“。。。 So, I don't think there's a more important institution in a town with a strong sense of community than the local newspaper. Newspapers deliver comprehensive and trustworthy information to the close-knit community, and with a smart Internet strategy, newspapers will remain competitive for a long time. ”

In the office, Arthur leaned back in the boss's chair relaxedly, looked at Garcia sitting opposite, and explained his reasons and opinions about the local xing newspaper.

When Garcia pondered and nodded frequently in agreement with these views, but showed suspicion, Arthur looked at Garcia who didn't know why with sharp eyes and said: "Your information, I have read it in detail, you are an excellent talent, not to mention anything else, you can compete with Murdoch's "London Newspaper" for three years, and you will not fall behind, which makes people have to admire... ”

"Thank you boss for your recognition and praise, however, it's not all my credit, and it's just that each other is better at burning money, after all, it's always losing money. Garcia shook his head with a wry smile and said honestly.

"Well, indeed, but after all, it is a free newspaper, and it is inevitable to compete and burn money to grab the market, but now that the London Press has closed its doors, there is a new competitor, the Evening Standard.

As I've said before, if we move the release to the morning, we still have to win with content, and not on the subway, we need to hold on to our market share of London Leisure. Arthur looked at Garcia and said unquestionably.

"You can rest assured that this boss is not our arrogance and contempt for the enemy, the "Standard Evening News" at least in a year or two, there is no way to compete with us, the market of free evening newspapers has basically been monopolized by us, however, because of the economic recession, the reduction of advertising, it is precisely because of the monopoly of the market that the loss will be serious, the more it is issued, the more serious the loss... Garcia shook his head with a helpless wry smile.

"It's going to get better, and in the process, we must not lose our market share. Arthur also knew this, so he didn't ask Garcia to find a way to make a profit, because that was difficult for a strong man, and he didn't call the other party over to talk about the "London Leisure" newspaper.

"The reason why I asked you to temporarily take over as the CEO of the Boleyn Newspaper Alliance is that I know that you are a talent, and I hope that you can integrate and make good use of the resources of these local newspapers, so that the "London Leisure" newspaper will become the main pillar of the group, and other newspapers will become branches, so that the company can grow into a healthy and strong tree, do you understand?"

"Understood, thank you boss for your trust and value!" Garcia was really moved and excited about this, he did not expect that the new boss would make such personnel arrangements at the meeting, not only did not weaken the power, but at once he had twenty more local newspapers under his hands.

"You and Jerry have cooperated well to integrate the company as soon as possible and form a real media force as soon as possible. Of course, Arthur was not going to let Garcia's family dominate and make Gilry Fuller, the editor-in-chief of the Southern Daily Echo, the president of the new company.

"Understood!"

。。。。。。

The youngest billionaire, Earl Arthur Boleyn, bought twenty newspapers at once, and the news was quickly learned by the media, and the news immediately attracted enthusiastic attention inside and outside the industry.

"I think he's got too much money and has to try to spend some of it. This is a big ridicule of Arthur as a young man in the British media industry.

However, the Financial Times wrote a special report on the topic of 'Behind the Rich Takeover of Print Media', which attracted more attention and discussion.

Nostalgia and Sense of Responsibility"

Well, Arthur Boleyn is a billionaire with a great sense of public responsibility?

Sounds like someone who came out of the wildest dreams of a newspaper executive. Whether or not this was wishful thinking, as Arthur, a new newspaper upstart, came to the fore, many began to face up to the influence of the young aristocracy of Arthur Boleyn.

“。。。 Why is he interested in newspapers?

You know, in business, the newspaper and publishing industry was a very profitable business in the last century, producing a number of tycoons, such as Henry Luce, the founder of Time magazine, and Murdoch, who is still alive today.

But the current situation is obvious, making newspapers is not very profitable at all, it is good not to lose money, and even doing news itself is not very profitable, whether it is old media or new media.

In this case, you don't buy newspapers to make money, you don't need to buy newspapers to make money!"

Arthur, dressed in pajamas, sat on the couch and watched on TV, and the BBC's special program for his newspaper acquisition was a little laughing and crying, but he was also interested in hearing what these so-called experts and academics thought of themselves.

“。。。 Since it doesn't make sense from the perspective of economic interests, the only thing that interests newspapers and news may be their influence.

After all, newspapers still have relatively strong credibility and are worthy of the public's trust, although their profitability is declining, but their influence still exists, and the same is true in the United States, where the Internet is developed, and it is difficult for people to imagine what the flow of information would be like if there were no newspapers and newspapers' own websites, which may be one of the fundamental reasons why a rich man like Arthur Boleyn bought newspapers.

Of course, this does not necessarily mean that he wants to use the newspaper he bought to promote his views and propositions, and thus serve his own commercial interests. It would be too narrow to understand his intentions in this way.

In fact, having a reputable and influential newspaper itself, without ever interfering in the production of news, is a kind of influence, which can enhance its own perception and status in society. ”

“。。。 Indeed, I very much agree with you, and there has been a view before that newspapers should be a kind of non-profit organization, run by foundations, and that their very existence is to serve the public interest.

If newspapers still have value, in fact they will have value in the foreseeable future, and this can be regarded as a way of being. Of course, given Arthur Boleyn's experience, we hope that he will be successful and find a way out for the development of the newspaper... ”

Listening to the positive comments of these experts and scholars about himself, the corners of Arthur's mouth couldn't help but rise, not to mention the rest, his purchase of twenty newspapers had already begun to bring him benefits.

No matter who it is, it is now necessary to re-weigh the weight of him, a media upstart, and with the right to speak and the influence of public opinion, he undoubtedly has a core weapon.

The role of the media in public opinion is also immeasurable, and the process of forming public opinion has two opposite processes. One is from the people's spontaneous initiative, and the other is from purposeful guidance.

The power of the media is sometimes more powerful than guns, and the power of the media is everywhere!