The professionalism of the Hujiang International Auto Show is still lacking, unlike the international A-class auto show, which is divided into media day, professional audience day and general audience day, but there is no restriction on allowing all three groups of people to gather together and visit at the same time. The www.biquge.info of the pen has not achieved a bowl of water in publicity, and has invested limited resources in international brands, and domestic brands do not even have a billboard at the door of the exhibition hall.

Huaxia Industry has suffered a loss of inexperience, and the large outdoor billboards near the exhibition hall have been ordered by international automobile brands, as long as you walk around the exhibition, you can see their large outdoor advertisements. As for the advertising pages of the local media in Hujiang, they are long gone, and they are all advertised by other car brands. At this auto show, Huaxia Industrial Group failed to build up momentum in advance, making the opening scene deserted.

In front of the Huaxia Industrial Booth, there are mainly invited media reporters and friends, as for the ordinary audience, there are almost no people, they are all concentrated in the International Pavilion. Of course, this is not an example of Huaxia Industry, the entire domestic brand pavilion is empty, and the staff of domestic automobile brands who have participated in the exhibition have long been accustomed to this scene, and they will come to see it at will only after tourists have visited the international pavilion.

I thought it was just to look at the Panda concept car and write a public relations draft, but I didn't expect to come to the Huaxia Industrial booth and find many concept cars, not only motorcycles but also exciting cars.

The invited reporters suddenly turned into ordinary tourists, surrounding these concept cars to enjoy and view, becoming the first wave of visitors to Huaxia industry.

"Look, this motorcycle is really handsome, I can't see that it is a product that can be made in our own country. ”

A male reporter praised the state-guest motorcycle concept car.

"This sedan looks much better than Santana, and you can see that the rounded shape is much more pleasing to the eye than the big square box. ”

"The interior is good, people feel very comfortable sitting in it, but I don't know what the price will be in the future?"

More reporters circled around the C1 sedan, and the hatchback and sedan on display became the stars of the show.

"Is this engine really made by Huaxia Industry itself?

"Yes, this is not the first engine developed by our own brand in our country, it is completely a product from scratch. ”

More senior reporters noticed the Pangu 1.8L engine, which is the biggest achievement of Huaxia industry.

At this time, the reporters discovered the highlight of the auto show and began to take out their cameras to take pictures.

Domestic counterparts also need to communicate with each other, and take advantage of the auto show to look at other booths to see how other people's products and their own are superior. Now that visitors are scarce, many of the booth staff have started to act as the first professional visitors of the domestic pavilion.

After going around the domestic pavilion, I finally found that there were many people in front of the Huaxia Industrial booth, and the staff of many other manufacturers stopped here.

What kind of products did Huaxia Industry exhibit attracted so many onlookers, and the staff who were aroused in interest went in to take a look, and were immediately assimilated into one of the continuous amazements.

"Oh my God, is Huaxia Industry ready to launch a sedan product? This sedan looks much more beautiful. ”

"What, and their self-developed engine!"

……

The news of the blockbuster news at the Huaxia Industrial booth first spread in the domestic pavilion, and everyone generally came to the International Auto Show to make up the numbers, but they didn't expect the other party to really take out the good things at the bottom of the box.

From the beginning of the deserted, soon Huaxia Industry became the most popular booth in the domestic pavilion, the crowd surrounded three layers of three layers outside, the doorway of Huaxia Industry made many domestic counterparts feel ashamed and huge pressure.

"How did they make this engine? I can't believe it, but the facts are right in front of my eyes. ”

"Compared with them, I think our products are a joke, no wonder the Huaxia brand can sell well all over the country. ”

"I'm afraid that the pattern of the domestic automobile industry will change, and Huaxia Industry has a good deck of cards in its hands!"

……

In the midst of different opinions, Huaxia Industry showed strong strength in front of its peers for the first time today, and the market competition was cruel and ruthless, and I don't know how many brands will become the stepping stone of Huaxia.

"Grandpa, you see that's the Panda concept car I'm talking about!"

The Huaxia Industrial booth finally welcomed its first general public visitor, who seemed to come prepared, talking to a ten-year-old boy.

"It's hard to find this place, and I ran to the wrong place just now. ”

The little boy was followed by an old man with gray hair, who wiped the sweat from his forehead and sighed.

The grandson of the family has been fond of cars since he was a child, and he clamored to see the Panda concept car in the news, and the Hujiang Auto Show was about to be held, and he saw Huaxia Industrial Group participating in the exhibition from the list. The old man bought a ticket and happily ran over with his grandson to visit.

The amazing thing is that the little grandson is not interested in those expensive sports cars, but is obsessed with the cute panda concept car, and as soon as he enters the exhibition hall, he pulls his grandfather around to find the booth of Huaxia Industry. After a long circle and several staff members, I found this place. Several people were asked about Huaxia Automobile, but they didn't know what brand it was, so they pointed to the domestic pavilion indiscriminately. This kind of brand that I have never heard of is a miscellaneous brand that appeared in China at some point.

"Grandpa, hurry up and take a picture of me with the panda, and I'll take it back to my parents when the time comes." ”

Can't wait to strike a spirited pose, the little boy huddled outside the crowd to take a photo with the panda concept car.

"The other booths are so deserted, why is it so lively?"

Chattering, the old man took out his point-and-shoot camera and took a group photo for his grandson.

Sitting on his grandfather's head, he finished watching the panda concept car, and touched the real car with his own hands, and the little boy was satisfied. However, he did not leave there, but took his grandfather and began to visit the exhibits of other Chinese industries. Aiwu and Wuma, he thought to himself how cute the panda concept car could be built, so the other products of this manufacturer are estimated to be very good. Inadvertently, Huaxia Industry began to gain a small fan who will remember the excitement and shock of his first sight of the Panda concept car for the rest of his life.

Yin Qiuhui, the CEO of Changan Automobile, has been under a lot of pressure recently, and the general manager, who only took office in July last year, can finally free up his hands to think about market strategy.

Four years ago, through an executive order, the Gangneung Machinery Factory, which produces engines, and the Changan Machinery Factory, which produces complete vehicles, were merged to form the Changan Group. However, there has been constant friction between the two companies, because the workers of the Jiangling Machinery Factory have always believed that their original benefits were very good, but after the merger into Chang'an, their wages have declined. The government did not do a good job in ideological work and forced the merger of enterprises in order to successfully go public, resulting in the cadres of the two factories sitting in clear positions at the meeting, and serious internal friction between each other. In March last year, there was also a workers' protest that shocked the industry, and the group secretaries who were sent to maintain order were beaten by the workers who were in a hurry. Yin Qiuhui was ordered to mediate in the face of danger, and finally resolved the matter satisfactorily, calmed the excited workers, and won everyone's trust.

Not surprisingly, Yin Qiuhui became the new general manager of Chang'an Group in July of that year, starting a new stage of his life. Since taking office last year, Yin Qiuhui's biggest move is to integrate the company, resolve the contradictions and antagonism between the original two factories, and begin to resume normal production, while looking for a new way out for Changan Automobile.

Changan Automobile also exhibited this time, exhibiting the new Alto model "Urban Beibei" with an electric injection engine, as well as the "Changan Star" microface, which was developed with the help of Suzuki. Yin Qiuhui saw his new flagship product, but he couldn't be happy in his heart.

Just because the QQ of Huaxia Industry and the second generation of Huaxia Light in the market have begun to firmly occupy the market, Changan Automobile is not an opponent from the perspective of product strength.

The "Urban Beibei" engine is 0.8L, and the "Changan Star" is 1.0L, and the engines are imported from Suzuki, and the cost of the whole vehicle is very high. The "Chang'an Star" and the Huaxia Light are almost the same configuration models, and the price is as high as more than 80,000 yuan, because of the use of many imported parts, it cannot be compared with the other party with a price of more than 50,000 yuan.

The price difference of nearly 30,000 yuan is enough to make many consumers abandon Chang'an Star and switch to Huaxia Light, and Yin Qiuxi is really headache for this new opponent.

You must know that Changan Automobile is mainly a micro car and micro noodles, but it is currently suppressed by Huaxia Automobile in the market. Although the EFI model has been launched now, it will take time for mass production, especially how to survive in the market due to the high cost.

Yoon asked Suzuki to launch a new model, preferably a sedan, which is the most demanded product in the Chinese market. At the same time, Suzuki should hurry up to help the localization of spare parts and reduce costs, otherwise it will not be able to cope with the fierce market competition.

Unfortunately, Changan's request was rejected by Suzuki's owner, Osamu Suzuki, who believed that Suzuki's specially developed Changan Star for China was sufficient, and that their other car partner in China, Changhe Suzuki, was about to launch the Big Dipper.

Although the Light of China is very similar to the Big Dipper, Osamu Suzuki believes that Suzuki's imported model of the Big Dipper and the newly developed Changan Star will easily defeat the Chinese imitators, because the level of craftsmanship between them is very different. Once Chinese consumers come into contact with Suzuki's advanced technology, they will abandon Chinese imitations and turn to Suzuki.

This has been widely proven in the motorcycle market, and the joint venture motorcycle with the Suzuki brand has become the favorite of many Chinese, firmly occupying the high-end market. This is evidenced by the fact that many manufacturers that imitate Suzuki King have closed down one after another after the domestic production of Suzuki.

There is also a deep meaning that Changan Automobile is very restless and looking for a second joint venture partner, and Ford and GM are the targets of scandals, which makes Suzuki Osamu very unhappy.

When Changan Automobile took the initiative to find a joint venture with Suzuki, in order to curry favor with Suzuki, it promised to listen to Suzuki's opinions when Changan Automobile made a major strategic choice, and to obtain the consent of the other party before proceeding with the operation. What does this mean? It shows that Suzuki is the controller behind Changan Automobile, and Suzuki Shu is the emperor of Changan Automobile.

Some people really dared to sign such a treaty with the nature of losing power and humiliating the country, because Suzuki was a well-known foreign investor in China at that time and a well-known big brand in the field of motorcycles. Changan Automobile can be a joint venture with Suzuki, which is a big climb. Mr. Yoon's predecessor signed the agreement and sold Changan Automobile to Suzuki.

Osamu Suzuki looked arrogantly at the Chinese market, especially regarding Changan as a subsidiary of Suzuki in China, and was determined to educate this disobedient godson, ignoring Changan Automobile's request for help.

Yin Qiuhui finally felt what it was like to be choked by the neck, but he didn't dare to turn his face with Suzuki, because Changan Automobile's technology mainly came from Suzuki.

The undercurrent within Chang'an is surging, Yin Qiuhui will naturally not show it, and the contradictions between Chinese and foreign parties in the joint venture plant abound, but they will be resolved by self-coordination internally.

The Hujiang Auto Show is a good opportunity to understand the development of peers, and Yin Qiuhui will naturally not miss such an opportunity.

Although Songhuajiang and the Italian company have cooperated to launch the new "Zhongyi" micro-face, and also launched the "Songhuajiang Anchi" micro-car; Changhe has launched the micro-faceted Suzuki Beidou and the "Prince Charming" that has been independently improved on the CH cabin; Wuling and Daihatsu Automobile have cooperated to develop a seven-seater LZW6370 "Wuling Daihatsu"; and even the FAW Group has used its subsidiary to cooperate with the Japanese Daihatsu Company to launch a new micro-face "FAW Jiabao" in an attempt to enter the micro-car market. None of this can bring enough pressure to Yin Qiuxi, and the only thing that worries him is still the new products of Huaxia Industry.

After taking his subordinates around, Yin Qiuyu finally came to the booth of Huaxia Industry, intending to see with his own eyes what this emerging manufacturer that had brought him great pressure had done. Unexpectedly, this place was the most popular place in the domestic pavilion, so he walked in with the flow of people.

Half an hour later, Yin Qiuhui walked out expressionlessly, and at the same time he made up his mind that even if he gave up Suzuki, he would immediately change the status quo of Changan Automobile, because if there was no action, there might not be Changan Automobile in the future.

The strength of Huaxia Industry was beyond his imagination, and all the scenes he had envisioned before he came were shattered by the ruthless reality, as an industry insider, he could clearly see that Changan Automobile had fallen far behind each other in terms of technical level. The 1.8L engine alone is enough to defeat all domestic counterparts who want to challenge Huaxia Industry.

Under the achievements of micro cars and micro surfaces, Huaxia Industry has been ready to develop the light passenger car and car market, which is a clear strategic direction. Yin Qiuhui is a little afraid to imagine what kind of fierce reshuffle China's domestic auto brands will usher in once Huaxia Industry obtains a car license.

The only thing that can stop the other party should be the international auto giant, Changan Automobile must find a new backer if it wants to survive, and only by surviving can it be qualified to develop its own brand in the future.

Yin Qiuhui plans to speed up contact with Ford and GM, find the backbone of Changan Automobile as soon as possible, and continue to fight with Suzuki, Huaxia Automobile will eat away at its own market.

At the same time, Yin Qiuhui also plans to learn from Huaxia Industry and use the world's advanced automobile resources to serve himself, and the intellectual property rights of Chang'an Star belong to Suzuki, and he intends to have the opportunity to independently develop a new car, no longer controlled by others.

Han Hao himself would not have thought that Huaxia Industry's participation in the auto show would invisibly change the fate of Changan Automobile. Suzuki exerted political pressure through the embassy in China, and once complained to the Chinese high-level, but under the combination of soft and hard measures, Yin Qiuxi almost wavered and gave in.

For a stubborn old man like Suzuki Shu, he can only let Huaxia Industry teach him a good lesson.

Soon after Yin Qiuhui left, he saw a large group of people rushing directly to the booth of Huaxia Industry, and it seemed that the so-called plan to grab people had worked.