Chapter 104: Good News Comes Again
Money earns more, but also spends more.
Ordinary people's daily expenses are calculated according to "hundreds", and they often carry 100 yuan bills in their pockets. Han Hao added the word "10,000" after "hundred", and his million-level expenditure was still calculated by hours.
24 hours a day, the full amount is 24 million, a month is 720 million, and the total is 8.64 billion a year, which is basically the amount of investment he intends to invest in Kunlun Semiconductor. At the rate at which he is spending money, if he starts to acquire Volvo, he will soon spend "100 million" per day, and it may be that 36.5 billion yuan a year will be spent by the end of the year.
The richest man in China, Li Shoufu, is a master of buying low and selling high, using the economic cycle to adjust his asset allocation, selling assets at the highest price and then buying them back at the lowest price. Between one in and one out, the net worth has not been damaged in the slightest, but has risen a lot out of thin air.
After experiencing the subprime mortgage crisis, Han Hao found that his assets had not decreased, but had increased a lot, and he could use the funds cashed out in the previous year to acquire a lot of valuable assets at a low price. The shares that were once sold at a high price also began to be quietly bought back at a low price, and Han Hao's control of Zhonghua Group was still firmly in his hands.
With the decline of the stock market, Han Hao's net worth has nominally decreased by a large amount, but it is all a virtual net worth piled up in the stock market bubble, and the assets and cash he really controls in his hands are more than the same period last year.
"The growth of wealth does not depend on your efforts, but on the wealth you already have. ”
Foreign economists once hit the nail on the head to tell the secret of wealth growth, and when society develops to a certain extent, capital begins to dominate the distribution of wealth in society.
The difficulty of earning from 0 to 1 million and earning 1 million to 2 million is the difference between heaven and earth, and the latter is undoubtedly much easier than the former.
The economic crisis is similar to the bactericidal effect brought about by the self-improvement and evolution of the immune system brought about by the human cold and fever, killing the germs that occupy the space of the human body, clearing up new growth space, and bringing a broader development platform for new cells.
Although the subprime mortgage crisis has brought global economic instability, it also contains endless opportunities, so it will be easy for those with huge pockets of money to gain more leverage in the new round of wealth shuffling.
Joining hands with central banks to bail out the market and hold the crumbling global financial market, the United States announced that it would begin to cut interest rates in order to stimulate economic growth and get rid of the heavy blow caused by the subprime mortgage crisis.
According to the International Monetary Fund's (IMF) assessment, from April 2008 to April 2008, the world has paid the price of more than $1 trillion in direct evaporation of market value for the subprime mortgage crisis, and more than $10 trillion in indirect impact.
Many experts cautiously claim that the subprime mortgage crisis has come to an end, that the most difficult moment has passed, and that economic recovery is just around the corner.
However, banks, known as the barometer of economic activity, are desperately taking stock of their losses, and are reluctant to continue to lend, indicating that the financial industry is full of confusion about the future situation, resulting in the global economy not getting enough blood transfusions and continuing to be paralyzed.
In the United States, the market for large-scale consumer goods such as housing and automobiles continues to shrink, Ford continues to decline in sales, and Volvo has also begun to warn of losses.
An old friend is also an old rival - General Motors has once again broken out with huge losses, and the company is only a finger away from collapse from the financial situation, and the market is full of news about GM's bankruptcy and restructuring.
"You have to think about living first, and then you have to think about the future when you have life.
The future takeover of General Motors by the US government is already a foregone conclusion, and they will not be able to climb out of the pit on their own.
If you Ford family don't want to see your stake diluted and don't want to see you relinquishing control of the company, it's best to let go of unnecessary assets and keep your cash flow independent.
If you sell the asset, you can buy it back in the future. But if Ford fails, it will only have the same name as the Ford family in the future, and nothing else will have anything to do with it. ”
Ford Motor CEO Murali urged Bill Ford, the company's chairman, to oppose the sale of Volvo in the board of directors, and that the sale without his nod would be an empty word.
"The Volvo brand is doing well in Europe, which happens to be a weak area for our company. Unlike Jaguar Land Rover, Volvo has its own unique influence. You know that the Lincoln brand is basically only sold in the United States, and if you want to cover the global market, Volvo is a better choice.
If it weren't until the last minute, I really didn't plan to sell the Volvo, and it wouldn't be too expensive to sell it now. ”
Bill Ford still has a soft spot for Volvo, which he sees as a useful companion to Ford's high-end luxury market.
It can be seen that Volvo is indeed worth more than Jaguar Land Rover, otherwise Ford would not have kept it until the end.
"Bill, if we keep Volvo, it is expected that it will bring us a loss of 10 billion dollars this year!
If we make a move, we can get at least $5 billion in revenue between one in and one out.
The luxury brand we still have Lincoln, and we don't necessarily need Volvo in the future.
Pundits on TV are saying that the crisis will soon pass, but ask your friends on Wall Street what their real opinions are, and how long will the current winter last?
In case the Ford car falls to the time when the U.S. government needs to take over, it will be the day when the Ford family is out!"
For Volvo, Murali didn't have a lot of emotion, and for him cutting unnecessary expenses and maintaining a Ford principle was key.
......
"Well, I have reservations, but I have to focus on the future of Ford. If I had to sell Volvo to save Ford, I'd raise my hand and agree.
However, we have to find a good home for Volvo and I don't want to see it sink there. ”
Bill Ford eventually made a choice, and the Volvo acquisition was less important than Ford's.
While Han Hao was in Beijing to attend the two sessions, he received a secret call from Ford informing him of their intention to sell Volvo.
This is one of the most important news he has wanted to hear in the past two years, Volvo is more important than Jaguar Land Rover, and if he can win it, the luxury car layout of the China Group will be completed.
Toyota has made a lot of efforts to build Lexus into the company's luxury brand, competing with the top three BBA in Germany. Honda and Nissan have unlimited scenery in the field of ordinary family cars, but the Acura and Infiniti brands that have been upgraded and built have encountered a ceiling and have not developed smoothly. Ford's Lincoln and GM's Cadillac are also limited to the U.S. market, and consumers do not recognize them after leaving the U.S. land. As for South Korea, Kia Hyundai's luxury brand has little influence in the world.
Therefore, Han Hao will get the good card of Volvo, which will be his best choice to enter the luxury market.
In order to acquire Volvo, Han Hao has made a lot of preparations in advance, he has already gone to Sweden to communicate with local government officials, and is willing to regard Volvo as the new cornerstone of the development of Zhonghua Group.
Looking at the world, Han Hao is undoubtedly the number one target who has the ability to meet Ford's requirements and is willing to spend a lot of money to buy Volvo.
Unlike the developed countries, which are currently paralyzed, China's economy has continued to grow amid the subprime mortgage crisis, and the degree of impact is clearly different.
Ford understands that selling Volvo to Chinese is a good option, but they are still ready to solicit bidders from all over the world, after all, someone can raise the price to sell Volvo at a higher price.
As for the sale price, Ford quoted Volvo a high price: $6.4 billion.
This is the amount of money that Ford spent when it bought Volvo, and they wanted to save their capital between one in and one out.
Of course, with the experience of Jaguar Land Rover's sale, the $6.4 billion is obviously just a front, and the real transaction price will drop significantly.
A preparatory group for the acquisition of Volvo was set up early on, and Han Hao has been planning this matter for a long time, and after analyzing and judging the list of potential bidders, Zhonghua Group will be the most competitive candidate.
The reason is nothing more than that Chinese can get enough money for mergers and acquisitions, and second, that China Group has an industrial chain and can form a synergistic effect to support Volvo's development. Third, China's auto market is about to become the world's first, which is enough to feed the Volvo brand.
Fortunately, it was prepared in advance to the National Development and Reform Commission for the record, and Zhonghua Group laid a good foundation for the acquisition of Volvo. Although SAIC and Changan also expressed their interest in Volvo, after comprehensive consideration, the state decided to support the bidding of Zhonghua Group on behalf of Chinese enterprises.
The reason is very simple, that is, Volvo is a potential loss-maker, and it wants to use billions of dollars from the state to gamble on this, and no one dares to be responsible for the loss of state-owned assets once it fails.
If the China Group comes forward, then the profit and loss are the responsibility of the richest man in Han, and Volvo will really do it in the hands of the Chinese in the future.
It can be said that the status of a state-owned enterprise can bring many benefits in China, but this time participating in international mergers and acquisitions has become an invisible burden.
At the beginning, there was a gentleman's agreement with Tata Motors, if Volvo got it, as compensation for not participating in the competition, Han Hao was willing to sell Jaguar cars to the other party.
"I wonder if our agreement is still valid?"
Han Hao took the initiative to call and ask Latan, the helmsman of Tata Motors in India.
"Of course it works!
As soon as I received a new notification from Ford, I knew you would reach out to me. Volvo is a very good asset, but for me, Jaguar cars are enough.
But you'll have to keep our deal, which is to continue to supply key components to Jaguar, and you'll have to convince Ford to do the same. ”
Ratan knew that if he competed with Zhonghua Group for Volvo, he would definitely not be an opponent, so he might as well take the opportunity to swallow Jaguar cars and build his own car empire. In the future, Tata Motors will focus on ordinary car brands, while Jaguar Motors will guard the door of luxury cars and complete the layout of Tata Motors' industry.
The M&A team that once assisted Han Hao in successfully acquiring Jaguar Land Rover did not expect to receive orders from Chinese so soon. You must know that now that the subprime mortgage crisis continues, their employees have been vacant for a long time and cannot find a business to do.
After assisting Jaguar Land Rover in the last successful merger, they have all received a lot of intermediary service income, and of course, the deep-pocketed Chinese are looking forward to cooperating again.
"I can't think of anyone else Ford can sell Volvo to? No one but the Chinese will come to pick up this mess at this time."
Damn the US government, it would be wonderful if GM could be sold to the Chinese. ”
This was stated by the partner of the law firm in charge of the legal business after signing a new business contract with Chung Hwa Group. (https:)
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