On the morning of October 18, Du Yuemei and Qin Yu returned to Xiangjiang together.

In Li Guangyu's office, Du Yuemei first reported on the situation of the Bentley Group, and at the same time gave Li Guangyu a detailed report on the development of the Li Consortium in Western Europe.

Bentley Group in the North American market in the proportion of high-end cars further declined, now in the North American market, several major Japanese automobile groups and the United States several major automobile groups competition is very fierce, coupled with some protective policies of the United States government, so that Bentley Group is very passive, at present, Jaguar in the United States still has a certain market, other models are very sluggish.

It is slightly better in Canada, after all, the Bentley Group is headquartered in the United Kingdom, and Canada also belongs to the British Commonwealth, and will not increase tariffs on the Bentley Group like the United States.

Li Guangyu said: "You have to communicate with Peng Xiaoli in the United States, let Xinghong Sports Group promote more Bentley Group's cars, and now the teams in the four major leagues are very good, and each team is a strong contender for the league championship, and the influence is very large." ”

Although the Bentley Group's current focus is on Asia, he does not want the Bentley Group to lose its market in North America.

Now whether it is Bentley or Jaguar, it is not comparable to the three major luxury brands in Japan in terms of price, whether it is Lexus or Infiniti and Acura, it is much cheaper than Bentley and Jaguar in terms of price.

In terms of performance, several major groups have their own differences, and the main reason is the cost problem, and now several major Japanese conglomerates are bent on occupying the U.S. market, so their major auto groups do not need to consider the problem of profitability in the U.S. market.

This hurt them very much, and now the Lee consortium has no intention of joining the battle between the Japanese consortium and the American consortium, and can only watch the share of the American car market continue to decrease.

At present, the Lee consortium is still too weak compared with those conglomerates in Japan and the United States, and it does not yet have the strength to compete with them, so it can only adopt such a method at this time, hoping to stabilize the market there.

The focus is still on the Asian region, and the future global economic development will depend on Asia, which will usher in rapid development, especially the mainland market, which will be the world's largest automobile market in the future.

The reason why Du Yuemei returned this time is also to show the importance of Bentley Group to the mainland market, she will go to Shuangqing tomorrow to attend the Changan Hengtong bus off the assembly line, this time in addition to Du Yuemei, Bentley Group Vice President Asia Affairs President Zhang Ziyu and Bentley Group Greater China Affairs President will also attend.

This is the first time in a year that Bentley Group has attended the vehicle rolling off the assembly line of a joint venture company with such a high standard.

Bentley Group attaches so much importance to this, or because of the joint venture between Volkswagen Group and SAIC SAIC SAIC Motor off the assembly line, which puts greater pressure on Bentley Group and FAW Kirin to cooperate.

In order to allow FAW Kirin to stabilize the current market, Du Yuemei will not only attend the Shuangqing Changan Hengtong bus off-line ceremony, but also visit FAW Kirin Company and the Second Automobile Jinniu Truck Company under construction.

At the same time, it communicates with local governments, hoping that through this, the Bentley Group can overtake the Volkswagen Group in the mainland market.

Du Yuemei replied: "Li Sheng, in this regard, our group has been cooperating with Xinghong Sports Group, otherwise our group's market share in the United States will be lower, if we do not launch a price war, we are afraid that the US market will continue to be sluggish in the short term, mainly because the current economy in the United States and Western Europe is still in a downturn, the number of high-consumption people is decreasing, and our low-end models in the United States do not have much market." ”

Du Yuemei knows very well that at present, not only their two luxury brands Jaguar and Bentley are in a predicament, but also Rolls-Royce in the United Kingdom, Porsche, Maserati, Lamborghini and other luxury brands in Western Europe have been hit hard, and the pressure is also huge.

Now that the auto market is already relatively sluggish, and the U.S. market has become the center of the battle between Japanese auto groups and U.S. auto groups, the share of other auto brands in the U.S. market is declining.

Now the center of gravity of the Bentley Group is in the Asian region, especially in Baodao, Xiangjiang and Southeast Asia, which supports the development of the Bentley Group, so that the Bentley Group will not be on the verge of bankruptcy like some automobile groups.

Li Guangyu also understands some of the situation of the Bentley Group, the current North American market is quite unfavorable to the Bentley Group, and can only be patient for the time being, and only after the global economy recovers, can luxury brand cars be able to come back to life.

Li Guangyu said: "Regarding your proposal to establish a production line for Jaguar Motors' J1, J2, J3 and J4 models in Baodao, I have no opinion here, and let Zhang Ziyu communicate with that side when the time comes, so as to consolidate our market in Asia." ”

Du Yuemei is also very happy about this, so that their Bentley Group's production costs will be further compressed, in the future in Coventry will only produce Jaguar top models, J1, J2 positioning prices are similar to the current Kirin car price, in terms of price belongs to the mid-range, and J3 and J4 are high-end models, the price is more than 200,000 Hong Kong dollars higher than Kirin cars.

The J5 and J6 at the top of the range are luxury brands and have no plans to produce them in Asia.

As for Bentley Motors, it has no plans to establish a production base in Asia for the time being because it wants to build a world-class brand.

Du Yuemei said: "Li Sheng, I also hope that Jiayi Group and Xiangyu Culture Group can promote our car brands more, Asia is the future development center of our group, this market is very important to our group, although our Bentley Group has a very good market share here, I hope to occupy more market share." ”

Although Jiayi Group and Xiangyu Culture Group are also promoting their Bentley Group, Du Yuemei feels that this publicity is not enough, and she hopes that Bentley Group can get more publicity resources.

Li Guangyu is also very helpless about Du Yuemei's requirements, and the major groups under the Li consortium hope that the two major groups of Jiayi and Xiangyu will increase the publicity of their own groups, so that Shi Shaoming and Zhou Liang Shuyi often complain that the publicity resources are not enough.

Li Guangyu said: "Yuemei, at present, your Bentley Group has a lot of publicity resources, and the two major groups also have to take care of some new products and new companies, so this aspect can not be increased, and the Bentley Group itself can also do some publicity, such as making an auto show, so that Bentley's major cars can show their faces, especially its car brands." ”

Du Yuemei can only accept that she can't get more publicity resources, and there are too many industries under the Li consortium, resulting in insufficient publicity resources.

Regarding Li Guangyu's suggestion, Du Yuemei felt that she could give it a try and hold a Bentley Group auto show in Xiangjiang, and if the effect was good, it would be held in each central city.

Du Yuemei said: "Li Sheng, I will let the staff of Xiangjiang plan to hold a Bentley Group auto show here, mainly to show our sedan brand and Jaguar sports cars, after I return from the mainland, it will be held, see the effect, if it is good, it will be implemented in various regions." ”

……

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