Chapter 389: You Don't Have a Choice!
"Of course, of course, boss, you are the youngest billionaire in the world, just take out a little pocket money, it's enough to feed the newspaper, hehe, the boss drinks tea... β
Hearing Arthur's words, Jerry, who was completely relieved, immediately changed his flattering face, and continued to pour water for Arthur very diligently, and did not forget to pat the horse.
"Haha, you're reallyβ"
Looking at Jerry's face, Arthur couldn't help but know what to say.
"Okay, let's talk about the recent situation of the newspaper, I have invested money, and the newspaper has also been reformed, so I must come up with some achievements, so that I feel that my money is not spent in vain, and the loss of money is worth it, right?"
"Ahem... Hehe. Jerry Fuller laughed awkwardly twice, then sat up straight, and began to report to his young and wealthy Earl.
βγγγ Since the change to a morning release and a series of promotional campaigns, the circulation has just rebounded to 100,000 copies, which is an incredible achievement for Hampshire, which has a population of just over 900,000.
"Pink SE Sports", which is released every Saturday, according to your revision requirements, the new elements added have indeed received the love and pursuit of fans, especially the football baby, Jiri Hazel and Emily Shaw's two issues were directly sold out, and we had to print 10,000 copies...
The number of real-name registrations on the newspaper's website has exceeded 30,000, and from these more than 30,000 registered users, we have received 100,000 pieces of news and used more than 1,000 valuable local news.
The number of daily visits to the website has also exceeded 300,000, and the total number of visits is approaching 20 million, and all the advertising space on the website has been sold, bringing a total of 3.5 million pounds to the newspaper. β
"Well, to be honest, when I first saw these numbers, I really couldn't understand why I was still losing money... Arthur sighed helplessly.
"There's no way, our expenses are also huge, not only did we not make money to engage in subscription discounts, but we had to subsidize them, and the stars and stars invited by the magazine, models, not only the round-trip travel expenses, accommodation expenses, catering expenses, makeup artists, stylists, all aspects have to cost money.
However, the effect is also very significant, now our "Fan SE Sports" sales in the UK have also risen sharply, the influence has also been greatly improved, I believe that it will not be long before the magazine's popularity and influence will surpass "442", our last year's year-end selection list of the authority xing overtook "442", has been widely recognized by the public, and major media have reprinted reports. β
Speaking of pride, Jerry's smile brightened.
"Hehe, that's good. Arthur naturally hopes that he has a professional and authoritative magazine, you know, the more professional and authoritative, the greater the power of public opinion guidance, and the more it can influence people.
"Aren't you nervous about the purpose of my 'sudden' arrival this time?"
Hearing his boss's tone of emphasis on the word 'suddenly', Jerry chuckled a little embarrassedly, and waited brightly for Arthur to uncover the mystery.
"The purpose of my visit this time is indeed to involve the issue we discussed before, that is, the demise of the print media, and my view is very clear, the paper media will not die, but it will be eliminated, and those low-end newspapers are destined to die, but those who are the best in the newspaper industry will be more authoritative and better under the stimulation of the crisis.
But in the end, it will become niche, just like the radio in the past, and it may be a bit inaccurate to say that, after all, the current broadcast is very good.
It must be admitted that a series of advantages such as fast network transmission speed and low cost crush the paper media. However, in my opinion, the formality, strictness, and depth of newspaper information is something that the network does not have.
Combined with reality, the more information on the Internet is entertaining, not formal, full of all kinds of information, real and fake, all messy and woven together, making it impossible to distinguish the real from the fake. TVmobile/
Browsing the Internet, you can find that it is not the newspaper that has been replaced by the Internet, but the content of the entertainment and advertising part of the newspaper. Appears in large numbers on the web.
At the beginning, the reason why I didn't sell or stop publishing the "Echo", which was losing money every year, was actually to see if the idea in my mind was feasible.
Now it turns out that it is undoubtedly feasible, that is, the regional xing newspaper can not only survive, but also live well, as long as it grasps a little bit and insists on serving local readers. Recommended ReadingTV//
I have to compliment you here, it is definitely a golden idea for you to come up with a report on the various local bars, Ye shop features and other content that young people are interested in, and attract young people to find interesting places and projects from our "Echo". Arthur did not hesitate to praise himself, which made Jerry's smile even brighter.
"So, boss, what do you mean... β
"I mean, since we've become the only regional newspaper in Hampshire, then I don't think there is any need for other regional newspaper newspapers in Hampshire, I'm going to annex the other small newspapers in the county, and I'm going to have only one voice in Hampshire, and that's the voice of The Echo!"
Arthur's eyes were sharp and bright as he looked at Jerry Fuller, who was full of astonishment after hearing the news.
"Boss, are you serious?" Jerry Fuller was already getting excited, to be honest, now he was really on a roller coaster, he couldn't have imagined that his boss was going to merge the newspaper in the county, a voice, oh my God, happiness came too suddenly!
"Of course I'm serious, it's just the beginning, and I'm going to buy more regional newspapers in the future, but I think it's better to start with my home base, Hampshire, where we already have a strong advantage.
After consolidating the newspapers in Hampshire, we are slowly expanding to nearby counties, and my ultimate goal is to have a local newspaper in every major town in the UK, so that my influence and voice can penetrate every corner of the UK!"
Arthur did not shy away from speaking out about his ambitions, which also made Jerry Fuller completely excited, to be honest, if his boss really wanted to do this, he could definitely do it, after all, the Earl was not short of pounds.
"Boss, it doesn't take much, as long as you can control a hundred local xing newspapers, not to mention things that are so far away to guide public opinion, you can guarantee profit alone, if our Echo newspaper really becomes the only voice in Hampshire, then I can assure you that not only will it not be a loss, but it will definitely be profitable!
Because people have no choice but to choose us!" Jerry Fuller said excitedly, his eyes lit up.