring their own dry food to solve the lunch problem. In 1999, the pockets of Chinese people were still empty, and they had to save some money to spend, especially when the wave of layoffs was sweeping the whole of China.

The booth changed its location, worried that it would not be popular, and in order to attract people, Cheng Kai came up with a clever plan, which was a "free lunch".

At half past 10 o'clock, the news of free lunch at the Huaxia Industrial booth was released, attracting a large wave of people. Don't underestimate the appeal of this $8 standard lunch, which solves the biggest problem at the show for visitors, and it's also free.

Of course, there is also a formal Q&A session, "What is the name of China's first self-developed concept car?"

In the center of the booth is written the word "panda", as long as you don't deliberately make trouble, you will definitely be able to answer.

You can't definitely distribute boxed lunches at the booth, just get a coupon, take the coupon to the entrance of the exhibition hall to get it, and a special catering company will transport it by vehicle to receive the boxed lunch with the coupon. Of course, in terms of food safety, it is necessary to ensure that it is better to spend more money to find a reassuring enterprise in Hujiang, otherwise a large number of people will vomit and diarrhea after eating, and then make big news.

1,000 copies, I think the number may be a little small, but at Han Hao's suggestion, it was increased to 2,000 copies, which is equivalent to an advertisement at the auto show at a cost of less than 20,000 yuan, which is quite cost-effective.

As soon as the auto show opened on the day, it was deserted, and the "free lunch" project seemed to come in handy. Unexpectedly, Huaxia Industry's booth was later crowded by peers, but the lunch box had already been booked, and it could only act according to the original plan.

Chinese people have a kind of psychology of following the trend and having a cheap and not taking advantage of nothing, and soon a large group of people flocked to the Huaxia Industrial Booth, which also brought a surging flow of people to the domestic pavilion.

Because I couldn't use the ticket immediately, I didn't get the lunch on time until 11:30, and I just stayed at the domestic pavilion to visit and play.

Such a change naturally attracted the attention of many international brand enterprises, why the good visitor crowd dispersed all of a sudden and ran to the domestic pavilion. In the end, I learned that it was by virtue of the free distribution of 8 yuan box lunches that the flow of people was snatched, and the foreign executives were speechless. It seems that the legend that Chinese have no immunity to eating is a real reality, no matter how well you advertise it, you will end up in front of the "free lunch".

This is just a tidbit, the real interest in the auto show is the technical strength, and soon a news that Huaxia Industry has built China's first modern engine quietly spread among peers.

Domestic engines have always been imported products, from the 492 engine from the Soviet Volga car technology in the 60s, and then the 491 engine from Toyota's 4Y engine in the 70s, and then to the Chrysler 488 engine purchased by FAW in the mid-80s, all of which are imported products. Needless to say, the joint venture cars are equipped with foreign brand engines, and it can be said that the domestic independent engine field is in a blank stage.

Now Huaxia Industry has independently developed an inline four-cylinder 1.8L engine, and all technical indicators have reached the domestic first-class level, how can this not surprise and amaze peers.

As a result, not only domestic counterparts but also executives of foreign car companies took the initiative to come to the Huaxia Industrial booth to see what the ancient 1.8L engine of the chassis was.

"This is just a test product, right? If it can be mass-produced in the future, it will really prove that it has the strength to make an empty shelf and come out with a large number of such samples in our factory." ”

A staff member of a joint venture car company said with a disdainful expression that in his opinion, Huaxia Industry bragged and deceived laymen, just like auto show tourists, but in order to gain the respect of industry insiders, it must be really mass-produced on the road. According to his calculations, it will be rapid progress to be able to see it on the road in three years.

"Didn't you hear the narrator just now? Huaxia Industry has begun to put the 1.8L engine in mass production and trial, you see that the light van is going to be launched on the market on the National Day, with 5MT and this 1.8L engine!"

Another colleague who arrived obviously early couldn't help but interrupt the other party, Huaxia Industry's technology accumulation made him admire it very much, and he couldn't help but clarify when he saw someone say something cool.

As far as I know, with the current domestic technical strength, it is impossible to make such an engine, and I personally attended the demonstration meeting of the Internal Combustion Engine Association when it met last year. ”

It seems that this colleague, who has always been skeptical, should also be a R&D personnel in the field of engines, and he has never been able to believe that there are domestic companies that can reach such a level. Even if Zhao Quan, who was rumored a while ago, returned to China to join Huaxia Industry, it would be impossible to come up with a work so quickly. Because the engine is a very sophisticated and complex industrial product, even if there are drawings and production processing, it is necessary to organize a lot of supporting facilities. Like the 1.8L engine, it takes at least half a year to organize the production matching, otherwise it cannot be assembled.

"I didn't believe it at first, but the facts were there. It's not that the Chinese industry is powerful, but that we have been standing still for too long and have forgotten how to catch up with foreign counterparts. ”

Another colleague said such philosophical words, and people always have some understanding after experiencing great stimulation. He has already considered whether to go back and submit his resignation letter, and came to work at the Huaxia Automobile Research Institute, where a large number of people are being recruited, and he may be able to show his strengths.

"Koman, what do you think of this engine made by the Chinese?"

The white men with high noses and blue eyes appeared at the Huaxia Industrial booth and had appeared many times today, so they did not attract much attention.

"It looks like the source of Japanese technology, and from the specific parameters, it is a good engine, but it has to be the premise that it appeared in the 80s. By today's standards, it's a generation behind, but I think it's a great achievement in China, which lacks technology. Although its technology is backward, it may bring us some trouble in the Chinese market in the future. ”

The two were not afraid of being overheard by outsiders because of the Q&A in German, who appeared to be the technical director, replied.

"Do you know what reminds me of coming to this booth about eight years ago, when South Korea's Hyundai Motor unveiled their in-house Alpha engine at the Motor Show. At that time, I was about the same age as you, and the Alpha also used Japanese technology sources, and received technical support from Mitsubishi, and I remember very well that the engine looked relatively rudimentary, and it was also 10 years behind the international mainstream level. Fast forward for several years, and now Hyundai has become one of our main competitors, and their technology is advancing very fast and is starting to catch up with us in the field of engines. ”

Wiping the sweat from his forehead with his hand, the Volkswagen executive continued.

"Never underestimate what your competitors and Koreans can do, I personally think the Chinese can do the same! Maybe in 10 years' time, you'll repeat what I just said to another young colleague." Today's Pangu engine is much more pleasing to the eye than the Alpha at that time. When I go back, I will suggest to the board of directors that we increase our product launch in the Chinese market, especially with the latest models. If we can strangle the next Hyundai in its infancy, I believe that all other international car companies will be grateful to us! The cake of the global auto industry is so big, and it is not enough to have a new entrant. ”

If any domestic colleague heard this, including Han Hao, his jaw would drop in fright. Even Volkswagen, the absolute sedan hegemon in China, has begun to fear Huaxia Industry and list it as one of the potential threats, which I don't know whether it should be an honor or a tragedy.

Han Hao happened to be at BMW's booth at this time, and BMW President Milberg invited him to attend the unveiling ceremony of the X5, which was the first time that the SUV was unveiled in China.

Participating in the Hujiang International Auto Show is exactly Milberg's instruction that BMW wants to expand its influence in China, and the board of directors has unanimously approved the decision to enter China. Now the two biggest tasks in Milberg's hands are to get rid of the blood-sucking potato of Rover, and the second is to enter the Chinese market.

As a potential partner, Milberg also invited Brilliance's Kim Yangyong at first, but he had to give up because he was too important to attend.

Milberg was very happy with Han Hao's arrival, and the BMW booth was crowded with Chinese tourists rushing to see BMW's latest new model.

"Han, to be honest, I have participated in many auto shows, and I have never seen so many people visiting, and you Chinese are indeed worthy of being the most populous country. In the future, if BMW enters, I think it will become the largest single market for BMW cars. ”

Although there is no follow-up to the cooperation with BMW for the time being, Han Hao and Milberg have established a certain friendship, and the two are talking to each other like friends.

"From the fact that international brands are entering China, you can know that this will be the next gold mine. The Accord and Buick are in short supply, and I think this has been demonstrated. ”

The sales of the Accord and GM Buick have exceeded everyone's expectations, and some people have already shouted the slogan that Chinese cars are about to enter the family.

According to international practice, private families buy more than 40% of the total production of cars, indicating that the country has begun to enter the family car society. As we all know, China is still in the state of the bus market, most of the cars are purchased by government enterprises and institutions, and private car purchases are only in a small range. Once China enters the private car buying market, with a population base of nearly 1.3 billion people, this will generate a very large demand for sales.

"Do you want to order a BMW X5, I dare say it's the sportiest SUV I've ever driven, you're going to love it!"

Milberg began to sell its own products, and the X5 has already received import orders from China when it debuted.

"Mr. President, I only open my own company's products, and I have already confirmed it with your own eyes when you went to Hushan last time. If you have another layer of good news to tell me, I'd love to have the X5 as one of my cars. ”

Han Hao's implication is that if BMW and Huaxia Industry are in a joint venture, then the X5 is a product of the joint venture factory in a certain name, so he will consider buying the X5.

Through the translation, Milberg understood Han Hao's potential meaning, smiled and said that everything is possible, and it depends on whether Huaxia Industry can show enough sincerity. That is, first get the sedan 7 prefix catalog, then BMW will agree to the request of the joint venture.

BMW exhibited their latest technology products and brought a BMW 3 Series sedan cut from the middle for visitors to see, showing the excellent craftsmanship of BMW sedans.

Compared with BMW, which is the world's leading technology, Huaxia Industry is still in the stage of primary school, and the huge technological gap between the two sides can be seen on the long road.

"I heard that your company came up with the first concept car in China, and another great engine. If you don't mind, can you take me on a tour?"

Milberg wanted to take this opportunity to find out about the technical strength of Huaxia Industry, after all, the other party is a potential partner of BMW.

Such a reasonable request, of course, Han Hao agreed, and when he took Milberg to visit, on the other side of the exhibition hall, the Brilliance booth ushered in a heavyweight guest.

Why did Kim Yangyong reluctantly turn down BMW's invitation and did not hesitate to offend Milberg, just to welcome the arrival of the heavyweight guest.

The new vice premier in charge of industry of the State Council happened to be in Hujiang to inspect the reform of state-owned enterprises, and Jin Yangyong learned through internal relations that he was likely to come to the Hujiang International Auto Show to inspect it, so he did not hesitate to create a very good opportunity for the debut of the Zhengdao car.

Kim Yangyong plans to take this opportunity to invite the vice premier to unveil the Jeongdo car and build momentum for Brilliance Auto to obtain a car license.

To this end, he prepared two sets of plans, the vice premier promised to attend and unveil the Zhengdao car, if he did not attend, he would continue to hide the Zhengdao car, and then pull back to Tianjing and find another opportunity to invite the other party to attend the ceremony.

Because of this, Brilliance Auto has been very low-key before the opening of the auto show, and it was not until last night that he learned through his relationship that the vice premier agreed to visit the Brilliance booth and support the development of the national automobile industry, so Kim Yangyong turned down BMW's invitation.

If you want to think about the relationship between the top levels of the government, Kim Yangyong is a good hand, and he has a lot of resources behind him.

Sure enough, the deputy prime minister showed up at the auto show with a large group of people, and as the deputy prime minister in charge of industry, the automobile industry was one of his key concerns.

I went all the way to see the Volkswagen booth, then to the GM booth, and then under the guidance of the secretary, the vice premier came to the booth of Brilliance Auto.

Jin Yangyong has been here for a long time, and the attentive audience will notice that there is an extra car covered in red cloth at the Brilliance booth.

"I heard that you have spent a lot of money to build a car with international standards for China's national car industry, and we have the opportunity to visit one or two today. ”

Brilliance Auto has developed well in recent years, and the vice premier also knows Kim Yangyong's name, so he said cordially.

After thanking the leaders for their attention and support, Jin Yangyong introduced that he had invested nearly 4 billion yuan in the research and development of this Zhengdao sedan. The high design cost of the M1, the advance payment from the spare parts supplier, and the new car production plant are all spending money.

"But it's all worth it, because from today we Chinese also have our own cars!"

From a financial tycoon to a car tycoon, along the way, only Kim Yangyong himself knows how difficult the road is. Now, their efforts are about to usher in the dawn, once the Zhengdao car is listed, it will not only make a name for itself in China, but also win the BMW project.

Thinking of this, Jin Yangyong couldn't help but feel a little proud, and he basically didn't leave anything he wanted to do. The presence of the Vice Prime Minister here today sends a rather positive signal that Jeong-Do Cars will be able to obtain the car directory just around the corner. Even the deputy prime minister, who is in charge of industry, supports himself, what can stop him from obtaining a small license?

"Three, two, one!"

Amid applause, the vice premier and Kim Yangyong unveiled the wrapped red cloth together, and the Jeong-Do car appeared in public for the first time.

"Wow-"

There are already viewers who can't help but exclaim,

A black sedan is displayed in front of everyone's eyes, only to see its solemn and generous, honest and simple, combined with Chinese and Western cultural aesthetics, which is an impressive and good work.

"The car drives like a BMW, sits like a Mercedes, and the price is like a Santana. My goal is to make it the best-selling car in China!"

Kim Yangyong proudly introduced to the vice premier and other guests.

The scene of praise can prove this, everyone on the Brilliance launched the right way sedan to show a positive evaluation, if it is really as Kim Yangyong said, then the right way car will be a big seller.

The vice premier circled around the car, nodding his head repeatedly, and it could be seen that he was also satisfied with the shape of the Jeongdo sedan.

Seeing this scene, Jin Yangyong couldn't help but feel more satisfied, Brilliance Auto has a car product that can be used, so it will be much easier to apply for a car catalog in the future, and he doesn't think it is a problem to get this approval.

Although Han Hao also has certain means, he is still too tender compared to himself. At that time, he knew that Zhengdao Sedan had gotten the sedan catalog, and the BMW project had also flown away, so he wondered if he would vomit three liters of blood?

In anticipation, Kim Yangyong suddenly noticed that a look of disgust suddenly appeared on the face of the vice premier during the visit, which made his heart fall into the abyss.