2.3 billion!

For only 2.3 billion US dollars, Ford sold the two major brands of Jaguar Land Rover to Zhonghua Group, which is really unexpected by everyone!

You must know that Chinese initial quotation valuation was 5.5 billion, and then it fell all the way according to market conditions, 4.5 billion - 4 billion - 3.5 billion...... In the end, it stayed above the figure of $2.3 billion.

Ford spent $5.4 billion on Jaguar and Land Rover that year, and after years of additional investment of no less than $10 billion, it finally sold only $2.3 billion for cash, which is a well-known loss-making transaction!

However, the major American media gave Ford an A-level score for this transaction, believing that Ford's strong man broke his wrist and threw off a big burden.

If it is not sold for $2.3 billion, then next year Jaguar Land Rover will join forces to send Ford at least another $2.3 billion loss. What is even more valuable is that the Chinese promised to complete the payment of 2.3 billion yuan in cash in two installments within a month, which is a large amount of life-saving money for Ford Motor in crisis.

The storm of the current subprime mortgage crisis is intensifying, and the joint rescue actions of the world's major central banks have not had the expected effect, and the era of lack of liquidity in the market and cash is king has arrived.

Ford Motor Co., Ltd. pledged the group's entire assets to obtain $23 billion in cash shortly after the start of the crisis to survive the winter, and now another $2.3 billion has been credited, which greatly strengthens the confidence to fight the financial crisis.

The only question is, how long will the subprime mortgage crisis last?

The Great Depression of the '30s, which terrified countless Americans, lasted for five years, causing the entire country to nearly fall apart.

The recent Asian financial crisis in 1997, which lasted for three years, not only hit Asian countries hard, but also indirectly led to the bursting of the NASDAQ bubble in the United States in 2001, which raised questions about the new Internet economy and opened another three-year bear market in the technology index.

It stands to reason that the American people are also accustomed to seeing big scenes, but the subprime mortgage crisis continues to detonate financial bombs, which continue to affect all walks of life.

You think you're watching a play, but the depreciation of your assets, layoffs, and unemployment soon come to you, and that's when everyone realizes that you're part of the show.

Finance is called the blood of the national economy, and once something goes wrong with the blood, which dominates metabolism, then it is not surprising that the whole country is sick.

While central banks and government officials have repeatedly stressed that the crisis is under control, markets have responded in the opposite way. With the stock market falling, companies laying off employees, and financial institutions shelling huge losses from time to time, no one dares to say when the crisis will end.

"I'm afraid only God can answer this question!"

The TV station was inevitably hit by the crisis, and the rumors of layoffs had been circulating internally, so the host who went out to interview also made the most credible answer to when the crisis would end.

The economic crisis is not subject to human will, it is nurtured by human social and economic activities, but when it will die out is up to one's own willfulness.

"The fastest 1 year, the slowest 3 years, the subprime mortgage crisis is just a cold in the country, and the United States is still the most powerful country in the world!

Even when we get sick, we get back on our feet faster than other countries. ”

Thanks to the development of economy and technology, as well as the fact that the United States dominates the global financial industry, some experts give the answer of human rational thinking.

Ford's winter grain reserves are limited to at least three years, and strive to recover after the cold winter and return to the ranks of world-class giants.

The transaction price of 2.3 billion US dollars is already an exaggerated figure for the sake of publicity!

The actual internal transaction price is $1.8 billion, because Jaguar Land Rover owes 600 million yuan in employee pension benefits, which must be paid to Ford.

When the M&A team of Zhonghua Group entered Ford Motor, a big hole of up to 600 million yuan was found after the open database docking, which added a lot of bargaining chips to the balance of negotiations between the two sides in favor of the Chinese side.

If Jaguar Land Rover continues to be kept within the group, then in addition to paying for the pension welfare hole with 600 million cash, Ford will continue to invest 1 billion in R&D funds to them, and will also suffer hundreds of millions of operating losses caused by the decline in sales in the next few years. Combined, the three are at least billions of dollars.

If it is sold, Ford will scrape his bones to heal his wounds, but if he does not sell them, his injuries will worsen and he will not be able to send him to the hospital, so he can only be in danger of his whole health.

Although China and the United States continue to quarrel at the negotiating table, there is a consensus that selling Jaguar Land Rover is the best option.

$1.8 billion sounds too little, and for the sake of corporate image, Ford insisted on closing the deal for $2.3 billion, and the extra $600 million will be returned to Jaguar Land Rover's account for pension benefits after a round in Ford's account.

Therefore, the amount of $2.3 billion is the final transaction price of the M&A announced.

$2.3 billion is only 70% of the net profit of Zhonghua Group last year, and it is also half of the amount of additional financing issued by Zhonghua Group in the stock market this year, and it is one-fifteenth of Han Hao's net worth!

Taking down Jaguar Land Rover at such a price is a very cost-effective deal for both Zhonghua Group and Han Hao.

I wanted to officially announce the results of the acquisition at a later date, but I didn't expect that the ubiquitous American media quickly got the first-hand information and took the lead in reporting this "breaking news" on the live TV news!

For Ford, it successfully got rid of a big money-losing goods, so the American media have said that this deal is an A-level operation.

However, for the buyer, Zhonghua Group, how to revive Jaguar Land Rover's glory and explode in the fierce luxury car market is a very big problem. You must know that the Chinese have no experience in cross-border mergers and acquisitions, and their own auto industry is relatively backward, and there is not much they can do in the face of the dilemma that Jaguar Land Rover has not launched new products for several years.

In particular, the impact of the subprime mortgage crisis continues, and the sales of the Jaguar Land Rover brand, which is mainly in Europe and the United States, must have fallen all the way, and losses are inevitable. In addition to injecting large amounts of R&D and operating funds, the Chinese also have to consider incurring losses for at least three years, because it takes time for new models to be developed and marketed.

Therefore, the major American media gave the China Group a score that was not so polite, and the highest score was C, which is still based on the premise that the Chinese have enough funds to burn. Many media outlets have given D a rating, saying that the deal is just qualified, and the slightest mistake is very likely to be a big failed investment.

Some media have even called on car enthusiasts to rush to the market to buy Jaguar Land Rover cars on sale, because they are likely to become out of print in a few years, and they will degenerate from international brands to niche brands, and then they can only buy from distant China.

Unlike the U.S. media, which is unanimously bullish on the deal, the Chinese media has ushered in a carnival.

With China's economic growth and national strength recovering, the Chinese people urgently need something exciting to restore their self-confidence.

Since the beginning of the Ming Dynasty, with the opening of the Age of Western Discovery, China, an ancient civilization, has lagged behind the Western powers due to its seclusion. Especially since the Opium War, China's modern and modern history of being bullied and colonized for more than 100 years has almost faced the danger of extinction, which is simply an old scar that many Chinese cannot look back on.

If you are backward, you will be beaten, and that is the truth that countless Chinese have come to with their blood and tears.

Fortunately, with the help of countless people with lofty ideals who cherish the belief in revitalizing China, China has finally found the most suitable path for itself and started a long road of rejuvenation.

Next year's Olympics will be an excellent stage for the Chinese to re-show their great powers, but until then, it does not prevent them from serving a few delicious appetizers.

The wholly-owned acquisition of a luxury car brand such as Jaguar Land Rover by Zhonghua Group is one of the delicacies that makes Chinese people drink happily, which is enough to go down in the history of China's automobile industry.

Unlike SAIC's acquisition of Ssangyong and Shangnan's scramble for the Rover brand, Jaguar and Land Rover are recognized as world-class luxury brands and belong to large enterprises!

Jaguar may not be heard of by many people, but Land Rover definitely has a lot of popularity in China.

Now that they have become Chinese-owned brands, China's auto industry, which has always been weak, has achieved a counterattack and completed the feat of catching up with international auto giants.

How does this not make many Chinese people proud and relieved, on the global economic stage, the Chinese have finally begun to show their swords, to start a new round of frontal war with the Western powers.

Many media gathered in Jiangzhou, looking forward to getting first-hand information from Zhonghua Group.

Although it has been rumored that Zhonghua Group is negotiating with Ford Motor on the acquisition of Jaguar Land Rover, and there have been several news of the collapse of the talks during the period, Zhonghua Group and Ford have kept a low profile and have not provided any relevant information. This has led many to believe that mergers and acquisitions may just be a farce, and that Chinese auto companies have not swallowed the power of foreign luxury brands.

Unexpectedly, the final result was really negotiated, and the two British car brands, which have always had a wide reputation in the world, married into the Chinese family.

"It's like a toad eating swan meat, which always makes people feel very unreal!

It's like waking up from a nap and finding out how ordinary Chinese companies around you have become so powerful, which is very different from the traditional impression!

I can't help but ask in my heart: Are we Chinese really that powerful?"

The words of a media reporter written in a notebook may represent the experience of many Chinese people.

Now that the matter has been made public, in the face of a flood of interview requests, Zhonghua Group and the Jiangzhou municipal government are preparing to hold a joint press conference on mergers and acquisitions. Why did the Jiangzhou government also get involved, because Jaguar and Land Rover's new factories in China are located there, and the city government has provided an interest-free loan of 3 billion yuan for the project.

As the plenipotentiary representative of the Chinese negotiator, Zhao Quanfu has signed the agreement, indicating that the merger and acquisition plan has legal effect. To officially complete the transaction, it is necessary to wait for Han Hao and Ford's legal representatives to attend the formal signing ceremony and sign various legal documents, and the specific delivery will be officially completed when the $2.3 billion payment arrives in Ford's account.

Of course, Han Hao was the first to get the news of the end of the negotiations, and it was under his nod that Zhao Quanfu signed the merger and acquisition negotiation plan and confirmed the rights and interests of the Chinese side.

"It's like a girl who has been pursuing her love for a long time, but when she really gets it, she finds that emptiness and loss fill her heart. In fact, what I care about is not the result, but the process of enjoying the love and pain of chasing people.

Maybe this feeling is telling me that it's time to start the next part of my quest!"

The next day, when discussing with Yin Qingxun, the group's financial officer, about the allocation of funds for the follow-up of the merger and acquisition, Han Hao rarely expressed such feelings.

"Women like to go to the store to buy and buy, and men actually have the same hobby, but we buy and buy in the mall!

Frankly, the acquisition of Jaguar Land Rover was one of the pinnacles of my career, and it was an honour to be able to witness such a major event!"

Yin Qingxun first expressed his gratitude to Han Hao, and he agreed to go back to the mountain because he took a fancy to follow Han Hao and make great achievements. Sure enough, Han Hao gave him a great platform to display himself and witness the brilliant future planned by the previous boss Jin Yangyong.

"I think you should ask Ford, the mother-in-law, and the other daughter, Volvo, whether to sell it or not?

Now the international situation is very advantageous to us, the US economy is in chaos, and Volvo lives with Ford, a stepmother, and life is not easy. On the other hand, China's economic fundamentals are good, and it continues to achieve 10% GDP growth this year, and the situation is not expected to be worse next year.

Re-initiating the pursuit of Volvo should fill the emptiness and loneliness in your heart again!"

is a full round older than Han Hao, but Yin Qingxun has established a tacit understanding with him, and the two get along happily. Therefore, he is one of the very few people who dare to ridicule Han Hao in person.

Although Ford has repeatedly claimed that Volvo is not for sale, Han Hao feels that this statement will soon change, because if the U.S. economy continues to decline, Ford will have to really return to the goal of "one Ford", and Volvo, the adopted daughter, will have to give it away sooner or later.

"If Ford dares to sell it, I dare to ask for it! Anyway, I have already married two foreign daughters-in-law, and I am not afraid of another pair of chopsticks at home!"

In the midst of laughter, Han Hao patted his chest and said.

In the bursts of magnesium lights, Han Hao and Bo Dongfeng, secretary of Jiangzhou, attended the press conference together. People are in good spirits on happy occasions, and Han Hao is full of spring breeze, waving frequently to greet the reporters.

At the meeting, he first recognized the successful acquisition of Jaguar Land Rover for $2.3 billion on behalf of the official. And together with Secretary Bo, he announced that Jiangzhou will become the location of Jaguar and Land Rover's Chinese factories, with a preliminary design capacity of no less than 300,000 vehicles.

"We are fully confident that Jaguar and Land Rover will become first-class international luxury car brands, and they will reward Chinese consumers with more affordable and accessible performance.

I can say with great certainty that Jaguar Land Rover is a Chinese company and a global international company!"

In response to a question from a reporter in the audience, the American media believes that Jaguar Land Rover will not become a local brand in China, and Han Hao clearly refuted this.

That night, the "News Network", which represented the mouthpiece of the country, deliberately devoted five minutes to a large introduction to the news of the successful acquisition of Jaguar Land Rover by Zhonghua Group. Not only did he broadcast the footage of the interview in Jiangzhou, but he also went to the United States to conduct on-the-spot interviews, which showed the state's expectation of supporting China's powerful enterprises to go abroad.

In the next two days, this topic continued to become a hot topic of discussion in the national media, both positive and negative, and invisibly made a free publicity for Jaguar and Land Rover in China.

Even the elderly who can't drive in China know when chatting after tea and dinner that the China Group has bought all the car brands that the Queen of England rides, and in the future, the British will have to drive Chinese cars to travel.

The mainstream view in the Chinese media is still optimistic about the future development of Jaguar and Land Rover, after all, the Zhonghua Group has grown up in the voice of skepticism in China, and is known for using irrefutable facts to persuade those who doubted it to shut up.

In the hustle and bustle, Han Hao arrived in the United States by private jet, ready to officially sign a contract with Ford to bring Jaguar Land Rover back to China.