Chapter 652: The Choice of the Strategic Core (1st Update)
The capital of Jiangnan Province, Hangzhou.
Zhang Xiaolong led the team and was in full swing preparing for a new version of the >
In Liuyun's plan, the new version of Sky X1 will be released together.
Importantly, thanks to the cooperation of Google's technical staff, its compatibility with Android has been greatly improved.
This will be an epoch-making APP product.
"Xiaolong, today's Youxin is not a very popular product, but it will be there soon. Liu Yun flashed with some excitement.
"Definitely. Zhang Xiaolong pondered for a moment and said, "I believe that with the release of this version, Youxin will come into the public's sight and will no longer be a small product." ”
Liu Yun tilted his head slightly, looked at the ceiling for a while, and said: "If Youxin is successful, I think Tencent must have an idea, and most of them will do the same." ”
Zhang Xiaolong pondered for a few seconds and said, "My experience at Tencent has taught me that this is not that easy. ”
Liu Yun didn't understand the meaning of his words for a while, and hurriedly asked, "Tell me more details." ”
Zhang Xiaolong's face was calm, and he said word by word: "The products imitated by Tencent in the past have basically proven their value on the market, but they don't have them themselves, so they can draw gourds in the same way and concoct them in the same way."
However, there is some overlap between Uxin and QQ in terms of functions. Their next step is a bit intriguing. ”
Liu Yun was a little curious: "How is it intriguing?"
Zhang Xiaolong smiled slightly and said: "QQ has always been Tencent's core product, and all their strategies revolve around this fulcrum. If Tencent wants to launch a product similar to Youxin, it is unknown how much attention will be paid to it first.
This is just like the QQ PC Manager they launched, which is a product like chicken ribs and will not pose a threat to our Yoyo security guard.
The key is how seriously they take it. For example, the people in the QQ product department don't want a new product to replace them. ”
Liu Yun knew very well that Zhang Xiaolong in front of him was once known as the strongest product manager in another time and space.
Although there are many secrets that are not known to outsiders, he is very sure that Zhang Xiaolong should have put a lot of thought into promoting WeChat at that time.
Especially around 2015, I don't know how much intrigue I experienced when I realized a complete separation and became an independent product.
"I roughly see what you mean. Liu Yun said abruptly, "If Tencent launches a product similar to Youxin, how to position it is very important." Even the insiders of the company do not want its position to threaten the existence of QQ. ”
"That's right!" Zhang Xiaolong pondered for a few seconds and added, "Even on the mobile side, it is impossible for them to give up the strategic deployment with QQ as the core so quickly, so most of them will think about how to improve the social interaction of QQ in the mobile segment." ”
After hearing this, Liu Yun nodded meaningfully.
When these two people were making suggestions for the future of Youxin, Tencent, which was far away in the deep city, was still in full swing in a company meeting.
Ma Huateng pointed to the product on the projection screen-Youxin, and said: "Although it is not ranked in the forefront among many APP products, I think that Yoyo or Liu Yun's attention to it is unique." ”
Sitting in the audience, Zhang Zhidong frowned slightly and asked, "How can you see it?"
He took a sip of water, moistened his throat, and said, "Because just for the sake of Youxin's project, Liu Yun deliberately built an office building in Hangzhou. This is something that other APP products do not have. ”
Zhang Zhidong disagreed, and replied: "That's not necessarily, for example, Weibo also has an independent office building in Shanghai." Of course, its shareholders are not only Youyou, but also Sina. ”
In fact, the purpose of saying this is purely to refute.
Hearing the word Weibo, a trace of inexplicable complexity flashed on Brother Xiaoma's face, and he couldn't help but glance at Li Dong, who was sitting in the distance.
At first, he was optimistic that after Weibo changed from Youyou to Sina, this would be an opportunity for Tencent.
How do you know that Sina, a veteran Internet company that has already come to an end and has not been put in his eyes, has actually operated Weibo with a good reputation, many celebrities have opened personal authentication accounts, and many water armies have taken the rhythm every day, raising the popularity of Weibo.
Under Sina's operation, the gap between the two companies has not narrowed, but has widened.
"I've already spent a lot of money, and I'm not willing to admit defeat like that. Brother Pony thought silently in his heart. It's acceptable to lose to Yoyo, but if even Sina loses, it's really hard to accept.
He retracted his thoughts and continued: "I have noticed this product, there is potential, it is like another form of text messaging, it can only be limited to adding friends to each other, you can send messages to each other. Of course, it's a lot more feature-rich. ”
After hearing this, Zhang Zhidong said: "Indeed, I have also observed this product, and it is quite good. But it has the functions that QQ basically has. A small part of it is the voice function, which I will improve in the new version. ”
Brother Xiao Ma pondered for a few seconds, and then asked, "Zhidong, do you think Youxin and QQ will form a competition?"
Zhang Zhidong lowered his head and pondered for a while, and replied: "On the PC side, I believe that QQ is invincible; as for the mobile side, Youxin is a brand new product, and our QQ account is shared on the mobile terminal and the PC side, so we can attract users on the PC side by the way, and we still have a great advantage." ”
Brother Xiao Ma turned around, looked at the projection screen for a long time, and suddenly spoke: "In the past, I have been thinking about whether to set up a product similar to Youxin, and now I think this matter can be temporarily suspended." ”
He looked around at some of the executives in the room and continued, "According to what I've heard, Yoyo is preparing a strategic shift in 2010 to focus on mobile. I don't think we at Tencent can lag behind, not that the PC side is not important, but the mobile side will be our next focus. ”
After the meeting ended, Xiao Ma called Zhang Zhidong to his office alone.
"Are you worried that there will be a product to replace QQ's core position? As soon as he sat down, he asked straight to the point.
"Don't you have such worries. Zhang Zhidong smiled bitterly and replied, "Tencent can not do without QQ today, even those profitable online games are inseparable from the drainage of QQ." Therefore, in the era of mobile Internet, QQ should still be the fulcrum core of our strategy. ”
Seeing that Xiao Ma fell into silence, he continued: "If you want a new product to replace QQ as the new core of mobile, you may face a lot of unknown risks. ”
Brother Pony spoke: "I understand your worries. Even on mobile, QQ's advantage is still obvious, and its huge number of users can be seamlessly switched to mobile phones. In this way, you go to design a plan on how to enrich the functions of QQ mobile version and increase social interaction. ”
"Understood!" Zhang Zhidong realized that he had to make some good plans to really convince the boss, even if the boss had a lot of bias towards QQ.
He believes that neither Weibo nor Youxin can replace the core position of QQ.
……