Mainstream media such as Zhehai Daily, Zhehai TV, and Zhehai Radio published the full text of the commendation order of the People's Government of Zhehai Province to Zhonghua Group. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"Zhonghua Group has the courage to innovate and forge ahead in the automotive industry, and the total sales volume of automobiles in 2000 reached 287,600 units, ranking among the top three in China in one fell swoop!

The provincial government decided to award Zhonghua Group for its outstanding achievements in the automotive industry......

I hope that in the new year, Zhonghua Group can make persistent efforts to live up to the expectations of the people of the province and reach a higher level!"

Generally, only units and individuals who have made outstanding contributions can receive such an honor, and now Zhonghua Group, as a private enterprise, can be publicly commended by the Zhejiang Provincial Government, indicating that the provincial government has very high expectations for it.

Now it is 280,000 sales, and if it reaches one million in the future, Zhonghua Group will become a giant enterprise and firmly occupy the leading position in the economy of Zhehai Province.

"As long as it complies with policies and regulations, the province will handle your requests on a special basis. ”

Governor Zhou Nansheng said to Han Hao.

At present, supporting the development of Zhonghua Group has become one of the key points of the province's economic work, because it has greatly promoted the economic development of the province.

In 2000, Zhejiang Province surpassed Ludong Province in the ranking of industrial gross production value by virtue of the automobile industry, and achieved the third place in the country. In front of it are the two giants of Nanyue and Suwu Province, Zhehai and Suwu Province in the data is only 23 billion difference, if the automotive industry can continue to maintain a high-speed growth posture this year, then it is very likely to surpass Suwu Province.

Originally, foreign businessmen preferred to invest in auto parts factories in Suwu Province, but they came to Zhehai to invest under the conditions of building the automobile industry in Zhejiang and giving great investment incentives.

Especially with the implementation of the BMW project, many world-class parts companies have followed, forming a new wave of investment in Zhehai Province.

No work, no wealth, no business, no life, Zhehai Province has now formed a new pattern of industry and commerce. From the active place of small and medium-sized light industrial products, Zhehai began to turn to the development of a heavy industry base dominated by automobiles.

In January 2001, with the approval of the State Council, Chery Automobile officially joined SAIC Motor in the form of free transfer of 20% shares, and Chery Automobile obtained the long-awaited car birth permit.

This means that Zhonghua Sedan will really usher in a heavyweight competitor, Han Hao has been focusing on the right way sedan, but he didn't expect that the first challenger was Chery.

Last year in Anhuai and Shuchuan provinces alone, Chery sold 6,000 Fengyun cars. Now that it has been incorporated into the SAIC system and supported by its suppliers, it is justifiable to sell cars all over China, and Chery is ambitious and ready to do a big job.

After years of hard work in the Chinese market, SAIC has especially swept the country with the Santana of "SAIC Volkswagen", and SAIC has gained strong brand appeal. In the impression of ordinary people, the sedan is Santana, and SAIC, which produces Santana, is the best automobile company in China. Now Chery is tantamount to following the light, and the Fengyun sedan with "SAIC Chery" quickly hit the sky.

"What kind of car is this? It looks pretty good, is it a new product from your SAIC Group?"

A consumer originally planned to see Santana, but found a Chery Fengyun that looked similar to the Jetta.

Previously, Chery only made small fuss in the province, but now it is able to expand nationwide with the help of SAIC's sales network.

When Guangqi Honda set off the trend of 4S stores, most of the SAIC Group still used traditional channels such as materials, supply and marketing in various provinces to distribute products.

When the Passat entered China, SAIC Volkswagen began to establish a 4S store specializing in the Volkswagen brand, and the domestic network is currently limited.

This time difference has given Chery a good opportunity to enter the market and use the original sales network of SAIC to develop rapidly.

It is a new Chery brand sedan launched by SAIC, with a price of 88,000 yuan, focusing on the economic market. ”

Hearing that the sales quoted such a low price, it is still a car of SAIC, consumers can't help but be moved. In his opinion, the quality of SAIC's products is guaranteed, and this new sedan is cheap and good-looking.

What does it feel like to sell out?

Now the whole Chery factory finally feels it.

Through SAIC's nationwide sales network, Chery's production capacity of 3,500 vehicles per month has been absorbed, and the market has welcomed it. As soon as the car came off the production line, it was immediately transported away by the large truck that picked up the goods, and the entire factory warehouse maintained a state of zero inventory.

Santana is the cheapest at 130,000 yuan, and Chery Fengyun is 88,000 yuan, both of which are brands under SAIC, and many consumers choose to buy cheaper Fengyun cars because of the price.

"As long as we are given the opportunity, we will definitely prove to everyone that Chery Automobile is not afraid of any market competitor. ”

Chery executives said this in an interview with reporters.

Originally, Chery's sales target for 2001 was set at 30,000 units, but now that sales are booming, Chery has raised its full-year target to 50,000 units.

Last year, the sales volume of the Zhonghua "Qin" was 41,000 units, but since the end of the year, the Zhonghua "Qin" has begun to show a decline, so Chery shouted that the goal of 50,000 units is to surpass the Zhonghua car and become the first domestic independent brand.

"Market competition is all about products, and we at Chery Automobile will not deliberately regard certain brands as competitors, and in our opinion, joint venture car brands are the objects we pay attention to. ”

Chery and Zhonghua belong to two major national brands, so they are naturally compared by many people. When asked if they were worried about the threat of China's "Qin", Chery's top management clearly held their heads higher and did not want to compare with Chinese brands.

After getting the car birth permit and the support of SAIC's supporting system, Chery Automobile is simply like a tiger with wings, and their vision begins to look down on the Zhonghua brand, which is also made in China.

"The Chung Hwa Group is just a castle in the air, a flash in the pan. Although it is known as China's new "Big Four" everywhere, it is actually supported by low-profit micro-cars. This year, the auto market is more competitive, and it is highly likely that they will be beaten back to their original shape.

However, we need to learn from the success of Zhonghua Group and pay attention to the mini car market. Nowadays, many people can only consider buying their first car below 50,000 yuan, so the micro car is the focus of our next development of Chery.

The R1 project should be mass-produced as soon as possible, and while the international auto giants have time to enter the Chinese layout in the future, we must seize the time to enhance the strength and development, so that Chery can become a well-known brand in the country. ”

Zhan Xiaqiu, CEO of Chery Automobile, said at an internal high-level meeting that the R1 project is a replica model specially launched by Chery aiming at QQ, named "Rarity".

Previously, there was a fear of Chunghwa Group within the company, after all, it was developing rapidly and every model was successful. Now, Zhan Xiaqiu must break this psychology and build Chery's self-confidence.

Fortunately, with God's help, the sales of Zhonghua cars are declining, but Chery is rising rapidly, so that Zhan Xiaqiu has the confidence to say the above words.

Zhonghua Group has an advantage in the field of micro-cars, but it is a novice in the field of sedans, so Zhan Xiaqiu is not afraid of the other party.

Now the facts also show this, Chery Fengyun and China "Qin" are compared together, and consumers are more willing to choose Chery cars.

"The car is the real battlefield, and whoever wins the car victory is the real strong player in the market! We at Chery must solve the five-year development plan, starting from 50,000 cars this year, and strive to complete the goal of 200,000 cars in rolling development.

It will be much easier for the car to make a name for itself in the commercial vehicle field in the future, and our goal for Chery is to be the largest self-owned brand automobile company in China. ”

Chery Automobile has not hidden its ambitions at all, and defeating the Zhonghua Group is their established strategic goal.

When Chery was opening a closed-door meeting to defeat the Zhonghua Group, Han Hao received a call from his father Han Yongfu in the office.

With the growing career of Han Hao, the relationship between father and son in the family has also been reversed, Han Yongfu is no longer the parent of the family, and now this role is more played by his son Han Hao.

Usually there is nothing to do, and Han Yongfu will not take the initiative to call his son, so when he received a call from his father, Han Hao, who was in Jiangzhou, thought that something big had happened.

"It's cold, and your mom said she knitted a sweater for you, so you can come back and try it out......"

With the help of the sweater, his father's parents talked for a while but didn't hang up the phone, and Han Hao couldn't figure out what medicine he was selling in his gourd.

"Dad, can you just tell me something? I'm going to have a meeting right away. ”

"Well, it's nothing. It's just that your company doesn't have a car, and I don't usually drive it, but I happen to have a meeting tomorrow to go to the provincial capital to see if I can ......"

Han Yongfu, as the president of the Hushan Chamber of Commerce, when he went to the field to communicate with his peers a few days ago, he drank too much wine and boasted that he had a Rolls-Royce and loved to ride in a domestic car without sitting, and received a lot of praise. However, when everyone asked him to go to the provincial capital for a meeting, he brought a Rolls-Royce to let everyone see the style of the world's top luxury cars.

When people get old, they love face more, Han Yongfu remembered this after waking up, and he couldn't rely on it. So he planned to borrow a car from Han Hao to show off in the provincial capital to prove that he was telling the truth.

The Rolls-Royce sedan given to Han Hao by BMW, Han Hao basically didn't use it, so he put it in the company's garage. It is used once or twice occasionally, and it is also used to welcome VIPs from BMW.

"Okay, I'll ask the office to arrange it for you, it's a means of transportation anyway. ”

After a long time, it turned out that this was the case, his father wanted to use the car, of course Han Hao had no opinion.

It wasn't until he sat in a Rolls-Royce that Han Yongfu understood why it was called the most luxurious sedan in the world.

Top handmade, noble retro interior, palace luxury style, people feel extraordinary as soon as you sit inside. In particular, as soon as the driver started the car, the celebratory goddess logo slowly rose from the front of the car, which showed the nobility of Rolls-Royce.

On the road, the Rolls-Royce seems to have an air wall in front and back, and all the cars are far away, for fear that a traffic accident will cause great trouble.

Rolls-Royce bumped into hundreds of thousands by the way, and ordinary people could hardly bear such a price. However, these did not prevent many people from watching the emergence of this rare elite. Money can't buy it, and the people who can sit in the car are elite people with status, and Rolls-Royce has successfully marketed the true meaning of a top-of-the-line luxury car.

It's not a car, but a superior status.

Rolls-Royce slowly drove into the hotel where it was staying, and immediately attracted the attention of all parties.

It was supposed to stop for inspection, but the doorman saluted and waved to let the car in, which is the Rolls-Royce's own inspection-free aura. A person who can afford to drive such a luxury car directly excludes all kinds of suspicions, and is not a big man that the doorman is willing to provoke.

It seems that Lao Han didn't brag. ”

"No, you have such a great son, you can drive around in a Rolls-Royce every day. ”

"In my opinion, even if Lao Han comes on a bicycle, everyone in the audience has to let him, who will let a big Buddha stand behind him!"

……

In the hotel parking lot, there are also some luxury cars, Audi, Mercedes-Benz, BMW, and Land Rover off-road vehicles, everyone competes with each other. But as soon as Rolls-Royce appeared, they immediately dimmed, and the focus of the audience was on the body of this top-of-the-line luxury car.

The professional driver, wearing a suit and white gloves, parked the car and took the initiative to get out of the car and open the door for Han Yongfu.

Such scenes that used to be seen only in Hong Kong movies depict the lives of the rich, are now alive in a hotel parking lot in Jiangzhou.

Han Yongfu was a little unaccustomed to such a move, because with his temperament and strength, he couldn't control such a scene.

However, he still pretended to get out of the car in a good manner.

Other guests who didn't know the details were speculating about where this middle-aged man who got out of the Rolls-Royce sedan was sacred.

This Rolls-Royce brand car is one of the few in Chinese mainland, and it is the first time they have encountered it in Jiangzhou.

Take a closer look at the license plate, it is a vehicle that starts with "Zhejiang J" and belongs to Haizhou City.

Thinking of the most famous company in Haizhou, it is none other than Zhonghua Group, and smart people quickly think of what this Rolls-Royce has to do with China's young richest man.

In full view of everyone, Han Yongfu walked down the Rolls-Royce and walked towards the hotel lobby. Out of the corner of his eye, he saw the look of envy, surprise and fear in the eyes of many people at the scene.

As their eyes swept over, everyone else took the initiative to look away, not daring to look at them, which showed that everyone regarded Han Yongfu as a person who could not be offended, and voluntarily retreated.

People rely on clothes, Buddha relies on gold, and a Rolls-Royce makes Han Yongfu transform into a feared figure in every move.

"Who is this person, and he doesn't look small?"

Someone in the lobby of the hotel asked his companion in a low voice.

"I don't know, I don't look like a native of Jiangzhou. ”

My companion didn't know that there were a lot of outsiders coming to the hotel today.

"Who else could it be? The father of the richest man in China, Mr. Han. Usually, the two of you keep saying that you want to become the new President Han, but now that the main owner is here, look at how domineering people are. ”

Mr. Han refers to the wealthy, and this folk term is widely circulated. Han Yongfu's identity could not be hidden for long, and it quickly spread in the lobby.

"No wonder! I said that there could be anyone else who could walk sideways on the one-third of an acre of land in Zhehai, and there was no one else except Mr. Han!"

"Cai Zhehai, even if he is in the whole of China, he can not look at anyone's eyes. ”

"You said that we went up and kidnapped him, can we get a hundred million flowers?"

"Come on, if you have a life to take a life flower, who would be so short-sighted. ”

……

Seeing that he could get such a courtesy in Jiangzhou, Han Yongfu admitted that today was the happiest appearance he had ever made!