"Who is the China Group? Is it a state-owned enterprise directly under the Chinese government?"

"Where did the Zhonghua Group emerge and be able to acquire Jaguar and Land Rover?"

"Why don't other auto giants make a move, but let the Chinese pick up the cheap!"

……

In the face of the Zhonghua Group that suddenly appeared in the news, many foreign people have wondered what is sacred to this enterprise with a great background.

To use an inappropriate analogy, Tata Motors has little visibility in China, and if the Chunghwa Group does not intervene and allow Jaguar Land Rover to fall into the hands of Indians, perhaps many of these questions should be asked by Chinese consumers: Who are Tata Motors?

If it is said that in the past, Zhonghua Group was only a regional brand in China, but now through the acquisition of Jaguar Land Rover, it has earned enough eyeballs to achieve a popular state that once became famous and known to the world, and was officially promoted to a global automobile group.

This is the benefit of acquiring world-renowned car brands, which has allowed China Group to use the influence of Jaguar and Land Rover, and Han Hao, the richest man in Chinese mainland, continues to expand his popularity around the world.

China's Vice Minister of Commerce, Ambassador to the United States and other officials were invited to attend the official signing ceremony for the acquisition of Jaguar Land Rover in New York, USA, and the British Ambassador to the United States also appeared to watch the ceremony, which can be described as a grand ceremony with official endorsement. In addition, there are more than 100 journalists from China, who were all invited by the chartered flight of the China Group, showing their deep pockets.

This is a cross-border M&A involving China, the United States and the United Kingdom, with Chinese playing the leading role, indicating that Chinese capital has begun to enter the global market.

"2.36 billion!"

After detailed calculations, the specific amount of the acquisition of Jaguar and Land Rover was released, which is not much different from the $2.3 billion reported by the media.

Among them, Ford will use $588 million to fill the hole in Jaguar Land Rover's pension benefits, and the remaining about $1.8 billion will be at Ford's disposal.

On the background wall of the signing hall, in addition to the Jaguar and Land Rover brand logos in the middle, the logos of Ford and Zhonghua Group are on the left and right sides.

Han Hao was dressed in a formal suit, looking personable and dignified, standing with Bill Ford, although he suffered a big loss in height, he did not fall behind in his aura.

"Han, I hope you will be kind to the two major brands, Jaguar and Land Rover, they should not be in such a situation. ”

Before the signing began, Bill Ford whispered to Han Hao, and it was clear that he was still reluctant to sell them.

"Rest assured, they will be revitalized in my hands. Also, how did you think about my proposal yesterday, and I promise that the next bid will not be lower than this one!"

Volvo is the meat of Han Hao's heart that has always been in mind, and he took this opportunity to continue to publicize Ford, if he is short of money, the two sides can trade again, and the offer will definitely satisfy the other party.

"Trading with you is like dealing with the devil, and I have decided to stay away from you in the future. I'm still saying that this thing didn't get to the boardroom table. ”

Obviously, Ford Chairman Bill Ford did not continue to reply to the previous tough and never sell, and his attitude has eased up.

Because Volvo, which has always been profitable, ushered in a decline in sales in 2007, and it is very likely to usher in a loss of nearly 100 million US dollars. The Ford Group's situation will tighten the loss gap, and the loss is expected to be controlled within 3 billion US dollars, compared with the huge loss of 12.7 billion yuan in 2006, which is a good state of hemostasis. If the proceeds from the sale of Jaguar Land Rover are taken into account, the Ford Group's losses will be contained within $1 billion.

However, due to the delay in replacing the model and the lack of product competitiveness, Volvo is expected to continue to lose money in 2008 and may reach a scale of 500 million US dollars. If the global economy does not improve, this number is likely to double, and then it will become a time bomb that drags down the Ford Group.

As a result, Ford CEO Murali began to try to persuade the board of directors to sell Volvo when the sale of Jaguar Land Rover was a foregone conclusion, so as to return funds to remain competitive and survive the crisis.

You must know that Ford's old rival and old neighbor, General Motors, has suffered a loss of 2 billion yuan since 2006, and the loss is expected to expand 10 times to more than 20 billion US dollars in 2007.

Chrysler, the three major automobile companies in the United States, has just changed owners, and Ford has actively launched a self-rescue campaign, but General Motors, which has always boasted of being "too big to fail", is the first to face the danger of bankruptcy.

"If the U.S. government doesn't stop it, then the Chinese will definitely want to buy GM because they have so much foreign exchange that they don't know where to go!"

When the acquisition of the Jaguar Land Rover brand by Zhonghua Group has become a foregone conclusion, some American media have shouted such views.

Compared to Jaguar Land Rover, GM is the real delicious cake!

Everyone knows that Ford can sell sub-brands acquired halfway through its Jaguar Land Rover, but if it wants to get involved in the acquisition of Ford or General Motors, the US government is the first to disagree.

In order to protect the local auto industry, the U.S. government did not hesitate to provoke a trade war to suppress Japan, and as the leading enterprises of a major automobile country, giants such as GM and Ford must be controlled by the Americans.

General Motors' tragic encounter naturally made Ford feel concerned!

Chinese have money, only from China's foreign exchange reserves of nearly 2 trillion US dollars, becoming the world's first, you can know that the Asian continent has suddenly emerged new tycoons. By undertaking the industrial transfer of Western developed countries, the hard-working Chinese have built a world factory with 24-hour non-stop work with their hands, earning back trillions of dollars in foreign exchange.

If Ford sells Volvo, it is still the most likely takeover by the Chinese, and the China Group is a potential buyer who can rarely come up with a large amount of money.

In the middle of the signing hall, the long signing table is covered with a clean white tablecloth, which looks simple and solemn, and below it is a crowd of black reporters, who are anxiously waiting for the signing moment.

Witnessed by many guests, Han Hao and Bill Ford sat down at the signing table, opened the text of the agreement, and began the signing ceremony.

The audience suddenly fell silent, the magnesium lights flashed non-stop, and only the sound of the "click" camera taking pictures was heard.

Han Hao wore a Hujiang watch given to him by his wife Chen Lingxi, picked up a signature pen and quickly signed his Chinese name on the document. Subsequently, he exchanged agreements with Bill Ford, and in the text handed over by the other party, he wrote the word "Han Hao" again after a while.

At this point, the merger and acquisition agreement officially came into effect!

Han Hao, who was full of smiles, took the initiative to stand up, shook hands and gave Bill Ford a big hug, thanking the other party for choosing Zhonghua Group.

The audience burst into applause to congratulate the official completion of the cross-border merger and acquisition involving China, the United States and the United Kingdom.

At this time, the sound of the whole audience was at its peak, and more than 200 reporters from all over the world witnessed and recorded this historical moment.

The photo of Han Hao hugging Bill Ford was also sent to the world's major news agencies and newspapers through the Internet 10 minutes later, and the corners of the world knew that the Chinese had successfully won Jaguar Land Rover.

"Congratulations, this is one of the most glorious moments in China's auto industry!"

The vice minister of commerce took the initiative to come up and shake hands with Han Hao and congratulated.

"Thanks to the Ministry of Commerce and the state for their support, we will continue to work hard. ”

Han Hao shook hands and responded enthusiastically.

"In the future, it seems that our foreign affairs department will have to purchase Jaguar and Land Rover brands, because this is our country's own car!"

The Chinese ambassador to the United States also stepped forward to congratulate him, saying that this is the most influential merger and acquisition of a Chinese company in the United States, and he also feels that Zhonghua Group has won glory for the country's image.

"We will definitely sign up for the national bidding process to provide better travel tools for the foreign affairs department. ”

Government procurement is a weakness for Zhonghua Group, because it has been taken by FAW and other state-owned enterprises. However, Han Hao is confident that he will make a breakthrough in this field in the future, because the product strength of Zhonghua Group will continue to improve and catch up with the joint venture brand.

212 Jeep - Hongqi - Audi, this route simply speaks of the evolution of China's official cars. As one of the national images, although Hongqi has a monopoly on high-end courtesy cars, the majority is still occupied by the Audi A6.

Although the Audi A6 is produced in China, there is no doubt that it is not a Chinese brand and does not represent the level of China's auto industry.

"The government should take the lead in supporting the independent brand of national industry!"

This is the latest public opinion call from the domestic media, and perhaps the day will soon come to replace the Audi A6 as the official car.

After all, in every automobile power, the government will support its own car brands, and China will naturally embark on this path.

It stands to reason that Hongqi has an innate advantage, but the acquired performance is really sorry for everyone's expectations, which gives Zhonghua Group an opportunity.

The highest-end courtesy car is naturally occupied by the big red flag of the benchmark Rolls-Royce, but the status of joint venture models such as Audi A6 can be replaced by Zhonghua Group.

Back at the signing site, Han Hao finally had time to calm down his excitement after thanking everyone for their congratulations.

In this merger, Zhonghua Group acquired 100% of the equity and related assets of the two major brands of Jaguar and Land Rover.

The most important of these is the acquisition of two R&D centers in the UK, one is Jaguar and the other belongs to the Land Rover brand. There are also three UK car factories, with Solihull and Halliwood producing Land Rover cars, while the Coventry plant produces Jaguar cars. It is complemented by 15,800 employees who contribute to Jaguar Land Rover's R&D, production and sales efforts.

In the future, the global ownership and use rights of the Jaguar and Land Rover trademarks will be owned by China, and Ford will give the Rover trademark to the Chinese as an addition.

You must know that when SAIC and NAIC competed to acquire Rover Motors, Ford bought the Rover trademark, so that SAIC and NAIC had to re-create their own new logos with British style. Now that SAIC and Nanqi have merged, the Rover trademark is what they desire, but it has fallen into the hands of Han Hao.

If the cooperation with the Hujiang Municipal Government was pleasant, and the Jaguar Land Rover factory settled in Hujiang as agreed, then Han Hao would not mind transferring the Rover trademark to SAIC. However, after not being able to negotiate with the Hujiang Municipal Government and SAIC Motor's efforts behind the scenes, Han Hao cut off such thoughts.

No matter how much SAIC makes, anyway, if the Rover trademark is used, Han Hao will not consider selling it.

When you are in the first year of junior high school, don't blame others for doing fifteen. The truth of leaving a line in doing things and seeing each other well in the future is so simple.

In addition, Zhonghua Group has acquired the Jaguar premium sedan platform and Land Rover SUV four-wheel drive off-road technology, which will fill the previous technical gap and accelerate the launch of large sedans and SUVs of the Chinese brand.

Ford will also make a transition in the next three to five years, and they will continue to supply Jaguar Land Rover with powertrains, stamping parts and other vehicle accessories, as well as various technologies such as environmental protection and platform technology. Ford also pledged to provide engineering support, including research and development, as well as information technology, accounting and other services.

It can be said that with the acquisition of Jaguar Land Rover, Chunghwa Group has secured as many favorable terms as possible to help the smooth integration by very professional means.

The two sides agreed that the delivery of the assets was scheduled for a month later, when the remittance of 2.36 billion US dollars was completed, and Jaguar Land Rover was officially owned by the Chinese.