The success of Zhonghua Group in the domestic automobile industry has naturally become a learning object for other car companies, among which Chery Automobile is the most similar.

With the strong support of the local provincial government, this automobile company, which was established almost at the same time as the Chunghwa Group, has quickly grown into a red flag of its own domestic brand and has received many positive reviews.

Under the idea of Zhonghua Group concentrating on the engine first and then the automatic transmission, Chery has also set up a project research team for engines and CVT transmissions, and even followed the pace of Zhonghua Group in the research and development of independent models to try to get rid of the traces of imitation and organize forces to create its own characteristic models.

Even a product launch conference like "China Night" has been learned and opened the mode of "Chery Night".

Zhonghua Group wants to go international, and the object of study is South Korea's Hyundai-Kia Group, while Chery Automobile is to gain a firm foothold in domestic competition, but the object of learning is Zhonghua Group. One inside and one outside the same way, which to a certain extent illustrates the existence of late-mover advantage, following the successful typical crossing, you can achieve a shortcut to faster development.

At the "Chery Night" in early 2006, Chery Automobile unveiled its latest research and development results, the ACTECO engine. The engine was developed with the help of AVL, and the first prototype was 1.6L displacement, with a maximum power of 80K, and was claimed to accelerate to 100 km/h in 13 seconds.

Previously, Chery has been using the 1.6L engine eliminated by Ford, and purchased the 2.0L engine from Shenhang Mitsubishi, and now it finally has its own main engine, ACTECO claims to be developed from 0.8L to 4L standard equipment, and is currently the first to launch a 1.6L model installed on the new Qiyun.

The two brothers, Chery Fengyun and Qiyun, were positioned too closely, so the company's management merged the two into one, collectively known as New Qiyun. As for the Fengyun brand, the veteran of Chery, who has been fighting for Chery, has been sealed, this kind of operation makes Han Hao, who has been paying attention to Chery's development, unable to see clearly. In terms of popularity, it is bigger than Cowin, and it is more popular with consumers, but in the end it is Cowin that wins, and Chery's internal management level is debatable.

In addition, Chery also announced the A5 model, which is claimed to be built with 1 billion yuan, which is Chery's first positive research and development model, and its debut has received high attention from the industry.

The A5 prototype is equipped with a 2.0-liter version of ACTECO's second mass-produced engine, which Chery calls the A520 internally. A 1.6L version will be released in the future, and the name will be A516.

In fact, the A5 is borrowed from the chassis of the seventh-generation Mitsubishi Lancer, and the body interior is an independent design, which was jointly completed by a group of designers who returned from Nissan Motor.

Like the original design of the "Qin" of Zhonghua Group, the high-technical difficulty of the chassis was copied from a template, and Chery's way forward really learned a lot of experience from Zhonghua Group.

However, as soon as the A5 was unveiled, the awkward butt made many people feel unsightly, because the original design was a hatchback and a half model, and later changed to a sedan version to meet the needs of the domestic market, resulting in an overall incongruity.

Zhonghua Group has put too much pressure on its peers and must come up with competing products, and Chery A5 is urged to launch without polishing in order to grab market dividends.

Yin Yuefei, the second boss of Chery, attended the "Chery Night" scene in high spirits and announced the price of the A520 that he had high hopes for.

"The starting price is 88,888 yuan!"

In terms of configuration alone, A520 belongs to the performance of low-price listing, and its main opponent is the Chinese "Qin".

Using a 2.0L autonomous engine to fight against the 1.8L of Zhonghua Group, and the price of the vehicle is still lower than that of the other party, Yin Yuefei feels that the A520 will be a strong competitor of Zhonghua "Qin".

"Qin" can sell more than 20,000 units every month, which makes Chery Automobile, which is also its own brand, very envious, and eager to produce substitutes as soon as possible to prove its strength.

However, Han Hao did not take the A520 seriously, because compared with the third-generation Chinese "Qin", the opponent's design concept is still at the level of the last century, and the appearance cannot be compared with the beautiful "Qin". You must know that Chinese consumers have high requirements for the appearance of cars, and products that do not meet the aesthetics of the public will be vetoed by one vote. Moreover, the stability of Chery Automobile has not yet reached the mainstream standard, and the 520 still has a lot of ways to catch up with the "Qin" that has established a good reputation.

After years of experience in the domestic auto market, Zhonghua Group has summarized the three major elements of best-selling products: beautiful appearance, good stability and low price. As long as these three points are achieved, there is no need to worry about the product not being popular in the market.

Strategically despise your opponent and tactically value your opponent!

Although Chery has not really been able to cause trouble to Zhonghua Group, the landing of independent engines and independent forward research and development models proves that Chery Automobile is a respectable opponent. Compared with state-owned giants such as FAW, Chery is more aggressive, and in time they may bring greater surprises to the industry.

When Chery unveiled its new engine, as far away as Europe, the Volkswagen Group also unveiled its own second-generation turbocharged engine, the EA888.

The EA888 is used as an alternative to the EA113 engine, and adopts the latest technologies such as in-cylinder direct injection, turbocharging and variable valve timing, which reduces fuel consumption but delivers more power. It can be said that the EA888 is the most advanced engine in the world at present, and the direct injection and turbocharging are integrated in one engine at the same time, creating a new history.

In terms of technology, when American cars came to a standstill, Japanese cars became more conservative, and Korean cars were still catching up, the Volkswagen Group, which represents European cars, began to show a radical side, and applied many leading edge technologies to automobiles in a big way.

Concepts such as a turbocharged direct-injection engine, a dual-clutch automatic transmission, and modular platform production were the first series trials for the Volkswagen Group, and they acted as technology leaders.

The world's most advanced engine, the EA888, is the first to be equipped on Audi's star model A4. As the main contributor to the development of the EA888, the engineers of Audi Automobiles, a subsidiary of the Volkswagen Group, contributed most of the results to the EA888, and naturally the new products should be used on top of their own brand stars.

The Audi A4 with the EA888 engine showed strong performance, widening the technological gap with its competitors in the same class.

At the same time as the Volkswagen Group announced the official launch of the EA888, two Audi A4s with new hearts were transported to the plane and flew directly to Jiangzhou, China. The Chunghwa Group has long been keeping an eye on the movements of the public, and as soon as there is a movement, it will rush to ship the urgently needed samples from Europe back to China by all means.

Like the aggressive Volkswagen Group, the Zhonghua Group has also put the next generation of engine technology in the field of turbo direct injection, and when the self-priming engine is widely used and popularized by the major giants, the Chinese intend to achieve the goal of overtaking and catching up in the field of turbine engines.

However, the exploration from scratch is too difficult, and the Zhonghua Group, which does not have too many turbocharging technology reserves, is a little helpless in the face of the superposition of the two major technologies of direct injection and turbocharging.

Therefore, this time the Volkswagen EA888 was brought back from Europe for the first time to be disassembled, which is to prepare to stand on the shoulders of giants to learn.

Among the world's automotive giants, only the Volkswagen Group has made a desperate bet to open the road of no return for turbo engines, and they have begun to apply them to their various models. Other auto giants are watching from the sidelines, and only China's Zhonghua Group has begun to follow suit, intending to leapfrog the self-priming stage and go directly into the field of turbo engines.

In the field of naturally aspirated engines, the Chinese lagged too far behind, so Han Hao decided to strategically abandon this field and jump directly into the next runway to compete.

The reason why Volkswagen is so tirelessly adopting new technologies is to stand out from the crowd through technological innovation and compete for the world's first place. The crown of "the world's first" has been worn by General Motors for too long, and now the American car forces represented by General Motors are crumbling, and the Germans see hope of catching up. Even though the Japanese boss Toyota is more likely to take the lead, Volkswagen still has not given up on its dream of becoming the world's No. 1.

As the leader of the turbocharging team of the China Research Institute, Xue Jianbin has devoted all his energy to the development of a new generation of turbocharged engines after returning from the United States. At the beginning, he boasted that it would take 2 years to launch China's independent turbine engine, but he did not expect that technical difficulties came one after another, and it took a full 5 years to figure out the foundation of turbo, but the independent products that promised to be mass-produced have not yet been launched.

"I don't think there's too much pressure, the group has given us enough resources to fight this battle, and success is not far away. ”

For 5 consecutive years, there has been no output, which has doubled the pressure on the turbocharging team, and although Xue Jianbin as the leader has a stubborn mouth, he is not yet forty years old, and he has half a head of gray hair and betrayed his true situation.

Han Hao really didn't put too much pressure on them, he understood that this kind of cutting-edge technology research and development requires time and patience, as well as a lot of resource investment. From the CVT research and development process, we can know that every bit of progress is the accumulation of ultimate success, and once the technology breakthrough, then the benefits will be immeasurable.

"Chung Hwa Group has given me an unimaginable platform, and such an opportunity to be on my own is something I can't enjoy in the United States. I admit that I was too optimistic about turbocharging technology before I returned home, but now my team and I have adjusted our thinking and are ready to take on new challenges. ”

When he learned that the Volkswagen EA888 was finally mass-produced, Xue Jianbin personally went to the airport to welcome the return of the European version of the A4 with a new heart.

It is better to have a role model than to have no clue yourself, and from EA888, Xue Jianbin feels that he can find a key to open the independent turbo direct injection engine.

When the 2.0T EA888 engine was installed on the engine bench of the research institute for testing, its burst of strong power really calmed a group of Chinese engineers.

With a maximum power of more than 150K and a maximum torque of an astonishing 250Nm, the engine has reached and exceeded the level of the current mainstream 3.0L self-aspirated engine. With a stable output that is comparable to a 2.8-liter engine, Volkswagen technology has truly come to the forefront of the world.

"To be honest, I'm surprised and delighted right now. What is surprising is that Volkswagen's engine technology is so far ahead, 30% higher than our original results on paper, which shows that we still have a very big technical gap with the Germans. The good news is that I didn't expect the turbo direct injection technology to be so outstanding, which proves that our research and development direction is not wrong and we are on the right path. In the absence of other auto giants following suit, we can enjoy the technological dividends of turbocharging. ”

Xue Jianbin took off his glasses, rubbed his red eyes, and said in a calm tone as much as possible.

According to Han Hao's words, 2006 was a year of digestion and adjustment.

Last year, Zhonghua Group was rapidly acquiring and expanding its product line, and this year's main task is to digest the spoils of war, and continue to tackle key problems on key models and technical projects, and prepare for the 2008 Olympic Games.

With the Volkswagen EA888 in kind, Xue Jianbin believes that the Chinese's own turbo direct injection technology will soon make a breakthrough and become a new bright spot in the domestic market. ()

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