There is no car market that is as lively as the Chinese market, bringing together all the mainstream car brands in the world, Germany, France, Italy, the United States, Japan and South Korea.

Only when the tide recedes will we know who is swimming naked.

In the face of China's economic regulation and control, the auto market is in the cold winter, it is clear who is the strong player in China's auto market.

In the context of the recognized three old Santana, Jetta, and Fukang, the new three came out, and they all continued to maintain sales growth in the cold winter and became the leader of the new generation of sedans.

"Qin", whose average monthly sales began to exceed 15,000, is undoubtedly among them. In front of the combination of the second generation of "Qin" and the third generation of "Qin" newly listed, the 100,000 yuan sedan car market has become the leader of the new three. Once the production capacity of the third generation of "Qin" is released, the "Qin" is expected to break through the 25,000 mark, setting a new record in the history of Chinese cars.

This is followed by Shouqi Hyundai's Elantra and SAIC-GM's Kaiyue, which have firmly established themselves in the 12-150,000 market, with monthly sales exceeding 9,000 units, and are expected to achieve the annual sales target of 100,000 units.

"Qin", Elantra and Kaiyue are models of reverse growth in the market, and continue to maintain a growth trend in the cold winter, so they are recognized as the new three types of the domestic auto market.

With the rise of the new three, there is no doubt that it is the old three that are grabbing the market, but Volkswagen and Citroen have not given up the production of old models, intending to squeeze their last drop of oil and water. Because the old three can still maintain a monthly sales of 8,000 vehicles with a good reputation, the platform has long recovered its costs and has a huge net profit, which makes foreign parties have no incentive to replace them.

However, the rise of the new three has made the Chinese side of the joint venture feel threatened, and they must do something.

"Germans are like hens that have just hatched their chicks, staring at their babies and not wanting to share a little thing!"

Hu Shengyuan, the CEO of SAIC, is afraid that he will return disappointed from Germany again, and in addition to signing an agreement of intent to introduce the Skoda brand of the Volkswagen Group, he also intends to ask the Germans to sell the PQ42 platform for the production of Santana to SAIC.

Audi was given to FAW, and Skoda was transferred to SAIC, and Volkswagen tried to maintain a balance between the two Chinese partners.

Not surprisingly, this request, which has been made several times, was again rejected by the Germans, and even though Santana's PQ42 platform is already 20 years old, Volkswagen is still reluctant to sell to the Chinese.

Everyone knows that SAIC is an excellent partner of Volkswagen in China, but Volkswagen has been carrying out a strict technical blockade on SAIC for so many years.

"The time is not yet ripe for the transfer of the platform, and we have to digest the synchronous models that will be introduced into China before we think about other things. The most important thing for you now is to do a good job in the planning and development of the Skoda brand!"

Volkswagen executives responded to SAIC's request.

"We are under a lot of pressure from the Chinese government, as the most successful joint venture in China, but we have not achieved anything in the development of our own brand!

That's one of the biggest reasons why you lost your sponsorship for the 2008 Olympics!"

Hu Shengyuan's tone suddenly increased, and he had to ask Volkswagen to share the anger from the Chinese government. If it wants to continue to make money in China, Volkswagen will have to show more sincerity.

Compared with General Motors, Volkswagen is more picky, and in terms of technology, it would rather be rotten in the pot than give it to the Chinese.

Seeing the Chinese partner so angry this time, especially the loss of the all-out Olympic race, Volkswagen realized that it may be too conceited in the Chinese market.

After emergency internal negotiations, Volkswagen finally opened an opening to SAIC.

"We are noticing the debate about the auto industry in China, because the market, workers, taxes, and factories are all in China, and we agree more with SAIC Volkswagen's claim that it is a Chinese brand.

In order to show our sincerity, we agreed that SAIC Volkswagen will send a group of R&D personnel to Germany for training, and at the same time, conditionally transfer the PQ42 platform to the joint venture company under the approval of the German headquarters. In the future, these talents and the transferred platforms can only be used in the joint venture of SAIC-Volkswagen. ”

Volkswagen of Germany means very clearly, they can transfer the technology to SAIC Volkswagen, but SAIC cannot use it. In the future, SAIC Volkswagen will serve as a local brand of Volkswagen to respond to the Chinese government's requirements for independent R&D and innovation.

But where it is, not what it owns, the control of the joint venture is still in the hands of Volkswagen of Germany, and its own outdated technology is digested through SAIC Volkswagen. In this way, it can not only meet the requirements of the Chinese government, but also try to develop a special model for local China.

SAIC Volkswagen also belongs to SAIC in principle, and Volkswagen of Germany has already made a big step, so Hu Shengyuan accepted this plan. It's just that SAIC's own car brand "Roewe" can only rely on its own strength to develop, and cannot get technical support from Volkswagen.

Although the Santana has changed year by year, it is no longer suitable for the development trend of the Chinese market, so SAIC Volkswagen will improve the PQ42 platform and develop a family sedan suitable for the Chinese market.

Compared to Volkswagen, SAIC's other partner, General Motors, has been more positive, but since their entry into the Chinese market, the myth of SAIC-GM's undefeated company has been shattered.

GM New Century, GL8, Sail, Regal, and Kaiyue models have introduced a popular one, which makes GM one of the top three domestic automakers in terms of profits.

However, they strongly promoted the SPARK micro car with the Chevrolet logo, which was originally unanimously optimistic that it would be a sharp weapon to stir up the situation of China's micro car market, but it encountered a Waterloo in China.

Genuine products can't sell imitations, and SPARK is not only inferior to QQ in China, but also inferior to Chery's "Rarity", with monthly sales of less than 1,500 units.

QQ, whose average price is 12,000 yuan lower than SPARK, especially after the launch of the second-generation model, has left SPRAK far behind. Since the official debut of the May Day party, the monthly sales of the second-generation QQ have rushed to 9,000 units, which is especially valuable in the cold winter of the car market.

The shape is more beautiful than you, the configuration is richer than you, the engine is stronger than you, and the price is tens of thousands of yuan lower, the second-generation QQ shows strong competitiveness. Even if SPARK puts on the Chevrolet logo, it will not help, and consumers just recognize the brand Huaxia QQ.

The Buick brand has a hot one, the Chevrolet brand has made a smash one, and the previous SUV pioneer and the current SPARK have failed. Therefore, many people predict that GM will fail if it is ready to launch a Jingcheng mid-class sedan derived from Daewoo technology and still carry the Chevrolet brand.

"The less the production, the higher the cost, the difficult to reduce the selling price, and the dismal sales volume, which leads to a reduction in production capacity, thus forming an unsolvable cycle. ”

SAIC-GM-Wuling staff summed it up.

Huaxia QQ has already made a brand, SPARK must be significantly reduced if it wants to be competitive, but if the price is reduced, it is difficult to guarantee profits, and it is better not to sell one and lose one.

As a result, GM set its sights on another new model.

Aiming at the benchmark model of Huaxia Light, Wuling Light, with the strong support of General Motors, was grandly launched into the market.

Wuling Light is also positioned as a dual-purpose micro car for passengers and goods, and the price is 3,000 yuan more expensive than Huaxia Light, which is already the result of SAIC-GM-Wuling's minimum calculation of costs.

No matter how low the price is, it will face losses, and Wuling Light has to go public at a low price, just to seize market share in the field of micro cars.

GM's technology is still relatively reliable, and the listing of Wuling Light immediately stirred up the micro-customer market. However, the light of China has little impact, but the sales of Chang'an, Changhe, Songhuajiang and other manufacturers have fallen sharply, and their market share has been robbed a lot by the newly listed Wuling light.

In the two months on the market, the average monthly sales of Wuling Light exceeded 5,000 units, but compared with the 14,000 units of the big brother Huaxia Light, it is far from comparable. Wuling Light shows offensive aggressiveness and deserves the attention of Huaxia Motors.

"With the support of General Motors, Wuling Motors has made rapid progress. The Wuling Light they launched can almost certainly refer to the development of our Huaxia Light model, and do a little more humane than us in some details.

Except for the workmanship and price, the rest of the two cars are in the middle of the middle. It shows that our Huaxia Light must prepare a facelift to meet the challenge of Wuling. ”

Ma Xiaofei, the chief designer of Huaxia Automobile, commented.

As a benchmark product, Wuling Light, which was listed a year later, is about to catch up with Huaxia Light in terms of competitiveness, which leads to the fact that Huaxia Light must continue to evolve in order to maintain its competitive advantage.

"Some of the new technologies we have obtained in Huaxia Hongguang models can be applied to Huaxia Light, and at the same time, we can also absorb the characteristics of Wuling Light and continue to create high-quality micro surfaces. ”

Ma Xiaofei reported to Han Hao.

Healthy competition can promote the progress of products and technologies, and the light of China, which has never felt too much pressure, has finally ushered in an opponent worthy of attention.

"The loss of SPARK shows that GM is not invincible. Dawei noodles are the first products we have created according to China's national conditions, and I believe that you will definitely teach GM a good lesson. ”

In the field of sedans, Han Hao does not dare to say that he is not afraid of GM, but Huaxia Automobile has accumulated rich experience in the micro side and is not afraid of the arrival of GM.

First the light of Huaxia, and then the light of Wuling, Changan Automobile, which was originally the boss of the microcar, finally couldn't help it, and the new generation of microcar CM8, which it had been holding back for several years, was officially launched.

"CM8 is an MP product, positioned as an urban multi-purpose vehicle, which can switch between business, home and leisure functions, and is a new generation of models created by Changan Automobile for Chinese consumers in combination with international advanced automobile concepts. ”

Like Great Wall Motor's CUV concept, Changan has created its own concept of MP, which means dexterity and space, so that consumers can remember such a distinctive name.

"I thought we were pretty good at choosing a name, but compared to our domestic counterparts, I found that they were superior. ”

At first, when he heard the concept of MP, Han Hao thought that he had heard it wrong, but later found out that it was the original of Changan Automobile, and he could only admire the other party's creativity.

It is difficult for even the average consumer to understand the concept of MP, and it is even more difficult for ordinary consumers to accept it. You must know that the CUV that Great Wall Saifu has been promoting for a long time, many people still read it as an SUV.

"CM8 is like a French bread, the high and narrow body is not very in line with the Chinese aesthetics, and it may be easy to roll over. ”

Regarding the new product designed by Changan Automobile in Italy, Ma Xiaofei commented on it.

The CM8 is expensive to produce, with a 1.3-liter engine and a price starting at 77,800 yuan, which makes many customers say that they can't afford it.

"Even if the Huaxia Hongguang with an additional price of 3,000 yuan is cheaper than it, I really don't know who will buy this French van!"

Some consumers commented.

Sure enough, in the first month of listing, market feedback gave Changan Automobile a blow to the head, and the effective orders for CM8 were less than 2,000 units, which completely failed to meet the expected requirements.