At the time when Huaxia Hongguang set off a new round of Chinese national car boom, Han Hao came to Russia to attend the ceremony of the new car off the assembly line of the Zhonghua gas joint venture factory.

The first phase of the project will invest more than 200 million yuan, and the scale of the production line of 30,000 vehicles will be the first to launch the four-wheel drive version of the "Tang". As in the early days of the joint venture in China, Tang will use the CKD model to ship complete vehicle parts from China and assemble them at the Moscow plant.

When he really came into contact with Russian industry, Han Hao had a feeling of returning to the economy of the 80s, where their basic industrial equipment had lagged far behind the international level, and the country's turmoil made it impossible for the economy to develop. Fortunately, since Putin came to power, he has stabilized the situation and continued Russia's life through the energy economy, allowing the former great power to slowly begin to recover.

It is not a long-term solution to rely on importing parts from China, and it is necessary to develop corresponding parts supporting enterprises in Russia in order to achieve low-cost competition, so Han Hao also brought supporting parts suppliers in China this time, hoping that they can invest in building factories in Russia.

"Compared with China, Russia lacks an industrial system, and we can easily find downstream parts manufacturers in Zhehai to supply, but everything is blank here, and it takes time to sow and cultivate. It's like a sealed piston, there is no manufacturer in the whole of Russia that can produce it, and we have to order goods from China. ”

The person in charge of a parts company said to Han Hao.

It is very difficult for Han Hao to achieve the goal of more than 60% localization in Russia, because Russia does not have the most complete industrial supporting system in the world like China, and it takes a lot of resources to build it to achieve self-hematopoiesis.

"At least 50,000 vehicles, our localization investment will be profitable, otherwise it is more economical to import parts directly from China.

In addition, young Russians seem to be prejudiced against us Chinese and are not willing to work in our factories. Their government officials also make us unpredictable, and there are many things that need to be worked out. ”

Looking at the investment environment in Russia, many business leaders are a little reluctant, worried that their investment will be wasted.

"China was not poor in the 80s, and now the automobile industry has developed as well. As pioneers, we must have a sense of taking risks, and the sooner we come, the greater the benefits will be in the future. As a place where international auto giants have not yet set foot in the field, the sooner we come in, the better we can be in a good position.

Let's compare hearts to hearts, cross-border investment always has to take the first step, and our choice of Russia is relatively less competitive. ”

Of course, Han Hao also knows that Russian investment is risky, but strategically this market is worth the risk himself. He worked hard to convince the parts investors who followed him that the Chinese could go faster by huddling together.

As an OEM, Han Hao has an advantage in the right to speak, whether they want to or not, many parts manufacturers are trying to build factories in Russia, and they should invest part of their domestic income.

If you don't obey the command, you are likely to fall out of the supporting system of the China Group, which will outweigh the losses. Zhonghua Group is like a giant ship that starts slowly, keeping up with its rhythm without worrying about making money.

Zhonghua Group is the first manufacturer to try to localize the supply of automobiles in Russia, and even Renault Group, which entered early in the morning, only treats this partner as an assembly plant, and only the Chinese have begun to develop in the long run.

Russian President Vladimir Putin personally attended the ceremony of the new car rolling off the assembly line of the Zhonghua gas plant, and "Tang" also brought new factory investment, and more than a dozen Chinese spare parts manufacturers plan to set up factories in the Moscow Industrial Park to invest in the supporting of Chinese automobiles.

"Han, I'm glad that you have made such a wise decision, we Russians are smart and creative, and we will definitely be able to cooperate with you in developing a new automobile industry.

I am grateful to you for convincing your investors to invest in Russia, and we promise to do everything in our power to protect your investment returns.

You are a legitimate business, protected by the laws of our country, as for the smuggling and tax evasion of certain businessmen in your country, we must severely crack down, I hope you can treat it objectively. ”

Just before Han Hao's arrival, Russia had just launched a unified nationwide operation to conduct a major smuggling inspection of Chinese businessmen entering the country, closing down many trade markets opened by Chinese. Therefore, Putin hopes that Han Hao's investment will not be affected by this.

"Our investment in Russia is a long-term plan that will not change because of external influences. On Russian soil, we are guests, so it is common sense to comply with the laws of the local hosts.

However, I also hope that your country will treat our compatriots kindly, after all, it is not easy for them to come to Russia to do business. With the exception of a small number of people who have made mistakes, many are innocent and implicated, and hopefully the president will take that fact into account. ”

There are black sheep there, and Chinese businessmen have injected vitality into the Russian economy, and although they walk in the gray area in terms of means, they have at least objectively contributed to Russia. Han Hao learned that many innocent Chinese businessmen were detained by the Russian police, so he took this opportunity to intercede for them.

"I have also taken this into account, and they can soon be released on bail and go home on bail, and then carry out subsequent punishments when the facts of the case are clarified. If they are not guilty, we will also protect their investment rights from infringement. ”

As the president, Putin also gave Han Hao a little face when he said this.

Surrounded by a large group of media reporters, Putin stepped into the driver's seat of the new car, while Han Hao sat in the passenger seat. The two shared a car, and Putin drove the "Tang" slowly off the production line, indicating that the Sino-Russian joint venture factory officially rolled off the production line.

Countless spotlights flashed so much that Han Hao almost couldn't open his eyes, and now the Russians call Putin the Great, expecting him to restore Russia's glory, so Putin is followed by a large number of media reporters everywhere he goes.

Putin then got out of the car and personally signed his name on the hood of the "Don", which will be displayed as an exhibit in the lobby of the office building of the Sino-Russian joint venture factory.

"I hope to attract more investment from abroad, especially for investors like Chunghwa Group who are willing to try to localize in Russia to jointly revitalize Russian industry and achieve continuous economic growth. ”

With his back to the SUV "Don", Putin gave an interview to the Russian media.

The mainstream Russian media have helped Zhonghua Gas Automobile to publicize it for free, especially when the president personally drove off the assembly line, and the "Tang" car was quickly recognized by the Russians.

The Xinhua News Agency's correspondent station in Moscow also sent people to cover the news, saying that it is a big deal for Chinese companies to invest in Russia on a large scale, and it can also promote Sino-Russian friendship.

"With a population of 140 million, the largest land area in the world, a long history and a solid industrial base, Russia is a potential emerging market for the future. We are investing at this time, mainly with an eye to the future, hoping to become a successful model enterprise for Sino-Russian economic cooperation. ”

Facing the camera, Han Hao was interviewed by a reporter from Xinhua News Agency.

With the end of the war in Iraq, international oil prices began to rise sharply, and China's domestic oil prices continued to rise, so Han Hao concluded that the Russian economy would recover soon and that the investment would be satisfactory.

The next day, the photo of Putin and Han Hao riding a new "Tang" car off the assembly line appeared on the domestic mainstream media platform, and many people knew that the original Chinese car actually went abroad and began to enter the Russian market.

"In the past, the three major automobile groups shouted the slogan of going abroad for several years, but the result was that they simply exported a few hundred cars and blew it up. Look at the Zhonghua Group, which went to Russia to build a joint venture factory without saying a word, and the production capacity is 100,000!"

Someone commented on the Internet after reading the news.

"It's too early to blow about the China Group, maybe the cars won't sell well, and the investment will be wasted, so I don't know who should be ridiculed. The richest man is throwing his own money, and it is not the country's business to lose anyway. ”

Some people also feel that Zhonghua Group's large-scale investment may not be able to recover its costs, and domestic cars are not necessarily opponents of international brands.

The domestic controversy has not affected Han Hao, who is still staying in Russia, waiting for the sales feedback from dealers.

According to the standard of 3S store construction, the first batch of 55 Zhonghua gas dealers will simultaneously sell "Tang" in major cities in Russia, covering the most densely populated core areas of Russia. Many of them were dealers who had previously acted as agents for Zhonghua Group's pickup trucks and QQ sedans, and they took the initiative to seek agents after seeing Zhonghua Group's local factories. It is expected that in the future, a nationwide sales network in Russia will be established, and a scale of at least 240 dealers will be required.

The price of "Tang" in Russia is 3,000-5,000 yuan more expensive than in China, because of the increased cost of long-distance logistics and transportation, and also because of the price of local cars.

In downtown Moscow, a newly opened Chung Hwa gas dealership finally welcomed the first customers to see the car.

"This is the new car that President Putin has driven, and it looks much prettier than in the newspapers. ”

A middle-aged Russian man came with his family to see the car, and his wife pointed to a large photograph of a newspaper in her hand.

"I think it's a lot better than a sedan, you see the tail box can carry a lot more stuff, and it has a sunroof. ”

Originally, the family planned to buy an imported sedan, so they were optimistic about the Hyundai Elantra. Unexpectedly, they saw Putin attending the ceremony of the new car rolling off the assembly line of Zhonghua Gas on TV, so they planned to come and see how the SUV "Tang" was.

The tall and handsome "Don" is much better looking than the Elantra, at least in the eyes of this wife, who forgets the Elantra when she sees the real car.

The "Tang" with four-wheel drive system is more suitable for Russian roads than the Elantra with only two wheel drive, and the middle-aged man took his family for a test drive accompanied by a clerk and found that this SUV from China is very easy to drive, especially with the ESP function.

The only drawback is that the Koreans have proven their strength in building cars all over the world, while the Chinese are newcomers who have no chance to prove themselves, and the purchase of "Tang" faces a certain degree of unknown danger.

"This car is currently sold more than 10,000 units a month in China, and its quality and reliability have been proven, so you can buy it with confidence. We will implement a 3-year 60,000 km warranty, and after-sales service does not have to worry at all. ”

The words of the sales made the middle-aged man finally decide to give it a try, who made his wife like it so much.

In three days, "Tang" received more than 200 orders, showing a strong market momentum. Han Hao expects to achieve the sales target of 15,000 units in the first year, which can achieve profit balance, and can make money when it reaches 20,000 units.

More than 200 cars in China are only the monthly sales of a 4S store, but in Russia this is already rare. You must know that the sales of Russian cars are less than a million, and the "Tang" will compete with local imported vehicles and seize their mid-range market with their cost-effective advantages.

After the launch of the third-generation "Qin", it will be introduced into the Russian market at the same time, so as to fill up the production capacity to seize the market. The introduction of "Qin" is inevitable, and in the future, Huaxia pickup trucks and QQ will also be OEM in the factory to further reduce costs.

Even if you don't make much money, you have to rely on the Russian market to dilute the cost, and you can learn the lessons of transnational operation, Han Hao plans to do so in his heart.