Price reduction, or price reduction, the two hottest words in the current automobile market are - price reduction!

Consumers finally have a sense of God, before visiting 4S stores sales attitude is to love to buy or not, now they almost kneel down and shout grandpa kowtow begging to buy, who has the most tricks in the harsh winter who is most likely to survive this life and death.

Outside a Zhonghua Automobile 4S store, a large-character banner was suddenly hung up one day, promising that within 6 months from now on, consumers who buy Zhonghua brand sedans will pay the price difference in full if the price of the new car is reduced.

Reducing the price before buying a car is a good thing, but after buying a car, the price reduction is a bad thing, and no one's money is a big water, and tens of thousands of dollars are missing in a month or two, and no one is comfortable.

"Now in the car market, the prices of 'Qin' and 'Tang' are the strongest, and I estimate that the OEMs should not adjust the price within half a year, because they are super cost-effective models that are listed at low prices. ”

The boss of the Zhonghua 4S store said.

In fact, in the cold winter, the Chinese brand was not greatly affected, but the boss of the 4S store saw that Dongfeng Peugeot had made a play, and in order to attract a wave of eyeballs, he still played such a banner.

I don't know if it's the herd effect, or the banner has an effect, anyway, the whole car street belongs to the Zhonghua 4S store with the most customers.

You must know that such a promise to make up the price difference is only the action of a single 4S store, not a unified action set off by the manufacturer, which is obviously different from Dongfeng Peugeot compensation 307 owners.

If the manufacturer announces a price cut, the loss can only be borne by the 4S store, without a certain strength and courage, there will be no 4S store to operate.

"That Zhonghua 4S store is quite arrogant, dare to promise like this, and steal the popularity. Or we will follow up, after all, Hyundai sedan has just officially cut the price of a wave, and now the price trend is very strong, it is estimated that the main engine factory will not move on the price again. ”

Seeing this, the first Hyundai brand, which also belongs to Auto Avenue, felt that the Hyundai Elantra and Sonata were both best-selling models, and the official price had been lowered a month ago and should not take any more action, so their sales director offered a message to the boss.

In the past two years, he has also made a lot of money by acting as an agent for the Hyundai brand, so the boss feels that the advice of the sales director is good, and he is determined to engage in such an activity of reducing the price and making up the difference, and the limited date is 120 days to rush the sales.

Not to mention, after learning that the promise to make up the price difference, many consumers no longer waited and watched, and came to the 4S store to order a vehicle, and the sales volume increased by 150% year-on-year and achieved satisfactory results.

The Chinese brand and the Hyundai brand are across the road, openly fighting in the ring, and both announced price reductions and compensation.

No one in the other brand 4S stores on Auto Avenue dared to follow up, and they were all sitting on the mountain watching the tiger fight to see who of the two stores was the first to break the golden body.

Hyundai 4S store announced that the deadline is 120 days, while Zhonghua 4S store is 180 days in half a year, plus Shouqi Hyundai has just carried out a wave of official reduction, so everyone is generally optimistic that Hyundai Motor will have the last laugh.

"This year's car market is the weirdest time in my more than 10 years in the industry, and no one can guarantee that something will happen. However, Zhonghua Automobile has not announced a price adjustment this year, and the date is longer, so Zhonghua 4S stores are dangerous. ”

So says a veteran car salesman.

Even who will win in the end has developed into a gambling game, and many local automobile practitioners have placed bets on who will win and who will lose!

From the perspective of betting distribution law, 78% of the modern 4S stores can win, while only 22% of the Chinese side are not optimistic.

Unexpectedly, just two months later, Shouqi Hyundai announced a price cut of 5-10%, because the price war caused by Volkswagen soon involved many joint venture brands, especially SAIC-GM and FAW Toyota announced that they would join the war, which put a lot of pressure on the Hyundai brand.

In order to achieve the set sales target, Hyundai Motor had to continuously reduce prices and strive to maintain a 20% price difference advantage over Japanese and American brands.

Korean cars are one step higher than domestic cars in the hearts of Chinese consumers, but they are one step lower than Japanese brands, so once there is no price advantage, Hyundai sedans will not sell.

Just this time the price reduction, this 4S store that followed the trend and promised to lose more than 800,000 yuan, all of which had to be borne by itself.

"Damn it, it doesn't matter if you lose some money, the main thing is that it's a shame. The Hyundai brand has not yet had a strong domestic brand, and they have no sign of price reduction at all, and they are still selling so well. ”

Willing to gamble and lose, after paying a painful lesson, the boss of the Hyundai 4S store complained.

On the other hand, the price of Chinese brands is still strong, and there is no reason to reduce prices.

The reason why joint venture brands can frequently reduce prices is because they were listed at a super premium when they went public, leaving enough room for price reduction.

The Chinese brand is listed at a low price, and the main cost-effective brand does not leave much room for price reduction.

This brand battle is just a microcosm of the era of the auto market, and in the national market, Zhonghua cars are also selling better than modern cars.

There are a lot of rich people in China, but there are even more people who don't, and it is not surprising that cost-effective models sell better.

For the money of a Santana and Jetta, you can buy a higher-level "Tang", how not to make the Chinese brand very popular.

After the "Tang" took the lead in launching the concept of road SUV in China, it finally ushered in another competitor. In this blank area of the market, the Honda CRV officially landed in China, with a 2.0L price of 239,800 yuan.

As the hottest SUV in the U.S. market, the CRV was rated as one of the most popular models.

The success of the Accord made Honda feel the magic and importance of the Chinese market, and once again launched a blockbuster product in China, and the CRV was another killer feature that it had high hopes for.

The establishment of Dongfeng Honda's joint venture will mean the completion of Honda's layout in the Chinese market. After the CRV, Honda's other model that can be compared to the Corolla, the Civic, will also be introduced to China to complete the layout of the product line.

"The Chinese market has given us one surprise after another, and Honda will continue to increase its investment in China and create social wealth together with Chinese partners. ”

Honda has made an unbelievable profit from the Chinese market, and the sales target of 50,000 units in the Chinese market has been raised to 480,000 units.

In the cold winter of the auto market, there is no other company other than Honda, which fully demonstrates Honda's success in the Chinese market.

While the Accord is hitting its annual sales target of 120,000 units, Honda has set its sales target at 20,000 units for the CRV.

"SUV is a new concept in China, CRV will greatly meet people's crossover requirements, belongs to the quality of off-road vehicles, I believe that Chinese consumers will like this new product." ”

The head of Honda Motor China.

In order to achieve its sales target of 20,000 units, Honda integrated its channel resources and persuaded Guangqi Honda to accept the request to use its 4S store sales network for distribution.

You must know that CRV belongs to Dongfeng Honda, and it belongs to two different companies from Guangqi Honda in the strict sense. However, due to the fact that Dongfeng Honda's 4S store network is being recruited, under the matchmaking of Honda China, the two companies have cooperated in the division of labor in order to maximize profits.

"CRV's sales at the Guangben 4S store is only a temporary measure, and in the future, Dongfeng Honda's 4S store system will be built and will be transferred back here for sales and maintenance. ”

Dongfeng Honda announced its future development, and the CRV will only be sold at the request of Honda Motor.

To a certain extent, the "Tang" born from the RAV4 chassis and the Honda CRV belong to the same level of competing models, and the size and power of the two sides are basically the same.

However, one side only sold 129,800 yuan, and the other side bought 239,800 yuan, and the two sides obviously staggered the competition, and the consumption target groups did not coincide with each other. Those who can afford CRV will not take a fancy to the "Don", the two sides are clearly divided and have their own spheres of influence.

"We have no competitors in the country, and 'Don' is not our opponent!"

When asked by reporters, Dongfeng Honda categorically denied the threat of "Tang", and their opponents have not yet entered China, such as the RAV4 and Nissan X-Trail.

Last year, the imported CRV was bought from 330,000 yuan, and this year's domestic price will be 100,000 yuan, but the newly listed domestic CRV has not ushered in the same price increase treatment as the same brother Accord.

The 239,800 CRV can be purchased at the original price without a price increase, showing that Chinese consumers' acceptance of SUVs is not very strong.

Although the 100,000 or less cyphurs and the 10-150,000 "Tang" have built the ignition point of the SUV market. However, in the range of 20-250,000 yuan, the market appeal of SUVs is still significantly weaker than that of sedans.

The 2.0-liter Accord sedan can be bought at the same price, and mid-to-high-end car consumers take a sideline attitude towards the CRV, waiting for others to try it before making a decision.

Han Hao is open to the addition of CRV, and it is just right for everyone to expand the SUV market together.

Because the two sides have not formed direct competition, if CRV can detonate the mid-to-high-end market, it will also be a good thing for the low-end "Tang".

After nearly two months of preparation and production, Huaxia Hongguang finally began to supply on a small scale. It has also become the only model that Zhonghua Group now needs to buy at a higher price, and in the cold winter of the car market, Zhongxia Hongguang has created a record of 2000-3000 yuan in price increase.

"This car is better looking than the micro face, it doesn't lose face when it goes out, and it can also meet the requirements of doing business. ”

So said a consumer who picked up the car.

Just as he picked up the car, two young men quarreled over the ownership of the car.

Huaxia Hongguang is short of supply, and the new car will be picked up at a higher price as soon as it arrives. As a result, only the show cars are left alone in the middle of the dealership.

In order to drive Huaxia Hongguang as soon as possible, the two of them didn't mind that the show car had been test-driven, and planned to pay for it. However, there is only one exhibition car, but it is favored by two people, so there is naturally a contradiction.

"This is what I liked first, and the sales promised to give me the car. ”

"I don't care, I signed the contract first, and this car should belong to me. ”

The two started a war of words over the ownership of the exhibition car.

The arrival of the next batch of cars is estimated to be more than half a month away, so both sides are not willing to wait.

"Smack-"

During the dispute, a younger man picked up the ashtray of the 4S store and smashed it at the front windshield of the Huaxia Hongguang exhibition car.

Soon, the windshield cracked, and the brand-new show car became an accident used car.

"Count you ruthless!"

Seeing that the other party made such a ruthless move and deliberately smashed his new car, the other older man could only bow to the wind and withdraw from the competition.

In the past, customers were not willing to ask for defects and damage in the car, but now the smashed new car is happy to run to pay the money, which is the charm of Huaxia Hongguang.

It can be seen that Huaxia Hongguang is bound to become another magic car of Huaxia Automobile.