"Now the audience's anticipation is at its strongest!"

Gu Lang looked at Luo Yuan with some excitement: "Do we want to discuss with the theater chain about the early release, if it is released now, our movie will definitely be able to get a huge box office, and it will be ......."

"Don't worry, it's marketing. ”

Luo Yuan smiled, and there were only a few days left anyway.

And these days, as celebrities or lucky viewers who participate in the screening on the Internet from time to time express praise and evaluation of this movie, they can stir the audience's hearts every time, which makes the movie achieve an effect similar to hunger marketing before its release, Luo Yuan doesn't like hunger marketing, but I have to admit that it is still very useful to play this routine once in a while.

Is it marketing......

Gu Lang was not stupid, Luo Yuan only reminded him a little and understood the truth.

Yes, the movie has not been released, but the news about the movie has been uninterrupted every day, which has kept the audience's enthusiasm maintained, and when it is released in a few days, the audience's enthusiasm will definitely be released, and then not only the box office is worth looking forward to, but even the theater will take into account the audience's sense of expectation and give a large-scale film schedule on the first day!

This is the purpose of Luo Yuan's "screening".

Gu Lang's eyes lit up: "In this way, we can continue to arrange new movies in the future, this kind of distribution strategy is simply a lot of benefits, why not do it!"

"Of course, it's no problem to screen it. ”

Luo Yuan sat on the desk: "But it is impossible to achieve the effect of "Loyal Dog Hachiko" again, this trick is only so powerful when it is used for the first time, and this is still based on the fact that the reputation of the movie is good enough, if it is some works that are not sure of the reputation of the movie, it is better to wait for the release honestly." ”

"That's right. ”

Gu Lang nodded seriously.

There's no way, the reputation of "Loyal Dog Hachiko" is too explosive!

Whether from the perspective of the company manager or ordinary audiences, Gu Lang is 100% convinced of this movie, if it is said that there is a ranking of sensational movies in China, Gu Lang believes that "Loyal Dog Hachiko" is definitely among the best, and can even go directly to the top, and this kind of tear-jerking is what many warm film directors strive to pursue but can't get?

"And it's certain that ......"

Luo Yuan shrugged: "Soon other production companies will arrange screenings for their own movies, and they learn things very quickly, so we can only be regarded as the first people to eat crabs, and it will not be so easy to achieve full score marketing if there are more screenings in the future, and where are there so many tear gas bombs in the style of "Loyal Dog Hachiko"." ”

Gu Lang nodded again.

He had to admire Luo Yuan's thoughtfulness before and after, the last time the "source leaked" routine, Gu Lang thought it was the boss who had hit him by mistake, but this time the "screening" didn't show the so-called luck at all, Luo Yuan almost expected every step in advance, and he was a little under pressure to follow such a boss.

But I'm also very skilled......

Thinking about the live broadcast platform that he had recently started to invest in according to Luo Yuan's instructions, Gu Lang smiled, that live broadcast platform seemed to have quite potential for development.

After Gu Lang left, Luo Yuan skillfully surfed the Internet.

Recently, he will learn about any news about "Loyal Dog Hachiko" on the Internet for the first time, and the most funny thing about these news is that after watching his movie, the rich second generation named Li Hongtian actually bought a Shiba Inu?

Emmmm, this stupid beep thinks Hachi is a Shiba Inu.

Interestingly, Li Hongtian also named this Shiba Inu "Xiao Jiu", saying that the Shiba Inu was Xiao Ba's long-lost younger brother, and Luo Yuan was also a little crying and laughing.

What's even more interesting is ......

In addition to mistaking the Akita dog for a Shiba Inu, Li Hongtian also specially Aite himself, saying that he was grateful to himself as a matchmaker for allowing him to meet his true daughter Yunyun, Luo Yuan was simply confused about this, and he still saw his girlfriend, a columnist named Tang Guo, who told the story on Weibo before he roughly understood the matter.

It turned out that on that day, Li Hongtian met Tang Guo.

After the movie, the stalking asked for Tang Guo's contact information, and all kinds of suitors for the little girl, but the little girl couldn't resist the enthusiasm of the rich second generation after all, and fell in love with the other party.

"I wish you all happiness. ”

Luo Yuan interacted with Li Hongtian on Weibo, which can be regarded as reciprocating Li, because Li Hongtian's recent Weibo content is almost all related to "Loyal Dog Hachiko", which can be regarded as a lot of soft advertisements for himself, after all, Li Hongtian, as a famous national husband, still has a lot of fans.

As a result, Luo Yuan's response made Li Hongtian quite useful!

He immediately said that when this movie is released, he will arrange for the employees of his father's company to also go to the cinema to watch "Loyal Dog Hachiko", which can be regarded as his contribution to Luo Yuan's box office -

It's a fortune boy!

So Luo Yuan suddenly felt that the other party was not stupid, and paid attention to each other with the other party, but before that, Luo Yuan had no idea of paying attention to this product.

Time passed.

With the fermentation of popularity on the Internet, "Loyal Dog Hachiko" is getting closer and closer to the official release date, Luo Yuan has already gotten the first-day film schedule of "Loyal Dog Hachiko", close to 40% of the film scheduling rate, which is the first-day treatment that can only be obtained by many powerful directors, almost crushing the same period, in contrast, Blue Sea and Blue Sky, "Human Removal Plan 2", which was previously considered by many people to be the work of the rival of "Loyal Dog Hachiko" in the same period, is only about 23% of the film schedule......

It's okay on a regular basis.

But in front of "Loyal Dog Hachiko", a movie that has gained explosive word-of-mouth through surprising and winning screenings, the momentum alone is already dwarfed, this is not to be able to improve the film schedule with money, even if Bihai Qingtian is the new member of the Seven Majors, there is no way for the theater to give a better film schedule, unless they can prove that their movie can be more profitable than "Loyal Dog Hachiko", because the purpose of the theater chain is to make money after all!

So is it possible for "Human Removal Plan 2" to defeat Luo Yuan?

The market gave the answer, on December 12, "Loyal Dog Hachiko" premiered, and the box office on the first day broke the 40 million mark in one fell swoop, which not only dwarfed the "Human Removal Plan 2", which was only 10 million on the first day, but also made the paper towel Sudoku in the cinema out of stock-

The glory that belongs to "Loyal Dog Hachiko" has finally arrived!

At the same time, the more explosive word-of-mouth has completely swept the country with a good box office, and it is obvious that this movie called "Loyal Dog Hachiko" will create another peak in Luo Yuan's film career!