Under the premise that China is about to join the WTO, the car catalog is no longer a scarce resource, and Jiangnan Automobile wants to stop the loss and sell itself in time when it still has the last trace of value. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Therefore, the conditions put forward for the Zhonghua Group were basically agreed to without thinking, and the only requirement was to ensure that the enterprise would not go bankrupt, that the workers would have food, and that the local government would have taxes. Under the premise of "three haves", Zhonghua Group's request to lead the enterprise and change the car catalog in the future was easily agreed.

The preliminary plan is that China Automobile will establish a joint venture with Jiangnan Motor, Jiangnan Automobile will invest in resources such as catalogs and plants, and China Automobile will invest funds and models, and hold 70% of the shares in order to control and actively operate.

As a result, the newly established joint venture will become a subsidiary of the Chung Hwa family, and their car production catalogue will be changed from Alto to Chung Kao.

As a military factory established during the construction of the third line, Tanxiang City, Xiangnan Province, where Jiangnan Automobile is located, has relatively inconvenient transportation, weak industrial base, and incomplete supporting industries. Therefore, even if Jiangnan Automobile makes full efforts to develop itself, it does not have the advantage of time and place, and it is in a difficult situation.

The cost of restructuring Jiangnan Automobile is not much, and it can easily control the QQ and Zhonghua "Qin" models by investing 35 million yuan and promising to launch its own new car license.

However, in addition to reporting to the Ordnance Group, all this also needs to be approved by the State Council. After all, when it comes to such a major matter as the car catalog, ordinary departments have no right to deal with it.

In the context of the reform of state-owned enterprises and China's accession to the WTO, Han Hao has the advantage of time, and it depends on whether the state agrees or not.

Even if the joint venture project is rejected, it will not hurt the muscles and bones for Zhonghua Group, which is originally a double insurance move.

Han Hao's deeper meaning is that if he gets his own car license plate above board, it is easy to get extra points on the BMW project, and if he can join forces with BMW, the benefits will outweigh the disadvantages for Zhonghua Group.

The traditional theory in the world believes that the automobile industry is a highly capital- and technology-intensive industry, and an automobile production plant will only break even if its annual output reaches more than 150,000 vehicles. Therefore, our country takes this as the guiding ideology, requiring that the new project must start from 150,000 vehicles. Whether it is the previous Shenlong Fukang or the recent GM Buick, the investment amount has exceeded 10 billion, just to make up the production scale of 150,000 vehicles in one step.

According to its theory, a new car factory requires an investment of 150 million US dollars per 10,000 vehicles, a construction period of 3-5 years, and a payback period of at least 8 years.

If the annual sales volume does not reach 150,000 units, then every car sold will lose money, and the economies of scale will not be realized.

Specific examples, such as Shenlong Fukang, invested 10 billion yuan at once, but the annual sales volume was limited, and in previous years, it had been hovering in the early 20,000 units, and the huge financial cost crushed the joint venture factory.

However, this theory was broken in the Chinese market in 1999, GM Buick sold 19,826 units, announcing a profit of nearly 600 million, and Guangqi Honda sold 10,008 Accord, with a profit of more than 200 million!

The Chinese market is beginning to show magic beyond everyone's expectations, and the annual sales of more than 150,000 units are not needed, but only more than 10,000 units are profitable.

GM and Honda's first phase of investment was repaid in just one year, and it was profitable. Such outstanding results not only dumbfounded GM and Honda, which planned to lose money for five years, but also stimulated other auto powers that failed to enter the Chinese market.

First of all, Ford has accelerated negotiations with Changan Automobile, Nissan Motor has also stepped up its contact with the Second Automobile through the Fengshen Automobile project, and the remaining Mercedes-Benz, BMW, and Hyundai have also confirmed their strategic determination to enter the Chinese market in the board of directors.

It is better to come early than to coincide, the same project of more than 10 billion, Citroen entered in 1992 and launched an ordinary car, but faced a strong sniper attack from Santana, coupled with the arrogance and prejudice of the French to engage in hatchbacks, which made Shenlong Fukang lose all the way. On the other hand, GM invested tens of billions of yuan to invest in mid-to-high-end cars, and reaped profits in the first year of the car, and according to such market performance, the return of tens of billions of investment will take no more than three years.

Of course, compared with the market price of 160,000 yuan of Fukang and the price of 350,000 yuan of GM Buick, the premium ability is limited, which is also one of the reasons.

Seeing that a Buick New Century sedan alone was unbeatable in the Chinese market, GM decided to launch another tailor-made car in China. GM Sail, an Opel Coraca model produced by GM Group in Brazil, came to China to replace the Opel logo with the Buick logo, which shines in the Chinese market. Sail is an entry-level family car, positioned in the range of 100,000 yuan.

Guangqi Honda, another profitable company, has also decided to introduce its MPV Odyssey into the Chinese market, focusing on official and commercial vehicles, and will directly compete with GM's GL8.

Seeing that competitors have made moves, Volkswagen has not been idle, has been coming to China to grab huge profits, well versed in muffling to make a fortune, and never imagined that their own treasures were finally discovered by other giants. Under the pressure of competition, SAIC Volkswagen will not only launch the Passat, but also introduce the small car Polo to seize the family sedan market. Without the threat from GM and Honda, it is estimated that Volkswagen will continue to squeeze the residual value of Santana and Jetta, and will not launch new models too soon.

The two main consumer areas recognized in the Chinese market, one is official cars, and the other is the upcoming family car, and the giants have begun to lay out.

In the face of the fierce competition in cars in 2000, Chunlan Group was the first to withdraw at the end of 1999, and they officially abandoned the car plan and intended to enter the relatively less competitive field of light trucks. Because there are not too many international giants here, the opponents are only domestic companies such as FAW and FAW, and I feel that the chances of winning are more certain. And will not be bothered by the 7-word car directory, the risk brought by national policy factors they can not bear, just to do a good job of light trucks to gain a firm foothold, and then enter the field of cars after China formally joins the WTO.

Han Hao's Zhonghua Group will not retreat easily, although international car brands have entered, and new brands such as Chery Car, Zhengdao Car, Yueda Pleite, and Yuejin Ingle have also emerged in China, but the various businesses of Zhonghua Group have developed very well.

The second generation of Huaxia Light has completely gained a firm foothold, in the minibus market, whether it is Changhe's Prince Charming, Songhuajiang Zhongyi, Chang'an Star and Wuling Jixing, or the menacing FAW Jiabao, can not shake its market position.

With annual sales of 67,000 vehicles, the second generation of Huaxia Light has delivered a figure that Han Hao is very satisfied with, ranking third in market share. Before it is Changhe Automobile and Songhuajiang Automobile, the difference in turn is only 7000, 4000 vehicles, according to this momentum next year the second generation of Huaxia Light may be replaced.

Thanks to the scale of cost sharing, the second generation of Huaxia Light alone has a revenue of 3.4 billion yuan and a profit of 200 million, which is at the absolute leading level in China.

As for QQ, which is dressed in the micro-passenger 6 prefix directory but actually belongs to the micro-car, the sales volume has also been red all the way, and it has been in short supply since its listing, especially in first-tier cities such as Tianjing and Hujiang, seizing the market share of Xiali and Alto.

Since the beginning of the year, the emission turmoil led to the withdrawal of Xiali and Alto from the first-tier cities, QQ immediately filled the vacancy of their withdrawal, even in the second half of the other year, the facelifted model "Golden Xiali" and Alto's "Urban Beibei" were listed, but could not recover the market decline.

Relying on the 1.2L EFI engine, outstanding appearance, and year-on-year rich configuration, QQ and the second generation of Huaxia Light, have not given other competitors a chance.

As for the other Guiqi Skylark, Dongfeng AF Little Prince, Yueda Pralet hatchback, Songhuajiang Baili, etc., due to limited sales and market influence, they cannot compete with the first three.

Although Xiali topped the list with 62,000 units, it fell by 25% compared to 83,000 units last year, and the reduced market share was snatched away by QQ, which ranked second.

QQ's annual sales reached 58,000 units, with an income of 3.56 billion yuan, a net profit of 240 million yuan after deducting costs, and a single car profit of 4,000 yuan.

Changan Alto ranked third with 27,000 units, and sales also fell by 28% year-on-year.

The production capacity of 120,000 units of Huaxia Automobile has basically been divided between the second generation of Huaxia Light and QQ, with a total sales income of nearly 7 billion yuan, 640 million yuan in taxes and 440 million yuan in profits. Officially following Huaxia Motorcycle, it has become another major industry of Zhonghua Group.

The only less satisfying thing is that the profits of micro-cars are limited, and compared with the high premium of sedans, although they sell very well, they make relatively little money.

The Zhonghua "Qin" under China Automobile has sold more than 4,000 vehicles, with a surplus of more than 80 million, all of which show that the car market is the real gold mine.

Relying on rolling development, building and selling, on the one hand, the initial cost investment is not high, on the other hand, to seize the time node to compete for the market, China "Qin" to control the cost very tightly, and made a very good start.

According to the authoritative results of the national survey, when the total sales volume of 200,000 units is calculated based on the price of 100,000 yuan of a car, there will be an amazing cost gap in product development costs under different models.

The technology introduction model is the most expensive, and the introduction and development cost is between 10 and 2 billion yuan, such as SAIC Volkswagen introducing Santana and Guangqi Honda introducing Accord, and the development cost of a single car needs to be shared between 5,000 and 10,000 yuan.

The second is the entrusted development model, which needs to cost 4-500 million yuan. A typical example is the M1 Zhengdao sedan developed by an Italian company entrusted by Brilliance Enterprises, and the cost of a single car is 2,000-2,500 yuan.

The second is independent research and development, the cost of a model is 1-200 million yuan, and the bicycle needs to bear 500-1000 yuan.

Finally, it is the simulation imitation mode, which directly copies foreign models to China, and only needs to invest 3000-40 million, and the cost of a single car is only 150-200 yuan.

The latter two models are the methods commonly used by Zhonghua Group now, referring to mature models abroad, and then taking them to China for further development. In the end, it is not possible to talk about completely independent research and development and blind imitation, it belongs to the mode between the two, so the cost of a bicycle is relatively low.

The reason why Zhonghua Group's automotive products can enter the market at low prices is related to the lower R&D costs. Unlike the introduction of models, which require a large introduction fee, these costs are converted into profits.

It should be noted that the above cost calculation is based on the cost sharing of 200,000 units sold, and if this scale is not reached, then the cost of a single vehicle will be even higher.

In the field of motorcycles, Huaxia Motorcycle has become a well-deserved hegemon, once again winning the first place in sales. Thanks to the country's efforts to stimulate economic development and implement policies to encourage consumption, China's motorcycle production once again exceeded 10 million units, reaching a record of 11.26 million units, an increase of 28.2% compared with 1998.

The sales volume of Huaxia motorcycles also exceeded 2 million units, surpassing the second place Qingqi and the third place Jialing motorcycle by nearly 1.1 million units, in other words, the second and third two companies, the combined sales volume is not as good as Huaxia motorcycle.

The fourth place is actually Qianjiang Motorcycle, which was pulled in the predicament by Huaxia Motorcycle the year before last, and provided it with a "glory" engine and spent a hard time. In October 1999, Qianjiang Motorcycle finally landed on the A-share market, raising 420 million yuan and becoming another listed motorcycle company.

Relying on the 200,000 "Glory" series engines purchased from Huaxia Motorcycle, Qianjiang Motorcycle's sales volume has grown, and the annual sales volume reached 520,000 in 1999. Thanks to the developed motorcycle industry supporting cluster in Zhehai Province, Qianjiang Motorcycle has been able to reduce costs on a large scale and seize the market by relying on low prices.

On the other hand, the previous Haoqiang Construction Motorcycle, sales have been declining all the way, and have been surpassed by Dachangjiang Motorcycle, Jincheng Motorcycle, and GAC Wuyang, with sales hovering at more than 300,000 units.

Although Qingqi Motorcycle ranks second, Qingqi Group has been in a storm, a large number of bad debts and misappropriation of listed company funds for stock speculation insider trading have been investigated, and it has been announced that Qingqi has no future.

On the contrary, it is the Great Yangtze River Group, relying on Haojue Suzuki to seize the market and accumulate word of mouth, and GAC Wuyang, relying on Wuyang Honda, to occupy the initiative in the field of high-end cars.

These two companies are one of the most likely to challenge the hegemony of Huaxia Motorcycle, but Han Hao, who has already established his footing, will not give them too many opportunities. Because whether it is R&D or scale, Huaxia Motorcycle is far more than any competitor.

Huaxia Motorcycle has completed the sales scale of 2.06 million units, with sales revenue of 11.7 billion yuan and a profit of 570 million yuan.

Compared to last year, sales are increasing, but revenue growth is not high, and profits are declining. This situation reveals that the competition in China's motorcycle market is fierce, and there are only 107 motorcycle companies entering the market directory, a decrease of 36 compared with 143 at the peak of the industry in 1997, and these 36 have disappeared forever in the long river of history. With the price of bicycles lowering and profits decreasing, China's motorcycle industry is facing the dilemma of working to earn money but not making money. It is expected that in 2000, the state will reform the one-size-fits-all 10% consumption tax, and rebates will be given to motorcycle companies, so that everyone can take a breather.

This also shows that the motorcycle industry is beginning to face the ceiling from another aspect, and Han Hao is rightly focusing on the automotive industry, just stepping on the tuyere of the upcoming outbreak of the automobile market.

However, when welcoming the arrival of the new millennium, Han Hao is facing a relatively embarrassing thing, that is, his net worth is shrinking.