216 Pitted Sony
On 1 January 1980, HK Electric officially announced that it would issue 300 million shares at HK$4.3 per share, and Evergrande would wholly acquire the shares, plus the shares acquired by Evergrande in the stock market, a total of 25.6% of HK Electric's shares would be held.
The stock market was immediately affected, and HK Electric's share price fell to HK$4.2 within an hour, and countless "shareholders" who waited for Evergrande to continue to raise the purchase price suffered heavy losses and regretted it.
For Evergrande, the successive acquisitions of Hutchison and HK Electric already owe huge loans, and in the coming period, the integration of the resources of the two branches has become a top priority.
Time has entered 1980, the real estate bubble has reached its peak moment, early development of the two subsidiaries of the land, can catch up with the last wave of real estate madness.
After taking control of two of Hong Kong's top companies, Xu Zhi's status has risen dramatically, and the Hong Kong Governor's Office officially invited Xu Zhi to serve as a member of the Hong Kong Legislative Council on January 6, breaking the record for the minimum age of a member of the entire Commonwealth - although this member is only a name and has no rights!
Since Contra and Mario landed in the United States in August last year, the popularity of the game has continued to this day, and this novel way of playing has provided enough vitality for the entire arcade market, countless people who were originally dismissive of arcades have begun to indulge in it, and Midea has also made a huge profit of 100 million dollars in just four months.
On the other hand, the original tank battles and Pac-Man arcades have gradually begun to withdraw from the market, but the life of the game has not ended.
Before that, Midea already had its own home game console, but the games only had Xiangjiang Cube and Snake, and compared to the hundreds of different games of the overlord Atari, the console market share was still far behind.
In order to compete for the market, Midea launched the latest Tank Battle and Pac-Man game cartridges in October last year, priced at $45 and $35 respectively, and for new customers who don't have Midea's game consoles, they can get a game cartridge at the same time as buying the console for $199: Tank Battle or Xiangjiang Cube.
The fundamental principle of this sales method is to reduce profits in the short term, occupy the market, and as long as the market exists, Midea will continue to profit from the cartridges of new games in the future.
Tank Wars is a game that is suitable for family consoles in itself, and after the emergence of the bundled sales model, only the United States, with sales exceeding 100,000 units in a month, is slightly worse in Europe, but there are quite a few of them.
And Asia's largest market, Japan, is also hot, but for Sony, Midea's "best" partner, the hot-selling home game console is a dose of poison, and Morita Schoo has come to Xiangjiang again.
"Mr. Morita came at the right time, the temperature in Xiangjiang this season is much better than in Japan, which is very suitable for cultivation!" In the mid-level villa that Xu Zhi bought newly, Xu Zhi entertained Morita Shaofu.
Morita Sao took a sip of hot tea and said with a smile: "Although it is cold in winter, it can also temper people's will, in our Japan, many students are doing various physical training in winter to improve their qi, and it is a coward's behavior to avoid the cold." ”
"That's great, but I'm a person who likes to enjoy it. Xu Zhi shrugged his shoulders and said, "Mr. Shengtian, since you are not here for a vacation, you don't know what to do with me?"
Morita Shofu said: "Although Sony and Midea compete in a certain business, they are still partners in general, but some of Midea's recent business activities have seriously affected the interests of our company, and I am here today to negotiate this matter." ”
Xu Zhi asked: "Oh! The relationship between you and my company has always been good, I wonder if there is any misunderstanding?"
Morita Schaufu said: "Xu Sheng, Pac-Man does not sell well in Japan, but we Sony abide by the business rules and have handed over three properties in Tokyo to you as compensation."
And another game tank wars, sales in Japan are not bad, this is the time for you and my company to make profits at the same time, but your company suddenly launched the game machine cartridge of tank war, a large number of players because they can directly buy cartridges at one time, resulting in the arcade machine in the major game halls has become unpopular, this is a serious internal consumption, not good for you and my company. ”
"So what's going on!" Xu Zhi nodded a little understandingly, but he smiled in his heart.
This is actually one of Xu Zhi's layouts for a long time, Sony entered the game field ahead of schedule, which is a huge threat to Midea Electronics, but because the exclusive agency agreement has been signed before, the contract breaking fee is extremely high, after Pac-Man slaughtered Sony, Xu Zhi decided to play a bigger one, even if it can't force Sony out of the game field, it has to make it not easy to profit from the game field.
Releasing Contra and Mario ahead of schedule, making the game more difficult to develop is only the first step, and it is only a matter of time before Sony's R&D capabilities are able to develop new similar games.
What is really aimed at Sony is the layout of the home game console, the tank battle landed in Japan much later than the United States, after the popularity in Japan, many game halls bought a large number of Sony's exclusive agent arcade machines, and when they were about to make a big profit, Midea also launched a set of 50,000 yen home game consoles at about the same time, and also brought a game cartridge of tank wars.
On one side is an arcade machine that costs a few tens of yen for a few minutes a game, and on the other side is a 50,000 yen set of home game consoles that can be played anytime and anywhere.
This is a nightmare mode for game halls in Japan, you must know that because of the serious losses of Pac-Man, in order to make up for the losses, in the case of monopolizing the exclusive agent of tank wars, Sony further increased the price of tank arcades, which is more expensive than the United States.
Although it is a little expensive, in this primitive electronic age, there are still many game fans in Japan, and some game halls have borrowed money to buy several tank battle arcade machines, hoping to make a lot of money, but unexpectedly encountered the competition of home game consoles.
Morita Schofu said: "Xu Sheng, according to the rules of general game companies, the cassette of the home game machine will not appear until after the decline of the arcade market, and the American market, although it is also a little early, is not excessive."
However, in our Japanese market, the arcade machine has only appeared for less than half a year, and the version of the home game console has appeared, which is unreasonable!"
Xu Zhi said with a smile: "Mr. Morita, after Sony obtained the exclusive agency rights of our Midea company in Japan, it immediately entered the game field and competed with us, can this be said in the past?"
Morita Schov said: "These are two things, our agency contract does not say that Sony cannot enter the public domain of games!"
Xu Zhi smiled: "Then the agency contract only stipulates arcade machines, and it doesn't say that home game consoles will be restricted, right?"
"Mr. Xu is really having a big game!" Morita Shaofu sighed, "So there is really no room for negotiation?"
"As long as Sony withdraws from the game industry, we can naturally cooperate normally. Xu Zhi said lightly.
While the early release of home games hurts some of the arcade market, it is obviously ten times more harmful to Sony.
According to Xu Zhi's information, many game hall owners in Japan have suffered heavy losses after buying arcade machines at high prices, and now these people have begun to gather and have a conflict with Sony, demanding that Sony return the goods.
These are the bosses who just bought two or three months before the home game console came out, in fact, some have returned to the capital, but they are not making trouble, they are to make money, but not to protect the capital, and because the more troublesome it gets, some of the first game halls to buy this arcade machine have also been added.
Of course, there is also some capital behind this.
"Okay, since that's the case, then I'll take my leave!" Seeing that he couldn't get the result he wanted, Morita Shofu was about to get up and leave.
"Wait, Mr. Morita. Xu Zhi said with a smile: "At present, our Midea company's new games Contra and Mario have landed in the United States for four months, according to our agreement, in two months, we will determine the minimum sales volume in the Japanese market according to the share of the American market, Sony should be ready!"
"Don't worry, it will, we Sony don't have a difficulty that we can't overcome!" Leaving a cruel sentence, Morita Shaofu slowly walked out of the door of the living room.
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