On the second day of the visit to the mainland Olympic team, the Los Angeles Olympics officially began.

However, the first day was just the opening ceremony, there would be no official competitions, and all the athletes who came to the Olympics and the spectators who came from all over the world to watch it live were ready to wait, and the whole of Los Angeles was surrounded by tourists from all over the world.

In the morning, in the Presidential Suite at the InterContinental Hotel:

Xu Zhi took the remote control, adjusted the TV in the hall, and finally, among the paid channels, found the Disney TV channel.

In the United States, people's basic living expenses, in addition to water and electricity, pay TV has also become an intangible necessity, and in another ten years, the cost of communication will also enter it.

Although the anti-monopoly law has broken up many giant companies, capital will never be satisfied, even in the same industry, when the competition reaches a certain level, all companies will tacitly form a balance, and everyone will maintain a certain profit margin together to earn the highest profits.

This is the case with the payment of cable TV, where dozens of video channels tacitly operate their own content businesses, and the competition is still fierce, but there is no price war to compete for customers.

Throughout the '80s, the average U.S. household spent $30 on cable pay TV, and in the new century, the average per capita spent as much as $60, so it's a very large market.

However, there are gains and losses, since it is a pay TV station, the accepted rule is less advertising and high-quality content, and all TV channels are also working hard to invest in content, which is why most American dramas are very compact, one of the reasons why there are few bugs, once the program is too procrastinating, it is very likely to be excluded from the paid package by consumers (pay TV in the United States is a package model, how much is each station, the price is clearly marked, and then the number is discounted and sold).

"This Mickey Mouse has been broadcast for decades, and even I, a Chinese, am almost tired of watching it. After watching it for a while, Xu Zhi commented disappointedly.

"Chairman, the main target group of this cartoon is children, and we don't think it's abnormal because we don't think it's interesting. Yao Mingcheng explained with a smile that during the Los Angeles Olympics, many senior personnel from several major companies in Xiangjiang came over to cheer for the national team together, and at the same time, they could relax from the intense work.

But there are also some people who come with commercial purposes, as is the case with Yao Mingcheng.

Xu Zhi shook his head and said: "Maybe, it's just that the data sent by Disney is not very good, although relying on Disney's brand awareness, it attracted a lot of customers when it first established the TV channel, but in recent months, more and more people have unsubscribed, obviously this poor content is the main reason." ”

"Chairman, we are able to have an independent TV channel in the United States, although it can't broadcast news, but from a business point of view, it's very important, and I personally think that even if this TV channel loses money, we have to make it bigger. Yao Mingcheng suggested.

"Don't worry, I have my own plans for this. Xu Zhi smiled and asked again, "How is the preparation for that matter?"

Yao Mingcheng replied: "We have already put $500,000 into the other party's account, and the things have been given to him, as long as it is time for him to reach the finals, he will act according to the plan." ”

"This incident may ruin the other party's career, is $500,000 enough?" Xu Zhi asked.

Yao Mingcheng replied with a smile: "Chairman rest assured, the level of the person we selected is average, and he himself is actually not very sure of winning the gold medal, otherwise he would not have agreed to us." ”

Xu Zhi nodded: "Okay, then everything will go according to plan!"

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The Olympic Games are in full swing, with thousands of athletes from more than 180 countries sweating on different arenas to fight for the highest quadrennial honor in the sports industry for their countries.

After multiple efforts, the mainland delegation won a total of 14 gold medals, among which the little prince of gymnastics, Li Ning, won gold medals in the three competitions of floor exercise, pommel horse and rings, becoming a star sought after by even the American media.

However, there were some episodes in the course of the Olympics, when American diver John Deere was forcibly withdrawn from the competition because he had a conflict with the referee and did not listen to the command.

The reason is simple, John Deere wore a turban about 2 centimeters thick on his head when he participated in the semi-final knockout round.

Wearing a headscarf is not uncommon, and many athletes choose to wear a headscarf when performing strenuous sports such as football, basketball, tennis, and running, in order to prevent too much sweat from remaining and affecting their eyesight. However, diving is not included in these competitions, and theoretically the process of diving requires perfect control of the body's balance, and under normal circumstances, no one will carry something on their head.

Moreover, at present, large-scale international events will restrict the wearing of headscarves, and there have been many times in history when *** countries have threatened to withdraw from the competition and required their female athletes to wear headscarves to participate in competitions.

John Deere, a normal American, wore a headscarf to the competition, which is strange to say, but as long as you see a Taurus beverage brand logo on the front of the headscarf, you can immediately understand that this is obviously a move made by accepting the benefits of the merchant.

The convening of the Olympic Games requires a large number of international brand sponsorship, and the participating athletes can also wear different brands of clothing and shoes to drive the advertising effect, which are the business models that the Olympic Games acquiesce.

But beyond that, other commercial moves are not acceptable, otherwise, a headscarf today, a hat tomorrow, a tattoo the day after tomorrow, then the entire Olympic Games must not be messed up!

For the first time, the Olympic committee's judges issued a warning asking athletes to remove their headscarves, but John Deere refused the Olympic Committee's reminder and argued with the representatives of the Olympic Committee, firmly disagreeing to cooperate, believing that "we Americans have the freedom to wear hijabs on American soil."

Divers from other countries were forced to wait, and in front of thousands of live spectators and dozens of live cameras on international television, the Olympic committee judges apparently did not waste much time and directly used their supreme power to forcibly withdraw John Deere from the competition.

This incident did not cause any turmoil, although everyone present thought that this athlete's brain was in water, and he dared to stand up to the referee of the Olympic Committee.

However, what surprised them even more was that near the end of the Olympic Games, John Deere sued the entire Olympic Committee in the Los Angeles Superior Court in a lawsuit, suing the Olympic Committee for violating the free constitutional rights of American citizens, and demanding that the Olympic Committee re-host the diving competition and let him have a fair competition!

After this incident was exposed by the media, the enthusiasm of the Olympic Games was ignited again, and everyone thought that this diver must have been smashed with his head in the water during a previous diving, not to mention who was right and who was wrong, even if the Olympic Committee lost, it is impossible to hold a competition for you alone!

However, according to U.S. law, the Los Angeles Superior Court still accepted the case, because John Deere raised a reasonable question, that is, in this Olympic Games, Saudi Arabia, Israel, Kuwait and other countries women all wore headscarves when participating in the Olympic Games, why the plaintiff An American was banned from wearing a hijab in his own country, and whether this violated the rights of Americans to freedom.

In order to invite as many countries as possible to participate in the almost aborted Olympic Games, the members of the Olympic Committee acquiesced to some special customs of Middle Eastern countries, that is, allowing female athletes to carry headscarves to participate in the competition, but they never imagined that there would be Americans who also wore headscarves and were forced to withdraw from the competition because they did not obey the orders of the referees and judges.

In fact, the Olympic Committee is not only targeting the hijab, but more importantly, the commercial advertising of the hijab, which will undermine some of the commercial rules and authority of the Olympic Games.

Despite the many explanations, the lawsuit must be fully participated, otherwise, if it loses, the future Olympics will enter the era of advertisers' nocturnal walks.

The Los Angeles Olympics did not use a penny of official money, but relied on the legendary entrepreneur, later known as the father of Olympic business, Peter Ueberroth used various commercial means to raise money, and finally made a profit of 271 million US dollars, which was the first Olympic profit in human history.

Many media outlets have also continued to follow the development of this incident, and John Deere and the Olympic Committee have clearly riveted their strength, and both sides have invited some of California's most famous lawyers to reach their highest firepower.

The lawsuit went from the Los Angeles court to the Washington Supreme Court, and then to the international court, and it took two years for John Deere to lose the case.

It's just that in these successive lawsuits that have attracted national and even global attention, the name Taurus has appeared in various media introductions countless times.

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