The C1 Zhonghua sedan, which was born from the 8th-generation Corolla, has been localized and improved in terms of styling, but it still bears a strong historical imprint. www.biquge.info In the mid-to-late 90s, the trend of car design shifted from square to rounded concepts, and the most typical case is the A6, which has just been launched in China.

From the boxy body of Audi to the sleek A6, Audi designers seem to have suddenly opened the door to a new world, creating the most modern pieces of the world's car companies, and leaping to the forefront of their peers in one fell swoop. Audi also began to sound the clarion call for brand recovery, and began to attack the luxury car camp that Mercedes-Benz and BMW have held for many years.

Although the current Zhonghua sedan has adopted a rounded design, it still cannot get out of the 8th-generation Toyota Corolla launched in 1995, which is a bit nondescript. For example, it is like the transition from square to rounded is only halfway through, and it is a semi-finished product. It's like a person who is about to climb over a wall, but he gets stuck on the wall, and he doesn't lean on either end.

This is very similar to the Fengshen Bluebird, which is classified as Fengshen Automobile together with "teachers from the same school", and it is all processed and designed on the prototype car. The Blue Bird is a reworked product of a Taiwanese designer, while the Zhonghua sedan is the work of a mainland design team. Due to the lack of skill, the front and rear of the car are not very coordinated, and the butt of the car seems to collapse a little. This shows that the level of Huaxia Industrial Automobile design team is still very backward, and it is at a disadvantage compared with the motorcycle team in the group.

At the beginning, the designer team of Huaxia Motorcycle, under the on-site guidance of the Italian Piaggio motorcycle designer, matured through a series of positive designs. In addition, car design is more complex and specialized than motorcycles.

People can't eat into a big fat man, Han Hao is ready to invite European designers to come to the Huaxia Research Institute for personal guidance, and the second generation of the Chinese sedan C2 will be a new positive research and development system product in the future.

Although the newly listed Zhonghua sedan belongs to the "cross-era" product, that is, it spans the middle of the development of the design concept from square to round, and it is backward compared with the international mainstream products, but compared with the old three products in the style of the 80s in China, it still seems more advanced.

Zhonghua Car's competitors are very clear, that is, Santana, Fukang and Jetta, which occupy the domestic car market of less than 200,000 yuan, and their market share is more than 85%, with annual sales of up to 350,000 units.

In 2000, Han Hao set a target of 10,000 units for Zhonghua Car, striving for a target of 20,000 units, because he did not know whether ordinary Chinese consumers would be willing to pay for a self-owned brand car priced at nearly 100,000 yuan.

Compared with the pre-sale price of 100,000 yuan for Zhonghua Car, Jin Yangyong was very distressed. He originally planned to sell the M1 Zhengdao sedan for 15-200,000 yuan, but now that Zhonghua Sedan has lowered the threshold for entering the market, he will not be able to achieve a sensational effect if he follows the original price. Although the other party is a compact sedan, which is not the same as the positioning of the Jeongdao sedan, it has a preconceived concept to ordinary consumers, and it will have to fall in the price range if it is launched in the future.

This will affect the follow-up profitability of Zhengdao Car, which has invested a huge amount of money, and it will be preempted by China Car strategically, and Jin Yangyong will be extremely passive in strategic response.

In addition, the thing that bothered him the most was that Brilliance Auto submitted it through formal channels, and the report on applying for the sedan 7 prefix directory did not follow. From the perspective of various standard requirements, Brilliance Auto meets the requirements of national regulations, but the license plate cannot be approved.

He had always been very confident, thinking that according to the size and strength of Brilliance Auto, the country would not be able to let it go, but now Kim Yangyong found himself thinking too optimistic. Brilliance has invested a huge amount of money in the car project, and he has used up a lot of contacts and channels to raise funds for it privately. If the car license plate cannot be approved, and Zhengdao Car cannot be listed at the time he expected, then the car project with high leverage will bring financial crisis to the entire Brilliance Auto.

The only good news is that Jinbei Bus continues to dominate the market and has the ability to continue to transfuse blood for the Zhengdao car project. However, from another point of view, once the Jinbei bus fails, the Brilliance Auto empire will face the worst situation of collapse.

The market has the ability to pose a threat to Jinbei is Huaxia B1 light bus, fortunately, now Huaxia Automobile has put all its resources into Zhonghua car, which makes Jin Yangyong a little more at ease.

When he saw the young Han Hao and called the other party a hero, he couldn't help but feel disapproving, how could a motorcycle maker enter the automobile industry too quickly and make achievements. By the time Huaxia Automobile reached the scale of Brilliance in front of it, Brilliance Automobile had already undergone earth-shaking changes and became a giant product of the domestic automobile industry. It's a pity that creation makes people, the world is impermanent, and now he has to rely on the mercy of the other party's subordinates to take a breath, Jin Yangyong can't help but feel a little heroic shortness of breath.

The SUV project between Jinbei and GM is in full swing, and the Trailblazer will be a strong competitor to the Jeep Cherokee in the future, and Kim hopes that the joint venture will bring him a steady stream of revenue like SAIC-GM. Although his subordinates have been advising that SUVs are not suitable for China's national conditions, Kim Yangyong believes that this is an opportunity, relying on Brilliance's strength to open up the SUV market, and will take the lead in the market.

As long as we get through this difficult time, when the car catalog is down, it will be the time for Brilliance Auto to make efforts in the future, and Zhengdao Car will surely soar into the sky and give the domestic automobile industry a full house. Jinbei Hiace, Zhengdao Sedan and Jinbei Chevrolet SUV launched three arrows at the same time, and Brilliance Auto officially ascended the throne of the fourth automobile.

It's a pity that Han Hao will not act as Jin Yangyong imagined, when he increased the investment of Zhonghua car resources with one hand and strived to go on a large scale as soon as possible, the other hand has quietly transformed the Jing'an clouded leopard production base and prepared to use it to produce B1 light buses.

Jing'an Clouded Leopard's factory production line, Huaxia Industry and the Second Automobile have been divided and utilized, because both sides can not meet the 60,000 units of production capacity left by them for a while, so Huaxia Industry has a share of 20,000 units. Of course, B1 cannot be produced on the same line as Fengshen Bluebird, although it is the same factory, but the factory that produces B1 light passenger is in the other corner. To this end, Han Hao also deliberately imported a lot of production equipment, and also bought a lot of good goods from the assets of Leijiang Samsung Automobile Company that was auctioned by the state, in order to be able to smoothly produce B1 light buses.

In the future, once the family is separated, as long as a wall is added in the middle, the two factories can be perfectly separated, and everyone will not disturb each other.

In 2000, when the Zhonghua car was officially launched, the B1 light bus will also be launched on the market, in addition to the production in the Jing'an clouded leopard base, the production line in Hushan can also squeeze out the share, which will become a strong opponent of the Jinbei sea lion.

The Zhejiang Provincial Government ordered 500 Zhonghua cars, but only 50 were available for the first batch of deliveries, because Zhonghua cars are still in trial production due to supplier stocking problems. It is estimated that by the end of 1999, there will be a production capacity of about 1,000 units, and it will be difficult to deliver all of them to the Zhejiang Provincial Government, because there are other channels and show cars to ensure supply.

As the first officially produced car in Zhehai Province, Zhonghua Car has received warm attention from all over the province.

Since the announcement of the Hujiang International Auto Show, the local media has been sparing no effort to publicize it, which is of course instructed by the relevant departments of the province.

"It's not easy, finally our province can have its own car industry!"

Governor Zhou Nansheng attended the signing ceremony, he has been running for the automobile industry in Zhejiang Province all the way, and now he has finally seen the fruit.

I thought that he led the team to participate in the Hujiang International Auto Show, and was ready to promote the private auto parts enterprises in Zhejiang Province to enter the ranks of suppliers of large domestic automobile groups, but he did not expect to eat a big closed-door soup. I didn't experience it myself, and I couldn't feel his loss and anger at that time. There are many private enterprises in Zhejiang Province, and auto parts are developing rapidly, but they cannot form their own leading enterprises.

At that time, the goal of the province was to enter the supply chain of SAIC and make supporting facilities for SAIC, but I didn't expect it to enter.

Now Zhejiang Province has a Chinese industry, driven by the province, the province has initially formed a complete automobile industry system, and a huge Zhejiang and Haihai automobile industry base has begun to emerge.

Especially in Han Haoqiao, under the east wind, got the car production catalog, which is equivalent to a Jinshan-like resource, and since then, the Zhejiang and Hai automobiles have officially opened a sect in China.

"Only by experiencing it first-hand will we cherish today's hard-won results. ”

Seeing that Zhou Nansheng, who has always been as stable as a rock, rarely showed his emotional side, Han Hao was also infected by it and echoed.

"The province is ready to issue a document to vigorously support the development of Huaxia industrial vehicles, and government agencies, enterprises and institutions bus procurement, and city taxi procurement are required to use products produced in the province in principle. In addition, in the purchase of private cars, the purchase of automobile products in the province can enjoy separate preferential tax policies. ”

Other provinces and cities have issued naked documents to protect their own territorial enterprises, and Zhejiang Province will certainly not lag behind, which means that it is possible to rely on Zhejiang Province alone to feed the development of China Car.

Of course, Han Hao expressed his gratitude for the strong support of the province, but the next words of Governor Zhou made him unable to know how to answer.

"Why do your Zhonghua cars still have the H logo of Huaxia Automobile?"

Zhonghua sedan has not yet been officially launched, the collection of car logos is still in progress, and these trial production cars are temporarily hung with the founder logo of Huaxia Automobile H.

The problem of the car mark has been mentioned to Han Hao by more than one person, and now even the governor feels that this problem is inappropriate.

Not only is the car logo problem, but also the name of the C1 model of the Zhonghua sedan has not yet been determined. Like a BMW sedan, the compact car is the BMW 3 Series, and the mid-level car is the BMW 5 Series. Volkswagen sedans such as Santana, Passat, etc., each model has its own corresponding name.

Zhonghua Sedan is just a general term, and it also needs to be further certified and named for the model. Changing the logo and naming the model had to be done before the C1 sedan was officially launched.

At that time, the results will come out, Han Hao is ready to officially change the name of the current Huaxia Industrial Group to China Automobile Group, which includes the listed company "Huaxia Industry", as well as the "China Motor" that is to be listed specifically for cars, and the China Automobile Research Institute that has been renamed and changed.

The new group will have three registered automobile and motorcycle brands: Panda, Huaxia and Zhonghua, and these trademark logos will also be redesigned to truly represent Chinese cultural characteristics.

In addition to attending the handover ceremony, Han Hao also returned to his alma mater to participate in the groundbreaking of the school's new library and the unveiling ceremony of the new School of Automotive Engineering.

In mid-1999, Zhejiang Hai Institute of Technology was officially approved by the Ministry of Education and changed to Zhejiang University of Technology, and Han Hao returned to visit the school as a well-known alumnus and donor.