Two years later, in 1986, Disney was able to negotiate a re-listing with major U.S. investment banks and financial institutions if it was financially independent and no longer dependent on Midea's debt guarantees.

At the same time, the U.S. stock market at that time became extremely prosperous because of the rapid growth of the U.S. economy after the Plaza Accord, as long as it raised money in the 1987 stock market crisis, sold its stocks, and after the stock market crash, the funds from the listing could be used to buy back stocks or invest in other companies.

Moreover, Disney is targeting the global market, and its background must be sufficiently influential, and going public is also the best way to attract capital from all parties.

"If it can be re-listed, the company will also have enough capital to make the next step of expansion. Mike Eisner is very happy, and going public means that a group of management can get a certain amount of stock awards.

"I need a certain amount of performance to go public, otherwise, the IPO has no gimmicks and will not raise much money. Xu Zhi said.

Mike Eisner nodded: "I understand that I will continue to work in the film industry while recovering the performance of other businesses, and the establishment of Disney in Europe, no matter what the future holds, is also a very good target for publicity now." ”

Xu Zhi nodded, and said, "I'm going to let Disney buy a company, have you heard of Marvel?"

"Marvel, of course, I've heard of one of the biggest comics in the United States. Mike Eisner was stunned for a moment, and then asked, "Boss, do you want to buy Marvel?"

Xu Zhidao: "Marvel's main business comics have not been popular over the years, and its major shareholders, the Goodman family, have already intended to sell their shares, and I hope you can buy these shares as soon as possible and then fully privatize." ”

Marvel's founder, Martin Goodman, started his business with popular magazines, but in 1938, he decided to look for a new direction and chose comics.

At the time, the comic book market was dominated by DC, whose main comic book characters Superman and Batman had become popular all over the United States, but Marvel still broke new ground and created a series of memorable new characters, such as the Fantastic Four, Spider-Man, Captain America, X-Men, and many more......

By 1968, Marvel surpassed DC and became the new master of the comic industry, and the entire comic industry became hot because of the competition between the two giants, and the entire industry developed rapidly, and this era was also known as the Marvel era.

But the sad thing is that capital is always not satisfied, in order to ensure the smooth progress of the entire Marvel universe, all kinds of superheroes have been created, but the copyrights of these characters are held by Marvel, and they have nothing to do with the employees who created them.

Throughout the 70s of the 20th century, a large number of content creation teams except Stan Leigh left Marvel, and the company became chaotic, and by the end of the 70s, the entire Marvel had not launched new superheroes for two or three consecutive years, and Marvel's journals could only publish previous character stories and some new faces without any deep meaning, and even some die-hard Marvel fans wrote to Marvel that Marvel had embarked on the road of self-plagiarism.

The logic in this is very simple, the entire Marvel series of decades of serialized comics, thousands of different characters, thousands or even tens of thousands of different superpowers, are the accumulation of countless content creators' hard work day and night.

And yet these people became "gunmen"!

They're just tools!

Their own works, they don't have any rights, they don't even have the right to sign, Marvel has been established for decades, except for Stan Lee, how many people in the outside world know about other creators?

People who don't know the inside story of the industry still think that the entire Marvel world was created by Stan Lee.

And even if the stories of these "gunmen" are good, if the company is not satisfied, it can always find someone to replace them!

These problems have actually been around for decades, but before the company was profitable and employees were well rewarded, all the problems were overshadowed by the high-speed profits.

However, the outbreak of the video game, TV and film industries has cooled the entire comic industry, and Marvel's revenue has plummeted, so capital has laid a butcher's knife on employees.

Although there is some meaning of killing chickens and eggs, but capital is like this, it only cares about short-term interests, not to mention that Marvel's income in IP licensing at that time has exceeded that of the comics themselves.

As a result, comic book writers began to resist, Jerry Bryant, Saul Browski and a large number of top figures left one after another, and even if the bottom personnel did not resign for economic reasons, they also became superficial and had no enthusiasm to create at all, so Marvel collapsed and completely cooled.

Mike Eisner quickly understood what Xu Zhi meant, and after thinking about it, he said, "Boss, are you taking a fancy to the superhero copyright in Marvel's hands?"

"Yes. Xu Zhi nodded and said, at present, in the capital market, this is not a secret, anyone knows that the copyright in the hands of Marvel has great value, and many entertainment giants are also very interested, but these giants do not want to buy the entire Marvel, they only want to buy the copyright of the characters in the hands of Marvel.

Although the current Marvel is half-dead, the Goodman family is not stupid, once the copyright is sold, Marvel is really completely finished. And among the companies that intend to acquire the copyright, there is no outstanding vision, they don't know how much the value of the Marvel series will be in the future, so the bid will naturally not be too high, which will not impress the Goodman family, so the two sides are consumed here.

Mike Eisner said: "When I was at Paramount, I participated in the discussion of acquiring Marvel at a high-level meeting, and Paramount's board of directors was also optimistic about Marvel's future value, but it did not agree with Marvel's offer. ”

"How much does the Goodman family offer?" asked Xu Zhi.

"$50 million, this price is the quotation of the entire Marvel company. Mike Eisner said: "The price was too high, and Paramount executives at that time were only willing to pay 20 million." ”

"In this case, you contact the Goodman family as soon as possible, and it is naturally good that the price can be reduced, and if it is about the same, it will be taken down. Xu Zhi doesn't want to waste any more time, the Marvel in the previous life changed hands many times in the 80s, which shows that a lot of capital is still very optimistic about his value, especially in the mid-to-late 80s, when the box office explosion of movies and the rapid development of computer technology, people with real vision can still recognize the value of the copyright in Marvel's hands.

Now the whole of Hollywood has been disrupted by Xu Zhi, a traverser, no one knows what kind of butterfly effect it will cause, if a certain company decides to go all out to develop Marvel movies and buys Marvel in advance, then Xu Zhike will lose a lot.

"The various characters in the Marvel series are indeed very well-known, but it seems a bit risky to spend such a big price. Mike Eisner asked, a little puzzled.

"Having a wide range of popularity is already the first step to success. Xu Zhi shook his head and said: "Over the years, personal heroism has been popular in the United States, and the entire Marvel series is this kind of theme, as long as a successful movie is made, we will make money, not to mention, you understand better than me that what IP really makes money is all kinds of peripherals." ”

"Marvel has also licensed many Hollywood companies before, but most of the movies made have lost money. Mike Eisner reminded.

Xu Zhidao: "That's because of the special effects, all people who love Marvel have the unbridled imagination in the comics they like, which they can't shoot in the previous movies, not even now!"

But I'm optimistic about the future of Marvel, because computer technology is advancing so fast that supercomputers will be able to produce the most complex special effects sooner or later, and by that time, computer special effects will be enough to convince comic book fans across the United States. And as you said before, the copyright expiration of Mickey Mouse, Donald Duck and Snow White, I think the Marvel series is the most likely to become Disney's new pillar industry. ”

Mike Eisner thought for a moment, nodded and agreed, "Okay, then I'll arrange this matter immediately." ”

Xu Zhidao: "In a short period of time, we can't film and television the Marvel series of movies, so the main task after the acquisition is to invest heavily to improve the entire Marvel universe." ”

"Okay, I see. Mike Eisner agreed.