"Zhao, here is our chance! It is said that the exterior and interior of the S1 project will be redesigned, and the shell that is copied from the RAV4 will no longer be used!"

George, who had just come to China from Detroit, mysteriously told a Chinese colleague.

He found that China was simply a paradise for foreigners, and that he was unknown in the United States, and became a highly sought-after VIP when he arrived at the Jiangzhou bar. Especially when others learn that he is an American, they will raise their thumbs up and praise him from the bottom of their hearts. With the American salary level to spend in China, George has become a high-quality foreign male representative with more money than young people.

"You Chinese girls are so enthusiastic, and to be honest, when I talk to my American friends about everything here, they think I'm bragging. I just want to fall in love, but the girls around me are all going straight to get married, and they can't wait to get a certificate for me to leave China with them!"

"We Chinese have a saying that the near Zhu is red and the ink is black, and the place you go does not represent the whole of China. There may be a handful of people who yearn to go abroad, but most ordinary people like me still want to stay in China because this is our hometown. And those girls are interested in the United States, not you. ”

One day, when George deliberately showed off in front of his colleagues, he was scolded by Zhao Chunlei in person.

However, George soon discovered that he and his taciturn Chinese colleague had many things in common, especially when he learned that he was also the designer of the Chinese courtesy motorcycle and the Chinese dragon sports car.

"I said earlier, the shape design of RAV4 is very ordinary, and there is no eye-catching feeling!Zhao, I have a lot of inspiration in my head, but I can't extract it, 1 project is our chance to become famous, and there is not much time left for us!"

George anxiously circled around Zhao Chunlei and said, as soon as he thought that he could design a main model, he couldn't suppress the excitement in his heart.

"There are so many designers in the company, why should you and I be in charge of this project?"

Zhao Chunlei moved from a motorcycle to a car team, knowing that many times in China you have to look at seniority.

"Just because we are the best combination! Missing us is a huge loss for the company and irresponsible to consumers. No, I can't wait, I'm going to talk to Dean Zhao about my thoughts in person. ”

Before he could finish speaking, George ran out of the house.

Knowing what George came for, Zhao Quanfu couldn't laugh or cry, but how to choose the specific S1 design has not yet been decided.

In foreign automobile companies, there will be a chief designer who is also the vice president of the company, and he will coordinate and control the product design style of the entire company. And well-known large companies will also have their own unique first set of design language inherited, such as BMW's classic kidney grille.

But in the Chunghwa Group, there are no two things at the moment, there is neither a chief designer nor a so-called fixed design language, because all models are imitated.

According to Han Hao's original idea, this position will be poached from the outstanding designers of internationally renowned large companies in the future, so now this position is vacant within Zhonghua Group, resulting in the design of its various models is still in the original stocking stage.

"George, I have seen the results of your work since you came, you are very cheerful and talkative, you have become friends with many Chinese colleagues, and you have taught everyone the international standardized work process. What are your thoughts on the design of the S1?"

Zhao Quanfu communicated with the other party in English.

"Good products are not afraid of comparison, I suggest that S1's design works be solicited internally, and whoever has a good work will be selected at that time, and whoever will lead the design process this time!"

Before he arrived, George had already thought about how he was going to find a process to stand out. Fair opportunity, everyone has the right to participate, speak by strength.

In the internal selection, the original classic CA770 big red flag sedan shape was also born, and a young designer came forward to complete a feat that is enough to go down in the history of Chinese automobiles.

Now, the S1 project that was driven to the shelves will also reproduce this scene, and soon Han Hao agreed to Zhao Quanfu's proposal for submissions, which is 35 days and ends before the end of the Lantern Festival in the Lunar New Year.

"Zhao, you see, I'll just say that our chance has come! This is the sketch I drew in the middle of the night last night when I was inspired, you can help me take a look at it and give some suggestions. Chinese culture is vast and profound, but I am only a layman, and I hope to find a design language that Chinese people like to put in my work. ”

George put a sketch on the table and invited Zhao Chunlei to look at it.

"It just so happens that I was also inspired last night, and I also drew a concept map, and you can also help check it. ”

There was no response on the lips, but the body was not honest, and as soon as George was instigated, Zhao Chunlei's active heart was not idle.

Everyone knows that Zhao Chunlei is the target of the company's key training, but he has not yet come up with a decent work on the production car.

"The grille at the front of your car is very interesting, where did you get the inspiration?"

As soon as George looked at Zhao Chunlei's work, his eyes immediately lit up and asked.

"Keep it secret, lest you rob me of my inspiration. ”

Zhao Chunlei was very happy to get George's compliment, but he still pretended to be a gesture.

"But in terms of bodywork, mine is more in line with the current trend than yours, your body is too mediocre and square, lacking a sense of the era. ”

It can be said that George still pointed out the biggest shortcoming of Zhao Chunlei's works.

While the two young designers were discussing with each other, Han Hao was receiving a group of guests from Europe.

At present, the Brilliance sedan is quite popular in the domestic market with its elegant and atmospheric appearance, but people do not know the specific designer of it, only that it is from the hands of Italian design masters.

The master hired by Jin Yangyong when he went to Europe is now paying a friendly visit to the Zhonghua Group in Jiangzhou.

Brilliance Car, formerly known as Zhengdao Car, was created by the "ItalDesign" studio founded by the famous Italian car designer Giugiaro.

Giugiaro has designed cars for Ferrari, Maserati, BMW, Volkswagen, Fiat and many others, and is one of the world's leading car designers.

However, as he got older, he began to retire into the background in the mid-80s, and the studio was mainly managed by his son Yarrow Jr., who was responsible for the final gatekeeping work.

The Brilliance sedan is actually named Giugiaro and is the result of a collective effort by their studio's young team. It can be said that the results of Italian design are very in line with the oriental taste of the Chinese, otherwise they would not be popular with their unique appearance.

Nowadays, the mainstream international automobile groups have their own design teams and no longer rely too much on the help of external third-party designers, so the business of independent automobile design companies continues to decline.

In this context, business from China has become a new continent for them.

First, Brilliance's large orders, then Hafei's Zhongyi and Lobao, Changan's CM8 and other projects have knocked on the door of Italian independent car design companies.

When the Brilliance sedan market responds well, Brilliance is ready to invite Giugiaro to help design an economy car again, positioned between 100,000 and 150,000 yuan, so as to fill the gap of the 100,000 cars that sell the most in the market.

Xiao Yaluo came to China this time to discuss cooperation with Brilliance Auto. After dealing with Brilliance's affairs, he did not return to China immediately, but set off to visit the China Group.

"Mr. Han, our studio has very strong independent design capabilities, and Brilliance Car is a good answer for us. I feel that we have a lot of common language between us, and we can provide a range of thoughtful and satisfying services if you wish. ”

Now that the Chung Hwa Group is involved in the plagiarism door, Xiao Yaluo has always been concerned about the Chinese auto market abroad, and when he learned the news, he realized that there was another big business coming to his door.

He understands that the Zhonghua Group is much richer in China than the Brilliance Group, and if the Zhonghua side also intends to entrust a third party to design the car, then it must be a lot of money.

For the design of the Brilliance car, their studio collected a total of 62 million US dollars, which is enough to maintain daily expenses for several years. As a result, customers from China have become VIPs in their eyes, because no one will have trouble with money, and Zhonghua Group is another potential big financier.

"We don't rule out the opportunity to cooperate with third-party companies, but it depends on the product, if there is a good third-party design product, we are willing to take it over. ”

Now facing the impact of the plagiarism scandal, Han Hao realized how amazing Jin Yangyong's innovative way of seeking a third-party design company was back then. He admits that he is not good enough in terms of international perspective, so when the plagiarism door popped up, he also moved to find a third-party well-known car design company. Unexpectedly, the other party took the initiative to find the door, so Han Hao took the time to receive the other party.

"I have a few products that are still in the concept stage that I can give you a reference. If you like it, we guarantee that we can provide one-stop service to the end, and all intellectual property rights belong to you. ”

Xiao Yaluo obviously came prepared, he took out a stack of sketch printouts and handed them to Han Hao.

The sketches are only simple sketches, and it can be vaguely seen that they are all sedan works, and such conceptual sketches are only preliminary semi-finished products.

"It's all too abstract! Well, our group has an SUV that needs to be redesigned, and we are now calling for submissions. If you are interested in participating, you can try to submit your manuscript, and if you are selected, we will sign a cooperation agreement with you. There is no need for a whole set of solutions, only the shape of the whole vehicle is the main one. ”

The Zhonghua SUV will be launched in 2002, so Han Hao invited the Italians to participate in the bidding, and if it really did a good job, then handed over the design task to the other party.

"That's a good idea, but we'll have to take a look at your specific parameters, especially if you have a real car. If our work is selected, then we have reached a cooperation agreement!"

Little Yarrow knew that the Chung Wah Group did not have a decent design team, and that it was a new model in the United States, which was a little unfamiliar to Italians, but he was confident that his young design team could do the job, because they were one of the best design teams in the world.

If even a nomadic designer like the China Group can't be defeated, then they are really not suitable to mix in the design circle anymore.

Winning the business of Zhonghua Group, worth at least 30 million US dollars, has become the top priority of the "ItalDesign" studio in 35 days, and Xiao Yarrow is bound to win it.