Chapter 406: Don't ask about the road ahead

The world's four major fashion weeks are held twice a year, divided into autumn and winter fashion weeks, which are held in February and March every year, and spring and summer fashion weeks, which are held in September and early October.

The first stop is New York, the second stop is London, the third stop is Milan, and the last stop is Paris. Every fashion week will hold more than 300 fashion shows in about a month, which can be said to be the vane of the fashion circle in the next year!

As one of the world's four major fashion weeks, Milan Fashion Week has always been regarded as the barometer of the world's fashion design and consumption trends.

Milanese couture is predominantly haute couture, and its weapons to compete with Parisian haute couture are more enduring commercial practices and a stronger adaptation to changing consumer demands.

Don't think that every time you see a lot of reports on those stars in Fashion Week, you think that the stars are the protagonists, on the contrary, the real protagonists of the fashion show are in addition to the new fashion, models and designers on the runway, in fact, the biggest protagonist is still the major fashion buyers sitting in the audience, fashion editors, editors, although they are not as obliterated as celebrities, but they are engaged in the core of fashion clothing, looking at goods, buying goods and disseminating the latest trends.

In fact, to put it bluntly, celebrities go to fashion week to take advantage of the popularity of fashion week, and increase attention through media communication, so as to market themselves. But among most celebrities, there are really very few who really know the way of fashion.

Most of the celebrities at Fashion Week, whether they are shooting on the street or watching shows in the infield, they have full authority to entrust their image building to their stylists. Watching a show is just going to work, just like having a meeting at work. It is often necessary to cater to the style or requirements of the brand, and pile up the brand's clothing, but lose its own characteristics and best state.

Therefore, the style of many celebrities watching the show is a failure and has no reference significance. Even so, the media will still frantically export these looks and outfits to the public. Subtly lowered the public's aesthetics. . .

Yes, you read that right, it's just pulling it down!

The brainwashing of the media and the aura of stars can easily affect the aesthetics of the public. This is a set of successful routines for brand marketing promotion, as a result, many people follow the trend and buy the same model, but the upper body is very disastrous...

I believe that there must be no shortage of such examples around you, or even experienced it yourself.

There is no way, in this era when traffic is king, the public aesthetics are easy to be deviated by the traffic, and even fall into the circle of interests, being led by the media and the Internet.

Tsk, it's really miserable!

Therefore, fashion trends can be followed, but what can and cannot be followed still has to be judged by yourself. Only by following your own aesthetics can you find reference in the fashion trend, find the right trend, and improve your taste and aesthetics.

Just like Arthur who walked out of the airport, he still maintained his own style of fitted slim tailor dark blue haute couture British suit with black stripes, and a black British coat over it.

To be honest, Arthur still has no confidence and weakness to come to Milan to brush his existence, after all, if you want to talk about fame and popularity, he naturally doesn't need to say much in England, but when he comes to Italy, where he is not familiar with life, I am afraid that few people know him.

If this trip comes and fails to make a little wave, then it will really be big...

Therefore, Arthur did not wear a hat or sunglasses, and walked out of the airport waiting hall under the escort of the bodyguards, looking at the numerous groups of paparazzi and reporters squatting at the gate, as the distance got closer and closer, Arthur's heart slowly became nervous.

"Someone must recognize themselves ... ”

"Huh, is the person coming here Arthur Boleyn?"

"FXXK! It's really him, he's here too... ”

In the end, Arthur was not disappointed, several British paparazzi squatting at the airport gate recognized him at a glance, and they all excitedly held up their cameras, like wild dogs that saw their prey, swarmed, and immediately blocked Arthur's path, and the bodyguards had already been instructed by Arthur to drive these paparazzi away too strongly.

"Mr. Boleyn, are you also here to see the show?"

"Mr. Boleyn, you will be in Milan for a few days... ”

"Arthur ... ”

Looking at the paparazzi in front of him, the reporters, Arthur's worries finally dissipated, and he felt for the first time that the ubiquitous British paparazzi were still quite cute, because, when these paparazzi surrounded him and blocked his way, all the paparazzi and reporters around him surrounded him, and a burst of wild shooting made the passengers in and out of the airport hall look at Arthur in the crowd curiously, thinking that there was another big star.

"Well, I accepted the invitation of several brands to come and have a look, after all, during this time, the work is a little too tiring, which can be regarded as relaxing. ”

Arthur didn't refuse people thousands of miles away, after all, he came to brush his face this time, but he didn't give these paparazzi too much face, and after answering two or three questions very indifferently, he sat in the Maybach car that had been booked for a long time under the escort of the bodyguards.

Looking at the departing Maybach, the British reporters did not chase it, but took out their laptops, uploaded photos, and looked excited, so that other people followed suit to shoot, but they didn't know Arthur, and some of the paparazzi and reporters from other countries looked at each other, and one of the Italian reporters grabbed a British reporter and asked Arthur's identity in broken English.

The British reporter looked at the foreign colleagues around him with disdain and listened to Arthur's identity, and was very proud, and said with the appearance of a group of turtles who had never seen the world: "Arthur Boleyn, a real British aristocrat, was selected as a global figure, the world's youngest billionaire, a writer, a genius in the investment industry with the reputation of a financial golden boy, and the diamond man that unmarried girls in the UK most want to marry... ”

"Ah, I know him, it's him... ”

"I've heard of it too... ”

As the mystery was revealed, the reporters present were a little stunned, although they had a limited understanding of Arthur Boleyn, but those who were engaged in news still knew some of the deeds of the British news figure some time ago, but after all, they were not celebrities in their own country, and the attention was not so high.

But now it's different, now that they know Arthur's identity, these reporters, who have also taken a lot of photos, have also begun to upload photos and grab news.

The news of Arthur Boleyn's landing in Milan was immediately published on the Internet, but for Italians who are used to the constant arrival of celebrities during this time, Arthur Boleyn's name is still very unfamiliar, so it did not cause any trouble.