In later generations, Marvel was able to create a huge box office of more than 20 billion US dollars within 10 years, and the profits of peripheral products were even higher, and at the same time, it also passed the movie and hit the brand to the world.

But at present, because of the limitations of computer level, Marvel movies simply cannot meet the requirements of the American people for superheroes, otherwise, the original history of Marvel would not have gone through several bankruptcies and resales in the 80s and 90s, and at the most pitiful time, the Marvel team of more than 4,000 people was laid off to only more than 200 people, and more than 90% of the painters and various outstanding talents were forced to leave.

This is a very big loss for the entire Marvel, even if Marvel gradually recovers, it can only recall a small number of people who once were, and the steps of innovation in superheroes have been completely disrupted, looking back on history, between the 80s and 90s, there was no new superhero with enough influence for at least ten years.

And now, once Disney enters Marvel, Marvel's comics can create greater sales through Disney's huge distribution channels, and in terms of funds, even if the company loses money, it will focus on cultivating artists and story innovators, as long as the salary and bonuses are in place, new stories and characters will be born in a steady stream, and as long as one of them can become famous, in the future in the 21st century, a movie can get a hundred times the income invested now.

After negotiating with Mike Eisner about some of the follow-up Disney development plans, Xu Zhi left Los Angeles, although Mike Eisner has certain ambitions and intends to control the Disney group, but Xu Zhi is not worried about what will go wrong, he holds 100% of the company's shares, unless the U.S. government forcibly intervenes, otherwise, no one can turn the sky.

What's more, important positions such as finance and personnel are still in his hands, and any large investment in the company requires his approval, but he believes that Mike Eisner is a talent, as long as it is not too outrageous, the investment plan can be quickly approved, even if it is a movie that costs tens of millions of dollars, Xu Zhi will not interfere too much, unless there are really huge losses in the future.

After leaving Los Angeles, Xu Zhi took a private jet to Connecticut in the northeastern United States, which is one of the smallest states in the United States, with an area of only 13,000 square kilometers and only the size of two Shanghai cities, but it is one of the industrial capitals of the United States, where many world-class companies are headquartered, such as Xerox, General Electric (relocated after the 90s), United Technologies, Tenneco, Aetna Insurance, etc......

And in the northeastern part of Connecticut, a small town called Farmington welcomed a top-of-the-line Cadillac bulletproof convoy.

Huberline is a multinational company headquartered in the town of Farmington and well-known throughout the United States, whose main business is spirits, but also involved in some other food fields.

However, since the 80s, the spirits market in the United States has been greatly impacted, although Huberline has not fallen into extreme difficulties, but the development of the whole company has almost stagnated, many shareholders of the company intend to withdraw from this field, the capital investment in a more stable direction, so, in some investment banking tasks, also added the sale of a top spirits company business.

Goldman Sachs Bank is naturally one of them, after seeking many wine giant companies with the same business were rejected, Goldman Sachs contacted Xu Zhi, it was just a routine inquiry for business needs, Xu Zhi naturally refused directly after receiving the news, he was not interested in alcohol, but after seeing the business composition of Huber Lane sent by Goldman Sachs, Xu Zhi saw a brand that almost all Chinese knew in later generations.

"Mr. Xu, welcome to your visit. At the main entrance of the Hyper Ray Company, Jack Marshall brought a group of company executives to welcome guests from Asia.

The information on both sides is already very clear, Jack Marshall has recognized the young man in front of him through Goldman Sachs and some financial reporters he knows, but his net worth is almost several times the total assets of their company, and even Disney, one of the largest entertainment companies in the United States, was acquired by him.

"Mr. Marshall is gracious. Xu Zhi shook hands with him with a smile and greeted a few people around him.

This is the head of the company's liquor business, the company's vice president, Ben Um Melania. ”

This is Evan Blair, the company's chief financial officer. ”

This is Michael Myers, the head of the company's chain business. ”

This is Andrew Asiburn, head of the company's packaged food business. ”

This is Klaus Parker, the company's CEO for Europe. ”

……

……

……

Jack Marshall introduced the people around him to Xu Zhi, and at the same time took Xu Zhi and a group of people to the company.

Although Huber Lane is not profitable, it is one of the largest liquor companies in the United States, with total assets of more than one billion US dollars, and its main business is liquor, which has a certain market share in the United States and Europe.

In addition to liquor, the company also produces red wine, beer and other alcoholic products, and at the same time, the company also owns a large area of land in Connecticut, growing a large amount of wheat and other staple grains, in addition to the liquor business, it also involves some food business.

Before coming to this information, Xu Zhi had already understood it clearly, and in Jack Marshall's introduction, Xu Zhi focused on Michael Myers, the head of the food business.

He controls one of the largest food chains outside of Huberline's non-liquor business, selling fried chicken, burgers, cola, tarts and more......

The name of the restaurant chain is KFC!

That's right, it's the hottest Western-style restaurant in the mainland in the future: KFC!

KFC was born in the 30s, when founder Harland Sanders invented a secret recipe for cooking chicken: a mixture of 11 herbs and spices on top of the chicken, then high-pressure frying, which quickly became popular with customers, and Sanders's shop was booming until it was closed in the 50s for the construction of a highway.

After losing the store, Sanders did not open a new store because of his age, but made a profit by licensing others to use his secret recipe, which was also the prototype of the KFC chain.

In 1964, at the age of 74, Harland Sanders sold his business to a lawyer, John Brown, for $2 million, and after a few years of development, in 1971, John Brown sold KFC to Huber Lane for $275 million.

Throughout the 70s, due to the outbreak of the oil crisis, the U.S. economy shrank severely, the fast food industry developed rapidly with low-cost and high-efficiency food methods, and at the same time, Huberline Company also continuously injected a large amount of capital and hired a large number of enterprising management personnel, KFC developed at an astonishing speed.

In 1972, KFC opened its first branch in Osaka, Japan, and three years later, a total of 64 branches were established throughout Japan, mainly in the Tokyo area. At the same time, even Hong Kong opened 15 branches in the mid-70s. Outside of Asia, KFC has gradually entered Europe, Canada and Latin America, starting to compete directly with restaurant giant McDonald's.

By 1976, KFC had more than 1,000 branches worldwide, most of which were franchises, with a total turnover of $200 million, and KFC became well-known throughout the United States because the initial business was mainly located along highways in the United States.

It's just that like most large companies, KFC has also encountered various problems of adaptation. The application of menus and sales methods to the practices of other countries with very different cultures, the agents of each country had difficulty adapting, and various resistance sentiments secretly grew, and there were serious contradictions in the cooperation between them, which caused KFC to incur huge losses in its overseas business, and by the end of the 70s, KFC had completely withdrawn from Hong Kong and Japan.

In China, although the entire U.S. market is booming, after entering the 80s, the U.S. economy recovered, the growth rate of the fast food industry began to decline, and at the same time, another brand of Georgie fried chicken franchise chain also grew rapidly across the country, and several other strong competitors such as McDonald's also began to enter the fried chicken market, which had a great impact on KFC's business.

What's worse is that the main expansion method of KFC is franchising, and the actual management of each branch is not in the hands of the headquarters......

Although there are many problems at present, KFC's profits are still very high, after all, joining this way of operation does not need to bear the labor costs of property and various branches, if you face up to your own internal problems and find suitable solutions, you may not have the opportunity to re-emerge and compete with McDonald's.

However, the head office Huber Lane has dragged KFC back, Huber Lane's main business is liquor after all, whether it is packaged food or KFC, it is only a marginal business, in order to save its own liquor company, Huber Lane drew blood from KFC, and the latter's profits were almost used up, which led to KFC company's financial difficulties, unable to research new products and put into advertising operations.

The lack of funds led to the slow renewal of the branch's equipment and the gradual decline in popularity, which in turn led to the company's underground, and under a vicious circle, this year, KFC quickly fell into a crisis.

……