Early in the morning, Kim Yangyong came to the office and waited for the results of the internal sales data. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Now Brilliance Group needs a lot of money, Jinbei Bus acts as the group's cash cow, and continuously provides start-up capital for Jin Yangyong's various capital operations.

Zhengdao Car invested a huge amount of money but did not usher in a return, and the lack of a car catalog is like a dragon being held down and locked in the shallows, unable to leap for nine days.

Jinbei sea lion is widely popular in the light passenger car market, but this year there is a strong competitor, Huaxia scenery with super high cost performance from the mouth of the sea lion snatched a lot of customers.

"52,900 units!"

Seeing this data, Jin Yangyong breathed a sigh of relief, and the sales volume increased by nearly 10,000 compared with last year, which benefited from the positive development of the domestic economy.

"After-tax profit of 1.53 billion!"

Another figure that made Jin Yangyong happy was released, and Jinbei Bus achieved the best results in the past years on the basis of sales revenue of 5.3 billion.

Since 1988, Jinbei Hiace introduced the technology digestion of Toyota's fourth-generation Hiace models, and after more than 10 years of development, it has been thoroughly cooked, and the cost of Jinbei Hiace has been reduced to a minimum.

Therefore, in the light passenger car market, Jinbei Sea Lion is invincible, relying on high cost performance to conquer the north and south of the country, sitting on the top position.

However, Kim Yangyong is not so optimistic about next year's sales.

First, because Huaxia scenery will definitely make another effort, and now the Huaxia brand has risen in just a few years and has become a well-known brand of Chinese automobiles. Relying on the reputation brought by motorcycles, it has almost seamlessly entered the automobile market, and the quality of Huaxia brand has become a mantra for many consumers.

The second is that Jinbei lost the CKD technology authorization of Toyota Hiace. In 1998, Jinbei and Toyota negotiated the renewal of the Hiace technology introduction contract, and Toyota offered a high price. Because of the success of Jinbei Sea Lion in China, it has attracted many Chinese manufacturers to compete.

At that time, Kim Yangyong was trying to focus on the sedan market, and the M1 Zhengdao sedan began to establish a project, and he saw the unlimited potential of the sedan market, so he didn't care much about light passenger commercial vehicles. In addition, after years of research, Jinbei has basically thoroughly understood the technology of Toyota's fourth-generation Hiace, and thinks that it can develop independently from Toyota.

Therefore, when other domestic manufacturers have quoted high prices, Jin Yangyong rejected Toyota's offer.

As a result, King Long Bus picked up the cheap, and reached an agreement with Toyota on the introduction of Hiace, becoming the second company in China that can produce and sell Hiace bus assembly parts.

King Long Bus did not obtain the technology of Toyota's power system, but only obtained a full set of technology and production templates for body parts. If you need an engine, you can only purchase it from Toyota, or you can purchase a domestic engine in China and install it.

Before the light passenger car market capacity was limited, in 1998 Jinbei sales were only 20,000 units, less than two years later, the market exploded, Jinbei Hiace became Brilliance's largest cash cow.

earned a net profit of 1.5 billion this year, if only he had gritted his teeth and agreed to Toyota's request, but now he has led the wolf into the house, and Jin Yangyong began to regret his original judgment.

Hot-headed with the Toyota Hiace technology bought at a high price, King Long Bus found that it did not have enough ability to operate the vehicle project, and the company's focus is still on King Long Bus.

If you are tough on the Jinlong Hiace vehicle, you will face a strong sniper from the Jinbei Hiace, especially the similar models of the Chinese scenery on the market, Jinbei Bus decided to give up the vehicle project and use the way to make quick money to return to the cost.

As a result, King Long Bus announced that in 2001, it began to sell the fourth-generation Toyota Hiace body shell it obtained, and it was not limited to selling as long as it gave money.

As long as it comes, it is equivalent to announcing with an open mouth that as long as you buy the standard white body of the Hiace from King Long Bus and go back to install the 4Y engine, you can immediately clone a Jinbei Hiace.

In addition to the different logos on the hanging, everyone can trace their ancestry back to the sea lion family.

This trick of King Long Bus combines the magic trick of watching the tiger across the mountain and killing people with a knife, so that you don't have to fight with Jinbei in person, and you can make a lot of money by selling sea lion body assembly.

As soon as the recruitment order came out, domestic manufacturers came one after another, broke through the threshold of King Long Bus, and placed orders to purchase Hiace body assembly parts derived from Toyota's standard technology.

Although Brilliance controls most of the 4Y engine, there are still independent manufacturers selling it to the outside world, because the 4Y engine technology is too mature. As long as you purchase the engine from the market, you can immediately assemble a light passenger car model that is exactly the same as the Jinbei Hiace.

Jinbei Bus has made a lot of money through sea lion over the years, and now other manufacturers have the opportunity to cut into this blue ocean, how not to make them very excited.

Foton, Zhongshun, Jinlong, Peony and other brands have been on the horse sea lion light bus, even FAW also bowed its head to the King Long bus purchase, intending to re-launch the small liberation of the sea lion to encircle and suppress the gold cup, in order to avenge the humiliation of the year.

At this time, the Jinbei sea lion has to face a vast number of wolf sieges, relying on the reputation of the Jinbei sea lion, everyone will be named "sea lion" sales, such as Futian sea lions, liberation sea lions, etc., using the following strategy to grab the share from the first place in the market.

In the foreseeable 2001, there will be a tragic situation of "lions fighting" in China's light passenger car market, and the brand of sea lion, which is hard to do, will be completely messed up by new entrants.

"I don't believe that butchers can't eat black pork without Zhang, since they want to play, let's have a lion sweeping operation to clean up those impostors!"

At this point, the strategic mistake is irreparable, and Jin Yangyong can only raise the battle flag to meet the battle and defeat all these following brands.

At that time, as in 2000, it will become a fantasy that one company will dominate and occupy most of the profits, and Kim Yangyong will have to hope that Zhengdao Sedan can be listed as soon as possible, so as to form a new revenue growth point.

The Golden Cup Sea Lion will definitely have to clean up the portal and maintain the uniqueness of its own bloodline, then it will inevitably sacrifice a lot of profits. This battle must be fought, and only by repelling other competitors can a good contract with Toyota be negotiated in the future.

The fourth generation of Hiace has not been replaced for many years, Toyota will launch the fifth generation of Hiace in the near future, when the Jinbei will not make mistakes again, with the leading position in the market will definitely be included in the fifth generation of Hiace, the light passenger car market is the Jinbei and even Brilliance Group can not afford to lose their own place.

At the time when the market hegemon Jinbei was sharpening his knives, as a representative of Foton Motor, a new entrant, had just negotiated a deal with Toyota.

Foton Motor will purchase 4,000 2RZ engines from Toyota, which are matched with the original Toyota Hiace model and belong to the customized heart of Hiace.

Jinbei Hiace spans the main product line of 8-220,000 yuan, which gave Foton a great inspiration, and they decided to paint a scoop according to the gourd. The low-end models of Foton Hiace use 4Y engines, and the high-end models use imported 2RZ engines, coupled with the body-in-white provided by King Long Bus, which is a complete clone of Jinbei Hiace products.

"Everyone is a Hiace, the body, the engine, and even the internal wiring layout are the same, the only difference is the front logo. The Golden Cup Sea Lion sells so expensive, giving us a great opportunity. We don't pursue to be the first, we sell it a little cheaper than it, as long as we eat meat behind Jinbei. ”

Foton senior management said.

From a local enterprise that produces agricultural vehicles, with the help of Shouqi Resources Foton, it has obtained the production qualification of light trucks. In 1998, aiming at the 1-ton light truck market at that time, Foton launched the "Foton Small Truck", and the sales exceeded 60,000 units that year, making the first pot of gold.

Subsequently, Foton Motor, which has a state-owned background, got a good opportunity to be listed on the A-share market, and used the stock market to raise a large amount of money and began to expand.

When the light truck achieved the market leader, Foton began to focus on the light passenger car field.

Jinbei Hiace has grabbed a lot of profits in the light passenger car market, which has aroused the eyes of other domestic automobile companies. From light trucks to light buses, the jump in the market is logical, and it is easier than the previous transition from agricultural vehicles to light trucks.

Therefore, Foton Motor regards light passenger cars as the next strategic focus of the company's development, and uses the funds accumulated before to start making large bets, and this blue ocean will once again usher in a strong competitor.

The light passenger car Huaxia scenery sold well, with the Huaxia brand reputation in 2000 sales reached 18,300 units, to achieve a good start of the year of production and profitability. Different from the high profit of Jinbei bicycle, Huaxia Scenery has a profit of about 220 million yuan due to its low price and large initial investment cost.

Han Hao couldn't imagine that the light passenger car market has undergone earth-shaking changes in just one year, since the Pandora box was opened by King Long Bus, more than a dozen market enterprises have poured into this field at once. The young customer market of Ming Ming is definitely a meat grinder, whether it is Jinbei or Huaxia, it will not easily hand over its market share, latecomers Futian, Xiaofang and other more than a dozen wolves are around, only the strongest can continue to live with blood licking their wounds.

It was not until mid-November 2000 that the Huaxia pickup began small-scale mass production, and it was also sniped by the original market hegemon Great Wall pickup truck with a price weapon as soon as it was launched.

As the Great Wall Motors, which is too different from the size of the Zhonghua Group, its head Wei Dajun has been thinking hard about how to deal with the challenge of Huaxia pickup.

"Our engine is not as good as Huaxia pickup, but our brand recognition is higher, and the Great Wall pickup has formed a reputation for being solid and durable after years of operation. We must focus on maintaining the existing market, Central China, Northeast China, Northwest China is our traditional sphere of influence, we must increase marketing efforts here, and it is our responsibility to defend the territory and not let Huaxia pickup trucks enter.

We try our best to divide the river and govern it, we develop in the north, let the Chinese pickup turtle shrink in the south, and everyone will not interfere with the river water for the time being.

In the field of engines, we have to increase investment and make second-generation aircraft as soon as possible to compete with Huaxia pickups. In addition, in the SUV field, we must do a good job of shifting the strategic focus and realize the two-legged walk as soon as possible. The SUV off-road vehicle running on the construction site will be our next profit growth point. ”

Wei Dajun made two preparations early in the morning, the pickup truck market tried to resist as much as possible, and opened up a new battlefield to enter the SUV field.

From this, it can be seen that he is still very jealous of Han Hao.

2,300 pickup trucks were sold in a little more than a month, thanks to Huaxia Automobile's nationwide sales network. Unconsciously, Huaxia Automobile has become the enterprise with the most domestic sales outlets and the most grassroots audience. Whether it is in a developed coastal city or a remote mountainous area in the western provinces, you can find dealerships that operate Huaxia automobiles.

The car dealers who have upgraded from Huaxia Motorcycle, they have a high degree of loyalty, and they are running around to expand for the development of Huaxia Automobile.

"If you can make money, you don't have to worry about selling your car!"

In the exchange, many dealers gave such a point of view.

The Huaxia brand is highly sensitive to the market and knows what kind of products consumers need, so that every new product can be sold quickly.

This approach gives dealers a lot of confidence in it.

Taken together, the total sales volume of Zhonghua Group's automobiles exceeded 280,000 units in 2000, second only to FAW and SAIC, the two major state-owned automobile giants, and surpassed FAW Group in one fell swoop.

Although micro-cars contribute more than 75% of the share, the facts are in front of us, and Zhonghua Group has used real data to show that it has stepped into the top three in domestic car sales.

As soon as this data came out, it immediately stunned most automotive practitioners.

"What? Zhonghua Group actually replaced the second automobile and became the third place in domestic automobile sales!"

"We have always recognized the 'three big and three small', but now we have suddenly squeezed into an outsider! Will it be difficult for the future automobile pattern to become 'four big and three small'?"

"China has also developed too rapidly, it only took five years to complete the road of other domestic manufacturers for decades! Now it has actually kicked out the second automobile and become the new domestic automobile leader. ”

......

Not only did the auto industry cause shock, but even government officials were surprised by the figure.

"The statistics are not falsified, right? The tax department has confirmed that the numbers are not there?"

"After confirmation, the tax department has already reviewed it many times, and Zhonghua Group paid taxes according to this figure. ”

Bragging can be blown indiscriminately, and income can be falsified and adulterated, but the real situation will show the prototype as soon as the tax authorities dispatch, so after the tax authorities check that the sales volume of Zhonghua Group is real and credible.

"At the beginning, I said that I would build another FAW in Zhehai, but I didn't expect it to be close to success in just a few years. Zhonghua Group is the pride of our Zhejiang Province, and the province will continue to vigorously support its development of the automobile industry in the future and become the first in domestic sales!"

After the governor Zhou Nansheng learned about it, he was happy to comment on the documents submitted.

The success of Zhonghua Group proves his strategic vision, when he advocated the development of the automobile industry in Zhejiang, and had its own leading enterprises to drive the development of parts and components enterprises throughout the province.

So Han Hao's success is, to a certain extent, his success.

Now it seems that it has the possibility of becoming or even surpassing FAW, and Zhonghua Group has set a good example for enterprises in the province, and it is recommended that the province come forward to notify and reward it. ”

Xia Zhengde, secretary of the provincial party committee, reviewed the documents that had been transferred to the governor's instructions, and at the same time said his suggestions.

No matter which company in the province can squeeze into the top three in the country's automobile sales, it is a very exciting feat.

Therefore, it is not an exaggeration to issue a commendation order in the name of the provincial government!