"Bang-"

With the sound of violent impact in an instant, the front of the SUV "Tang" shrank by half, and the "first collision of Chinese automobiles" publicly unveiled by C-NCAP was officially opened in the capital, and nearly 100 reporters from well-known media across the country watched the test.

Various shots of long guns and short guns recorded the complete collision process without any accidents, and the "Tang" received a high score of five stars, becoming a model for domestic cars.

It can be said that compared with the European E-NCAP, China's C-NCAP level is only the standard for primary school students, and the test vehicles are also selected by the manufacturers themselves, and the evaluation standards are also lower than those of European institutions. Perhaps this is in line with Chinese characteristics, to a certain extent, to protect the domestic independent brands that are not familiar with the collision standards, after all, many companies do not even have their own collision laboratories.

If we adhere to high standards, joint venture brands have passed, and domestic independent brands have collapsed one after another, then the invisible domestic automobile market in China will be surrendered. However, it is not good to over-protect, and it is easy to cause independent brands to be reluctant to forge ahead, so C-NCAP lowers the evaluation criteria and gives domestic independent brands transitional protection to a certain extent.

In any case, the outstanding performance of the Chinese "Tang" is obvious to everyone at the scene, and since the first "Song" shines in Europe, the outstanding "Tang" is logical.

In each of the C-NCAP test standards, "Tang" has achieved a perfect score, and it is not surprising that he came to the elementary school as a college student to take the test and scored 100 points.

In the past, domestic consumers could only apply foreign collision results to domestic models online, and the information obtained was not very accurate, because foreign collision models entering China would be localized to increase or decrease the configuration, resulting in a decrease in reference value, and the emergence of C-NCAP objectively promoted the development of China's automobile industry.

At least the crash test is a ghost gate, and every new model in China has to go through it before it goes on the market, and there will be nowhere to hide whether it is a god or a ghost. Therefore, in terms of safety and quality, to a certain extent, domestic automobile manufacturers are urged to pay more attention to the overall safety of vehicles, and the ultimate benefit is the majority of consumers.

In just two days, Zhonghua "Tang" won the "full five-star" results of the C-NCAP crash test, which was transmitted to thousands of households through major domestic media.

In particular, "News Network" took 3 minutes to introduce the crash test process in detail, and the video of the frontal and side impact of the two "Tang" cars was completely broadcast on the screen, which proved irrefutably that the quality of China's own brand cars has caught up with the international mainstream level.

Although the Internet claims to have the influence of new media continues to expand, when it comes to credibility, CCTV is still the first mouthpiece in China, and its endorsement has made many consumers remove the "Zhonghua" brand from the impression of "low price and poor quality" domestic car camp, and become a new level of existence independently, almost in the same gear as the widely sought-after joint venture brand cars.

All 4S stores of the "Zhonghua" brand put up large slogans to warmly celebrate the good results of "Tang" winning all five stars in China's C-NCAP. The video materials intercepted from CCTV were also quickly made into discs and distributed to 4S stores for looping.

Everything pays attention to a good start, and the success of "Tang" can stabilize its status as the top seller of the mountain.

Brand image is not achieved overnight, nor can it be brainwashed by advertising alone. Rather, it depends on the personal experience of consumers who have spent money to buy products, and the word-of-mouth formed by this is slowly condensed.

Through more than 10 years of hard work, Zhonghua Group continues to provide high-quality and low-cost durable products to consumers, and finally its "Zhonghua" brand has been upgraded to stand out, and can sell at a certain premium enough to be comparable with the joint venture brand.

After market research, within the price difference of 10,000 yuan, the car with the "Zhonghua" brand, compared with the joint venture brand, consumers will seriously compare the two, and in their hearts the two are already at the same starting line. Even if the classic Santana model is reduced to the 120,000 range, after comparison, more consumers prefer the Chinese "Qin" with richer configurations.

The "Volkswagen" brand is relatively high-end in China, claiming to be able to deduct a premium of 30,000 yuan, but in the range of 150,000 yuan, the premium gap between the "Zhonghua" brand and it is about 15,000 yuan. It is enough to stand with Japanese and Korean car brands, showing that domestic consumers have begun to trust the quality of Zhonghua Group's products more and more.

In order to live up to the trust of Chinese consumers, Zhonghua Group must strive to innovate and come up with more advanced products to give back to everyone.

Therefore, at the headquarters of Chunghwa Group, a high-level meeting on the development strategy of automobiles is being held to discuss the main direction of the group in the next 10 years.

On the basis of maintaining the traditional internal combustion engine models, it is the consensus reached by everyone to vigorously develop new energy vehicles.

In the context of the traditional internal combustion engine occupying nearly 100% of the market share and foreign manufacturers have not put the mass production of new energy vehicles on the agenda, Zhonghua Group's strategy of new energy vehicles requires great courage. However, this is not a momentary courage, but the result of various test data in hand.

Jiangzhou pure electric buses have been put into practical use and have made many unexpected achievements, allowing everyone to see the dawn of the arrival of the era of new energy vehicles.

The bus with ternary lithium battery has been running smoothly for more than a year without major failures, and the battery has also withstood the test of daily charging and discharging, which proves that the ternary lithium battery has achieved a step ahead in the field of electric vehicles.

With its excellent results, ternary lithium batteries have temporarily ended the competition for major battery standards. As long as the battery problem is solved, then the arrival of the electric vehicle era is a matter of course.

Just as Toyota mainly promotes its own "dual-engine" hybrid technology, Zhonghua Group must find a suitable new energy development path for itself.

Pure electric is a long-term goal, and in addition to Toyota's "Shuangqing", the feasible commercial target in the next 10 years is that the plug-in hybrid mode is a solution in line with China's national conditions.

First, in the case of pure electric vehicles, the battery and charging station are not perfect, and the car cannot run out of the city and travel far. In the case of plug-in hybrids, gasoline and batteries are mixed, which can make a good transition to the goal of pure electric vehicles, which is in line with national conditions.

At the very least, consumers can rest assured that they can go to the gas station to refuel after the battery is dead. A plug-in hybrid car can go all over the world with gasoline alone, the only drawback is that the number of refueling times is increased, and the gasoline mileage is much lower.

Second, in the field of plug-in, Zhonghua Group has independent knowledge achievements, and Toyota's "dual-engine" hybrid technology patents are too many, so it is better to use plug-in and internal combustion engine hybrids to bypass Toyota's patents, so as to achieve its own new patented technology.

Toyota launched the Prius model in 1997 with "dual engine" technology, and after more than ten years of practice, it has obtained a large number of patents. If Handan toddlers follow them, they will face a mountain of patents and a technical blockade, so it is better to restart the stove and open up a new world.

Ternary lithium battery technology has achieved results, and in the future, combining it with the motor in combination with the internal combustion engine technology can gain the right to speak in the industry standard at the starting line of new energy vehicles.

Therefore, in the field of new energy vehicles, in addition to pure electric cars, Zhonghua Group has set up a new project team, the plug-in hybrid technology research team, and strives to complete the appearance of plug-in hybrid prototypes within three years.

Han Hao, who has made decisions in the development strategy of the enterprise, has also made a lot of moves in the management of assets under his name.

In the past year, Chinese mainland's monopoly state-owned enterprises have landed on the Hong Kong stock market, and the national banking teams composed of Bank of Communications, China Construction Bank and Bank of China have appeared one after another, and now it is the turn of the giant ICBC to decide to list simultaneously in the "A+H" model, and the IPO raised a record amount of 19.1 billion US dollars, which is worth the entire "China Motor" joint stock company.

Such a large-scale listing boom has naturally driven Hong Kong's Hang Seng Index to continue to rise. Since 1997, when Hong Kong stocks reached the peak of 16,000 points, the Asian financial crisis plummeted and fell by more than 6,000 points, after ten years of development, in the autumn of 2006, the Hang Seng Index finally regained its ground and regained its position at 16,000 points, and the growth momentum continued to rush towards the 20,000 point mark.

While many state-owned enterprises are scrambling to land on the Hong Kong stock market, many private enterprises, especially mainland real estate companies, are also lining up to list in Hong Kong one after another, because the mainland stock market has blocked the door for them to go public. Since the real estate bubble in the early 90s, the door of A-share IPOs has been locked tightly on them. As a last resort, Hong Kong stocks are their first choice for listing, because the development of the real estate industry requires a large amount of capital, and listing can greatly alleviate the financial pressure, and it can also realize the realization of wealth cash.

As the Hang Seng Index continues to rise, high-quality stocks have also risen sharply in market value. In the first half of 2006 alone, the market value of "China Motor", which was listed on the Hong Kong stock market, increased by 80% to 170 billion Hong Kong dollars. However, its excellent performance was overshadowed by another dazzling star, Geely Real Estate doubled its market value at an incredible speed of 300%, surpassing China Automobile to achieve the great goal of 200 billion yuan in one fell swoop.

What exactly is Geely Real Estate and why is it so sought after by Hong Kong stocks?

"Geely Real Estate is the Cheung Kong Group in Chinese mainland, and Li Shufu is the next richest man in Li!"

Shareholders randomly interviewed on the streets of Hong Kong expressed their perceptions that Cheung Kong Group, the richest man in China, has monopolized Hong Kong's wealth by relying on real estate, and Geely Real Estate, which is currently attacking cities in the mainland, is naturally the most suitable benchmarking company. The ghost of real estate has begun to entrench in the head of every mainlander, and the failure of the endless property market regulation fully illustrates this point.

Chunjiang Plumbing Duck Prophet, a citizen who has suffered from real estate in Hong Kong, honestly proves this with his own investment strategy.

Although China Motor's performance is very good, Geely Real Estate is a more valuable investment target!

Taking advantage of the rising trend of the Hong Kong stock market, Han Hao began to reduce his holdings of Geely Real Estate after selling his shares in Minsheng Bank, intending to dilute his stake from 18% to about 10%, and also preparing to sell 6% of his stake in China Motor, which is expected to recover more than 20 billion Hong Kong dollars and a total of 17 billion yuan.

These funds will be lent to Zhonghua Group in the name of Han Hao through financial means, which will be used to reduce the debt leverage of Zhonghua Group and solve the liquidity problem, so as to achieve the goal of rationalizing liabilities and maintaining the healthy operation of the enterprise.

One night, after dealing with the affairs in hand, Han Hao quietly came to the ward of a hospital in Hujiang City. ()

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