Chapter 169: The Best of Both Worlds
"Dragon" will become the future face of China Motor, a gentleman's battle was finally laughed by Ma Xiaofei, the designer of Huaxia Automobile, which made many people speculate whether the defeated Zhao Chunlei would resign in anger. You must know that he has been recognized by the market for his strong strength, and many multinational companies are interested in poaching, and even SAIC is said to have offered a high salary that is difficult to refuse to invite him to join.
Among the many domestic independent brands, SAIC has invested heavily in its own brands, and Zhao Chunlei may also see that there is not much time left for the development of other independent brands. Good design, with the magic of turning stones into gold, they believe that Zhao Chunlei will create brilliance in SAIC.
"As long as you do your best in the process, the outcome is not my focus. ”
In a hidden residence next to the West Lake, where you can directly overlook the beautiful scenery of the lake, after drinking the tea in front of you, Zhao Chunlei said indifferently.
SAIC did offer an annual salary plus a bonus of 10 million yuan to invite him, but he refused. In terms of money, the bonuses, income and stocks he has received in the China Group over the years add up to a net worth of nearly hundreds of millions of yuan. If he really doesn't work at Chung Wah Group, he may choose to take a break to recharge his batteries. Those veterans or backbones who have followed Han Hao's entrepreneurship all the way are expected to be worth a lot of money, which can be described as wealth freedom. New 81 Chinese network updates the fastest Computer:/
"It's no wonder that you can design a good theme like 'Enlightenment and Nature', and you don't follow the crowd and insist on yourself, which is very rare in the rolling red dust. ”
Sitting opposite was the company's boss Han Hao, who invited Zhao Chunlei to come for afternoon tea.
In this battle for the face design of the new Chinese family, both sides showed extremely strong strength, and even the losing side made many people regret. Especially Zhao Chunlei's identity is a little sensitive, after the "Descendants of the Dragon" wins, Ma Xiaofei will definitely assume the responsibility of the chief designer, and he is facing an embarrassing situation of idleness.
Rumors generally turn out to be true, and it is rumored that Zhao Chunlei is preparing to resign, and reality does not rule out such a possibility.
Its two great lovers will be in a hurry, no matter what the ending is, the boss Han Hao will definitely need to come forward to deal with the aftermath.
With the outstanding performance of "Enlightened Nature", it is certainly a big loss for Zhonghua Group to let Zhao Chunlei go easily, although the intellectual property belongs to the company. But the competition is not only in the next 6 years, Han Hao's eyes must be on the future, and Zhao Chunlei still has the ability to turn the tables. New Bayi Chinese Network debuted
"If you are young and not competitive, you will not have the motivation to keep going. I can see that you are not convinced that you lost this time, to be honest, in my heart, your two works are of equal weight, and both have successfully broken through themselves and raised the overall design to the international first-class level.
In a different context, the outcome of this vote could be very different. For example, if you vote at a foreign auto show, your design may win by a wide margin, because the work is more international. ”
There is no need to say any polite words, Han Hao is completely on the matter.
Putting aside the Chinese factor, the works of "Enlightenment of Nature" may be slightly better when compared internationally.
"I'll go back to the office for a meeting later, so that's a long story short. I'm going to adjust the company's personnel, and Ma Xiaofei will be responsible for the next stage of team design for the Chinese brand. ”
Having said this, Han Hao deliberately paused to see how the other party reacted, but found that Zhao Chunlei was unmoved, it seemed that he had known that there would be such a day.
"In addition, you are appointed to take over the formation of the design team of the Huaxia brand, and use the 'Wudao Nature' family design on the Huaxia brand.
That is, you have a chance to prove yourself in the market. If Huaxia Automobile sells better than Zhonghua Automobile in the future, it will prove from practice that the real strength of your work is even better.
In addition, there will be new opportunities to compete on the same stage in 6 years, and I am sure you will not miss it then. What belongs to you, the sense of accomplishment you get back with your own hands, I'm afraid no one can match!"
The Chinese brand is ready to be replaced, and the brother brand Huaxia, which is also a lower level, is also about to usher in the opportunity for a generation.
After a small internal discussion, Han Hao decided to use the two outstanding designs selected this time, and the Huaxia brand was also replaced.
"Well, that's a surprise to me. I originally thought that 'Enlightenment Nature' would be sealed in the database, but I didn't expect that there would still be a platform to show off my talents.
Later, I will go back to the company with you to gather people, and whose work is better will be judged by the market. ”
Zhao Chunlei was finally no longer indifferent, and he found the motivation to keep the China Group.
"In the future, you and Ma Xiaofei will both be the chief designers of the group, but the division of labor is different, and it is no longer limited to a certain brand or model.
The company is developing too fast now, and the organizational structure needs to be further adjusted, so I will take the opportunity to tell you in advance today. ”
In order to properly dispose of the status of the two ace designers, Han Hao also had to take some means to make things look more acceptable.
Talent wants to leave, except that the money is not enough, but the stomach is not smooth. A smart boss will make adjustments based on the actual situation, leaving talent to keep the company cohesive.
For Zhao Chunlei, Zhonghua Group is the best business platform. Even if you change jobs and go to other independent companies, if you mass produce your own works, you will break the sky at the 100,000 level, and if you stay in Zhonghua Group, you will basically start with one million vehicles.
What's more, Han Hao still found his Bole, and he was unwilling to leave.
Solving the problem of Zhao Chunlei is just a trivial matter that Han Hao cares about, and as the head of the Zhonghua Group, he needs to think more about strategic issues.
As a company born from the manufacturing industry, Han Hao has been striving to transform it into a "high-tech travel company", focusing on the unrestricted investment layout of the center of human mobility.
After all, hardware manufacturing will face a ceiling problem with limited profits, and it will be necessary to vigorously develop software and increase fees on the basis of hardware through service innovation.
To give a simple example, in the current hot communications industry, China Mobile alone accounts for the vast majority of domestic users, with an annual profit of hundreds of billions. However, Han Hao saw the bottleneck of China Mobile's development, that is, it only relied on hardware to make money, mainly charged users for calls and text messages, and value-added services were earned by Internet companies.
No matter how China Mobile develops content services, it will not be able to compete with Internet companies, and will gradually become a hardware provider of telecom calls and network traffic in the future, and will not be able to further associate space. It's like the Internet is an endless reservoir of huge wealth. However, China Mobile only provides water pipe hardware services, and only collects channel fees, but it cannot charge or convert water into profits, the real wealth that flows through its eyes.
No one can say what the automotive industry will do in the future.
However, Han Hao is very worried that the car will become hardware, and like the current desktop computer, it will become a low-profit OEM enterprise in the information electronics industry, and it will not be able to grab a gold mine from the tide of software wealth.
Based on this consideration, Han Hao's vision has evolved from "building a good car" to "using a good car", and will build a service-oriented industrial chain around the car to seek value-added income.
According to the experience of developed automobile countries such as the United States, there is a lot of potential for direct downstream markets such as used cars and car rentals.
In the mature automobile market like the United States, due to the huge number of cars, the sales of used cars are twice that of first-hand cars, and in 2010, the sales of second-hand cars exceeded 30 million, and the sales reached 500 billion US dollars. In China, in 2010, the sales of second-hand cars were more than 4 million, accounting for less than 25% compared with the 18 million new cars, and the sales were more than 200 billion yuan.
Referring to the experience of the United States, the second-hand car replacement of automobile brand 4S stores can account for 40% of the entire market, and then 35% is occupied by professional second-hand car stores, and the remaining 25% is shared by individual C2C direct transactions.
Chunghwa Group's second-hand car business in 4S stores has been gradually launched, but Chinese consumers are currently more keen to buy new cars, so the business performance is very average. Domestic consumers who buy second-hand cars are more likely to trade through second-hand car dealers, and there are many doorways that are prohibitive.
The second-hand car business will be a major area for Zhonghua Group in the next stage, and Han Hao is currently preparing to think about how to enter the game. In addition to the second-hand car business of 4S stores, he also considered investing in professional and reliable second-hand car chain stores, combined with Internet technology exploration, specializing in China's second-hand car business.
As for the car rental market, it is just emerging in China.
Also taking the U.S. market as an example, business, business and even personal travel are accustomed to renting a car. According to statistics, the annual revenue of the global car rental travel market is more than 100 billion US dollars, of which the US market accounts for a quarter of the revenue, which means that the annual revenue of the US car rental market is about 25 billion US dollars.
China and the United States have one thing in common: they are vast, and cars are the most suitable mode of transportation for short distances. Taking Han Hao himself as an example, every time he arrives in a city in China by special plane, he will choose to travel by car, which can be described as an ideal user in the car rental market.
It is expected that China will reach a certain stage of development, and the market share of the same car rental is expected to reach 10 billion US dollars, that is, 100 billion yuan.
And most importantly, one-third of the new car sales of U.S. automakers are absorbed by their domestic car rental companies each year. Car leasing not only affects travel, but also provides a huge help for car companies to digest production capacity.
You must know that China Group can provide a steady stream of new cars every year, and China's auto market has a dividend growth period of about 10 years.
Therefore, the car rental market is also an area that Han Hao is considering entering the game, and he hopes to build one of the largest car rental companies in China to improve the value-added services of travel.
In the end, how to enter the second-hand car and car rental market, the American experience can be said to be the best teacher, Han Hao set off for the United States again, unexpectedly on the way he found a new thing.