217 Pitted Sony(2)
The next day, after Xu Zhi came to the United States, he held a small internal meeting and told him about what happened to Morita Shaofu yesterday.
He Guoyuan smiled after listening: "This time Sony will really die very miserably, in Japan, the tank battle has sold more than 30,000 units, Sony's heart is black, after the monopoly, one costs more than 4,000 US dollars, and now most of the game halls ask for returns, if you really agree, it is estimated that you will have to lose hundreds of millions of dollars!"
Yao Mingcheng said: "It is definitely impossible to return the goods, there is no local law that will support this situation, not to mention that Japan is still the era of the consortium, Sony belongs to the Mitsui consortium, how can it not be so cowardly." β
Xu Zhi smiled: " It's really impossible to lose hundreds of millions of dollars, but if Sony refuses to sacrifice anything, it is estimated that the entire arcade sales channel will be completely abolished, but according to the agreement with our company, soon Contra and Mario will also land in the Japanese market, and according to the current sales in the United States, the minimum sales volume that Sony has to face is very high, if the channel is destroyed, they will have to pay our minimum sales commission as usual, and Pac-Man can also compensate in an additional name last time, this time it is estimated that it can be multiplied several times, Sony has a headache this timeγ β
Yao Mingcheng said: "These are actually not the biggest problems, the bigger trouble is that even if Sony gets rid of these game hall owners, but if we introduce our Contra and Mario, we can also do this trick again, release the host cartridge in advance, anyway, we have already got Sony's minimum commission, even if we will lose a little bit later, it doesn't matter, but Sony estimates that it really has to take off another layer of skin!"
"With Morita Shofu's cleverness, he should have seen this problem a long time ago. Xu Zhi smiled and said, "But this is an unsolvable problem, otherwise Morita Shaofu would not come here again." β
He Guoyuan thought for a while and said: "Xu Sheng, I don't think we need to be the same as last time this time, since we want to hit Sony's determination to enter the game, this kind of thing might as well be announced, although Morita Shaofu has great influence in Sony, but if he faces a loss of hundreds of millions of dollars, it is impossible for so many shareholders to be indifferent!"
Xu Zhidao: "Indeed, if you encounter this kind of problem, how will you solve it?"
He Guoyuan said: "If Midea encounters this kind of thing, and the other party refuses to stop, there are two ways, one is to forcibly breach the contract and abolish the contract, although it will accompany a large amount of money, but compared with other popular games in the future, the loss is much smaller."
On the other hand, Sony actually knows our true purpose, and we don't want to have such a stiff relationship with an electronics giant, as long as Sony is willing to give up entering the game field, there will be so many things!"
Xu Zhi nodded and said: "Economically, this is true, but Sony is Sony, Morita Saufu can operate an ordinary electronics factory to today's scale, and it is impossible to give up at will, he has seen the huge profits in the game field, it is impossible to give up, not to mention that once he gives up, it will be a great challenge to his authority in the company." β
Wang Liming said: "Then look at it this way, Sony's only choice is to breach the contract, I have calculated the liquidated damages, and it is estimated to be about hundreds of millions of dollars!"
The liquidated damages agreed between Sony and Midea are not a fixed number, but a percentage of the approximate sales volume in Japan based on the sales volume in the U.S. market, and then calculate the losses caused by one party's breach of contract to the other party.
Under normal circumstances, this kind of contract liquidated damages protect the interests of dealers, because suppliers are prone to breach of contract in many cases, Sony's lawyers set this number very high in order to ensure their exclusive monopoly rights, but unexpectedly dug a big hole for their company!
Xu Zhi sighed: "If it weren't for Sony's too big threat, I wouldn't be willing to use this kind of trick." β
Wang Liming said: "This is also a helpless thing, in the field of electronics, all companies are enemies, you never know if the former partner, will suddenly enter your market." β
"Also, if it weren't for the various patent restrictions, I would also want to enter the field of Walkman!" Xu Zhi shook his head and smiled, it was a very ordinary Walkman in later generations, but in this era, the technical content is not low, and the profit is also very high.
If it's just a simple copy, don't say the United States, even some small electronics factories in Xiangjiang can make a gourd after buying a Walkman, but the key is that there is no patent, and it's okay for small electronics factories to sell it at a low price, but it is impossible for Midea to participate in this kind of thing, the profit is not high if the scale is small, and it is easy to be found when the scale is large, which is meaningless!
He Guoyuan said: "This is also the rule, just like our cross key, Sony and Atari in order to bypass this patent, I don't know how much effort they put into it, but the effect is still not good." β
Xu Zhi nodded and said, "Speaking of which, how is the yield of Corning's factory?"
Corning and Midea signed an agreement half a year ago, Corning built a large LCD factory in Xiangjiang, which can provide LCD screens for Midea's Gameboy on the spot, the factory was built quickly, but the commissioning and trial production of the equipment is very time-consuming, Midea's senior management directly ordered 24 hours of non-stop work, only to start the first production line successfully last month.
However, booting is booting, and the most important parameter in the follow-up is the yield of the LCD screen, which is not only related to the cost of Gameboy, but also related to Midea's new strategic planning.
He Guoyuan said: "Corning sent more than 20 engineers, plus we have sent hundreds of people to the United States to study, now the LCD screen has begun to produce, although the yield is not as good as the United States, but it has been slowly increasing, from the cost point of view, as long as a few months, after our workers are familiar, the price of Xiangjiang LCD screen should be lower than that of buying in the United States, but the production cost is still higher than that of Japanese LCD screens." β
The reason why the cost is lower than that of the United States is not that the United States has poor technology, but because the United States has extremely strict requirements for environmental protection, and labor is much more expensive, coupled with the labor union problem in the United States, even if the yield rate of Xiangjiang is lower, but the total cost will be lower than that of the United States in the future, but it is very difficult to surpass Japan
"It's okay!" Xu Zhi said: "I am very satisfied to be able to do this, but I still have to continue to learn and improve in this regard, and strive to reach the yield of Japanese companies as soon as possible." β
He Guoyuan nodded and said: "I am already preparing in this regard, the Japanese headhunting company we cooperate with has already poached more than a dozen engineers from Sharp and Panasonic in Japan with high salaries, and will be able to come to Xiangjiang to join our factory next month." β
"Okay, then you'll bother with that. Xu Zhi said: "There is another important thing in today's meeting!"