The Capital International Auto Show and the Hujiang International Auto Show are held alternately in turn, in order to stagger the competition and maintain market influence.

Last year's Hujiang International Auto Show, due to the impact of SARS, coupled with the fact that this year's auto market has entered a cold winter, and the major auto giants have just completed the industrial layout in China, so this year's Capital Auto Show has set a new record in terms of both exhibitors and visitors.

But before the start of the Capital Auto Show, Chery Automobile encountered an embarrassing scene.

The Capital Auto Show is divided into A, B, C, and D areas, of which Area A is the most central and attracts the most people. However, there is also an unwritten rule at the auto show, that is, the booth in Zone A is only rented to foreign car brands and joint venture brands, and pure domestic brands can only be assigned to Zone B.

"Audiences like to see imported and joint venture brand cars, especially those sports cars and concept cars are the most attractive. There is no explosion point of domestic cars, so Zone A will not consider accepting domestic brands for the time being. ”

You must know that the booth rent in Area A and Area B is basically the same, so Chery Automobile wants to squeeze into Area A, and does not want to stay in Area B, which has few people, so it is willing to pay more money just to enter.

"It's not a matter of money, it's a matter of planning, Area A is positioned as an imported joint venture brand pavilion, and we have to consider it for the convenience of the audience. ”

There is no doubt that Chery's request was unsurprisingly rejected by the organizing committee of the auto show.

Such a reply made Chery very unconvinced, and they continued to ask.

"Then why can the Chunghwa Group enter Area A, but we can only go to Area B?"

Area A, which has always been advertised as an import joint venture hall, has given the green light to the Zhonghua Group this year, leaving them with a good position.

"It's different, the Chunghwa Group audience likes to see it, and their booth is with BMW, and we take special care of it. ”

You must know that even FAW Hongqi can only deign to Area B, but Area A, which has always been the main joint venture, has been mixed with two heterogeneous brands: China and Huaxia brands.

"We have done a survey, and the booth of Zhonghua Group ranks among the top three in the willingness of ordinary tourists, and everyone is willing to visit their booth. As for the results of your Chery Automobile, I am embarrassed to announce them. No way, when you can attract tourists to flock to it, then we will definitely take the initiative to give you a good location. ”

The straightforward words of the organizing committee staff suddenly made Chery Automobile have no voice, and you really can't blame others for not giving you face if you don't have the strength.

"Face is earned by yourself, not begged!"

Chery boss Zhan Xiaqiu said coldly to his subordinates.

This truth, whether it is making a car or being a person, is an unbreakable truth.

Since the Organizing Committee of the Capital Auto Show operates in this way, there is no need for Chery Automobile to be bored. I had to give up my plan to enter Area A and have a party with the majority of domestic compatriots in Area B, of course, without the leader of the China Group.

During this time, Zhan Xiaqiu was under a lot of pressure, not because Chery Automobile was not selling well, but because his attention-grabbing city-senior official who was also the chairman of Chery and the identity of a red-top businessman caused an uproar in China.

You must know that at the beginning of the year, the Organization Department of the CPC Central Committee and the Central Commission for Discipline Inspection issued a document reiterating the decision that leading cadres should not do business. However, in Wuhujiang City, with the secretary taking the lead, many leading cadres have been stationed in the enterprise to take on the post of manager. The dual status of being both an official and a boss is considered an honor and a matter of course among local cadres, leading to the formation of a unique Wuhujiang phenomenon of "red-top businessmen".

When the phenomenon of "red-top businessmen" in Wuhujiang was exposed by the media, such a concentrated violation of the spirit of the central government and the integration of government and business to undermine the market economy was fiercely criticized by the major media across the country.

"The role of government officials is that of referees, formulating relevant policies, and guiding and resolving relevant issues at a macro level. Once you become a red-top businessman and a part-time athlete, it will inevitably breed various protective measures and even corruption. ”

"The various policy preferences of red-top enterprises are a kind of discriminatory treatment for those enterprises that do not have access to government resources, and they are creating a new kind of injustice. In the long run, the red-top enterprises will lose their ability to innovate and compete independently, and it will be difficult to integrate with the mainstream market and will inevitably be marginalized. ”

"The public security, industry and commerce, and market health supervision departments, who dare to supervise the enterprises where the mayor and secretary are concurrently concurrent, once these enterprises operate in violation of regulations, it will cause irreparable damage to the market order. ”

……

In such a context, not only Zhan Xiaqiu, but even the Anhuai Provincial Government could not resist the pressure from the whole country, especially the central government.

Wujiang City-Senior official, chairman of Chery Automobile, these two attractive positions, Zhan Xiaqiu can only choose one!

Since ancient times, Chinese have had the ambition of studying and becoming a scholar, and their status as officials is much higher than that of businessmen.

In the end, Zhan Xiaqiu still chose the position of a senior official in Wuhujiang City as many people expected, and gave up control of Chery.

At the end of the auto show, he will officially step down as chairman and pass the baton of Chery Automobile to Yin Yuefei, who will pass the baton to his right-hand man.

Yin Yuefei is a professional talent invited by Zhan Xiaqiu from FAW, and he was invited to Anhuai Province to develop when he was still the director of the first automobile workshop, witnessing the development of Chery from scratch to the current huge scale.

"The most reassuring thing before I left was the listing of Chery Automobile. Listing is the only way for an enterprise to develop and grow, and it depends on you at the helm of Chery in the future. ”

Before leaving, Zhan Xiaqiu, who has been the CEO of Chery for nearly seven years, said this to Yin Yuefei.

When a company is in the entrepreneurial stage, the personal style and charm of the CEO will indirectly affect the entire enterprise. Just like the Zhonghua Group has been marked with Han Hao's profound personal mark, after Chery left the strongman Zhan Xiaqiu, where it can go under the leadership of newcomer Yin Yuefei can only be judged by time.

With the help of the auto show, various automobile manufacturers have launched their own new products, forming a scene of galloping horses.

Chery Automobile has unveiled the results of its own T11 project, which is modeled after the Tiggo, an autonomous SUV model of the RAV4.

With the hot sales of "Tang" and CRV in the market, the concept of urban SUV suddenly became popular in China.

It can be said that Tiggo absorbed some of the achievements of the Son of the East, applied the power system purchased from Mitsubishi, and only introduced the product to the market after strict control and testing.

Despite its debut at the auto show, it is still unknown when the Tiggo will be officially mass-produced and launched.

"We adhere to the strategy of creating a boutique car, and we want to present the most perfect products to consumers, so Tiggo will only be launched when everything is ready. ”

Although the news of his departure has been reported, Zhan Xiaqiu still worked hard to promote the Chery bus platform.

The reason why "Tang" can succeed is because Zhonghua Group has created a boutique car, so Chery has also begun to learn from it.

At the same time, the H11 project from Great Wall Motors was unveiled in Area B, and the new outdoor off-road vehicle replicating Isuzu Axiom, the Haval CUV, was officially unveiled.

The Saifu CUV faced the crazy encirclement and suppression of domestic SUVs below 100,000 yuan, and Great Wall Motors had to launch new products as soon as possible to compete with it.

The name of Haval is taken from the English "hover" which means free to soar, which corresponds to the name of the cypher, and is named by the CEO of Great Wall Motors.

Thanks to Mitsubishi Motors, China's own auto brands have supplied a large number of domestically produced Mitsubishi engines to the outside world, and together with the transmission, they have solved the problem of cardiac power of domestic automobiles.

That's right, the Haval CUV also uses Mitsubishi power, and the shell is completely borrowed from the Isuzu Axiom body, which belongs to the fist product that Great Wall Motors has made every effort to build.

Now that the profits contributed by the Saifu CUV are decreasing, and the pickup truck has been surpassed by the strength of the Huaxia pickup, Great Wall Motors urgently needs the Haval CUV to undertake the development responsibility.

To some extent, it can be said that Haval and Tiggo belong to relatives with different appearances at the same heart, and they each wear different clothes for consumers to choose from, depending on who dresses more beautiful and is more popular.

In the first competition, there was no doubt that Haval was superior, and their copy of the Isuzu Axiom's appearance was recognized by many consumers. As for the presence of the shadow of RAV4 on Tiggo, but with a little bit of independent design elements, the audience's interest does not seem to be high.

In another corner of Area B, there are two other companies that have attracted everyone's attention.

One is the Lifan Group, which manufactures motorcycles, and although they have not yet obtained the sedan access catalog, they quickly launched a concept car product, the Lifan 520, after acquiring a car factory.

This sedan was built with the help of Tongji Tongjie Automobile Design Company, and some Corollas combined with the shadow of Kaiyue, but the butt was completely new. On the whole, the shape of the whole car is a bit nondescript, like a product that comes out of a hurry.

The other is BYD Automobile, which has entered the automotive field before but has not moved, and they have launched a product called F3, which is completely a copy of the Corolla, which is more like a Toyota Corolla sedan than the second-generation "Qin".

"We completely circumvent Toyota's technology patents, and we also have our own intellectual property patents. The F3 is a product launched by BYD after careful consideration after studying the market. As a latecomer, we must first familiarize consumers with us before they can like us. ”

BYD boss Wang Chuanfu did not deny F3's move to imitate the Corolla, but has been planning to rub the Corolla hot spot as publicity.

Since the second-generation "Qin" has achieved monthly sales of more than 10,000 by imitating the Corolla, BYD's F3 can also learn from the footsteps of successful people and apply the same model to develop its own automobile industry.

"The road that Zhonghua Group has walked, we BYD will inevitably repeat it, but we can take a shortcut. In the future, BYD will launch hybrid and even pure electric vehicles, which are our real competitive advantages. ”

BYD Auto is an unknown person in the market, so Wang Chuanfu was interviewed by reporters at the Capital Auto Show, and frequently appeared on camera to build momentum at the expense of porcelain Toyota and Zhonghua Group, paving the way for the F3 to be listed.

After the auto show, Chunghwa Group did not pay attention to the interference from the outside world, but sat firmly in the Diaoyutai and welcomed tourists from all over the world in Area A.