Japan's comic market is huge, even in the 70-80s, including comic newspapers, comic books, peripheral toys, animation film and television, and comic phenomenon licensing, these together form a huge chain of interests with an annual output value of 10 billion US dollars, and it is extremely difficult for any external capital to enter this industry to share the cake.

As early as 79 years, Changxing Comics began to produce the comic weekly "Sou Shen Ji" in Xiangjiang, and with the background setting of "Fantasy", it caused a good sensation in Xiangjiang, Wanwan and other Chinese-gathering areas.

The first attempt to introduce the Sojin manga to Japan was Akita Shoten, and although it was not too successful, it was not too much of a failure.

Subsequently, Changxing Comics launched a new comic "Crayon Xiaoxin", which became an instant hit in Japan, achieving an average sales of 600,000 per issue.

This achievement is still far from the peak works of the three giants such as Shueisha, but compared to the entire history of Akita Shoten, it is already a record-breaking.

"Then I wonder how Mr. Xu wants to cooperate?" asked Akita Nobutada.

"We are going to build a large printing factory, and in the future, our manga will be printed by our company, and I will sell it to Akita Shoten at a reasonable price in the Japanese market. Xu Zhi said formally.

"So, Mr. Xu is preparing to create a new weekly magazine on his own?" Akita Nobutada's face was not very good-looking, the previous cooperation was that their bookstore bought each issue of the story from Xiangjiang at a fixed price, and the subsequent sales had nothing to do with the comic book provider.

This is actually the normal way for Japanese manga companies to cooperate with ordinary manga artists, and some powerful masters can take dividends from each copy sold, and even get a commission for future copyright development.

Akita Nobutada originally thought that the most was to share, but he didn't expect the other party to create a weekly magazine by himself, and if so, the other party just needed his own sales network.

Xu Zhi nodded and said, "Yes, as for profits, we will definitely not treat our partners badly." ”

Akita Nobutaka frowned and thought for a while, and said: "Mr. Xu, it is very difficult to re-establish a new manga collection in Japan, and our Akita Bookstore's Zhou Shonen Champion is already a relatively successful weekly magazine, isn't it better to use the existing conditions to make profits?"

Xu Zhi shook his head and smiled: "The creation of its own brand is my company's established plan, and this will not change." ”

Akita was silent for a moment, and then said, "If this is the case, it will be difficult for the board of directors of our company to approve such a cooperation plan. ”

Xu Zhi smiled and said, "Mr. Akita, I think your board of directors may have fallen into a misunderstanding, won't they think that I can only cooperate with your Akita Bookstore?"

Akita Nobutada glanced at Xu Zhi and said, "Even our Akita Bookstore has a hard time accepting such conditions, does Mr. Xu think Shueisha and Koshukan will agree?"

Or maybe Mr. Xu will find another chain of bookstores to cooperate? In Japan, I can guarantee that Mr. Xu will not find another one. ”

"I believe that. Xu Zhi nodded and said with a smile, several major comic giants in Japan have monopolized almost all channels, and it is basically impossible to bypass them.

Akita Nobutada asked again, "What does Mr. Xu mean?"

Xu Zhi smiled: "My meaning is very simple, if it really doesn't work, then give up the Japanese market." ”

"Give up the Japanese market?" Akita was stunned, Japan is the largest comic market in the whole of Asia, the scale of comics here exceeds the size of other Asian countries and regions combined, and the market size of the entire world can only compete with the size of the United States.

However, the style of American comics is completely different from the culture of Asia, and some popular comics in Japan can also achieve certain results in the United States, but they are still far from the word "popular".

"What does Mr. Xu mean by this?" Akita Nobutaka frowned and said, "Giving up the Japanese manga market is tantamount to cutting off your right arm?"

"Although the comics market is highly profitable, it may not be as good as my other industries. Xu Zhi smiled and said: "Just like Soshen Ji after Xiangjiang became popular, your company went to Xiangjiang specifically to buy copyrights."

If my manga doesn't do well, there's no point in saying anything.

If the results are good, then there must be a chance to enter the Japanese market, and no one will have trouble with money, right?"

Akita Nobutada nodded and smiled: "It is true that our Japanese manga companies will also introduce excellent overseas anime works, but it is one thing to introduce manga, but it is another thing to agree that Mr. Xu will publish his own manga weekly in Japan, whether it is Shueisha or other manga companies, they will not agree." ”

"The future is uncertain. Xu Zhi said with a smile: "Since this is the case, then I will leave." ”

Akita Nobutada also stood up and said, "I hope Mr. Xu can seriously consider the cooperation plan I proposed." ”

"I'll go back and think about it, I'll bother President Akita more today. Xu Zhi said politely.

......

On the way back, the scenery of the Tokyo neighborhood outside the window quickly receded.

Xu Zhi asked, "What do you think of what happened just now?"

"The Japanese anime market has long been completely monopolized, and it is not difficult for external manga to enter, but it is very difficult for overseas companies to distribute their own publications in Japan or even to control the distribution channels. Ichiro Takizawa replied that as a lawyer consultant in the Japanese branch, he had just been by his side while the boss was negotiating.

Xu Zhi smiled and asked, "Isn't it okay for me to invest in opening a few hundred stores in Japan?

Ichiro Takizawa shook his head and said: "Of course, the law will not stop it, but the manga shops in Japan are already very dense, and even the three major manga companies have a lot of duplication of channels between them."

Moreover, many of the real channels for comics are newsstands, and the number in this area is limited by the government, and the cost of investing in all the stores is too high. ”

"Well......" Xu Zhi looked out the window, and in less than a minute, he saw 2 small newsstands, before the advent of the Internet era, no matter what newspapers and magazines, weekly magazines, the main channels or through the newsstands, because of the low cost, and the location is good, it is convenient for customers to buy, this piece has been monopolized by the first comer, and it is indeed difficult for the people behind to think of a way to crack it.

Xu Zhi then asked, "Then what if I buy a bookstore chain that is already mature?"

Ichiro Takizawa said, "Yes, but the distribution of manga requires cooperation with many bookstores, and if we only buy one, the effect may not be very strong." ”

"You don't have to worry about this, we Chinese have a saying called a journey of a thousand miles, starting with a single step, the road is to go step by step, you first contact the bank or some securities companies to see if there is a chain bookstore willing to sell, first buy it down. Xu Zhi said with a smile.

Ichiro Takizawa nodded and said, "Okay, I understand." ”

Xu Zhidao: "In addition, you have to do one more thing, Crayon Xiaoxin has a certain reputation in Japan, you find a powerful animation studio here, produce the cartoon, and send it to Xiangjiang after the first episode is done, I will review it myself." ”

"Understood. Ichiro Takizawa nodded in agreement.