Regarding the media, when Arthur was a child, most people probably felt that as an industry in the tertiary industry, there was no technical content, but they did not know the power of the media behind it and the integration of various industries.

Fashion trend leading, mainstream value propaganda is also the use of the media industry, good publicity can influence people's judgment, with the Internet, now the media industry through the click rate also has a lot of means of profit, the impact on modern people's thinking is more and more powerful, and gradually dialectical thinking and criticism xing learning methods have become a habit that modern people must cultivate, otherwise the full acceptance, the power of the media is too terrible.

Because any news taken out of context will be spread all over the world. began to believe it, but after comments from all sides, people became melon-eating masses, not knowing whether it was true or false, and then all parties blamed. It gives people this feeling because the news is only obtained through media publicity. There are many things, and if you only know one of them, people will make a final decision about the coffin.

Then it may be that a good person has been wronged, and then it is reversed, and then he is slapped in the swollen face, and then he gives a thumbs up to the other people who eat melons, and then spits on the grass with a mouthful of old phlegm, and scolds and quits the group chat...

Well, with the power of the media in his hands, in addition to having his own throat and the weapon of public opinion, there is also an important point for Arthur, that is, he can understand the world more realistically, instead of feeling that he is living in a virtual world created by 'others'.

Many people don't realize that people are actually living in a virtual world built of information. This is not Arthur alarmism, or the stupidity of watching the Matrix, but a fact.

When the world has entered a high-speed information age, thousands of messages are flooding people's lives at a rate of hundreds of millions of messages per second, and people have long lost the ability to choose in the face of "objective information".

Closing the audiovisual means perdition, and the result of acceptance enters a "mimetic environment" that has been processed by the media.

In the real world, people use virtual perspectives to transform their lives, and the lives of ordinary people form virtual perspectives in a sense. In the interaction between the virtual and the real, people create the whole world with the virtual mind of reality mapping.

The so-called "mimetic environment" is also the information environment, which is not a "mirror" reproduction of the real environment, but an environment that prompts people through the selection and processing of symbolic events or information through the media, and re-structuring them.

In this "mimetic environment", people can get all the information they want to know, and form their own opinions and opinions through thinking, and everyone uses actions, words, etc. to express these views and act on the real world.

For example, people learn from the media, so they fantasize about the so-called 'personalities' of various celebrities, such as helping the elderly, first asking if there is a mine in their home, etc., the realistic environment created by the media.

In a rapidly changing world, people can only learn about things beyond their own personal perception through various "news providers". In this way, human behavior is no longer a reaction to the objective environment and its changes, but a reaction to a certain "mimetic environment" suggested by news organizations.

It's scary to think about!

In this sense, people's behavior is controlled by the information environment of mass communication. The media influences and restricts public opinion through the "agenda-setting function", the establishment of "opinion leaders", the creation of an "opinion environment", and so on, thereby influencing and restricting people's thinking and actions. The consequences of this impact are sometimes unpredictable.

Before the Internet world was thoroughly developed, it was the traditional media that dominated the world, and the communication mode in the traditional media was "hourglass-style", that is, reporters and editors stood in the post of gatekeepers, controlled the production and dissemination of news information, and decided the fate of the news that came in from all directions.

Let what news spread through this narrow "leak" and what news can't be disseminated, and seal it on the spot. Not only that, but they are also responsible for "agenda setting", i.e., where to put certain information, where to publish it, how to design the report, how to organize the report, etc.

In contrast, in online communication, the audience seems to be free to choose the information they are interested in, and they can freely publish the information on the Internet. It seems that the importance of the message is no longer entirely decided by the communicator, but by the audience itself.

However, in many cases, such as well-known news websites, they still have the right to edit online news, and there are still online reporters and network editors who are acting as gatekeepers.

It seems that the control of the media over people seems to have decreased, and under this new media mode, people can choose information more freely without being subjectively influenced by reporters and editors, and the influence of the mimic environment on people when they act on the real society has become smaller, and the trend of environmentalization of the information environment seems to be less obvious. However, this is not the case.

Don't forget, although the information on the Internet is reduced by the subjective effect of the media, it is in a state of information overload... The sheer number of staggering, fragmented, superficial, unorganized, and sifting becomes very difficult.

In the face of this new form of information, some people are able to accept it well, find the information they need in a short period of time and organize it to form their own opinions, while most people are not ready to accept this new form of information.

The Internet does allow people to "pull" information freely and freely, and it seems that people have the initiative to receive information in their own network. But how can people use their limited time to get what they want from the abundance of information?

It's nothing more than two outcomes, one is that people have been relying on a few fixed websites for information for a long time, and in fact, they still leave the choice to the websites. Another result is that people click aimlessly on the Internet, what they see is nothing, regardless of whether it is true or false, they use it, comment casually, and they are not afraid of being wrong, anyway, there is false information everywhere...

Therefore, in fact, the increase in the amount of information on the network only provides more possibilities for choice, but this does not necessarily enhance people's choice of information, but weakens the choice power.

Sometimes, instead of freeing oneself from one's constraints, choices make one feel more tricky and expensive, so that they go the other way and become an unchoice. In a word, one day, the choice will be the choice of super-choice, and freedom will become the unfreedom of too free.

This is also why Arthur values traditional paper media, Arthur believes that in the face of all kinds of information bombardment, there will be people who, like him, need to have a real carrier to help him distinguish those that are inevitably true and false, and there are many such information.

And Arthur also needs the newspapers, reporters, and editors in his hands to tell him what the real world looks like, instead of living in a virtual environment and being at the mercy of other people's minds.