After waiting for a long time, the sound of another boot landing finally sounded, and after less than a year, Volvo was announced to be sold by Ford Motor!

When Jaguar Land Rover was first sold, many commentators predicted that sooner or later Ford would sell the Nordic Thor to recoup the funds.

If Jaguar Land Rover is a rooster that has not yet grown a voice, Volvo is a hen that is about to be ordered, and it has a higher value.

What exactly does Volvo have?

1 world-renowned Volvo car brand, 83 years of experience in vehicle and key parts development and a complete database, including 3,800 high-quality scientific research talents with a full coverage of R&D system and capabilities.

The 10 series (including the S90, XC60, etc.) are sustainable models, which are comparable to Audi's full-time all-wheel drive technology, 3 mature product development platforms, and the SPA platform for the future single-platform strategy that will be successfully developed.

The company has a total production capacity of 600,000 vehicles, four vehicle manufacturers, one engine plant, three parts companies, and a transmission, suspension, and chassis company with a 40% stake.

A system of 2,325 sales and service outlets in more than 100 countries, as well as a warehousing and logistics center with global distribution capabilities.

Finally, there are nearly 15,000 patents and exclusive intellectual property rights covering all areas of the automotive, which are priceless treasures.

The data listed in the data alone is enough to prove that Volvo is a gold mine, waiting for the Chinese to dig it.

Zhonghua Group was the first to submit a letter of intent for mergers and acquisitions, and with Jaguar Land Rover's relevant experience, it seems that the bid for Volvo is much more confident. In terms of intent offer, the Chinese gave a valuation of 4.8 billion US dollars, which is quite different from Ford's requirements, but it is believed that the price quoted by other interested bidders will be lower under the current situation.

How much the real Volvo is worth will have to wait for Ford's open database to be investigated to find out how much it will cost to marry the princess from Northern Europe.

"As long as China's economy does not fail, I believe that now is the best time to invest!"

In order to acquire Volvo and come to the United States again, Han Hao was immediately surrounded by local media, who questioned whether the Zhonghua Group, which had just swallowed Jaguar Land Rover, was able to feed the delicate Volvo.

Han Hao only gave one response to this, that is, he firmly believes that he has the ability to realize his dream of becoming an automobile kingdom based on the Chinese market.

At the beginning of 2008, China's GDP officially surpassed Germany to become the third in the world. At the current rate of nearly 10 percent, it will surpass its neighbors in the East and approach the global hegemon of the United States within three years. With such a high growth rate, even Western scholars who continue to sing the praises of China and shout about its collapse have to admit that this is an indelible fact.

China's economy is like an elephant that intrudes into a garden, rushing around but eating fat and big, and becoming a unique sight in the garden after getting used to it.

How long can China's economy continue to grow? After 30 years of reform and opening up, has the dividends of a major country been released?

Han Hao can conclude from what he sees and hears around him that China's economy will still maintain a high growth posture.

Because in 2008, China's car ownership per 1,000 people was 37, while the standard of developed countries such as the United States, Germany and Japan was more than 550, according to China's industrialization process, it can be concluded that China's cars have at least 10 years to grow.

Buying new homes and cars has become the first choice for many Chunghwa Group employees, and with such strong demand, it is safe to assume that domestic demand in China's economy is strong. 1.3 billion Chinese, equivalent to the population of developed countries in Europe and the United States combined, are enough to compete in the consumer market.

Give Zhonghua Group another 10 years to digest and develop, and she will become a giant that can compete with the global industrial super enterprises and evolve into a new giant in the field of future mobility.

met with Bill Ford again, and compared with Han Hao's spring breeze, the other party seemed a little out of spirit.

"Han, you've caught up with a good time.

If it weren't for the subprime mortgage crisis, Volvo would definitely be for sale!"

Unable to convince the rest of the board to agree with him, Bill Ford nodded and sold the Volvo with a personal reservation.

"Bill, what we have in common is that we all hope that Volvo can carry it forward! Since you can't give her happiness, it's better to let her go to China to pursue a better home.

Plus, I have a great proposal to share with you—"

Everyone knows in their hearts that except for the China Group, Volvo cannot find a better receiver. Han Hao met with Bill Ford, in addition to Volvo, he also had to involve the remarriage of the Jaguar brand.

Hearing that Han Hao was going to transfer Jaguar to Tata Motors, Bill Ford's first thought was that he couldn't agree.

"Han, we said that you can't dispose of Jaguar Land Rover's assets indiscriminately, and you have to be responsible for the employees.

If you do this now, you will be violating our previous agreement. ”

"The original agreement specifically stated that if the three parties agreed to the transaction, the Jaguar brand could be transferred to the outside world. Look, I'm not talking to you now.

With Volvo, we will definitely invest less in the Jaguar brand because the product lines overlap.

If it is run by Tata Motors, the other party will definitely do their best to take care of this British car brand, and as long as the two of us continue to support it technically, then Jaguar should usher in a new life. ”

Han Hao had expected the other party's reaction, so he continued to persuade patiently.

"So you've been prepared for today, Han, you're really an old fox! I wondered why you added that three-way sale clause to the beginning, and now the truth is finally revealed.

We also have to hear about the plans of Tata Motors as to what to do with the Jaguar brand, and you have to take care of it on the part of the unions and the British government. ”

Seeing that Han Hao really had plans to resell the Jaguar brand, Bill Ford asked the other party to do a good job in public relations for the aftermath.

At this time, at Volvo headquarters in Sweden, many employees were nervous, because after leaving the big tree of Ford, Volvo did not know where to leave.

As one of Sweden's most well-known international brands, Volvo is the pride of its own people, and they are the first choice for car purchases. But Sweden alone can't feed Volvo with 10 million people, and it has to rely on the global market to survive.

However, this did not stop the Swedish people from calling for the government to intervene and nationalize Volvo.

It can be said that Volvo is the focus of discussion among the Swedish people, in addition to the concern that its neighbor Iceland is in danger of bankruptcy.

"We can't waste taxpayers' money where it needs to be used. In addition, we firmly believe that Volvo is such a high-quality asset, and we have found a more suitable owner. ”

Sweden's Deputy Prime Minister and Minister for Industry, Ollovsson, spoke to his country's media and reiterated the government's decision not to come to Volvo's rescue.

This has disappointed many Swedes and worried all the employees of Volvo Cars.

At this time, Han Hao's visit was the focus of media attention, and the young Chinese entrepreneur, who had just acquired British brands Jaguar and Land Rover last year, expressed a strong affection for Volvo this year.

So as soon as Han Hao got off the plane, he was chased and intercepted by the Swedish media at the airport, and they were eager to know what the future of Volvo was.

"I am here today because I am called by the great car brand Volvo.

Like Jaguar Land Rover, what Volvo lacks is not technology, but money. If it joins the big family of China Group, Volvo will get all the support it needs and will surely let the world feel the power of Thor's hammer. ”

In fact, in addition to funds, Han Hao also brought another thing, that is, confidence.

Under the subprime mortgage crisis, people are panicked, and the whole company is full of confusion, and confidence is particularly important at this time.

During this visit, Swedish Prime Minister Fürth personally met with Han Hao, and the two sides exchanged views on the future of Volvo.

Han Hao's promise not to lay off employees and increase R&D investment was praised by the other party, and he welcomed the Chinese to become the new owners of Volvo.

In fact, among the bidders interested in Volvo, only the Chinese are the most reliable, and there is really no other more suitable candidate.

Volvo can become the main player of Zhonghua Group in the field of luxury cars, and it can perfectly stagger with the original independent brands. In addition, after the Chinese took over, they really included Volvo in the unified plan for long-term development, rather than looking for opportunities to sell at a high price after those investment funds bought it at a low price.

With the support of the Swedish government, we are one step closer to the goal of a successful bid for Volvo.

After leaving Sweden, there was no time to transfer to the United Kingdom to visit the Jaguar Land Rover factory, Han Hao's plane flew directly to Greece, and he will personally attend the Olympic flame lighting ceremony.

As a prelude to the Olympic Games, the torch will be carried from Greece to China on five continents, including the 130-day relay, covering nearly 140,000 kilometres and carrying more than 20,000 torchbearers, each of which is the largest ever Olympic Games.

Chung Hwa Group is the exclusive car sponsor of the Olympic Games, and the task of escorting the flame is of course indispensable to its own products.

A convoy of 18 electric and hybrid vehicles will be used to carry out the mission, which will appear in every shot of the relay and follow it around the world.

This is an excellent opportunity to promote the brand image, and truly make the car made in China appear in the eyes of people all over the world.

During the ceremony, Chinese cars waiting outside the ancient Olympic stadium attracted the attention of many Greek residents and tourists.

They took advantage of the gap to visit the cars with Chinese characters printed on the logo, and felt the atmosphere of civilization brought by this large country in the far east.

Han Hao was fortunate to be invited to attend the torch lighting site, and heard the majestic Chinese national anthem played in the ancient Olympic Stadium, and the bright five-star red flag fluttering high in a foreign country.

The Olympic Games have brought Chinese not only a competitive spirit, but also a long-lost national self-confidence.

It can be said that as a bystander witnessing the moment when the flame was lit, Han Hao was undoubtedly proud of being a Chinese.

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