Whoever controls the media will master the people, and whoever controls the people will master the GJ.

Some people may think that this is nonsense, how can the media have such ability?

That's because the emergence of the Internet has accelerated the speed of information dissemination, but also produced a large number of self-media, new media have sprung up everywhere, so that a large amount of information has been disseminated, and the credibility of the media in the past has also been greatly compressed.

However, it should be understood that although the credibility of the media has been greatly compressed, those media on the Internet are mixed, and they still guide people's thinking direction, and the online news, Facebook, Twitter and even advertising and television, newspapers, radio, etc., which they are exposed to every day, are still the source of information for most people, and no matter how much they don't believe it, they can't completely deny that this information has reached people's minds.

Regardless of whether this information is correct or not, whether it is consistent with people's perception, when people know this information, it means that the first purpose of the media, which has been widely disseminated in a short period of time, has been achieved.

And then the second purpose begins, influencing the audience's thinking. In the ancient Celestial Empire, we knew how terrible it was for three people to become tigers, and the truth was common in ancient and modern times.

If one morning, when you wake up, you find that all the media you can access, even the GJ-level media, and all the well-known foreign media say that the moon is a flying machine built by aliens and used to spy on earthlings, do you believe it or not?

Ahem, well, the content of this hypothesis may be a bit exaggerated, so another one...

Suppose that one of the most authoritative media in the UK suddenly spoke out, and a moral model star secretly raised ten Qing women and had twenty illegitimate children, and even gave his own neighbors, and the male neighbors of the entire community each wore a green hat, and then the British media began to reprint and promote it, do you believe this news?

No matter how ridiculous it sounds, how ridiculous it sounds, believe it or not, as long as the news spreads and the star doesn't have enough evidence to refute it, that's a fact.

Well, even if the star refutes, it's the same, the Spring and Autumn penmanship is the best weapon of the media, not to mention what channels will he use if he wants to refute?

I'm sorry, it's still the media, look, you can't escape this circle, right?

“。。。 The media is like that, it has enough power to control people's minds and guide their minds. If we had control of the local newspapers in the main towns of England, we would have that power. ”

Arthur's bright eyes flashed with something that made Jerry Fuller's heart palpitate, called ambition, to be honest, as a media person, he never thought of controlling the people's minds, guiding the audience's thoughts, they wanted to pinpoint the current evils, dig out the truth behind the news events, and so on.

However, now when I hear the ambition of my young boss, it is not the same thing at all, the media has been used as a tool by him, and after a moment of silence, Jerry said with a difficult smile on his face: "Hehe, okay, boss, what you said does make sense, but the power of the media is not as great as you think, after all, the people are not all fools... ”

"Hehe... Arthur seemed to see that Jerry had a different opinion on the purpose of what he said very bluntly, after all, Jerry was a typical media person, not a businessman, so he naturally felt that his words were harsh.

Of course, the people are not all fools, but as far as the truth is concerned, the proportion of the people who are really capable of thinking and finding out the truth behind things is definitely not more than half of the total population.

And among these people, most of them will follow the BO and follow the general direction of everyone, and how many of those who can think carefully and will not follow the BO have the right to speak in front of the masses?

Okay, I also elected the group of people who have the right to speak, that is, some so-called opinion leaders of the society, but don't forget, the reason why they can be elected by everyone is because they themselves have the characteristics of the media or are familiar with the routines of the media...

In this case, unless it is related to their interests, they will not stand up and be the first bird, and if they stand up and be the first bird, the media will also have a way to dig out their interests, and their right to speak is useless at this time. ”

Arthur is very clear about the purpose of the local newspaper, he knows what he wants, and he does not need to hide his ambitions, just like the old Mo of the News Corporation, no matter which newspaper he buys, he will swear to the outside world that he will never interfere with the content of the newspaper, and fully implement the freedom of the press.

But what about the facts?

Almost every newspaper that was bought by him had to obey Lao Mo's command and implement his opinions in terms of content and direction, and all those who were self-righteous, adhered to their ideals, and were disobedient were all gone!

To put it simply, the role of the media is to disseminate information and guide the direction of public opinion. No matter what kind of news, as long as it is promoted by the media in a prepared and planned manner, it doesn't matter much whether it is correct or not.

So it's still the opening sentence, whoever controls the media will control the people, and whoever controls the people can master GJ. That's the power of the media.

"I'm going to give the newspaper £10,000,000,000 to buy up the second-rate newspapers in Hampshire, buy them, absorb them, replace them, and turn their readers, all our readers, into ours.

I want only one voice in Hampshire. Let me tell you straight, the plan to lay out the local xing newspaper in the UK has already begun, and my investment team is already screening other suitable targets, and as soon as the target is determined, the acquisition will begin.

Eventually, I will become a media group composed of regional newspapers, which is a media network, and my investment team has been persuading me to form a new media management team and hire external industry elites to help me manage the new company.

I've been hesitating, to be honest, I prefer my own people to help me manage it, Jerry, when my father was alive, he trusted you very much, and when he came to me, I also believed in you, if I could, I would prefer you to help me manage the media group that may be formed in the future.

However, it will take enough of your achievements to be convincing, so start by consolidating the newspapers in Hampshire, and I hope you don't let me down!"

Hearing what Arthur said, Jerry Fuller's heart was already excited and excited, to be honest, the young boss who was still struggling with the young boss's opinion of the media went astray a moment ago, and in the blink of an eye, he was stunned by the sudden happiness again.

Head of a media group?

The head of a media group with hundreds or more regional newspapers...

Jerry Fuller was really a little excited at the moment, looking at Arthur's eyes, full of gratitude, admiration, convincing and moving, his voice was a little trembling and said: "Boss, please rest assured, I will never let you down, I will definitely complete the task you assigned as soon as possible, maybe I can't guarantee that we are the only voice in Hampshire, but it will definitely be the loudest voice, the most trusted, the most credible only voice!"

"Oh, that's good, is 10 million pounds enough?" Arthur asked with a happy smile as he was very pleased with Jerry's reaction.

"More than enough, some community newspapers, not even tens of thousands of pounds. 10 million could sweep almost the entire Hampshire newspaper. Jerry, whose eyes had become incomparably bright and sharp, had completely turned into an ambitious appearance at this moment, and he swore and said with great confidence.

"Hehe, then sweep!"

Hampshire is his hometown and roots, so Hampshire is the starting point and the most important first step of his media group.

After chatting with the excited Jerry for a while, Arthur left the newspaper office satisfied, and with his departure, the newspaper office was completely disarmed by the nervous and nervous atmosphere, and the atmosphere relaxed.

It's just that what they didn't expect was that they had just sent away the boss with their own murderous aura, and before they could breathe a sigh of relief, they ushered in the editor-in-chief who fell into a state of frenzy.

"Everyone, have a meeting!"

：。 ：