"Can you really only vote for one? Can you choose both? I think they're all great!"

A young boy in his early teens asked uncertainly in front of the Chung Hwa Group booth.

"I'm sorry, but you have to pick the one you like the most and follow your heart's call. ”

The staff seemed to be accustomed to similar problems and did not hesitate to give advice.

Participating in the Chunghwa Group concept car selection, you can receive a small gift on the spot, a cloth bag with the group's logo, which can be easily used to hold books or shop.

Don't underestimate this cloth bag with a cost purchase price of less than 5 yuan, it will firmly lock the traffic of the auto show in front of the booth of Zhonghua Group, and more than 10,000 copies were sent out on the first day of the first public day, which is equivalent to one-ninth of the audience voting for the concept car.

As a leading enterprise of its own brand, the booth of Zhonghua Group is a must-visit place for visitors to see how the highest level of craftsmanship of domestic cars is and how it performs compared with international brands, which is the idea of most people.

The booths of Zhonghua, Huaxia, Land Rover, Volvo and BMW brands were lined up and occupied most of the entire branch hall. In order to evacuate the crowd of visitors and drain the traffic, the division of the pavilion that used to be divided into domestic, joint venture, and luxury car brands has been reduced to history, and now it is a mixed area of brands, which can prevent the flow of people from being overly concentrated.

In the past, the luxury car hall was crowded with spectators, but the number of domestic car halls was small, which did not meet the management positioning of the international auto show.

There is no doubt that the branch of the Chung Hwa Group is the most popular, and most of the time it is controlled and one-way traffic, but it cannot stop people's enthusiasm in the slightest.

In order to make voting more efficient, the "Descendants of the Dragon" is represented by a red label, while the "Enlightenment Nature" concept car is represented by a blue label. The audience only needs to choose the label to vote, no need to write and draw, and voting by color greatly speeds up the progress.

Visually, the number of supporters of the two concept cars at the scene is roughly the same, and the results cannot be distinguished without detailed statistics of votes.

The auto show gives peers a platform to learn and communicate, and it is clear which is strong and which is weak.

Great Wall, Chery, Roewe, JAC and other independent brand new models have appeared on the stage, especially Chery Sedan came up with a concept sedan named "Qoros", which is a highlight among many independent brands.

Many visitors who left the booth of Zhonghua Group immediately had a strong contrast feeling when they strolled down to these independent brands.

"Compared with the models of the Chunghwa Group, the new sedan of the Great Wall is simply the product of the previous generation. Even if it is actually put on the market, it is estimated that not too many consumers will be interested!"

Two middle-aged people looked around the Great Wall booth and discussed privately.

Great Wall Motors launched the H6 and gained a small share of the SUV market, with monthly sales remaining at around 2,000 units. In order to further expand its market share, Great Wall took advantage of the auto show to launch the C50 sedan, which is actually a reverse model of the Honda Civic.

But consumers don't seem to be buying it, because it is a generation behind the current production models of the Chunghwa Group, and even more so than the two highly-anticipated concept cars.

"Chery has a certain strength, and the concept car of 'Qoros' seems to be able to keep up with the international trend, but I don't know whether the power is reliable or unreliable.

Every day, he advertises what technical problems he has overcome, but he just doesn't see mass production, and he can't buy them on the market. ”

It can be seen that these two audiences who visited and commented all the way paid enough attention to the current situation of Chinese automobiles, and the topics they talked about were to the point.

Chery's life has not been easy in recent years, the glory brought by the original "Fengyun" sedan has gone forever, consumers have switched to Zhonghua Group after comparison, and sales have been declining year by year. Internally, they have pinned their hopes on the "Qoros" model built with a lot of money, which they intend to use against the Chunghwa Group.

"Roewe's models are passable, but they are just passable, and they are decent and have no highlights and features. If the support of SAIC behind it is insufficient, it is estimated that it will be a short-lived brand.

As for JAC and Lifan, they are too marginalized, and the cars they build are afraid that they will not find a place to repair them after a while, and they are likely to be a one-shot deal.

It can be seen from the exhibition car that the car-making process is very rough and there is no technical accumulation. ”

According to the professionalism of the conversation, it can be known that in fact, these two are not ordinary audiences, but reporters from a certain automotive media, who want to write an article about their own brand car manufacturing on public day.

"Zhonghua Group is too strong, and there is not much time left for other independent brands. If the current situation continues, within three years, state-owned car companies will usher in a wave of closures. At first, I thought that after joining the WTO, it would be joint venture cars and imported cars that beat domestic cars, but I did not expect that it was the Chinese's own brand that finally cleared the door.

There are no other independent brands, and I really don't know if it is a good thing for China's auto industry to rely on Zhonghua Group alone. ”

Among them, the slightly older reporter looked a little worried after analyzing it.

"The situation of China's auto market is too special, as soon as the door is opened, foreign giants will flock to it, and it is already a very good ending to have the sudden emergence of China Group.

If you don't fight for yourself, don't blame the opponent for being too strong, they are all standing on the same starting line, and there is no chance to regret it on the battlefield.

The state has always proposed to guide the integration and concentration of the automobile industry, and now that it has really come to such a juncture, you are hesitant.

Throughout the history of foreign automobiles, the monopoly concentration of manufacturers is an inevitable trend. ”

However, his companions around him showed a positive and optimistic attitude, and he did not think that the independence of the China Group was a bad thing.

In fact, Han Hao does not want China's own brands to be cleared, but Zhonghua Group is already fighting against joint venture brands in all aspects, and the fierce struggle between the two sides will definitely affect weak Chinese brands, which is not within his control.

For example, in a certain area of the market, the boss and the second are fighting, and as a result, the third and fourth children are affected and killed, which is cruel market competition.

It is impossible for Zhonghua Group to have an advantage in every subdivided model, and if its own brand grasps a certain model to specialize, it still has a chance to survive. However, for other independent brands with weak technology, they can't even get the three major pieces, and whether they can grab meat to eat under the watchful eye of wolves is really a question mark.

In fact, with the domestic sales of Zhonghua Group exceeding 4 million units, many independent car companies without the support of joint venture brands have fallen into difficulties. If it weren't for the local government transfusing blood behind their backs, they would have gone bankrupt and reorganized a long time ago.

Brilliance Auto was one of the first companions to enter the car-making industry with Zhonghua Group, but since Kim Yangyong's departure, its business has plummeted. Failed to compete with Zhonghua Group for BMW, failed to introduce other foreign brands to cooperate, and has withdrawn from the mainstream domestic automobile market.

In the past, it was able to survive with the reputation of Jinbei van, but with Toyota no longer providing technical support and the active launch of the corresponding models of Zhonghua Group, the status of the king of vans has become yesterday's yellow flower.

As for the Zunchi and Junjie sedans that cost a lot of money to invite Italian experts to build, their sales plummeted after encountering a European collision door, and it is difficult to impress the hearts of Chinese consumers with a good-looking shell without a foundation.

The listed Brilliance Auto has lost money one after another, sales have declined, the market value has also fallen by 70%, and the huge investment has struggled for many years, which makes the local government no longer patient, and the sale or restructuring of Brilliance Auto has become their first move, eager to get rid of this big burden.

From the perspective of geographical location, it is a good choice to find FAW Group to reorganize Brilliance, so that FAW can integrate Northeast automobile resources. After years of development, Brilliance has a certain number of skilled workers and production lines, as long as new models are launched, it can ensure production, and is an ideal OEM enterprise.

Brilliance Auto also has a major advantage, that is, it has a good geographical location, which can not only occupy the Northeast market, but also radiate North China, and also have influence on foreign Northeast Asia.

Brilliance Auto, which used to be able to make decisions with FAW, has now been reduced to an opponent that is no longer at the same level. If Kim Yangyong had been at the helm of Brilliance Automobile, I believe it would not be this sunset.

However, FAW Group is no longer the original FAW, and has been firmly suppressed by Zhonghua Group and SAIC Group in the domestic market, and there is not much energy to integrate Brilliance Auto. Another important point is that if FAW reorganizes Brilliance, then if both parties are state-owned enterprises, they will be handled in the form of asset allocation by the State-owned Assets Supervision and Administration Commission, and the local government will not receive sufficient compensation.

"I said that if FAW Group takes care of itself in the future, will we have good fruits to eat if we Brilliance Auto go to the past now?

If you really want to sell yourself, it is better to choose the object of the strongest strength, do not sell again and again, and use market-oriented means to strive for more benefits for the locality. ”

At the local government economic office meeting, some officials put forward a new suggestion that Brilliance does not need to be tied to the FAW ship, and can solve the problem through market-oriented means.

Who is the most powerful object in the country, of course, is the Zhonghua Group!

Because of this, on the occasion of this auto show, Han Hao held secret talks with officials from Brilliance Auto and even the local government in Hujiang City to discuss the restructuring of the two sides.

For Zhonghua Group, the northern base is in North China, while Northeast China has no industrial layout. If it can enter the three northeastern provinces, it can attack the FAW forces at close range. For Han Hao, who aims to dominate the Chinese auto market, it is an inevitable choice to enter the Northeast layout.

In addition, Brilliance Auto has the potential to be an OEM, as long as Zhonghua Group invests in the transformation of new models, it will be able to put into production smoothly.

The two sides disagree on the valuation of Brilliance Auto and its restructuring model.

Han Hao wants to calculate according to the current market value, and at the same time ask the local government to withdraw from the equity and take Brilliance Auto completely into his own hands, including its two major listed companies. The local government hopes to retain a part of the equity in the company, while increasing the company's valuation to the original 50% level, and ceding a listed company to the local government for other purposes. It is also necessary to hand over the old factory area to the local government for real estate project development to recoup the funds invested over the years.

Each has its own requirements, so it can only be a continuous negotiation and compromise, and the secret sale of Brilliance Auto is being carried out in an orderly manner.

Compared with the two major concept cars at the auto show, the online voting showed a large lead.

The concept car with the mark of the Chinese dragon leads by 30%, the reason is that with the rise of the economy, China's national self-esteem and self-confidence are first revived on the Internet, and the "descendants of the dragon" are extremely suitable for the current psychological needs of the people.

About 500,000 people participated in this poll, which is enough to show the real public opinion.

"Descendants of the Dragon", as the new family design of the main Chinese brand under the Chunghwa Group, has been widely expected.