On the eve of the National Day, the declaration drawing of the car model submitted by the Second Automobile Group was finally approved by the state, which means that the C1 Zhonghua car officially obtained the birth permit and entered the 7-prefix car catalog. Pen & Fun & Pavilion www.biquge.info

"Fengshen Zhonghua", which is the factory logo printed on the butt of the car, indicates that Zhonghua Sedan belongs to the products of Fengshen Automobile Company.

When it did not obtain a formal license, Zhonghua Car had already trial-produced a batch of prototype cars in Hushan, and the car that went to the airport to greet the capital courtesy car delegation was part of it.

Han Hao's own car has also been directly changed from QQ to Zhonghua car, and it is really a loss of identity for a billionaire to drive a QQ to and from work, and now he has finally changed to a serious sedan, and people feel that this is in line with his identity.

Even Han Hao, who has gotten rid of his identity label, no longer needs to use Mercedes-Benz S600 to prove his net worth, and he is still gossiped about when he drives a QQ to and from work. It can be seen that the sedan sentiment is deeply rooted in the hearts of ordinary Chinese people.

Of course, Han Hao himself doesn't care, he drives QQ to and from work every day, and can personally experience the advantages and disadvantages of this product, so as to make more profound proposals for the second generation of improvements.

Now, after changing to a Zhonghua sedan, he stepped on the accelerator and heard the passionate roar from the front engine compartment, and Han Hao felt that it was indeed much better to drive than the exquisite car QQ.

Although it is an inline four-cylinder 1.8L power, it is used on the chassis body of the imitation Toyota Corolla, and there is no sense of stagnation that cannot be pulled, and it has always given the driver enough confidence to drive this car. After all, Toyota's engine was originally pulled by Toyota Camry mid-level car, and now downshift is installed on the imitation Corolla model, which is a big horse-drawn car.

The chassis body is from the Corolla prototype, and with the strength of Huaxia Industry now, it is impossible to make greater improvements in the chassis, so it can only be basically copied and produced.

From my own personal experience and feedback from other sample car users, Zhonghua Sedan has good power stability and is a good product that can be trusted.

Along with the Zhonghua sedan, there is also the "Fengshen Blue Bird", which has high hopes for the second automobile, because now the Honda Accord and GM Buick are simply grabbing money in the market. Every day, orders are full, and China's demand for mid-to-high-end cars has been activated all of a sudden, and I wonder if it is directly related to the country's crackdown on smuggling imported cars. Due to the limited production of the two mid-to-high-end sedans in the early 300,000s, the annual sales volume is only more than 10,000 units for the time being, and there will soon be a wave of price increases in the market.

"20,000 more? I'm sorry we can't do this because everyone else has added 50,000. ”

When someone took the cash and wanted to go to the Honda 4S store to mention the Accord, he was unfortunately rejected by the sales.

A sedan in the early 300,000s once increased its price by 50,000 yuan in the market, and the Honda Accord, which had just entered the Chinese market, created this miracle.

Joining Guangqi Honda's 4S store, you can recover the cost of investing more than 10 million yuan in one year, which is not bragging, but a living reality.

You can make so much money selling cars!

Seeing this scene, a lot of capital began to pour into the dealership 4S store market, especially the mid-to-high-end car dealership qualification is difficult to find.

FAW hopes that after the launch of the Fengshen Bluebird 2.0L model, it will be able to take a share of the hot sales frenzy of mid-to-high-end sedans. Now it seems that as long as it is not the old three in the market (Santana, Beverly, Jetta), any new model can be popular with consumers, after all, China's auto market and the international mainstream have been derailed for too long.

In addition, on September 6, a heavyweight competitor in the mid-to-high-end sedan market was ushered in, and FAW Audi's A6 launched specifically for the Chinese market officially rolled off the assembly line. Compared with Accord and Buick, Audi A6 belongs to the high-end car field, and the benchmark model is aimed at Mercedes-Benz BMW. IT IS AIMED AT THE CHINESE OFFICIAL CAR MARKET, AND THE B-PILLAR HAS BEEN LENGTHENED BY 90MM AND RAISED BY 22MM IN HEIGHT TO BETTER SERVE REAR PASSENGERS.

With advanced electronic systems such as a 5-valve multi-point injection engine, automatic cruise control, intelligent air conditioning, automatic manual transmission, and ABS, it has become the most high-tech car produced in China. The 1.8-liter, 2.4-liter, and 2.8-liter powertrains are available with manual and manual transmissions, and are expected to be priced in the range of 400,000 to 700,000 yuan.

FAW Audi did not announce the price of the car, because the official sale will not be until New Year's Day 2000. Now we are taking the A6 off the assembly line first, just to catch up with the 50th anniversary of the National Day parade.

The model introduced to China has been deliberately lengthened, which is an example of a successful partnership that FAW is proud of. Because the stubborn Germans never understood why the A6, which was very popular in Europe, came to China to be extended, and finally under the strong recommendation of FAW, Audi decided to listen to the advice of Chinese partners and test the waters with localization.

This is the first car specially customized for the Chinese market since entering the Chinese auto market, and it can only be bought in the Chinese market in the world.

Of course, we also have to mention the new Passat B5, the cousin of the Audi A6, as a new model introduced by SAIC Volkswagen, which is also 77mm longer for the Chinese market, and it will be unveiled in China in December.

It can be said that the Volkswagen Group has done a good job of localization in China, but it is extremely stingy with the technical requirements of the Chinese side, the old Santana has been sold in China for more than 10 years, and SAIC Motor wanted to pay a high price for Volkswagen to transfer this old platform technology, but it was ruthlessly refused.

Although SAIC is Volkswagen's most important partner in China, Volkswagen considers itself the second among all joint venture brands in terms of technology blockade control, and no other peer dares to say that it is the first.

For many years, the central government's official cars are provided by FAW, and this 50th anniversary celebration, FAW specially prepared the A6 that was the first to roll off the assembly line for the central leaders to attend the ceremony.

If something is good, it will be effective.

FAW is well aware that China is a top-down pyramid society, and if it can get the top leaders of A6 public relations to be loved by them, then it is no longer a problem to enter the huge bus market.

In order to show its sincerity, FAW has also specially ordered a batch of bulletproof versions of the new A6 for the chiefs to ride, especially the extended rear space, equipped with the most advanced and comfortable auxiliary functions on the market. Functions such as seat heating and neck massage are optional, which is very convenient for rear passengers.

If you talk about China's auto market, which manufacturer can please the chief the most is FAW, which has always been two eyes high, and they have no time or energy to deal with the lower class of ordinary consumers.

This just gives an opportunity for emerging car companies like Huaxia Industry, if FAW treats ordinary consumers like a chief, Xiaohongqi's sales will not begin to decline.

Streamlined body, the vehicle shape is full of luxury, dignified and modern style, A6 has just been shipped to the capital and has been unanimously recognized by the central leaders. At the 50th anniversary celebration ceremony, the leaders will travel on the latest A6 off the assembly line, which virtually makes an advertising effect for FAW.

"The Audi A6 has redefined the luxury sedan standard in China, it is the essence of our cooperation between FAW and Volkswagen, and it will become the leader in the Chinese sedan market in the future!"

Zhu Tianfeng, the head of FAW, said to the media with confidence.

Guangqi Honda's 4S store model has been a huge success in China, and now that Zhonghua Sedan is about to be launched, Han Hao is also preparing to follow suit and establish Zhonghua 4S store.

Although Huaxia Automobile's dealerships are all over the country, it has always sold Huaxia brand micro noodles and micro cars, which is somewhat far from the brand image of regular cars.

In particular, the Honda 4S store is a bright one-stop service industry benchmark here, and the Audi A6 that has just rolled off the assembly line has made it clear that it will also take the 4S store model, which was introduced by Honda into China's 4S model, and has begun to become a star in China's automobile industry in less than a year.

Zhonghua Car is a company that will be listed independently in the future, so it is just taking this opportunity that Han Hao plans to set up a separate dealer network specializing in the sale of Zhonghua Car.

The 4S stores of the joint venture brand are rushing wildly, which also affects the recruitment of dealers of the independent domestic brand Zhonghua Car.

The best teacher in China is Guangqi Honda 4S store, they are the originator of China's modern car sales model, Han Hao found someone to learn their business methods, and took the old method of painting a scoop according to the gourd to simulate a copy of it.

Through the relationship, Han Hao got the 8 major copies of the "Service Manual for Authorized Dealership Service Stores" of Honda 4S stores, and set up a special study group to localize Honda's global standard services to the Chinese car brand.

"Lao Shen, what do you think of Zhonghua Car's recruitment plan for 4S stores? I heard that many people have signed up to participate. ”

"Preliminary calculations of the investment is not 5 million can't be beaten, if it is Honda Accord, GM Buick, brother I have to go bankrupt, now who doesn't know these two brands of authorized stores is equivalent to opening a money printing machine! A few days ago, who didn't just mention an Accord 2.3L, didn't he add 30,000 yuan to the 4S store before taking the car away. ”

Two investors who are interested in entering the car sales 4S shop industry have the above conversation, and China Car looks like there are both risks and opportunities.

The risk is that domestic brand cars such as Xiaohongqi go through the bus channel, and there are fewer options for private car purchases, and if the 4S store with an investment of millions does not sell well, then it may be lost.

But since everyone is waiting, those who dare to eat crabs are often the individuals with the smallest opportunity cost, and the competition is relatively less fierce. Once the Chinese car sells well in the future, then there is no chance to apply again, because the 4S store implements the principle of territorial protection and only allows one store to exist within a certain range.

Like this time, China Car recruited dealers, such as the capital Tianjing, a large city has only given a total of 2 store places, and the remaining provincial capitals are only 1 scale.

For example, Guangqi Honda only recruited 28 4S dealers in 1999, focusing on quality over quantity, and they strive to meet the global uniform service standards for each store.

The first batch of dealers of China Car recruited 32 dealers, Han Hao first selected from Huaxia Automobile dealers, after all, they have followed Huaxia Industry through several years of ups and downs, and the tacit understanding of cooperation and emotional cultivation is better than that of new investors.

Unlike Guangqi Honda, where there are at least more than a dozen or twenty applicants competing for 4S agents, the competition of Zhonghua Sedan is relatively less fierce, and the number of competitors is about five. In the first-tier cities, such as Tianjing, Hujiang and Guangfu, the competition can reach the intensity of 1 out of 10.

Among the 32 dealers, Han Hao set a sales target of 10,000 units for Zhonghua Car, which is equivalent to the annual sales of at least 310 units per store, and the monthly sales volume is 25 units, which is equivalent to selling one car every day.

According to the reserved profit margins and manufacturer rebates, the investment of 5 million can recover the cost in 2 years, if the sales of Chinese cars are hot, then it can also be compared to the investment income of Guangqi Honda 4S, and it will take two years to return to the cost and start making money.

"I calculated, as long as Zhonghua Car can ensure that the sales volume is 1,500 units per month, we will not worry about profitability if we join. The car looks good now, but no one can guarantee that it will sell well in the future!"

The two investors who intend to join continue to have in-depth discussions on this topic.

"If it were you, would you have the urge to buy it when you saw Zhonghua Car?"

The other began to ask from heart to heart.

"It depends on how much money it sells, and it is useless to talk about quality without price. If you want to sell 200,000 Chinese cars, then I definitely can't look down on them. If it sells for 100,000, then I will be the first to run to the queue. The 1.8L engine sells for 100,000 yuan, which is very cost-effective. The Santana EFI head model costs 150,000 yuan, and now the Zhonghua car is 50,000 yuan cheaper, which is enough for me to pay money. ”

Now everyone is waiting to see what the pre-sale price of Zhonghua Sedan is? According to the pricing of Huaxia Automobile, it is very cost-effective, and now people are also full of expectations for Zhonghua Car.

The price is between 100,000 and 140,000 yuan, and the pre-sale price of Zhonghua Sedan was announced.

Judging from the information fed back by the survey company, Chinese consumers generally believe that 100,000 yuan is the acceptance threshold for family cars.

Han Hao has always hoped to make Zhonghua sedan a national car, so the price that meets the psychological price standard of the vast majority of consumers is very important.

As soon as this pre-sale price came out, the number of applicants from 4S dealers alone quadrupled, which can be seen how popular the market is.

Now that the A6 claims that it has redefined the standard of China's premium sedans and the Accord has defined the benchmark for mid-class sedans, it is now the turn of the Zhonghua sedan to usher in the era of China's private family sedan.

Not only to surprise consumers in terms of price, but also to synchronize with the international mainstream market models in terms of configuration, China Car will bring the Chinese car market into the new century, and create a national car that truly meets China's national conditions.

"Fortunately, after listening to your suggestion, we gritted our teeth and submitted an application for a 4S store to China Car, which is said to have passed the first round of screening, and it seems that there is no big problem in landing. If we go again at this time, I don't think it will be our turn to eat meat. ”

Investors, who had been discussing whether to join the China Car sales network, finally felt prescient at this time.

"That's it, I said that I will compare my heart to my heart, and I have been making money with Huaxia Industry, so I have meat to eat!"

Knowing that he might obtain the qualification of the first 4S dealer of Zhonghua car in the provincial capital, another investor couldn't help but be proud of his original decision.

As one of the dealers of Huaxia Automobile, he basically invested all the money he earned from the Huaxia brand over the years into the 4S agency of Zhonghua Car. The reason why he was able to gamble like a bankrupt was because he believed in the strength of Huaxia Industry. In order to obtain this agency, he emptied all the shares of Huaxia Industry before raising enough funds to join the company. In the future, when he makes money, he will have to buy back the shares of Huaxia Industry, but he is optimistic about it and plans to hold it for a long time.

Now the pre-sale price of Zhonghua sedan is out, 10-140,000 yuan, according to the minimum 100,000 yuan volume model, he is not worried about future sales.

The Zhejiang Provincial Government became the first major customer to purchase a total of 500 Zhonghua cars to support the development of local enterprises.

Before the National Day, a car ceremony was held, and Han Hao specially attended it.