Chapter 23 Plagiarism Door

Suzuki's move was really ruthless enough, and it hit the seven inches of the Zhonghua Group at once.

If Huaxia Light is identified as a plagiarized product and is banned, then the next Huaxia QQ, Huaxia scenery, Huaxia pickup, and even the Zhonghua "Qin", which has high hopes, will usher in the same fate! The automobile products of the Zhonghua Group will collapse overnight, and they will withdraw from the automobile stage.

Han Hao has never been as anxious as he is now, and when planning the development of automobiles, he has considered the issue of intellectual property rights, and has also avoided it accordingly.

Originally, according to his idea, after the completion of the first generation of primitive accumulation, Zhonghua Group would use profits to carry out research and development with full independent property rights. This process will take 3-5 years, because you can't immediately come up with an international automotive product as a self-made company.

Suzuki chose to sue in Hujiang because of the location of the Supreme Court of China's designated court for intellectual property jurisdiction. Moreover, Hujiang City is not the base camp of the China Group, so it is not easy to be subject to its judicial interference.

If Chunghwa Group is convicted, then the emerging independent auto companies, such as Chery and Great Wall, will also be implicated, because their products are actually copied from similar foreign products.

When the automobile industry in the United States, Japan, South Korea and other countries emerged, they all went the same way, and they all had a history of plagiarism and reference. However, at that time, the protection of intellectual property rights by the law was not perfect, and now, with the process of globalization, intellectual property rights have become a threshold in front of late-developing countries.

On the Internet, there was also a big debate about Huaxia Light being sued for plagiarism, and both sides put forward-for-tat views.

The positive view is that Huaxia Light is wrong and should be punished.

"Anyone with a discerning eye can see that there must be plagiarism, and the two cars look exactly the same. Plagiarism is an unforgivable mistake, a mistake is a mistake and should be punished by the law. ”

"That is, plagiarizing other people's works and becoming independent original products in a grand manner, if it were not for the Japanese side to take the initiative to sue, we would still be kept in the dark. Call on consumers to boycott the products of Zhonghua Group, and let such a shameless enterprise go bankrupt overnight!"

"Since we have joined the TO, we should abide by the TO rules, and the light of China will fall today, which can awaken the importance of intellectual property rights in the Chinese business community!

......

However, there are still some voices who believe that such plagiarism is understandable, and the specific treatment should be based on reality and national conditions.

"When foreign automobile companies were developing, they also plagiarized other people's works. Even Suzuki's founders did something similar. To develop automobiles, learning to imitate is an inevitable stage of development. We should support our own car brands, and don't beat them to death with a stick just after they are born. ”

"I call on everyone to calm down, in the past two years, the development of China's own brand automobile enterprises has pulled down most of the originally high car prices. The light of China only sells 45,000, and the Big Dipper is as high as 75,000, who brings good and cheap products to everyone. ”

"I don't think Huaxia Automobile necessarily wants to plagiarize, maybe in two years they will come up with products with independent property rights design! ”

......

The online debate is noisy, what is the situation in reality?

Affected by plagiarism allegations, Huaxia Light's sales fell by 30% at one point, but it quickly recovered. One is that many target consumers don't care where your product comes from, as long as it's easy to use, and the other is that they are afraid that once the court prohibits the sale, then they won't be able to buy such a cost-effective product.

In particular, the second-generation Chinese "Qin", after learning that it was an imitation of Toyota's ninth-generation Corolla, sales increased even more.

"Did you buy this car knowing that it is now being charged with plagiarism?"

A foreign journalist came to the Huaxia Automobile dealership to interview a consumer who was about to pick up his car and go home.

"Plagiarism? I don't care about that. I only know that this car is cheap and easy to drive, and it has a good reputation. What is plagiarism, can it be eaten as a meal?"

In front of the camera, the dark-faced man asked rhetorically.

"In China, people seem to be so used to plagiarism that they don't feel ashamed. I interviewed a lot of consumers who bought Huaxia Light, and they were indifferent to the plagiarism door, but more concerned about how their business was after picking up the car? When I came here, I really understood the big propaganda slogan I saw as soon as I left the airport - 'economic construction as the center', and Chinese's life revolves around 'money'.

Although there was a lot of trouble on the Internet about the plagiarism of Huaxia Automobile, this did not affect the sales of Huaxia Automobile, and it seems that the quarrel and the consumer are two different people. I asked no less than 10 consumers who had just picked up their cars, and they all said that they had no time to surf the Internet or watch TV, and they didn't know about the plagiarism incident. Even if it's plagiarism, it has nothing to do with them, as long as they have no quality problems with the car.

This is China, where all magical things happen, and tomorrow I will continue to bring you new reports, goodbye. ”

Foreign reporters dictated in front of the camera, and sent the footage back to China, using it as a hot spot to continue reporting.

When the news report aired, the TV station invited two guests to explain how it will go after an economic power like China joins the TO.

"Joe, we see the reality of China, what do you think?"

The moderator asked a university economics professor as a guest.

"I think the Chinese government may be trying to make an example by punishing the companies involved in order to fulfill its promise to join the TO. Only by protecting intellectual property rights can we stimulate the awareness of social innovation and safeguard intellectual wealth assets, which is a major manifestation of the progress of human society.

This Chinese company, called Huaxia Automobile, may only work hard after being punished and invest huge sums of money in the research and development of cars with independent property rights. Taking this as a lesson, other Chinese companies will follow suit and attach importance to intellectual property rights, so as to make China an economic power that abides by the TO rules. ”

After hearing this argument, the moderator quickly turned to the other side and asked.

"Jason, let's hear your point of view. ”

"Well, I think you're all too optimistic. Although I have never been to China, from the perspective of the automotive industry, which is the lifeblood of the country's economy, local protection is inevitable. Whether it is Europe and the United States, or Japan and South Korea, the protection of the automobile industry is obvious, because it occupies a large part of the national economy and provides a lot of employment opportunities.

The Chinese government will definitely protect this Huaxia car, because it does not represent itself, but the entire Chinese auto industry. As far as I know, during the TO negotiations, China was arguing with the auto industry, which became one of the stumbling blocks that they had not been able to enter the border for a long time.

I have a data here that cars, together with upstream and downstream enterprises, can account for more than 10% of the national economy, both in terms of tax revenue and employment.

If you are the leader of the country, it is very easy to guess what choice you should make!"

The scholar, who has been involved in government think tanks, said that his starting point was completely pragmatic.

Of course, Han Hao didn't know that the Huaxia Automobile plagiarism door incident was also hot abroad, and he was studying with legal experts that once he went to court, how would he win the lawsuit?

"In fact, we applied for design patents for the appearance, chassis, and interior of the patent office earlier than the other party, and we have fully obtained legally recognized patent rights. From a legal point of view, we are not at fault at all, and we can even sue the other party for infringement of our rights in turn.

In particular, the other party held a media conference without a court judgment and groundlessly accused us of plagiarism and infringement, which seriously infringed on the reputation of our company, and we could use unfair competition to countersue the other party. ”

Saying a thousand things and ten thousand ultimately depends on how the court determines plagiarism, and now Suzuki is the first to take the lead, and Huaxia Automobile can file a counterclaim.

Previously, when Han Hao made up his mind to learn from foreign products, he kept an eye on it, and hired a professional team of lawyers to take care of intellectual property matters with a high salary. Raising troops for a thousand days and using soldiers for a while, the caution at the beginning finally came in handy today.

"Of course, in the end, the lawsuit sometimes depends on the direction of the wind above, which is not something we can control.

There is also a solution where we settle privately, but what conditions the other side will offer is not something we can control and accept.

If we do not settle, the whole lawsuit will take at least two years, and even if it is not good for us, we can use this time as much as possible to buffer and make arrangements for the future. ”

Although Huaxia Automobile has been prepared for a long time, it has actually borrowed from the other party's products, and it is still unknown how to pronounce the sentence. In order to prepare for the worst, the lawyer reminded Han Hao that he still has two years to develop independent property rights products, and even if he loses the lawsuit, he will have another way to live.

Due to the plagiarism gate, the launch of the Zhonghua SUV model, which was originally scheduled to be released in a month, has been postponed again. Because this model is also basically copied from Toyota's RAV4 product design, and now it is threatened by patent intellectual property rights, China Automobile has to redesign the exterior and interior, at least so that it cannot be seen at a glance that it is a RAV4 clone brother.

"We were forced to go to Liangshan in advance, so we could only let go of our hands and feet and do it ourselves. The three major pieces will not be moved, and the exterior and interior will be greatly improved. We can refer to and imitate a few more brands, and if we understand them, we may be able to form our own style. ”

Despite the impact of plagiarism, the entire group company still has to operate normally, and the launch of new models cannot be interrupted, especially SUVs are the new growth points that Han Hao has found in addition to sedans.

There is no such urban SUV in China, and he hopes that China Automobile can get involved in this field to drink soup and obtain huge profits.

In addition, in response to the sued Huaxia Light, Han Hao is also ready to replace it in advance, asking the development team to make a new design, so as to get rid of the accusation of plagiarism.

The existing Huaxia Light still does not have enough space, and consumers expect to have longer and larger models to choose from.

It is just the right opportunity to take this opportunity to break the past and get a new life.