Chapter 21: Changing Opponents

Happiness is always compared with others, in the domestic automotive industry, Zhonghua Group is unbeatable, with more than one million sales and a growth rate of up to 50%, so that all competitors are out of reach.

Even if other enterprises learn from the path of Zhonghua Group's success, it will not take three or five years to see the results from large-scale investment to production, and then Zhonghua Group will already have reached a higher level, and there will be a feeling that the light boat has crossed the mountains and mountains, and the bow of the ship looks back and sings and laughs proudly.

Step by step, according to the current development speed of the China Group, Han Hao can confidently say that his main opponent is no longer the domestic counterparts of the three major and three small, but the foreign giants hidden behind the three major and three small.

The distance between the Chinese group and the foreign opponents is gradually narrowing, and the nameplate behind them can be clearly seen, and you can reach out and grab the corner of the opponent's clothes after a few more steps, so as to achieve the pattern of competition on the same running line.

According to the international mainstream level of automobiles to score the development of Zhonghua Group, based on the current international mainstream standard of 100 points, after ten years of development, Zhonghua Group has achieved a good score of 86 points in the last summary, and there is still a gap of 14 points to catch up with international peers.

With the progress of the second-generation engine, CVT transmission and Xuanwu platform, Zhonghua Group has achieved a good score of 86 points.

Two years have passed since the last assessment, and Chung Hwa Group has undergone earth-shaking changes again, and the technical score has naturally increased.

First of all, the establishment of the most advanced automobile R&D system in China, marked by the completion of the four basic laboratories (test site, collision safety, wind tunnel, and electromagnetic compatibility), proves that Zhonghua Group has the same level of hard power as international competitors in terms of hardware.

We all have the same level of R&D facilities, and the products developed in such high-standard hardware are not much different, at least in terms of process.

The substantial improvement of the hardware level has brought a 2-point increase to Zhonghua Group, making the technology score jump to 88 points.

Secondly, Zhonghua Group has completed the industrial layout of commercial vehicles, won the product line of buses and trucks in one fell swoop, forming a pattern of passenger cars and commercial vehicles going hand in hand.

To aspire to become an automobile giant with global influence, commercial vehicles are an inevitable battlefield, and Zhonghua Group has taken advantage of the fleeting opportunity to complete the market entry, not to start from scratch but to take advantage of the east wind to become the owner, opening a new journey of commercial vehicles.

The performance of expanding the industrial chain to achieve a strategic layout made Zhonghua Group gain 2 points again, and the overall score came to 90 points.

You must know that a score of 100 points shows that Zhonghua Group has caught up with the technical level of international mainstream automobile brands, which is enough to compete with them. Therefore, after entering the 90-minute range, it is extremely difficult to take every step forward. The score growth rate has also changed from 2 points to 1 point, and each 1 point earned comes at a great cost of effort and cost.

The small sedan "Ming", which is built with the technical standard of industrial manufacturing 2.0, is a technological upgrade version, and can gain a firm foothold with the small SUV "Song" in the discerning European market, which shows that Zhonghua Group has the strength to build global models.

At least in the exterior and interior design of the vehicle, it has uniqueness, and the crystallization of such industrial upgrading once again allows Zhonghua Group to break through the limit of 90 points and reach a height of 91 points after obtaining a bonus of 1 point.

Finally, based on the new energy vehicles considered on the new track, the Kunpeng bus has become the world's first practical and mass-produced pure electric bus, which can be said to have achieved a point-to-point breakthrough in corner overtaking.

Although foreign counterparts responded indifferently to this, believing that it was just the hype of the Chinese, the spring of new energy vehicles had not yet begun. However, Han Hao firmly believes that with the rising price of petroleum energy and the breakthrough of battery motor technology, the spring thunder of new energy vehicles has sounded, and soon the automotive industry will enter a new pattern of internal combustion engines and new energy vehicles.

With the breakthrough of Kunpeng Bus's new energy technology, it is natural for Zhonghua Group to receive another 1 point award, and now it has reached the standard of 92 points, and it is getting closer and closer to catching up with its international counterparts.

Under the technical research of AT transmission, turbocharged engine, modular platform, diesel high-pressure common rail system, vehicle chips and other technologies, Zhonghua Group still has a lot of room for improvement.

Why has the strategic opponent in Han Hao's eyes been changed, and he is determined to target multinational giants. Because compared with the high score of 92 points of Zhonghua Group, the scores of other domestic competitors are really a bit unacceptable.

Take the former boss FAW Group as an example, the internal joint venture brand occupies an absolute advantage, FAW-Volkswagen, FAW Audi, FAW Toyota, FAW Mazda are all well-known brands in China, and corporate profits basically come from these joint ventures. Although the private brand Jiefang and Hongqi have been developed to a certain extent, the real research and development level is limited under the invisible squeeze of the joint venture brand.

The introduction of joint venture brands provides FAW with an economic foundation for survival, and it can also rely on profit dividends to invest in the development of its own brand, which is enough to hit the 60-point standard.

In addition, in the field of commercial vehicles and trucks, it has basically realized the independent manufacturing capacity from the engine, transmission and chassis, and the technological breakthrough of the J6 heavy truck fully reflects this, which can be increased by 10 points to reach the level of 70 points.

In addition, in the field of passenger cars, it can get a full set of technology from Mazda, and can produce its own new brand - Besturn with Mazda 6, and can also obtain technical support from Crown from Toyota to build a new generation of Hongqi sedan, at least in the technology transfer and introduction of FAW has done a good job, and can get another 5 points reward.

However, compared with Zhonghua Group, FAW's own brand has not yet formed its own R&D system in the three basic R&D areas of passenger car engine, transmission and chassis. Relying on the introduction of technology, but not digesting, cannot guide FAW to embark on the road of positive research and development. In terms of establishing its own R&D institutions, FAW still follows the old system, and many people of insight have left one after another, unable to come up with independent works that can convince the market.

75 points is the score that Han Hao gave to FAW according to his own standards.

Since FAW is said, SAIC, the second largest in sales now, is also a topic that cannot be bypassed.

As the most profitable automobile group in China, SAIC Motor relies on the two trump cards of SAIC-Volkswagen and SAIC-GM to live a very chic life, and the net profit of a single car has always been the highest. Relying on the successful joint venture, SAIC Motor achieved a base score of 60 points.

Unlike FAW, SAIC has almost no commercial vehicle business, so it can't wait to acquire Ssangyong in South Korea and start its own commercial vehicle journey. Although the acquisition of Ssangyong is difficult to digest and has been battling with South Korean labor unions and management, at least SAIC is the first Chinese company to achieve cross-border mergers and acquisitions of foreign car brands. This alone is worth a 10-point bonus.

In addition, SAIC is still competing with NAIC to grab the high-quality assets of Rover Automobile and begin to build its own Roewe independent brand for China. Although Roewe is still in secret research and development, the acquisition of Rover Assets to enhance its strength can add 5 points.

Compared with FAW, SAIC is more enterprising, GM Pan Asia R&D Center is a platform that many university graduates yearn for, and the later establishment of SAIC Volkswagen Technology Center is also a bridgehead for joint venture brands to open localization. The Chinese R&D center of the two joint venture brands alone is enough to give SAIC another 5-point advantage.

Therefore, SAIC has a higher score than FAW in Han Hao's mind, and the 80 score level shows that they are the independent enterprises that pose the greatest threat to Zhonghua Group.

According to similar standards, after the second automobile that is, Dongfeng Group and Nissan Group as a whole, owns Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Honda, Dongfeng Nissan, Dongfeng Yueda Kia joint venture brands, reaching the 60-point passing line.

Dongfeng Group in the field of commercial vehicles, and FAW strength is comparable, and after the joint venture engine with Cummins, there is a one-stop truck production line, which can independently manufacture the entire truck, and get 10 extra points.

However, in the field of independent brands, Dongfeng has not done anything in the field of passenger cars except for Dongfeng trucks, and its own brands are zero.

Originally, Dongfeng Motor should only have a 70-point standard, but last year in Hong Kong completed the overall listing task of the group, and changed the headquarters from the mountains to the city, Dongfeng Group began to get out of the predicament step by step, and then won 3 points.

Therefore, Dongfeng Group's overall rating is 73 points, lagging behind SAIC and FAW, but not much different from FAW.

The above is the comprehensive score obtained by the three major domestic automobile groups, and their scores hovered in the range of 70-80 points, which is quite a gap with the high score of 92 points of Zhonghua Group.

The CVT automatic transmission independently developed by Zhonghua Group alone is enough to embarrass the three major automobile groups, which is an area that they cannot reach now.

In the context of SAIC and other joint venture giants still having to share half of the profits of foreign parties, Zhonghua Group can basically monopolize all profits for reinvestment, and the net profit of up to 15.6 billion yuan is more than the sum of the profits of the three major small automobile groups attributable to the Chinese side.

Automobile is listed as a pillar industry of the national economy by the state, and every 1 yuan of automobile output value pulls nearly 7 cents to the upstream, and about 3 to 5 cents to the downstream, and 1 yuan of automobile investment has an additional 6 cents of other social and economic value.

According to the official data of the National Bureau of Statistics, the consumption coefficient of the automobile industry in the primary, secondary and tertiary industries is: 0.05 for the primary industry (agriculture), 2.55 for the secondary industry (industry), and 0.37 for the tertiary industry (services).

In short, every 1 yuan invested in the automobile industry can bring 3 yuan of output to the society as a whole.

Compared with the sales revenue of about 150 billion yuan of Zhonghua Group, the overall economic output value is as high as 450 billion yuan. You must know that the GDP of Zhehai Province in 2005 was 1.48 trillion yuan, and the income of Zhonghua Group exceeded 10% of the province's GDP. According to the calculation of driving economic output, Zhonghua Group can affect at least 20% of the GDP share of Zhejiang Province.

In the list of China's top 500 manufacturing industries in 2005, Zhonghua Group ranked second with an income of 152 billion yuan, and the first place was Baosteel Group, which was built with the strength of the whole country, with an income of 161.7 billion yuan, and the third place was FAW Group with a revenue of 125.2 billion yuan.

According to the growth rate of 50% of Zhonghua Group, next year it will be able to surpass Baosteel Group with a growth rate of 10% and officially become the leader of China's manufacturing industry.

Hard work may not be rewarded, but if you don't work hard, there will definitely be no return, after more than ten years of hard work, China Group has finally obtained a high return beyond expectations, and all data are far beyond domestic competitors.

The market value of the two major platforms of China Automobile and Huaxia Automobile exceeded 70 billion and 85 billion respectively, and Han Hao's overall net worth also successfully exceeded 100 billion, and it is not a problem to be the richest man in China.